Podcast The Hemp Revolution

Why Quality Strains are Essential when Running a Hemp Company? With Chris Cronin

EP 126 Chris Cronin

Christopher Cronin has been in the cannabis/hemp industry for 15+ years. Like every green thumb, he started working in a basement while honing his skills, knowledge, and love for plants. He was the Director of cultivation for a 100+ acre grow in Delta CO, including greenhouses with thousands of plants, started indoors from seed. Currently, he’s the Director of Operations for Hemp Nectar, which is involved in everything from drying hemp crops to processing them into crude, distillate, isolate, and water-soluble. He also helps run their family-owned bakery and commissary kitchen, The Cupcake Gypsies in Loveland CO.

In this episode, Chris shares his insights and experiences about how they become the highest quality processor of premium-grade CBD and other cannabinoid extracts, in the state of CO. Stay tuned!

We do everything from drying crops all the way to processing any kind of thing you want, crude oil, distillate, isolate, and water-soluble products. – Chris Cronin

Download The Episode Companion For This Episode


Some Topics We Discussed Include

3:28 – How Chris started in the canna craze?
9:01 – Working with Hemp Nectar
11:40 – A glimpse of Chris’ work
16:59 – Pitfalls in the hemp industry
22:16 – His biggest win
25:55 – Staying relevant in the canna and hemp market
33:09 – Stabilized strain produces high-quality CBD products
43:35 – Where to find them


Connect with Chris Cronin

Connect with Sonia Gomez


Sonia Gomez: What’s up guys, Sonia Gomez coming to you from Denver, Colorado super excited to be here with you on another rock your socks episode of The Hemp Revolution podcast where we are sharing and telling the real story of cannabis and hemp through the eyes of the entrepreneurs who are pushing this incredible industry forward. As you know, it is our mission to bring the truth about cannabis and hemp to your doorstep, so that you can make empowered decisions about how you want to care for yourself, the people that you love and the conditions you may be suffering from. 

Check us out at medicalsecrets.com if you are someone looking for products that you can depend on to deliver the results that you’re looking for, and if you’re a budding entrepreneur or established business owner looking to solve some key challenges in your business, or perhaps you’d like to share your story with our community shoot me an email sonia@medicalsecrets.com, and I would love to connect and get to know you and your business better. 

As you know, it is my passion to farm out the best of the best of the cannabis and hemp industry, and today is no different. My guest Mr. Chris Cronin has the cannabis and hemp industry for 15 years started like every green thumb working in a basement while honing his skills, knowledge, and love for this incredible plant. Later, he was the director of cultivation for a 100 acre grow out in Delta, which is in the western part of Colorado, which included greenhouses with thousands of plants starting started indoors from seed. He’s now the current director of operations for a company called Hemp Nectar, which is involved in everything from drying hemp crops to processing them into crude distillate isolette and water soluble product. On the other side, he helps to run his family owned a bakery and commissary kitchen. The Cupcake Gypsies in Loveland, Colorado. 

Super excited to have him here. Ladies and gentlemen, help me put your hands together and welcome my good friend, Chris Cronin. How’s it going, Chris? 

Chris Cronin: Hey, happy to be here. Nice to talk to you. 

Sonia Gomez: Super excited to have you here too I was half hoping and expecting to have a cupcake on my desk to start as a celebrate this whole idea. I’m like candle in hand ready with no cupcakes. I guess I’ll have to come to come to Loveland to test and try that out. But for folks who have not done extensive research into who you are and what you’re up to, why don’t you take a quick second and tell us? Who are you? Who is Chris, what is your background and how did you end up in the cannabis craze? 

How Chris started in the Canna Craze?

Chris Cronin: Sure. You know, like you said, for the last 15 years I’ve been involved in cannabis and hemp extraction and working with just kind of lots of people on developing products and really digging my feet into the ground. I started like pretty much everyone else did. I wanted to grow a plant. I wanted to make some money. I wanted it to be the juiciest, most terpene out pool candidate, the kind of the thing that everyone wants to do. That took years years and it’s took hundreds of thousands of dollars of me learning the hard way. I’m sure there’s an easier way but I kind of paid my way into all of my knowledge. 

I wanted it to be the juiciest, most terpene out pool candidate, the kind of thing that everyone wants to do. - Chris Cronin Click To Tweet

So, basically, after years of indoor growing, just to kind of heads up, I was a soil grower, I’m really into soil sciences amendments, basically controlling every facet of the cannabis plant, air, humidity, soil, Ph day, etc. But after I gained all that knowledge, you meet a lot of people in the industry. What ended up happening as I became friends with this guy who had wanted to start a hundred-acre grow, of course, I said yes. So he ended up moving out to the Western slope of Colorado. From there, you know, we kind of started planning, we wanted to do [inaudible] the ground, we want to have thousands of plants per acre or just under a few thousand per acre. We were going to do nutrient mixing systems and the whole sharada. 

That lasted for a couple of years. We ended up doing indoor growing with the artist system. We were doing greenhouses outside, everything was great, right up until it came time to sales. And, I suspect that a lot of hemp growers run into the problem when it comes time to sell their product. We learned the hard way regulations just kept getting harder. You know, some fields just didn’t go the way that we wanted it. Plants weren’t really viable for sale across state lines. So the original people that we had dealings with, you know, it fell through, and that becomes really hard for hemp company. 

So kind of fast forward, we made it through all that I ended up becoming the Director of Operations for what Hemp Nectar, as you said, and we do everything from drying crops all the way to processing any kind of thing you want, crude oil, distillate, isolate, water-soluble products.

Sonia Gomez: And did you guys move out of the cultivation piece and directly into sort of the processing and pre manufacturing? 

Chris Cronin: So you know, what ended up happening is we wanted to grow on an organic farm, they had their organic certification. The problem was is that the plants that we needed to bring also had to be organically certified. Now, I’m not going to go into kind of all of the problems we ran into, but it didn’t work out on the farm that we had planned to crop on. So instead, we had also planned to be an all around business. We had already planned out my company like I said, does drying and processing. So we have a basically a million dollar dryer from an industrial hemp drying company that we built in around in thousand square foot part of our facility. 

It’s amazing it does around about 1500 watt pounds per hour in two. Yeah, it’s quite the machine 1500 watt pounds per hour, we normally reclaim about 40% to 50%, about 40% of the weight just from how much moisture evaporates out. But when we do that, we’re able to basically help farmers who have smaller crops kind of flip their fields immediately and turn it into super sacks dry materials so that they can process right away. It eliminates a lot of the storage that farmers would need to otherwise cure their plants, and it stops a lot of the hemp farmers from having to basically field harvest and field cure, which crushes cannabinoids and potency loses your money you know, etc.

Sonia Gomez: Yeah. Totally well, very very interesting has it been well received in your community?

Chris Cronin: It’s been well received the what we’re finding working as a business is we have to kind of vet the people that come to us more. As any startup, you kind of learn, you know, what you need to do initially like having different farmers more pluck their plants or if they’re failing their crops or if they’re just going to, you know, deliver a semi-truck full of open plants. For us, it was a learning process in finding really how we need to deal with the farmer so that we can have the most harmonious type of relationship.

Sonia Gomez: Right. And what is that turned into for you? What’s the criteria now if people want to work with you, what do they need to do to be prepared?

Working with Hemp Nectar

Chris Cronin: The easiest way to work with us or basically any industrial drying company is it starts with the plant and how you harvest they it’s best to have a certain type of moisture, and it’s best to buck your plants. In order to dry most plants, I know there’s a few new industrial dryers that dry the entire thing, but I’m not sure how they’re harvested afterwards. But it’s best for most industrial dryers to buck the plants because they have to be milled before they go through a drying process. If you mill stocks, and other things that are not buds, it gets into the final product and depending on what you’re doing with the final product [inaudible] a lot of money can be lost on stems. 

So anyone who would choose to say no, for example, ethanol any ethanol extractor would prefer that whoever is harvesting their plants in the best interest of both parties, buck their plants, just because the stem will absorb so much of the extra solvent and it costs both parties a lot of money. So, that’s just kind of why we, you know, it starts with initially setting the expectation of what we’d like farmers to do, and, and the best way to work us.

Sonia Gomez: Yes, love that. Okay, cool. Well, that’s a pretty intense background. Talk to me a little bit about. Well, I mean, I think you really clearly define like, what is happening for the industry as a whole right now, you know, there’s like this huge amount of excitement, you feel like you have knowledge and expertise and all kinds of things to make this sort of like a no brainer when, right? And people are coming in with all different levels of experience and are just like, consistently hit with the change in tides around regulation and compliance, quality and all of this different stuff and rightfully so considering this industry is still relatively immature. That doesn’t mean that it’s not maturing at a rapid rate, but it is still what I would consider an adolescent or teenage industry. 

A Glimpse of Chris’ Work

Here’s the deal with teenagers; they need constant monitoring and reminder that there is a standard of operation that we have to abide by in order to get the result that we’re looking for, right. And fortunately, and unfortunately, at the same time, we are a self-governing agency, and so we only have ourselves and each other to be accountable to. Not everybody respects that. And it’s really important to be able to clearly manage and set expectations so that everyone, including ourselves, and the, you know, feeling of the industry as a whole is that we are professionals and deserve to be treated as such. What would you say is the favorite thing that you get to do that keeps you just like super excited about your, you know, getting up in the morning and happy having to go to work?

Chris Cronin: Well, I mean, drying is only half of our business. The other half of our business is extraction, and I am the director of operations. So, I either get to wake up and I get to choose how much production I want to set goals for our team and I can go control so one more thing about our dryer, it is basically a full, we need a lead operator and it’s all digital. So you go up to a giant touchscreen, and you control every facet of the machine. 

So for me, it was really cool to kind of teach everyone that we work with kind of a forward way of thinking of how you get to overcome problems, how to achieve the right moistures, how are dryers remediating plants that’s one thing gets me excited. The other thing is our extraction lab is awesome. You know getting to go into C one D ones getting to make distillate. It’s all a really fun process, and it’s really rewarding to kind of see literally money coming out of the machine that you’re helping kind of produce. Even though, yeah, I love making the CBD product itself, and I’m really behind, you know, all of the health benefits. And everything I believe it does for people but for me the personal kind of win, being able to kind of set production standards and kind of watching literally like kind of either its hemp being dried falling into a sack is money production or the distillate dripping into our large collection policy and muddy production it all feels good to me to kind of keep our staff going keep everyone happy, keep making a good profit and inflow. And then things like this you know, I’m eventually a lot of people in the cannabis and hemp community I’m sure as you know it’s hard to meet a really solid connection.

And you know, a lot of people will say they can do basically you know everything and then come to find. If you’re not initially on top of your stuff and knowing what to expect out of other people, you can get burned here. And I know that’s happening to lots of farms. Lots of new growers who have a certain expectation of, Hey, I got these seeds from I don’t even know who and they told me it’s going to be a certain amount of CBD percentage and I’m expecting my crop to be 10% to 20% CBD. But then none of that happens, and a lot of growers are getting crushed by that. So, I feel good about educating people on making safer moves and better bets on entering the hemp industry.

If you're not initially on top of your stuff and knowing what to expect out of other people, you can get burned here. - Chris Cronin Click To Tweet

Sonia Gomez: Yes, well at the end of this we’ll be able to share some of that knowledge and wisdom that is attached to your passion because I always–

Chris Cronin: I kind of just go off on tangents a little bit. I have a lot of feelings for how people can do things.

Sonia Gomez: I love that. Well. We’re gonna have a good fun here in just a minute. But first, let’s talk about the the elephant in the room first. Second, I love myself a good package or me. And is that the thing is, is that what you’re talking about is true for many folks in the industry, they there has been quite a bit of falsehoods that have directed decision making for businesses and it’s ended up being or at least carrying the potential to be pretty devastating. 

My question for you and building your business model, since you have been around for a while and you’ve gotten to see sort of the ups and downs of entrepreneurship, at least here in Colorado, I would say that we’re in the third phase of investor and business owner where there’s a little bit more education. It’s not as easy to sort of fool around. People expect and want you to be really direct and forthcoming with what you can do. And before that wasn’t the case, we have more of a roots movement happening here. 

Pitfalls in the Hemp Industry

But I’d love to hear from you, and you shared already a little bit, what are some of the challenges that prevent you? You know, whether it’s operationally or otherwise, that keep you from growing as quickly as you could have or perhaps should have. Some people say it’s banking, and some people say it’s marketing. Some people say it’s bullshitters in the industry, what was it for you guys? Or what is it for you guys that for you feels like, God, if we could just break on the other side of this, we would be growing so much faster.

Chris Cronin: Honestly, it’s a kind of a, I’m not involved in much in sales and whatnot. But I know that kind of what makes or breaks companies is, who you’re partnership with, and kind of who can assist you and who you can assess the common eye, keep things going and make both companies better so that everyone can benefit. A lot of times in this industry, I’ve experienced quite a bit, everyone kind of, like I said before promises one thing, but upon delivery, it’s something else. If there was a way to kind of vet people, I don’t even I don’t even like that term. If there was a way just so that there can be a little more trust in the hemp industry as a whole about what type of product people are dropping off and processing. I’ve seen things where, you know, certain people will drop off a product and they’re told one thing, or they believe one thing, they’re told, hey, we tested this whole panel, everything’s kosher. Go ahead and accept it. It should be around 10%. If you’re not, if you’re a person accepting something like that, there has to be some sort of defense so that the other party can’t say hey, you did you know x to our [inaudible] or hemp didn’t come back the way that we expected it to. 

I think there just needs to be a really clear line on product expectations. It’s kind of hard to put it all into words. But if there could just mean more clarity and more trust in the hemp industry, I think that’s pretty much what our business especially could really use with other parties. We have some excellent deals going through. So we’re really happy here, but I have met quite a few farmers in the last few years who are running into all these pitfalls, just because whoever there they’re going to and their extractor says they can remediate one thing but turns out they can’t. Four weeks went by, and now both parties should kind of hurting. I don’t know [crosstalk] better buddy. We’d be more trust, yeah.

Sonia Gomez: Well, I think it’s beyond trust–

Chris Cronin: We’ve gone through various companies who– oh go for it.

Sonia Gomez: No, that’s okay. I was just gonna say beyond trust. I think it’s accountability. You know, I think a lot of people are just trying to get started and they pre frame themselves as being something or someone then they’re not instead of I think it’s hard to, to believe that somebody is willing to give you an opportunity. You know, everyone assumes that you’re looking for the biggest and the best, I do. I assume that when I get on the phone with a CEO, that they’re expecting me to be the best, right? And sometimes that is challenging, you know, especially I remember being a startup and feeling like, Oh, these guys aren’t gonna want to do business with me because I’m not the best. I’m not the biggest, but I’m the best for this. I’m the best for this problem, specifically, and so that’s the one that I want to solve. 

It takes a lot of confidence to be able to step in there and say this is who I am, this is what I can do, and this is what I can do for you, and then feel like you are worthy of the opportunity that you’re going after. And so I think a big challenge in this industry, and correct me if I’m wrong, but a big challenge in this industry specifically is everyone’s trying to be the biggest and be the best. And a lot of folks are failing for two reasons. Number one, they’re trying to keep up with the Jones’s and there’s just no way there’s no way as an independently owned artist and farmer that you can keep up with the Jones’s like it’s just too difficult.

A big challenge in this industry specifically is everyone's trying to be the biggest and be the best. - Sonia Gomez Click To Tweet

Chris Cronin: Exactly.

Sonia Gomez: You know, vice versa. Keep the Jones’s can’t keep up with you when it comes to quality and producing an artist and product that’s really exclusive and unique. They are serving a different clientele. So for me, there’s room for everybody. I just think that not everybody knows how to operate in integrity with confidence around where they are instead of trying to be something that they’re not. And so there’s a lot of falsehoods and therefore compromising trust between companies and not a lot of deals are getting done because of it. 

His Biggest Win

What for you, Chris, has been the biggest win? I mean, you’ve talked about some of the things you have in work. I mean, you have to be proud of the fact that you have you know, have overcome all of the different pitfalls and adversities that come along with transitioning you know, thinking that you’re going to knock it out of the park first of all hundred acres grow in Delta like holy smokes. I lived in parachute for a while, so I know all about that air. Yeah. And, man, that’s a lot, and now you guys are doing something almost completely different. What are you most proud of in your company and your company’s accomplishments.

Chris Cronin: Let me think for a second. You know, a lot of companies try to, what I like to say, they try to do too much. You know, when you try to do everything for everyone, you spread yourself really thin. Here we’ve been really able to focus and put the right type of people in the right places. So right now I’ve been focused on our drying facility. We were basically able to double our capacity by kind of reworking the space that it was in. We got rid of, we were using a little background, and in order to convey into our dryer, we were originally using screw augers. You know, what they normally use, like for grain and corn. But augers if anyone plans on drying, do not work for hemp. Hemp in itself is one, when you compact it, it becomes stronger than steel. So even our big badass mill can have trouble when we overloaded with him yet I could throw a car engine in it and they would tear it up.

So for me, I really enjoy ways to make things more efficient. What we did here is we went from a screw augers, and we built an entire conveyor system. So we never had any auger sees upon us, and we were basically able to double our capacity, and we were able to go find more accounts because of that. There’s always little fixes when you focus on one thing, like I said, if I were to focus on the extraction lab and our C one D one and our analytical lab and our dryer, I would essentially get nothing done. So I think just like what I’m doing, I think companies need to kind of focus on their particular thing they’re trying to sell or produce.

Companies need to focus on their particular thing they're trying to sell or produce. - Chris Cronin Click To Tweet

Sonia Gomez: Love that. That’s the one thing rule. And I was talking to one of my mentors who had said something really funny that you reminded me of earlier when you were talking about like, Yeah, I thought it was gonna get rich. But then I realized after going broke, trying to get rich, that it was gonna take, you know, a lot more than the desire to make it happen. And he was talking about the similar situation where he was like, my friends were growing and I wanted to grow. So I took my savings and I went and I bought myself this, and I started to grow. However, I burned through my whole savings and a couple of loans from friends before I actually made any money.

Chris Cronin: Right, I heard this is the best product and I heard this is the best additive, but I never really focused on figuring out how to grow. 

Staying Relevant in the Canna and Hemp Market

Sonia Gomez: Yeah. So I was cracking up when I heard you say that because it’s all relative and I think that people, you know, come in here trying to be everything to everyone instead of getting like really focused on, who is the one person that they’re going to solve the one problem with, or with the one thing, so I can fully relate to that. Well, my curiosity then comes to this and you’ve already started to hint at it, knowing that there are budding entrepreneurs and new business owners and even established business owners who are having to go through a forced transition right now due to compliance or whatever circumstances, what would be some key pieces of advice that you would offer to help someone make that quantum leap and stay relevant or become relevant in the industry?

Chris Cronin: Sure, well, it all starts to me, with the base product you’re getting, if you want to get into hemp, you need to make sure that you’re researching the best, most qualified backup seed that you can. If you are getting into drying, you want to make sure that your initial product is the best amp, it’s the most booked and the best shot it can be. If you’re getting into extraction, you want to make sure that your initial product is the best it can be so you can make the best crude the best distillate, the best isolate. So you start there, you want to make sure that you have the best seed. 

After that, don’t go too big, every farmer who can choose between twenty and a hundred acres. Start with twenty do not go all the way there if you’re not experienced, and you don’t know how to create an entire program from seed to harvest. Third, starting with that initial seed, try to make sure that you are buying a sead that’s qualified at 15 plus percent CBD. What I’m seeing is a lot of farmers are just betting their seed because they think it’s cheaper. What happens is they’re growing these plants that only end up being like three to 5% CBD. And if I could tell farmers one thing, it’s that three and 5% CBD plants are virtually worth nothing, you’re going to lose your blood out on your entire harvest no one’s going to pay, and it will not turn into quality CBD no matter what you do to it. 

So that’s I think that is really like the best piece of advice I could give is really focus on the plant itself and then your sales. Have an outlet for how you want to harvest it, start talking to toller, start talking to an extraction lab, start talking to farmers who want to buy super sacks. You kind of have to do the all-encompassing thing at once. And then the last thing, man I can’t really think of anything better than having a good seed and making sure that your CBD plants are higher than three to 5% make sure you give them the right nutrients and don’t just feed water.

Sonia Gomez: That’s some pretty good advice me, amigo. One of the things that makes me think of is when I was eight years old, and I was sitting on a Saturday morning on the living room floor, which was always really warm from the sun, like we have this giant back, like sliding glass door and the sun would come beaming through it and it would make the carpet like just super super hot so it always lay there on Saturday morning and watch cartoons. 

Well, the commercial that would come on every single time was the Gerber baby food commercial. And there were these aerial shots. I remember it so clearly because I was like, that’s some good shit like why those carrots more orange than any carrot I’ve ever seen. And those peas are greener than any pea I’ve ever seen. And that beat is redder than any beat I’ve ever seen. And I was watching these commercials where they were talking, and I can almost remember it verbatim, where they talked about the source of the food started with this, or the quality of the baby food started with the quality of the farm that grew it. And it would always show this like an old farmer walking down the line and pulling up a bushel of carrots and then it would get whipped up and turned into this jar of miraculous baby food, and then this adorable baby was on the front label. And that’s always stuck in my mind. 

Now come to find out for kids later, Gerber baby food is bullshit, and Johnson and Johnson’s is not what you want to use. But the look and the message and all of that stuff. That was accurate. And it’s really funny to me that as we are growing as a hemp industry in the cannabis industry that we hold ourselves to a completely different standard as we would when we, then we do when we talk about our food, our food is not even held to the standard that we hold for the kind of hemp that we’re going to smoke or manufacture or work with or whatever. We have all these crazy guidelines. 

But at the end of it, the meat and potatoes is the quality, and I really appreciated that you emphasize that because the quality is often more important than quantity. And I think that everyone gets this big boner over like, my farm is bigger than yours. And you’re like, Okay, cool. Everybody has the farm, just you know, but everyone has a different size farm. And so if I have to second what you’re saying. And as far as quality goes, and the message that I hear you sharing is more around the preparedness rather than the size. 

Chris Cronin: Absolutely. 

Sonia Gomez: If you’re not prepared to run 100 acre farm, why would you run 100 acre farm? If you can’t run a five acre farm, what business do you have doing twenty, so that’s pretty good advice. 

Chris Cronin: Absolutely. I can tell you this. If you have twenty acres of CBD that is in between 15% and 20%, people like my company are going to run to you. If you have a hundred acres of CBD, that’s 10% and less, I really wish you the best of luck.

If you have twenty acres of CBD that is in between 15% and 20%, people like my company are going to run to you. - Chris Cronin Click To Tweet

Stabilized Strain Produces High-Quality CBD Products

Sonia Gomez: Why is that? Can you explain a little bit for people who may not understand why? I do it all the time, but you know, [crosstalk] perspective. Why is it so important to have a stabilized strain that will produce a higher quality or a higher percentage of CBD in particular?

Chris Cronin: Let’s talk about this, CBD, as far as sales go, you’re able to charge more for the percentage. Only so many people can use an end product with CBD that is very low. And to that regard, they’ll pay you a very low price. So if I will say this, if you have 100 acres of low CBD by the time you spend all of that money processing or tolling with another company, what you’re going to collect back on that is not very good. And you’re going to have an even harder time selling that to a company who’s going to have to spend more money to extract a lower CBD. 

If you have something that’s a lot higher, say an example of something super high above 20-22% CBD. Now, when I’m taking that to extraction labs, they’re basically going to run it through their system, and their crude oil that they’re going to make from that is going to be a very high percentage. Putting that through another process into distillation, the CBD percentage becomes even higher. Say in the 90s for cannabinoids and high 90s for total cannabinoids.

You reclaim back, let’s step back. Here’s a number, for example, say I have 10 kilograms of crude oil, that’s super high CBD percentage, I am more likely to turn 80 to 90% of that into distillate at a high CBD percentage. Now let’s say I’m processing that same crude oil, a much lower CBD percentage. I am only going to reclaim 50,60 max 70% of the CBD that is in that crude oil while spending even more time to process it. It comes to a point where it’s almost not worth it for either party to process something of low CBD percentage, because A, you have a hard time selling it. B, it takes much longer to process, and then C, who was going to get? Who’s buying it? 

And not to be kind of a downer, but it that’s the challenge that a lot of people who are growing you know less than quality plants are reaching now what we do? So having a high CBD percentage, among other things, is almost, I don’t want to say guarantees you, but extremely raises your chances of being able to be successful as a farmer, a company, or retail, whatever it is.

Sonia Gomez: So what I hear you saying is that it’s sort of the standard operating right now is that regardless of your percentage of THC, you still have to do steps one through ten in order to get a finished product that is in the differences. If step one, if you put in a product that has 20% CBD, versus a product that has 10% CBD, the amount of oil and the value of that oil that comes out on the back end is far higher, that the margins increased for everybody, whereas if you produce a lower quality or not necessarily quality, but a lower percentage oil flower, you get a lower percentage oil or perhaps less of the oil which means that the margins are not the same and therefore your profit you could potentially take a loss and this is really important for you guys to be listening to while you’re considering farming while you’re considering coming in. And I know a lot of you have legacy farms and I know a lot of you guys have existing assets that you want to be able to leverage in this space. 

However, I think a lot of folks have gotten their ass handed to them recently because they have sourced seeds from the wrong place or they don’t necessarily understand how to properly feed and nourish and nurture you know from soil to sale a high-quality plant, and you run the risk of burning hot and having to take your whole farm down and then you run the risk of not producing a high enough quality product, the where it’s attractive for your partners and extractors. May I ask you a different question, Chris. I think there’s, you know, let’s just say, and I think this is still true, let’s just say that the buyer and the budding entrepreneurs are relatively ignorant, and they think they’re sourcing from the right place when in fact, where they’re sourcing from ends up giving them a lower quality CBD, what are some of the strain, you know, I think compliance is always the governing risk like is my crop going to burn hot, and I’m going to lose everything? If the CBD percentage is said to be higher, does that also mean that the THC is going to be higher, or does it equal out?

Chris Cronin: That goes back to how much you can trust your genetics. Anything can happen from any outside you know force of nature, hail, you could have some crazy thing leak into your soil that you’re unaware of, or you could be overfeeding, it could over mature. The best way to kind of stay away from going into a hot stage with your plants is to find a testing lab. Now, I wouldn’t worry about a full panel test I would basically test for potency. Potency is only you know, $20-$30 test go take it off your biggest you know, some plants that look really good and start doing it in the previous weeks up to your final harvest. 

The best way to kind of stay away from going into a hot stage with your plants is to find a testing lab. - Chris Cronin Click To Tweet

Now what that does for you is that’s going to protect you. You can watch the THC slowly rise, and once it hits to a point where you’re uncomfortable or you just kind of want to be safe, you should harvest them but unless you have your own analytical lab as we do. I might find you know the closest easiest way to take your hemp and take it to a testing lab. I mean, you only need to grab a couple of grants, and they should be able to test it, and it’s well worth it to test it over losing your entire harvester having the mandate you cut it down.

Sonia Gomez: I accidentally hit me on my cheek. I really like that advice because what you’re saying essentially is that you have to self regulate and you have the opportunity to self regulate. And here’s the great thing guys. THC is something that develops a little bit later in the process of growing, actually your CBD your highest CBD content and when your plant is the most vibrant is before the trichrome start to shift colors. When they are clear, that’s when you have like a really super high cannabinoid rich CBD prominent or you’ll see the THCA or the AF plant acids really, really thriving at that point. So it’s okay. It’s not like weed that you’re trying to show in the store like, hemp can be harvested pretty early if you’re looking for rich cannabinoid rich profiles. And I think that’s a great common misconception in the in the farming community as they think they have to see it go full season, when in fact, that’s cannabis rules, not hemp rules. So, that’s really, really super good advice. Are you relieved to be working in a different outside of necessarily the farm? Do you guys still have your farm operational? Are you primarily running–

Chris Cronin: We’re looking to start the farm again the right way. We just got put on a back burner, not something that we were planning on stopping by any means, but it just became to a point where we couldn’t get plants in the ground so late. So we decided against it and we ended up selling the plants that we have. But yeah, I personally, I’m a farmer at heart. I have a garden, I have the annoying amount of succulents in my house like I really love to grow plants. 

When I’m talking about I love seeing production and how it kind of correlates they’re like almost watching money flow, there is nothing more satisfying to someone like me then kind of that self sustain you grow your own, basically money on trees. And I absolutely do it not just for the money but because I have a complete passion for cannabis and hemp, and I’ve been doing it for so long. And it’s I’m not sick of it at all. But to me, watching something grow from seed all the way to harvest, it’s more satisfying than anything I can really think of. So I would like to get back to growing honestly.

I absolutely do it not just for the money, but because I have a complete passion for cannabis and hemp. - Chris Cronin Click To Tweet

But for now, let’s say, for now, I’m a hard worker, I really want my company and all my workers to succeed. So when we get to back to the farm, and we’ll get back to farm, and I’m ready and willing, but once one thing at a time, we focus on one thing at a time.

Where to Find Them

Sonia Gomez: Yes, another great piece of advice. Absolutely love that. Where can folks find you if they’re interested in following along with what you’re doing where you guys are going what you’re up to in the industry?

Chris Cronin: Honestly, I would just go to LinkedIn and kind of send me a message and that way we can collaborate. You can meet up we can talk I can help mentor, answer questions, do whatever anyone would like. But that’s the easiest way to kind of contact me.

Sonia Gomez: If they want to see what the company is up to or interested in working with the business?

Chris Cronin: Sure, email me and I’d be happy to kind of tour around tell you all about it and anything they want to know on they can also go to hempnectar.com to figure out or not figure out just to kind of see a nicely kind of view. Nice nice open view of what we do from seed to harvest.

Sonia Gomez: Nice amazing. Well thank you so much Chris. This has been a super awesome interview and really value driven. I am really enjoy hearing your sound and very educated advice. So thank you for that and I look forward to being a part of and watching your guys’s success flourish in the coming months. 

And for those of you guys who are a part of our community, thank you so much for being a part of our Hemp Revolution family and following us on medicalsecrets.com. I invite you now to like and share this content, tag five people that you know it’ll make a difference for as you know, it is our mission to empower you with the truth about cannabis and hemp so that you can make educated decisions about how you care for yourself, the people that you love, the conditions you may be suffering from. 

We have published over 1200 articles on our blog medicalsecrets.com. So if you’re someone looking for products, check us out there medicalsecrets.com. And if you’re a budding entrepreneur looking to solve some of the more significant challenges in the industry, or just looking for some ways to get started without fucking it up. Shoot me a message I’d love to hear your story and connect with you, sonia@medicalsecrets.com. I’m your hostess with the mostess, Sonia Gomez, and this is The Hemp Revolution. We’ll see you at our next show, guys!

James Brinkerhoff: Thanks for listening to this episode, we took notes on this episode for you along with all the links and resources mentioned in the episode. Get them free in the show notes page here at www.medicalsecrets.com. If you love this show and our content, please subscribe to the show on Apple podcasts or wherever you listen to podcasts. And if you really want to help us get the message out there, please rate review and tell all your friends with your help. We can continue to reach the world with our message. And until next time, we hope you join The Hemp Revolution and we challenge you to dream big and love the life you live.

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