Podcast The Hemp Revolution

Young Entrepreneur’s Success in the Hemp-Cannabis Industry with Ilan Freeman

ep 28 ilan Freeman

Ilan Freeman is the founder and CEO of Hakuna Supply, an award-winning lifestyle brand focused on creating high-quality products using sustainable materials. Hakuna Supply offers an eclectic collection of cannabis storage solutions and accessories, CBD consumables and beverages.

In this podcast episode, Ilan shares his jump from the children’s toys business to the cannabis space, the challenges in marketing CBD and how he’s managing his social and personal life with this profession. Learn how to build and keep a really solid team that you can trust.

As an industry that will become one of the biggest industries in the world, we have to make sure we focus on sustainability, and making sure it’s not just about profits in this industry. -Ilan Freeman

Download The Episode Companion For This Episode

Some Topics We Discussed Include:

1:52 – Ilan’s transition from Children’s toys to cannabis
7:01 – The challenges of marketing CBD
9:93 – How his social life or personal life suffers from this profession
13:18 – Some of the challenges he faced starting his business and how he overcame them
22:34 – What to expect next from the company
26:46 – Three golden nuggets for entrepreneurs in their startup phase
32:53 – Where to find their products

People Mentioned / Resources

Connect with Ilan Freeman

Connect with Sonia Gomez


Sonia Gomez: Welcome to The Hemp Revolution podcast the global hotspot for the buzz in the cannabis. You can hear the stories of the green rush from the dreamers who are writing the rules. innovating the business and changing history forever. Immerse yourself with the fascinating stories from the leaders in the hemp health revolution to learn how we are changing the game forever. Introducing your hosts James Brinkerhoff and Sonia Gomez.

Sonia Gomez: Okay, tell me everything about you that I need to know. 

Ilan Freeman:  So I was born and raised in California. 

Sonia Gomez: What part? 

Ilan Freeman: You know Westlake Village? 

Sonia Gomez: Yes.

Ilan Freeman: Okay. So Westlake Village, couldn’t make it out of the state. I tried a few times, but every single time I decided to come back

Sonia Gomez: They tried to take me out, but they keep pulling me back in.

Ilan Freeman: Exactly. Yeah. And then I went to college and went to LMU and studied entrepreneurship. And from there kind of started this business called glued, which was arts and crafts for kids. And really, really cute. You kind of build these little miniature surf shacks or treehouses to found like a grandparent, grandchild, like a father-daughter, mother-son kind of thing. 

Sonia Gomez: Little project. 

Transition from Children’s Toys to Cannabis

Ilan Freeman:  Yeah, exactly, exactly. But the guy who I started with, he was an older guy, he was 65-70 and so on he, which makes sense he wanted to pull all the money I want to do that. So didn’t end up working out. I still have some stuff. So one day I like to start it up again because I really like the whole idea of kind of getting kids off electronics and whatnot. And from there it was, you know, the common jump from children’s toys to cannabis.

Sonia Gomez: Oh, okay. A gateway drug I see.

Ilan Freeman: Exactly. And so I started selling these little boxes on Amazon, I would go to Michaels and I bought just like raw wooden boxes and pictures of the internet and Mod Podge on the box. And then I bought like just grinders and jars and you know, Rolling Papers and stuff like that, but then the box and put it on Amazon. And then that was the startup Hakuna that’s how it all happened.

Sonia Gomez: Hakuna Matata

Ilan Freeman: Hakuna Matata you taught and like I’m going to the beach, I’m gonna smoke at a joint and there’s a Hakuna Matata from thereon. 

Sonia Gomez: Stop it. That’s so cool. I love it. So where what are your boxes sell for like, are you still hodgepodge thing or have you streamline the process?

Ilan Freeman: No, we sell some of the older boxes but it’s a little too labor-intensive. The boxes range from anywhere, on our website, they start at $15 they go $200 but I have some stuff that we don’t put on our website on Amazon that can go anywhere from like $30 to $150.

Sonia Gomez: So you’re a total and complete ancillary business like you’re not slinging hemp. You’re not dishing.

Ilan Freeman: Yeah, it’s kind of interesting story so we were doing events, and this was 2017 I guess, maybe beginning, no, it has to be 2017. So, 2017 we did this vegan event we called the Circle V Fest in LA. And we were at this festival and these guys this cup for 20 productions or 20 patches for production. And they put up these little aces, we did it with a couple of times at them where they would go to the festivals and you know, bring four or five different vendors.

And so we were there in 2017 this guy was next to us sold I don’t know maybe like $5,000 of CBD products is like this outrageous it blew my mind. And at that point, I was like, wow, I really want to do this and I already was selling on Amazon so I wasn’t just selling cannabis box on Amazon or sending like boxes with tee boxes or toiletries so just pretty much boxes filled with things you know kind of gift boxes stuff like that.

Sonia Gomez: Yeah boxes of stuff

Ilan Freeman: Right exact just value-added it was kind of like the main goal, it was just to get a box and put it on Amazon. Only boxes. And so I really wanted to make CBD tea and put it into a box and sell it as like little gift boxes. So turning all this research and how to do it. And it was hard to find someone who could do it. In 2017 water-soluble wasn’t common. There was no water-soluble in the CBD.

Sonia Gomez: There’s still hardly as everyone just use it as like a bone or term

Ilan Freeman: Right, exactly. And so I found a guy. So after a while of research, I was introduced to a guy actually in Colorado, who had a project to make CBD coffee. And the guy at the end of the project failed. And so he was sitting on a CBD coffee formulation with nothing to do with it. And so even though I wanted tea in the first place, I ended up with CBD coffee. And so we ended up doing CBD coffee and then from there I immediately went into pre-roll so I want to do coffee and pre-rolls because how else do you start your morning?

Sonia Gomez: That’s hilarious. Okay, I get it. I’m vibing.

The Challenges of Marketing CBD

Ilan Freeman: And then so from there to now I have this whole accessory business. So ancillary, more like home storage, security from a roommate, personalization to it, you know George? And now I have coffee and pre-rolls and eighth and that’s kind of what I started with. And you know, just like any business even now but especially in 2018 marketing CBD was really hard. You couldn’t go traditional, it had to be really grassroots or it was really expensive to go on some of these things like Mantis and stuff like that.

And so what we decided to do at that point was create a pop up cafe and try to bring the products to people and so we were already kind of doing festivals and stuff like that we figured it was a good way because our products kind of have, our instead of a products kind of have a cafe vibe to it, you have wooden boxes, you have locking book boxes, and so we started, going to festivals and setting up this cafe and serving CBD coffee and selling some accessories.

We had some dummies, we had a teacher, the coffee, the pre-rolls if they let us up for your rules, all the stuff and then These kinds of accessories. And so in 2018, we started our cafe as well. So now, now we are, we are pretty horizontally integrated. So we have our accessory line, we have our CBD line and we have a cafe.

Sonia Gomez: I like how you say horizontally integrated and everyone else is trying to be vertical here you are being horizontal here.

Ilan Freeman: Yeah. You know, to be completely honest, I just went with the wave. And it was just like where what was, and I really wanted to get grassroots because it’s hard to sell people an expensive coffee. They don’t know the taste of it. Because, you know, you know, CBD coffee is nice, but I don’t think anyone’s going to change their coffee habits if they like coffee for a crappy cup of coffee with CBD in it. Right? And so I really wanted people to try the coffee because I knew we had a really good tasting coffee. It so and so it was like how do I do that? How do I get coffee into people’s hands without having just to give it up for free the entire time?

Sonia Gomez: Look at you, you little entrepreneur. I love it. How old are you?

Ilan Freeman: I am Wow am 27, 28

Sonia Gomez: It’s almost rude to ask you that but…

Ilan Freeman: It’s okay. It’s funny because I get on the phone talking to some people and a lot of time it’s like an older gentleman, and they’re always like, how old are you? You sound really young. 

Ilan Freeman:  Old enough.

Sonia Gomez: Old enough to be selling you this coffee. How many do you want?

Ilan Freeman:  I don’t talk about my personal life.

Sonia Gomez: Well, I want to talk about your personal life. You’re 28, you’re in the peak of entrepreneurialism. I’m going to dive into some of the challenges that are inevitable with CBD. You talked that you brushed on them a little bit but one of the things that I found really challenging being an entrepreneur at a young age, I’ve always, believed that I wanted to have my own business, I didn’t want to get nailed down, I tried to work in corporate and my like corporate version of a job was super fun. I was working with the Paul Mitchell organization.

I was travelling around, we were doing makeup, playing dress-ups, like it was fun. Only problem was, if I wanted to have a personal life, it was near impossible because I was travelling, I was still focused on work, everyone that was interested in me had a normal nine to five job and so when they got off at 5:30, they were wanting to hang out with their booboo and I was like, no, no, I gotta get back to work like. So my question to you is that as a young entrepreneur, how does your social life or personal life suffer or benefit from your choice of profession?

Managing Social or Personal Life in This Profession

Ilan Freeman:  Yeah, you should probably ask my girlfriend this question. But, yeah, um,

Sonia Gomez: well at least you have one, you’re winning.

Ilan Freeman:  Yeah exactly. It’s tough, honestly. It’s tough. It’s a hard question to answer because I really enjoy what I do. And so a lot of the times it is fun and we get to do really great events on the weekends, we get to go to festivals, we get to meet a lot of new people.

Sonia Gomez: Is she involved with the business? 

Ilan Freeman: She’s not. She does help out quite a bit. And I’m really grateful and appreciative of that. But she works in finance. So she has her nine to five and it’s a long day for her. So she’s often tired. And she gets up early, just to be in the office early, I get up a little later. And so, there’s a struggle in there, especially with vacations and stuff like that. It’s hard to be, but what happens especially now is that you get a really great team. And once you start getting a really solid team around you, that you can trust and that believe in what we’re doing and makes it a lot easier to kind of take those breaks and know that the business still runs. In the beginning, it was, let’s say you’re going on vacation, and you’re supposed to leave at 12 o’clock, it’s three o’clock, and you’re still trying to get things done here on vacation.

Sonia Gomez: I can totally relate.

Ilan Freeman:  So, now, it becomes a lot easier to do that. I can leave. And I know that the orders are going to go out and the customer service is going to be handled, and if any problems arise, they can be put out. And so I think that it comes down to, it’s hard in the beginning, but as an entrepreneur, you have to put those two years and three years and whatever it might be, and eventually, you have a solid team that will allow you to take a break.

Sonia Gomez: Well, congratulations on building the team. That tends to be the most difficult part sometimes, like Who do you trust to take care of things the way that you would if you were doing it yourself? I’ve really struggled with that and a lot of what I focus on right now in my company is being in the flow, how do I do what I do best? And how do I outsource the things that I’m not great at, that things are being done at the quality that I want, on the timing that I want, all of these things and as a young entrepreneur that’s really difficult to manage, especially if you haven’t done it before? So hats off if you’ve got that going on because I’m still trying to figure that out myself.

Tell me a little bit about the CBD industry has its own set of unique challenges that prevent us from experiencing exponential growth and even though we’re seeing sort of overnight success stories, with the CBD and cannabis movement, we do not shine a lot of it’s not sexy to talk about the problems. And so I like to talk about them though because our audience is chock-full of young, ambitious or old, ambitious, or across the board on the age spectrum, cannabis knows no age limit or creed or whatever, it’s color blind. So for you, what were some of the challenges that you faced in starting your business? And how did you overcome them?

Overcoming the Challenges of Starting a Cannabis Business

The best thing you can do to overcome challenges is to call and just ask people questions because people are always willing to give you the information. - Ilan Freeman Click To Tweet

Ilan Freeman:  In the beginning, there are quite a few challenges. In the beginning, you almost love drunk, and you just don’t really see it because you’re so excited. You’re seeing so much possibilities. And so, in the beginning, even though there are challenges, you’re so eager and willing to do I think, in the beginning, maybe the best thing you can do to overcome challenges is to call and just ask people questions, because people are always willing to give you the information, especially if you make them feel good about themselves. You can get a lot of information from people just by calling and asking 

Sonia Gomez: How do you know who to trust for advice? I mean, there’s a lot of newbies out there who are claiming to be experts in this space. And there are folks who may be in your network who are successful in other places but don’t have the results in this particular industry. How do you know who to trust when you’re looking for advice? 

Ilan Freeman:  I’m not to bring up politics, but in a way, similar to politics, is that you just have to get advice from as many people as you can. And then you have to pick and choose which ones you think are legitimate. I don’t think that you can just be like, Oh, I trust this person, completely. Because I trust this person. I think that, after listening to 10, 12, 15 people talk, you start hearing similarities between some of them, and you’ll be like, you know, this sounds the most legit.

And so I think you have to just ask a lot of people and get people from every side of it whether it’s the accessory side, the business side, manufacturing side, co-packing side, whatever it might be, you have to just, call, write your excel sheet, put down your notes for each person, get your CRM, and make sure that jotting down these notes so when you call back, you can be informed, you can ask, you know, intelligent questions, you can find out when you ask these intelligent questions that they have a good answer for it.

And the whole thing about business, it’s all about learning, every day it’s you learning more, you get a little more information. People always say and you know so much for being in this industry for a couple of years, three years. I just asked a lot of questions. I like YouTube videos. It’s just any place you can get more information. I love articles. For me, I really love retail. So I get a bi-weekly retail blog of things going on in the industry, not just CBD. Just the retail industry as a whole and it really shines a lot of light on Case studies and stuff like that. But I’d say for like, currently, what I’m seeing is some of the biggest issues in the CBD market.

Find a company that has a sustainable and reliable source that will consistently make you the product with the right cannabinoid, turpin flavonoid profile, that creates the desired effect that you're putting on your label. - Ilan Freeman Click To Tweet

Probably the biggest one is consistency. That’s one of my big things is that I want consistent biomass to make my extractions and when you’re buying from a lot of these large white glove processors and whatnot, they always tell you, they’re going to give you the same biomass but you might get a biomass in March come May, they might be a totally different biomass and now will change the entire product. And so that’s been a big issue finding a company that has a sustainable and reliable source that will consistently make you the product with the right cannabinoid, Turpin flavonoid profile, that creates the desired effect that you’re putting on your label.

Sonia Gomez: I love it. stabilizing the supply chain is so major when you especially when you are white labeling or private labeling a product. And by the way, most are there are very few customs made products out there, which is fine. Like there’s, there’s a lot of really great formulators and companies orchestrated specifically for brands to be created and sold. And I love that model. At the same time, you’re absolutely right batch to batch there’s a pretty big contrast between what you originally bought and put your brand on, and what you continue to put your label on after the fact. So is that something that you’re still challenged with? Or is this how did you have you solve this challenge? And if so, how? And if you haven’t solved it, I’ll share with you a couple of tips and tricks that I’ve used.

Ilan Freeman: Yeah. So right now I do have a solution to this process from using Colorado, they are doing the pretty much isolating every single cannabinoid and then reintroducing them, and so he’s getting it from all over, the United States and whatnot. So he’s just putting it through distillation process pulling out any CBG, CBN, CBC, CBD, THC and then he’s reintroducing it to create, whatever formulation you want. The main issue with that is that it’s really expensive. You’re paying about 40% more, and so makes the product really expensive.

And so I am in the process of trying to secure somebody who has a really great biomass source and get all the testing, and then try to work with just a farm that can have enough biomass for me and maybe even have a couple of different farms that have similar strains and similar growing methods to create the products, create the extracts for me. For me, we don’t do any processing, but we do source all our own ingredients. So we’re not really white labeling. We’re just, you know, bringing our coffee in, we’re bringing our turpins and we’re bringing whatever it is the packaging here, we don’t have any processing in house.

Sonia Gomez: Nice. offline. I’ll share with you some contacts for, I’m not sure how much you know about us but my husband and I have about 30 years combined experience in the cannabis and hemp space and in that time here, I’m originally from California, too, my husband’s originally from Colorado. He came out to California to work in cannabis and holistic health. My life was completely transformed as a 16-year-old kid using cannabis and hemp after a near-fatal surfing accident.

So our journey and our roots run deep and we have been a part of legislative development for Colorado, we’ve owned and operated one of the first licensed cannabis companies for a for-profit model in the entire world. One of the first hundred licensed and you know, in the last two years has built one of the largest education platforms for cannabis and hemp consumers to come to you to find reputable products and research and education and in information so they can make the right decisions for them and their families when they’re selecting brands and products and delivery systems, so they get the desired result.

Well in the process, we’ve built up this incredible network of hemp farmers, cannabis farmers, manufacturers, formulators, scientists, herbalists, just incredible people and understanding how precious this network is and how many people are just coming in for you know, the money piece, not really for the impact piece, we created the Emerald Circle Mastermind and it’s a membership-based community that saves you 10% on manufacturing, 50% on marketing and advertising, we have merchant processing solutions like anything and everything that you could need from soil all the way through sales. Our network can solve it.

So that’s a lot of what we’ve put together and whether you’re looking for like pristine, diamond grade, smokable flower that you can put inside of glass jars and feel like oh my god, that is the sexiest have I’ve ever seen, or flavorful pre-rolls that you want to create or Turpin infusions, or proprietary blends, specifically for the function or desired result that you’re looking for. These are all things that we’ve been able to pull together. So offline, I’ll share with you the manufacturer and a couple of the farmers that we’re working with, who will give you like, quite literally undercutting the market by 20%, at least depending on volume. And this is a lot of my passion like my passion is to get people connected to resources and relationships that you need to be able to do more business. I don’t have a brand of my own so anything that I can do to support nurturing other people’s businesses I’m like all about it.

Ilan Freeman:  Well, I appreciate that. That’d be very appreciated.

Sonia Gomez: Yeah, yeah, no problem. 

Sonia Gomez: So, you guys are on the road, you have your pop up cafes. So super cool. Tell me a little bit about the winds. You’ve been in business for how long for three years now?

Ilan Freeman: Three years, we incorporated in June of 2016. But we started a little before that.

Sonia Gomez: Nice. So what’s next for you guys?

Coming up Next

Ilan Freeman: Wow. That’s a lot. That’s a lot. Hopefully, that’s coming up. Next. We have some pretty cool boxes coming out this holiday and we’re trying to bring some technology into our accessory line. So that’s the main goal really focusing on security. So so in October, we should have a new line of storage boxes that can be customized applause technology. So I can’t get too much into detail right now. But I think we should be. I think the idea is to launch at the RAD Expo in Oregon, so but even get the RAD Expo to come by the booth and check it out for sure. It’ll be really cool.

And then you know, we are on an investment search. So really, yes, we are looking for some investments. We are in some deep conversations right now, and lots of lots of goals. But the three to the five-year goal is kind of working in positioning ourselves in more of the grocery market, and we do focus on beverages, that’s kind of our focus. So we have some really great, really great lemonade, some really great teas, and cold brew, that you know, the goal is to make that grab and go and really try to take over some of the big-box retailers.

Once they open up and if all things go well, we would love to open up a brick and mortar, a cool little cafe in the LA area somewhere with the hemp focus, sustainability-focused. Maybe some no packaging kind of stuff. So that’s really the goal. I think when I started the company, one of my main focuses was to have a corporate social responsibility and Hakuna Matata, the circle of life.

So a lot of what we’ve done is really focusing on environmental sustainability since we use would plant a tree, keep the cafe vegan, use always recyclable reusable or compostable packaging. So that’s kind of the goal and I want to continue that throughout the entire Hakuna process. So whether it’s a brick and mortar cafe, whether it’s going to be reusable glass bottles, maybe some sort of exchange program, I’m not sure but keeping that philosophy in place.

Sonia Gomez: I love it. I absolutely love the bulk model. There are not enough stores doing it. I wish that there was a space here any fucking anywhere that I could go to refill my shampoo or to refill my conditioner or my face wash or my body scrub, all of the stuff that daily cleaners like whatever it is, it’s so crazy. I feel awful every single time that I have to buy another giant plastic bottle full of laundry detergent. And it’s like twice a month and there’s your softener and it’s just freaking crazy to me. It’s so awful like, I wish I wish I wish and I hope you do you let me I’m going to connect you to one of my buddies who holds investment for things like inventory and growth and stuff like that he works with the Tony Robbins organization and I am fo sho gonna hook you up because I just think that this is like the sustainable conversation is not a big enough part of the movement around cannabis and hemp. Which is crazy because this is a hippie’s fucking industry. Excuse my language.

As an industry that will become one of the biggest industries in the world, we have to make sure we focus on sustainability and making sure it's not just about profits in this industry. - Ilan Freeman Click To Tweet

Ilan Freeman: It’s true. It’s true and I’m not trying to like to toot my own horn or anything, but we did win the Best New Product in Southern California by Dope Magazine for signature stash box. And so I did make a little speech and that was my speech. I was like, you know, it’s a new industry, it’s becoming legal, it’s become much bigger than it is and as an industry that will become one of the biggest industries in the world, we have to make sure we focus on sustainability and making sure it’s not just about profits in this industry. And, and I hope that you know, it stays true because I know, it’s been like that for the previous 10 years, and I haven’t really been part of it. So now that I’m part of it, I would like to keep that tradition going. Even with these large corporations and investors coming in are more profit, stakeholder focus, then, environmentally or community-focused.

Sonia Gomez: Yes, absolutely. Love it. Okay, so in final conversations here, I’m interested to know if you’re speaking to a young budding entrepreneur or let’s just call them budding on Entrepreneurs because honestly, there are people at every age, every race, every creed, I mean, no matter what your background is, you are looking at coming into this industry and you want to figure out how to make your moves strategically so that you’re not wasting precious time or resources on mistakes. What are three pieces of advice that you can offer to a budding entrepreneur coming into the green rush? What can you share with them? That would be a golden nugget for them in their startup phase here?

Three Golden Nuggets for Entrepreneurs in Their Infancy

Ilan Freeman:  I think my first piece of advice would be, find your niche and don’t try to expand too fast. I think that’s one mistake that I did. I started the accessory line it was doing well and I saw this huge rush to CBD, so I jumped to CBD and I did this cafe. So it made the capital very thin. We’re doing well that’s one thing, find a product You know, stick to that product, have your core product and grow that market niche as much as you can. The second one would be a team. Get a team, as soon as you can. Be fair to the team, offer them the right incentives for them, give them reasons to grow with you, give them the opportunity to grow with you.

Sonia Gomez: Give me just a couple of examples of those things. Because I think that that’s a really missed opportunity. A lot of people limit, the request for help because they don’t feel like they have the resources necessary to get a good health. And what you don’t realize is that there’s a lot of folks who are excited and willing to work towards the bigger picture. But how you position the dream, right? How you position the dream, how you position, the possibility, how you position, the work, and the opportunity is a really unique thing. So how would you position that to somebody You know, to incentivize them to come and work for maybe less than their normal to normally receiving or perhaps in an internship type environment? How do you build your team that makes them excited? And that also feels fair for the time exchange and value they’re bringing?

Ilan Freeman:  Especially because I understand the question a lot, because, it’s hard to always pay someone a base that they’ve earned before when you’re just starting. So you have to talk to them find out what their standard of living is making sure that you can support their standard of living because you don’t want to have someone struggling for rent and struggling for food. That’s not good. Work more out for employee morale. So first of all, you have to find out, make sure that you can cover their standard of living.

The second part is whenever their position is whether, if they’re a warehouse manager and you see an opportunity in Amazon or an online marketplace, maybe allow them the opportunity to go into that marketplace and offer them a portion of revenue. You have a social media marketing create a social media link and almost like an affiliate, you know that anytime they get orders from social media, you can offer them, part of that revenue as well.

I also think that team bonuses can be really nice. Put your profit and put your revenue on the wall and let the whole team see the revenue. So that if you hit a milestone, everybody gets something. I think that those are good ways to incentivize people that makes them want to grow and make them work harder for fair compensation, but not overpaying them at that time.

Sonia Gomez: Yes, love it preach on what is number three.

Ilan Freeman: And number three, I think would be, enjoy it. I think that’s maybe the most important one. Because if you’re working, you know, these 18 hour days, and you’re not going to enjoy it, then it’s not going to work. So I would say I dove in headfirst pretty much into entrepreneurship but it depends on your risk tolerance but if you can try something and make sure you enjoy it when you’re working those late nights after working your nine to five and or whatever hours you work and you know you’re tired but you still enjoy jumping on the computer and creating the website and reaching out to the influencers and you know, the bloggers and the podcasters and all that kind of stuff and, and after all of that, you still enjoy it and keep going. Because, you know, there are some days out there where it’s like oh man, this is really tough, but some days you wake up and it’s all worth it. So make sure that after everything that you still enjoy it.

Sonia Gomez: I love it. I’m over here cracking a tear because like, it just it feels good to hear and see a young entrepreneur really have those core sets of values and value adds to bring to the community. You know I love your conversation around sustainability at a super-powerful conversation yesterday with one of my guests and we were talking all about the sustainability movement and social and economical responsibility to our communities and shopping local and creating local and you know, empowering local, small farms and all the way through to small businesses so that we see the ripple effect and the impact that we are making as an organization in our communities. And I absolutely love what you guys are up to I would love to be able to promote your guys’ stuff come holiday time, so let me know, I’ll put your little box right up here on my shelf.

Sonia Gomez: And you know, I’m just so impressed like I’m so super excited to test and try your stuff. Where can my peeps find out more about you and where you’re at what like, give me, I’m going to post all your links and social handles all over the blog. This will be a long form interview. So please just share with us where we can find more about you and where you’re going to be.

Where to Find Their Products

Ilan Freeman: Yes, so you can find us on our websites first and foremost on Hakunasupply.com and hakunasupplyCBD.com. You can on our CBD say we have our cafe link so you can see where we’re going to be. I think our next event will be at Imagine Fest in Agoura Hills. So it’s a really cool yoga festival. So yoga, holistic healing, those kinds of things. So anybody in Southern California near the Agoura Malibu area come to check that out. And you can also follow us on social media @hakunasupply and @hakunahempcafe on all the social media, I think.

Sonia Gomez: Yay. Okay, this is so awesome. I am I’m so moved and so honored to speak with you. Your team’s amazing. They did a great job prepping you for the interview. Hey guys, for those of you who are listening in to today’s episode of the hemp revolution, I’m your host, Sonia Gomez. And I want you to remember that while you are exploring this industry that there are so many incredible possibilities and ways to innovate and create a new path in this space, there’s no reason for you to become another me-too product or business.

There are so many different ways that you can develop and design your own unique market in this particular industry. So I love absolutely love what was said here today, finding and committing to your niche, don’t expand too quickly. Get committed to a core product, fall in love with the people that you’re serving and the problems that you’re solving. And you’re going to have yourself a winning situation here. built up an incredible team of people, whether you’re pulling from your family, get your baby cousin, get your babysitter. Put your people to work and let them know that there are ways for them to get involved and get and be rewarded for the contribution that they’re making. Everybody wants to know that they can eat off of the meal that they cook, right. So if they’re a part of your team, they’re working hard with you, incentivize them and give them that little bit of extra.

It makes it fun and exciting and sets team goals just like you do as a family set team goals so that everybody’s working towards a higher purpose and it’s not a bunch of individuals running in different directions, but one core team working towards the same goal. And in any business if you’re not having fun, it’s not worth doing you might as well go get a job for some fat grumpy guy in a big building with air conditioning cranking and bad fumes coming from the chick next door who’s using body butter from Bath and Body Works like it is not worth it. You have to love what you do every day. You have to Love the life that you’re living because it goes so fast. The days are long, but the years are short. So just remember to love everything that you do. I’m your host Sonia Gomez. This is the hemp revolution. And I am so honored to be here as a liaison and while we take this journey through the hemp industry, we’ll see you guys on our next show. Bye.

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