Podcast The Hemp Revolution

Things to Know to Start Your Own Cannabis-Hemp Business with Bryan Garrison

Bryan Garrison

Bryan Garrison is the founder of Hemlock Company, a hemp and cannabis company that started in 2015. Having brick and mortar outlets and an online store, customers can shop high-quality products in-store or at the comfort of their homes.

Bryan has been in the hospitality industry since he was 15 and in this episode, he shares with us how he became involved in the hemp and cannabis industry. He also shares how he is promoting and creating awareness around his location and the challenges of running an online store. Stay tuned for some golden nuggets, too.


Push forward and be ready for anything at any time. It’s a changing industry. It’s a changing world and have fun. – Bryan Garrison


Download The Episode Companion For This Episode

Some Topics We Discussed Include

2:55 – Transition from a hospitality business and managing restaurant to the cannabis industry
5:04 – How he’s making his space different and comfortable to the local community
8:26 – Promoting and raising awareness around his location
18:14 – Selecting the right business model
25:01 – Challenges of running an online store
25:52 – Where to find them
26:15 – Words of wisdom

People Mentioned / Resources

Connect with Bryan Garrison

Connect with Sonia Gomez

Transcript

Sonia Gomez: What’s up guys? Sonia Gomez here on another rock your socks badass at the sewed of The Hemp Revolution Podcast where we are sharing and telling the stories of the incredible entrepreneurs who are pushing this industry forward some new some old some right there in the middle. 

Either way we are making hemp and cannabis sexy again and we want to make sure to lift the skirt and give you guys the behind the scenes view of what’s actually happening while all of us over here breaking a sweat to bring you the best and highest quality products education information that is telling and sharing the truth about cannabis and hemp and the industry that is exploding into the mainstream. 

As you know, if you are a person looking for products that you can depend on to deliver the results you’re looking for. Check us out at medicalsecrets.com for our recommendations. And if you’re a budding entrepreneur looking for some support, resources, relationships, tips and tricks on how you can enter into this space, check us out at the emeraldcircle.com, we are happy to help. 

Today we are going to be diving into the incredible story of a young buck entrepreneur out of California, the founder of hemlock company started back in 2015 the founder is here with us today. So I’m super excited and has made a focus on bringing great quality products to the local community with both brick and mortar locations as well as the expansion of online retail. 

They do the footwork to make sure that the brands and products they carry are up to industry standards, allowing their customers to shop with ease and confidence. Super excited to have him here to share his story about how he is impacting his local and global community and consumer guys put your hands together and help me welcome, Mr. Bryan Garrison. How you doing, Bryan?

Bryan Garrison: Good, happy to be here. [inaudible] have the opportunity.

Sonia Gomez: Yeah, super excited to have you love having fellow, how do we say hampers on our show, and would love to hear a little bit about your background and how you ended up in this crazy California heavy industry.

Transition From a Hospitality Business and Managing Restaurant to the Cannabis Industry

Bryan Garrison: Yeah, well, I started off in hospitality business. I’ve always worked in the hospitality business since I was 15. And I just about nine and a half years ago, took over a family restaurant and my wife and I have taken that over. And I really began to kind of get involved in the community over in Whittier, California where we’re at and the restaurant location has been open since 1954. And it’s been in the family since 1975. 

So it’s been a staple, it’s there. And so kind of getting into that I opened up my first retail store in 2015. And we carried some hemp products, a few CBD products and I kind of just really grew into it the past couple years and really gain this passion for it, to see people we are so afraid of learning about something, because of either what’s put out there on the media, what’s put out there on the internet and where the negative things that people talk about it and to grow into that and be able to educate the community and educate the people coming into our shops. 

That’s been our focus from the beginning. And it’s been super rewarding. It’s amazing. I mean, I remember selling to my first customer and be like, is he going to come back? Is this going to work for him? What’s going to happen? And I was like, Yes, when they can’t, you know, three weeks later, they came back to re-up and they’re like, we’re here. This is amazing.

And so to be able to be a part of something like that, and be able to not only have a staff that’s knowledgeable but a staff that is passionate about it and willing to teach these people and educate these customers and our guests that are coming into our shops. It’s amazing. 

I couldn't ask to be a part of something that's growing bigger and something that you kind of get something back from. - Bryan Garrison Click To Tweet

I couldn’t ask to be a part of something that’s growing bigger and something that you kind of get something back from. So it’s awesome to incorporate that in my life and into the business aspect to it as well.

Sonia Gomez: Love this! So what are some of the key ways that you’re educating the consumer right now I know a lot of companies say like, oh, we’re so focused on education, or we’re so focused on our impact? But then when I asked like, Okay, awesome, what are some of the philanthropic things that you’re doing? or How are you giving back to your community? They’re like, well, we sponsor stuff all the time. 

And so I want to know more specifically, like, what is your guys’ conscious effort in drawing in and serving your community with education or information? How do you make your space different and comfortable for your local community?

How He’s Making His Space Different and Comfortable to the Local Community

Bryan Garrison: So I mean, the first thing that we started off with is a professional environment for us for the locations is key. You want somebody to feel comfortable when they’re walking into a shop and you get people who are coming in here who are going through major things in their life, whether it’s for themselves that they want to use hemp products, or it’s for their children.

So, the atmosphere is key for us and kind of setting the tone on where that information is going to go. We start off with the basics. That’s the biggest thing for us is we want people to understand how we focus on CBD. So how CBD works in your body, how it works in just everyday life. And in California, it’s hard. We have to be careful on the claims that we make and the things that we say we base everything off of research that we’ve done. 

We’re a part of the Whittier Chamber of Commerce. So we’re lucky enough to be a city that has allowed us to communicate with the public and be a part of local events and be able to show people brands and products and the big thing is for us, one major key that we focus on is when it comes down to a business, I know it’s about money essentially but for us, it is about money and everybody’s gotta make money to live and survive in this very harsh time. 

But with that being said whether they are shopping with us or shopping with somebody else, we want our customers to leave with the knowledge of understanding how to know what a good product is, how to know what to look for in a good product, how to know the questions to ask for a good product, and understanding that product. So we may not carry every single great product out there but if they’re shopping somewhere else, we want them to have the understanding and the knowledge of what they should be asking and what they should know about the products and that whether that comes down to COA as look at the branding on it, look at the claims that they’re making.

You know, the first thing that we tell people is if you know people are claiming this is going to cure anything if they’re claiming it’s going to cure this or cure that you gotta be very careful with companies and brands nowadays, and it’s hard– exactly.

So that’s a focus for us is getting people to understand what to ask for and what to look for in products and we even have you know, certificate of analysis COAs is available here for all of our products that we will actually go over with the customers and show them how to understand how to read these and see what’s in the products to make sure that they feel comfortable.

They know what’s in it and like I said, if they’re shopping here, amazing, we loved their support and, and we love what they’re doing for us. But if they’re shopping somewhere else, we don’t want to tarnish the name the hemp industry and CBD because they’re shopping somewhere else and getting a bad product.

So we want to make sure that they’re not purchasing bad products wherever they’re going to go to do it.

Sonia Gomez: Yeah, so super important. I love that. One of the big things that is– so we have a little bit of a mixed bag of who is listening on the podcast. Yes, I called you guys a mixed bag. Don’t worry, I still love ya. But here’s the deal. We have entrepreneurs of different levels, startups, and well-established brands, and everybody has their own set of challenges. One of the big buzzes in the challenge sector of this industry right now is how do you open up or infiltrate distribution channels.

If you’re a new brand, or even in this as an established brand, one of the four major challenges that has been expressed to me over and over and over again, is distribution. Now, the way that I advise, folks, by the way, I’m not a retailer, I was at one time, but I’m not a current state of affairs retailers.

So the question I will get to here in just a second, the way that I’m advising folks right now is build up an audience online help people to recognize that you are a highly sought after brand that you have an online community talking about you that there, is a range of popularity or, you know, desire around who you are and what you have, and then approach a retail center with that knowledge base to say like, “Hey, we have an audience of 20 or 30,000 people who love our brand and products.

We’re looking to open up more distribution relationships, and we’d love to announce and promote your store and location to our audience”. For you as a retailer, and I’m sure that you’re getting, 150,000 inquiries a month right now for people who are like, buy my shit. But I want to know from you like, number one, what is the current criteria that you use to bring a product into your store?

And then the second part of that question is, when somebody approaches you with that online [inaudible] or positioning and that like mutually beneficial relationship, is that a more attractive offer for you as a retailer and to get into partnership with somebody like that, knowing that you guys are going to be co-promoting and, working together to raise awareness around your location?

Promoting and Raising Awareness around His Location

Bryan Garrison:  Yeah. So, to answer the first question, the criteria that we look at is we get calls all day long. People want to send samples they want to do this we meet with you? The first thing we asked them and the only thing that we asked them as send a catalog to my email. Because the biggest thing for me in this industry is branding. Branding goes a long way and it has to be, it’s got to be professional, it’s got to look professional, it’s got to look like something that somebody’s going to want to use.

I come from a background of manufacturing and brand production in the vape industry. And that’s was very big, I’m still doing that now to these days. That’s the big thing is branding is where you’re at with that because there are a lot of companies that send me products and I mean, I can’t even find the milligram of what’s on the bottle and stuff like that. So that’s a key focus for us is making sure what we want to see is on the product is there, making sure they’re following current regulations and regulations that we think you’re going to hit in the future.

So there are no regulations as of right now, essentially, in California, but there are there’s no age limit, essentially for us, but the community has set a standard for that. And it’s 18 and older. So products that are promoting that it depends on where they’re marketing them to, essentially. Somebody coming to me and saying, Hey, this is our brand, this is what we’re carrying, this is what we do.

And everything meets the criteria as far as the image that they’re portraying what they’re portraying as a company, what’s behind them, and going from there if they’re coming to me and telling me Hey, I’ve got 30,000 followers or I’ve got 30,000 people on my social media that are that love our product that are organic, that are looking for our product everywhere, you can see that they want it in your area. 

I mean, of course, that brings something to the table for me, even being a part of those like working with some big names in the industry, like Charlotte’s WebPapa & BarkleyBluebird Botanicals, being listed as a retail and authorized retailer on their website with somebody who has such a big name and has such a footprint in the industry is very impactful for us.

I get people walking through our doors Every day who, who say, Hey, I found you guys on bluebirds website, I want to check you out and see what you guys have to offer. So that’s– you’ve got to kind of trickle-down where who you’re going to fall in with, I’m not the type of person that’s going to carry 1000 different brands in my store. That’s just and it’s extremely hard.

The question that you asked is great, because it’s extremely hard right now in this industry because it is extremely flooded. 

There are a lot of products on the market. There’s a lot of everything on the market. And you’ve got to be very careful on what you’re choosing to bring in and what you want to bring in. I’d say it’s up to each person’s discretion on how they want to go about that. But that’s personally how I do it. Branding is key and what the company holds behind them.

Branding is key and what the company holds behind them. - Bryan Garrison Click To Tweet

In my locations what I like to shoot for is I always like something with a story behind it within meaning behind the brand and what they’re doing. So you know, we’ve got all different brands on the website and all different brands and stores. And you know, you can ask me, Hey, what’s the story behind this brand or what is it what makes this brand any different from this brand.

Well, this is why this brand was created. This is what they’re doing now this is how they’re part of the industry. So I always like something with the story behind it and some meaning behind it. And that’s also criteria that I kind of look for in products. And when we’re shopping around for new brands to bring in.

Sonia Gomez: Absolutely love that. Well, I work with and the reason a couple of reasons why I’m asking, I work with a network of brands or entrepreneurs who have been developing brands. And I’m a very similar mentality. I’m like, you can’t just go after every retail store expecting that they’re going to pick you up. Because you have a product, you have to have a unique purpose behind your passion. That is the reason why you created your product. You have to have a specific problem that you want to solve for a specific person in a retail setting. 

You have to have brand alignment, does it match with the core values or demographics that they’re serving? What is the image of that and does it speak to the idea that customers. And then finally is like what’s unique about your formulation. But what I love about the folks that I work with is that they’re right there too. They don’t want to be an average product. They don’t want to be an average brand. They want to be those key differentiators.

They want to have those key differentiators. So I have folks who focus on aromatherapy and mix CBD into it. I have folks that work on to like full-body lotions, instead of localized topicals folks who are working in [inaudible] or nanotech delivery systems to ensure that the ethnicity or bioavailability of the product are a lot higher. And on top of it, they’re building out massive online social media channels around holistic health as a whole. And they’re not just CBD brands, they’re offering other products as well. 

So, I’ll tie you into some of those folks to sort of get you guys hooked up because I think for both I think a lot of the retailers, the retail owners like yourself and correct me if I’m wrong– but what I’m gathering is that y’all are frustrated by, the lack of originality that is in the me-too industry right now. And the brands are frustrated because they’re like, why am I not good enough? 

Bryan Garrison:  I mean, that’s what it comes down to, and if everybody’s, you know, a lot of these companies are sourcing from the same farms and the same areas and they’re doing that and that’s fine. But it’s like you said, what’s unique about what you’re doing what’s your formulation? What do you guys have to bring to the table that’s a big thing for us and, and like you said, demographic is huge?

I have two locations in the same city, and they’re both on either end of the city and I sell completely different products, some weeks on what I’m moving at the other one, because of the demographic so what I would say to the people that are out there who do have these brands, and sometimes they’re having trouble getting shops, getting it into shops, you know, Don’t give up keep pushing, you just got to find the right areas and the right demographics and what’s going to work for you and that could be that could vary by state for being on it. 

So I think that’s big is don’t ever stop pushing on that if you’ve got the quality and you’ve got the branding and you’ve got something meaningful behind it, you’re either going to grow organically or you’ve got a lot of money to put behind it to make it big.

If you've got the quality and you've got the branding and you've got something meaningful behind it, you're either going to grow organically or you've got a lot of money to put behind it to make it big. - Brian Garrison Click To Tweet

That’s the two things that I think and that’s also in my opinion, some that you have to look out for, you’ve got a lot of products that have big followings and a lot of support behind them and are they big because there’s quality to them or they big because there’s money behind them.

So that’s another thing that we try to watch out for in the industry because I’m sure a lot of companies whether you’ve got a lot of celebrities now coming out with CBD lines and hemp lines and everything like that so there’s a lot of money going–

Sonia Gomez: Just because they’re famous doesn’t mean they know [inaudible]

Bryan Garrison:  Famous doesn’t mean their shits any the good. So, that’s a big thing that you got to be careful about and not to bash on any celebrities that are that have product lines. I’m just saying that’s a good example of money being behind the product and being able to make it big. 

Sonia GomezWell, I know a lot of those celebrities who are releasing lines right now, and there’s very few who are doing it with the product efficacy they’re always looking at manufacturers for volume and ability to keep up, you know, and then they’ll be like, okay, what’s the quality? Okay, let’s customize this a little bit like that, it’s very tired. So it’s definitely an interesting process.

I want to just switch over to the business model that you selected. Because even though you’re on an offline, your primary business is offline, you selected to open up a retail center and a lot of the education that we do talk specifically about selecting the path that is going to be best for you while you’re looking at getting into this industry. 

For some people, it’s going to be fantastic for them to have a job and work in some professional environment and supportive another brand. For others, they have their own existing business and they just want to tie CBD or cannabis into it in some capacity. And for other people, they really want to start their own brand and business. And it’s all about the business model, right? Like were– how are you selecting the model that you want to work in for the next five or 10 years?

Why did you pick retail, brick, and mortar versus going direct to consumers online? I know again, I know that you’re doing both, but it seems like your online is secondary to what you’re doing offline. So I’d love to hear your thoughts about that. Like what were your key considerations and selecting that as a business model?

Selecting the Right Business Model

Bryan Garrison: So, I’m person to person, I feel like you can’t in person you can’t beat it to me. That’s an amazing thing. I have general managers at both shops that run the shops and I’m in and out of them constantly. Sometimes I feel like they want me to get out because I just take all the customers when they start coming in, I love to talk to people, I love to be involved in people’s lives. 

I feel like with a brick and mortar, you put a face to the name essentially, you know, and for us being involved in the community, having that face that name and people, coming in and saying, Oh, hey, is, is Andrew here? Or is Andrew working or you know, that you get people that they start to grow accustomed to the faces that they’re seeing the knowledge that they’re getting, and it’s a little more personable for me, I’ve always liked that personal touch. And yeah, I feel with brick and mortar, you have a little bit more control.

We’re new to the online industry, essentially. And it’s rough, it’s hard. It’s easy to make a website, you can put everything on the website, no problem. But getting that website known and getting people to find out about you is always the hardest thing– the money that has to go behind that with the SEO and the integration and everything like that. And also with the web base in this how hemp is looked at and cannabis industry is looked at, there’s no advertising, essentially for mainstream online.

So being able to have the brick and mortars and involve them was the way that I chose to go about things. And that was my personal preference, because coming from hospitality in the restaurants, being involved in the community and being involved with the customers that have come in there, it’s a passion of mine. 

So I wanted to be able to have these locations to stop into and interact with the customers and see how things are going. So it’s a little bit different for me. And granted, we still offer that customer service online and go above and beyond for our customers. And that’s something that will always do as the brand Hemlock.

But, you can do it a little bit more in store I feel and one thing that’s worked really well for us with the online that kind of integrated for people who are looking into opening brick and mortars, that’s an amazing option is, if you’re local to the area or within a five-city radius we offer in-store pickup so people can shop online and then they can come to the store and pick it up. And it’s [inaudible] they get to come from we’re all about.

And that’s us slowly growing into the fact that once this works for our area in our community, and we get the traffic for the pickups that we’re starting to get, at what point can we offer delivery service to help those customers that really need the product that can’t make it into the store or can’t wait three to five days for shipping? Who can get it that day or the next day? So that’s community is what I was searching for when I opened up this shop and was looking into the business so that’s key to us.

Sonia Gomez: Yeah, love that. You’re going to be like headlock or headlock prime like Amazon Prime delivering–

Bryan Garrison: Whatever works and we want to make it work. And you know, with just even seeing the growth by we’ve grown substantially with the one location and the newest location. We only opened up four months ago. But to see the growth that both shops have seen with just having the spread across the city and being able to do that and have people say, Hey, I live right around the corner from the other shop, but they don’t have it in stock, can you bring it from the other shop, I’ll drive over in a heartbeat and bring whatever product needs to come here and transfer over so that it’s closer to the customer and we’re in an industry where we serve a lot of customers who are 50 plus, you know, that are looking for for products to help them and it’s amazing to be able to give back that way and support the community. So I think online you can do the same thing. It’s a little bit different as long as you offer the customer service that’s there, but I love the in person I love the face to face. 

Sonia GomezYou know I gotta be honest and say that I really love the face to face to you and I get my fixed by being on camera like this when I talked to a lot of my clients like this too. So, that’s how I get my fix that there’s nothing quiet light like I really loved the ritual of like getting up and getting ready and going into a store and having your team and be like, just watching it and hearing the register. And there’s like this whole thing that happens psychologically in your life–

Bryan Garrison: It’s an experience and I’m big on the fact when you say like having your team, my guys have been with me and my staff have been with me since 2015. And some of them are new, and they fit in just great. But I don’t believe that it takes one person to make a business successful. I believe it takes a team of people to make it successful.

So it’s great to me, I give these guys all the credit, I let the community know that people know that, hey, we’re a team. It’s not– I may own the shops, but I can own them and I can’t run and operate them without these the staff that that’s behind me and jumped on board with me on any decisions I’ve made or any changes that I’ve made. So to be able to have the team that part of it. I feel like it’s harder to do that with online retail, we’re in brick and mortar. You can visually see the team that we have running this place. So that’s great too for me. That was another key point to.

Sonia Gomez: Love that you’ve touched a little bit on the challenges of running an online store, do you have an in house brand that you’re working with or are you sourcing from other companies and just acting as a platform to distribute other people’s brands?

Challenges of Running an Online Store

Bryan Garrison: What we’ve done with online, as of right now, we don’t have any house brands or anything or in house brands that we’re creating ourselves. So the products that we carry in our stores, are what’s available online. So the brands that we carry in our stores and the brands that we seek out and bring in our what’s available online. Now we have some restrictions with some of the brands that were not able to retail online because they don’t allow it. So for those we allow in store pickup, essentially so it’s still like shopping in the store. We can’t ship those nationwide at all– 90% of them are available for shipping. 

Sonia Gomez: Where can folks find you if they want to check out the brands and stuff that you have to offer?

Where to Find Them

Bryan Garrison: It’s hemlockcompany.com

Sonia Gomez: Amazing and on social media?

Bryan Garrison: On social media, it’s Hemlock Company CBD for our first location and Hemlock Company CBD 2 for our second location. And Facebook’s going to be just Hemlock Company.

Sonia Gomez: In this segment of our interview, we always try and share a little bit of words of wisdom for the new entrepreneur or existing brand who might be hitting a glass ceiling right now. I’d love to hear from your perspective, you touched a little bit on the challenges that you’re facing. I’d love to hear some words of wisdom from you. What are some key pieces of advice maybe one or two, that you could offer somebody who is trying to decide what their you know what their move is going to be next that they need? Maybe just that key piece of advice that you have to make the next stage of growth in their business. What would you say people need to know about being successful in this space?

Words of Wisdom

Bryan Garrison: The biggest thing for us has always been do it right. There’s a lot of pushback, there’s a lot you know, we’ve opened up our second shop four months ago and I can’t tell you this, it took six months to even get that get a location. And with that being cities either don’t want anything to do with it, they don’t want to be involved with the cannabis industry or hemp or anything like that.

When we first fully went hemp, you know, I lost everything as far as the business side, I lost processing, I lost workers’ compensation, I lost my liability insurance and payroll. Luckily, my payroll kept me but it’s– the struggle was real, and I did not give up. So I always say you got to do it the right way. 

Don't hide anything, be open, be honest and move forward and find the travel the path that's going to get you in the right spot. - Brian Garrison Click To Tweet

Don’t hide anything, be open, be honest and move forward and find the travel the path that’s going to get you in the right spot. We’re up and running fully legitimate with everything that we do. From our business license, our processing our banking, everything is fully legitimate. And in this industry in California, it’s very hard to do that. But we’ve put in the footwork and the time and the effort to make sure that we do that. And that’s your core right there, you can make money and you can do that and that’s awesome. But if you don’t have everything right on the back end, it can all be gone in a second.

If you don't have everything right on the back end, it can all be gone in a second. - Bryan Garrison Click To Tweet

And that’s to me that’s the hardest part of this industry and not giving up it really is I’ve got a lot of friends that are in the industry that have pushed through the same thing. So networking network network network, find those people you know, you’ve got to credit card processing founded through a friend of mine that has another friend that works for a company that was able to get us to legitimize with our credit card processing, so you got to put out those feelers and you got to make it work and don’t give up you gotta fight the struggle is real. 

And at least in California, I can say the struggle is real. But you find the city like Whittier, California, where we’re at right now and they fully support us, they fully love what we’re doing. I have people from the city council in here that use our products and I’ve got people that are out to the stores. We’re like I said, we’re part of the Whittier Chamber of Commerce, and we’re able to network throughout the city. So once you make it work, and you find the back end and get your footing where it needs to be, that’s when it’s time to push forward and go for it. But do it right. That’s the big thing that I would give people the recommendation as far as getting things going in this industry.

Sonia Gomez: Love it. I’m going to piggyback on a couple of things that you said because I think you really nailed some key points here. Number one, and I’ll say it like this, this industry is a relationship industry. And if you know a guy who knows a guy who knows a guy– whose cousin, his cousin knows the guy or is the guy, it is the exact same as it was back in the 70s or 80s or 90s in the black market you had to know a guy who knew a guy so you could get your bag, right?

The same thing is happening now accepted for merchant processing or advertising or whatever it is, the relationships are coveted. And you got to know a guy and the industry is small, even though it seems like all these wild numbers and all– the real players in this space, whether it’s locally or online have already been established. And you have to know a guy, in order to get your in and be embraced by the industry, you really have to be doing it right. 

You really have to be finding the things that make you unique and special in this space, and run 100 miles an hour with that. Don’t be afraid to ask for help and connect into your network and who you know is almost more important than what you know. People don’t care what you know until they know that you care. And in this industry, it’s mandatory that you show up wondering what value you can bring rather than what value you can take, I’ve said this on a few episodes before, but I literally cannot help but repeat myself because it’s so important that we find who we are. Then we find the confidence in who we are and run 100 miles an hour with that authenticity because people can smell a fake from a mile away.

The next thing that I will say is one of my mentors said this and I absolutely love it, 99 yards does not make a touchdown. So if you can run as hard and as fast as you can in a football game with the whole team running behind you, but if you only make it to the 99 yards, it’s not a touchdown. Your team isn’t going to be like good job you made it almost there like no one likes and almost, you have to push until you bleed sometimes to get to that hundred-yard run in order to make the touchdown and the [inaudible] I’ll pair that with the book that was called One More Rep.

One More Rep is like, right when you feel like you’re going to break in the gym, when you can’t do one more pull up or when you can’t do one more push up or when you can’t lift that weight bar one more time. It’s that one more rep that’s going to get you pass the threshold and get you further down the line than your competitor who will quit doing that one more rep. 

Growth hurts, and it is not fun and it has to you have to be really conscious about it. So while you’re coming into this new industry that is growing and expanding and shifting and changing every single day something is new, every single day something’s different I mean your risk to reward ratio has to be on point so my recommendation for you is run the full hundred.

Never give up before doing the one more rep because often it’s that one more yard or one more rep that will set you apart from being the loser, or the winner in this game. So and it is a game by the way, try and have fun is my last piece of advice, is try and have fun because at the end of the day, taking yourself too seriously will only put your foot in the grave a few years too early. Have fun! Don’t take it too seriously, it’s serious, but it’s not that fucking serious guys, relax. 

Bryan Garrison: There’s though the same, set yourself up for success. And it’s so cheesy, but you know what, in an industry like this, that’s why I say do it right because you have to set your self up for success and though the market is flooded, and there’s a lot of brands out there and there’s a lot of shops that were protein shops or they were supplement shop before or they’re a smoke shop and they’re carrying hemp products, they won’t outlast the business when things change and things go a certain route and we’re in a gray area we really are, and so finding out where that’s gonna go if you do things right from the beginning, you’ll be just fine and you’ve set yourself up to outlast any regulations and anything that change in this industry because you’re doing it right. And that’s so I agree with you 100%, don’t go, you know, 99 go 100 you have to. 

Sonia Gomez: Totally love it! Any last words before we finish today’s episode, I love this interview and I thought you brought a ton of value really excited to see your guys’ shops in California. And for those of you guys who are listening, all of the social media handles and websites will be found around this video and listed inside of the blog along with show notes and show highlights from today’s interview. What are some final words that you can share with our group before we sign off today?

Bryan Garrison: First of all, just love what you’re doing. If you don’t love it, do something else. That’s what I’ve always lived by and I’ve bounced around a little bit and so to fall into an industry that I’m passionate about and I enjoy is amazing. And I think everything that we’ve talked about is just I think the core values that you have to have in this industry and move forward with. So push forward and be ready for anything at any time. It’s a changing industry. It’s a changing world and have fun. Like you said, you got to have fun doing it. You got to enjoy it.

Sonia Gomez: Well, thank you so much, Bryan. This has been a rocking interview and for those of you guys who are tuning in, thanks so much for being a part of our community. We live to serve you and it is our mission here at The Hemp Revolution Podcast to share the truth about cannabis and hemp so that you can make educated and empowered decisions about how you want to care for yourself, the people that you love and the conditions that you may be suffering from.

If you’re a person looking for products you can depend on to deliver the results you need. Check us out at medicalsecrets.com We are happy to out and if you’re a budding entrepreneur, check us out at theemeraldcircle.com super excited to support you and anything that you need while you’re getting started or growing into this and credible industry I’m your hostess with the mostess, Sonia Gomez and this is the hemp revolution. We’ll see you soon.

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