Cannabis CBD Hemp Podcast The Hemp Revolution Vermont

The Synchronicities That Set Grant Jakubowski to a Path from Being an Employee into a Cannabis Entrepreneur

Here to share his cannabis and hemp journey is Grant Jakubowski, one of Vermont Pure CBD owners, a vertically integrated CBD company making artisan high-quality CBD products, all produced in Vermont. 

In this episode, Grant talks about his first reiki session’s mind-blowing experience that ultimately set him on a path from being an employee to becoming an entrepreneur. He also talks about the challenges the company faces during the COVID-19 pandemic and how they are working to stay relevant. 

Stay tuned!


One good thing about being forced into a new perspective is I feel like it allows you to access different ways of thinking and different opportunities. – Grant Jakubowski


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Some Topics We Discussed Include

2:54 – Grant’s background and his mind-blowing Reiki experience that led him on a different path
6:28 – How he got involved in the cannabis and hemp industry
11:02 – Focusing on building Vermont Pure CBD
14:14 – The importance of controlling the entire process
24:35 – How they strive to stay relevant in the cannabis space

People Mentioned / Resources

Connect with Grant Jakubowski

Connect with Sonia Gomez

Transcript

Sonia Gomez: What’s up guys, Sonia Gomez coming to you from Denver, Colorado, on another episode of the elite Hemp Revolution Podcast where we are sharing and telling the real story of cannabis from the eyes of the entrepreneurs who are pushing this incredible industry forward. As you know, it is our mission to empower you with the truth about cannabis and hemp so that we can make educated decisions about how we care for ourselves and one another or otherwise participate in the way this incredible industry is unfolding.

Sonia Gomez: Check us out at medicalsecrets.com for easy to digest information on some of our favorite products that are available on the marketplace, as well as the movers and shakers in the space who are making things happen. If you are a budding entrepreneur or business owner in the cannabis and hemp industry, we would love to hear your story, sonia@medicalsecrets.com. And I’ll be looking forward to connecting. 

Sonia Gomez:  Guys, I’ve brought a pretty incredible individual onto our show today. Once again, we have unearthed some of the diamonds of the cannabis and CBD space. And it’s always my pleasure to be able to tell their story and today’s guest is one of the owners of Vermont Pure CBD. They are a vertically integrated CBD company making herbs quality products all produced in Vermont. They are very passionate about the hemp industry helping people and healing this planet. Here to share his wide range of knowledge and potentially a few well-deserved tangents is my good friend Grant Jakubowski. How’s it going? 

Grant Jakubowski: Thank you much for having me on the show, and yes, I will apologize in advance for any crazy tangents I go on. I tend to kind of let my thoughts go where they want to go. Sometimes that leads to some pretty interesting conversations.

Sonia Gomez: Oh my god, you’re in the perfect place for that. I have done some pretty invasive research into who you guys are and you specifically what you’re up to. Why don’t you give us and are less fortunate listeners who have not had the pleasure to dig into your pass background or to your background. Why don’t you share a little bit about who you are and what you’re up to in the cannabis craze?

Grant’s Background and His Mind-Blowing Reiki Experience That Led Him on a Different Path

Grant Jakubowski: Yes, so I’m lucky enough to be one of the owners of Vermont Pure CBD. I originally out of college; I went to school down at the University of Rhode Island. First of all, I grew up in Vermont, I went to high school in Vermont, I love Vermont and after high school, I went down to college in Rhode Island where I studied horticulture, and after college, I ended up working at a Greenhouse called Vermont Hydroponics. So they were a hydroponic greenhouse that focused on growing tomatoes, and that’s where I worked for a few years after college. 

Grant Jakubowski:  And then I had some interesting experiences happen towards the end of that work experience where I hired a wadey, who was not only trained in all types of different plant work, but she was also trained in something called Reiki. 

Sonia Gomez:  Yes, 

Grant Jakubowski: I was never kind of exposed to any of those types of energy practices before. I was a pretty staunch atheist growing up most of my life, and I was very much scientific-minded and didn’t really look into any of the spiritual stuff and was really kind of content in my job where I was in my life.

Grant Jakubowski: And I actually had a pretty cool synchronicity happen at the same time I hired her. My girlfriend was told that she should go try this Reiki out. So I was pretty kind of took him back by the fact that I’d never heard of this for the first 25 years of my life. And then all of a sudden, I hired a girl at work who was practicing it, and my girlfriend was told from one of her friends she should go try it. So I want story short, my girlfriend had a really amazing experience, she told me I needed to try it. So I went into work, and I asked she really I work with if she would be willing to give me a Reiki session. She gave me a session that absolutely blew my mind. I started feeling things I’ve never felt before, just different energetic experiences in my body. I started to have like a full-on vision. It really just blew my mind on what was capable and what she was able to do without even touching. 

Grant Jakubowski: And that really opened up a lot of questions and kind of set me on a completely different path, and from that, I quickly ended up like leaving my job. I already had a side job where I was going out, and I was finding these different mushrooms, and I was growing these different herbs, and I was already selling them these different herbal tinctures at the farmers market.  

Grant Jakubowski: And then after I quickly got blown away by this Reiki experience, I started to learn Reiki, and I started to just start questioning a lot of the things that I previously believed or thought I believed, and it really kind of led me down a different bit of a pass for a little while I own. 

Grant Jakubowski: After leaving my job, I was trying to sell these tinctures at the farmers market. And I was really just trying to explore these questions that I kept on being exposed to and just kind of trying to follow this. I don’t know if you want to call it intuition, but just trying to answer a lot of the questions and beliefs that I had kind of exposed during that session. And it just kind of led to different experiences and more synchronicities and more connections.

How He Got Involved in the Cannabis Industry

Grant Jakubowski: And through this, I was selling my products at the farmers market, and after a little bit of selling my products at the farmers market, I was actually I went downtown one day, and I was looking for a new table cloth from my Farmers Market table because it was just all sun-faded and rowdy. 

Grant Jakubowski: And I ended up getting exposed to this lady who had never been to her store before, I thought it was just a henna studio, but she had a massage table set up, and I was like oh, you do massage in here as well, and she’s like, No, actually I do this thing called Reiki. Have you ever heard of it, and I was like kind of laughed it off. But it was pretty quickly after that she was offering me her retail space on Main Street. And she was transitioning to another phase in her life where she no longer needed the space. So I ended up with this store on Main Street, and I was trying to promote Reiki, and I had my herbal tinctures that I was selling, but I had also some more shelf space. So I thought one of the things that would go really well with it, and this was also a few years ago when CBD was just starting to become popular, was to add some CBD products to my space. 

Grant Jakubowski: So when I started to see all the different people that the CBD was helping and getting the personal testimonials from people, I started exploring it because I was already enthusiastic about the cannabis plant, I already had large scale farming experience. And one of the benefits of being part of the farmers market community was I was already friends with some local organic farms. So I approached one of these farms about growing hemp together, and that was in the fall of 2018. And we decided at that point to make a serious business together and try to grow hemp the following season. 

Grant Jakubowski: So we in 2018, we actually started selling at the farmers market in the summer, on a very low small scale, but then in the fall of 2019 is when we really started to have the product to sell in a large scale way. So I was actually blessed by being really lucky by being friends with this person at the farmers market. I thought he was just an organic farmer. But I had no idea that he was also went to Cornell for plant breeding and genetics and had tons of chemistry laboratory experience. So she was really into the whole chemistry and laboratory end of things. 

Sonia Gomez: Nice. 

Grant Jakubowski: Also, the farm was owned by somebody who was a corporate lawyer from New Jersey, but she lived in Vermont, and he bought the house intending to retire in Vermont. But I really didn’t know about any of that stuff; I just knew he had an organic farm. But it was just this magical team that was able to fall into place where we had a lawyer who could keep track of all the accounting, all the insurance, and just being part of the cannabis space in general. 

Grant Jakubowski: There’s a lot of red tape and a lot of banking and accounting and insurance issues when it comes to dealing with cannabis. So he was instrumental with kind of dealing with that whole piece of the problem, and then also having this other person who I thought was just a farmer, have incredible chemistry experience and knowing all about the laboratory and other things. It really allowed us to create this magical combination of a team that could accelerate growth as a company in an incredible way.

Sonia Gomez: That’s so cool. My mom is a Feldenkrais therapist, and I grew up around, you know, reiki and all of these really incredible, you know, healing modalities that are considered to be anything but traditional. So I can totally relate to the transformation that you are talking about and experiencing. So currently in your business, or I guess, not currently, but when the COVID crisis was not a thing, you guys had a retail store where you were creating and then selling CBD products as well as offering services like Reiki?

Focusing on Building Vermont Pure CBD

Grant Jakubowski: So that was, I haven’t been focusing on offering Reiki as much since this is be really quickly become a thing that I’ve had to dedicate my entire time to for the most part. 

Sonia Gomez: Right.

Grant Jakubowski: When we started the company, I quickly realized that I didn’t have time for Reiki. I was also teaching a meditation class to some local kids that I haven’t been able to do as much I have been able to do it some here and there. But I knew pretty quickly that if I was going to make Vermont Pure CBD, the thing I wanted to make it, I needed to devote my entire being to that. So I actually stopped even using the store for three months. It was just kind of sitting there, you know, just focusing my efforts at the farm. 

Grant Jakubowski: And I told the company that I was just going to let the store go or we shouldn’t. I tried to convince them to turn it into a CBD store, which wasn’t too difficult because our rent was really low, and I was already selling CBD there, so they agreed that it was a good idea. And we have a nice little retail shop in Vergennes, Vermont, where we do sell our products, but that’s really a very small percentage of our business. Most of our business is done online. 

Grant Jakubowski: And actually I’ve been able to, I’ve had to pretty much teach myself a lot of these things, I’m definitely I went to school for horticulture, I didn’t go for sales or business and marketing, but I quickly had to teach myself a lot of those things. And just driving around door to door, going to actual businesses trying to get shelf space has been by far the most effective way to getting our product out there. 

Grant Jakubowski: Because I really can talk about our company and my product, and just the hemp industry in general in a really educated, passionate way that really comes across to these business owners. And it’s been a really successful way to get our product out there we’re in probably over a few hundred stores now. And our online space is growing regularly, and we’ve just become a really popular brand by organic growth. And I think it’s mainly because we’re producing such a high-quality product.

Sonia Gomez: I think quality of product makes such a big difference in, first of all, promoting the use of hemp and cannabis in general like for products not to be bullshit is a pretty big advantage to the whole industry, and especially the consumers, hence the sarcasm in my voice. And so I have to be honest here and saying that like every company comes on to the podcast talking about what’s so great about their products. But I always offer the opportunity, because when I say that the generally the people that I’m talking to are like, Well, yeah, but we do ABC and D which makes ours, you know, so great. So I would love to hear from you. What are your products? What makes your product so unique? What are you most proud of?

The Importance of Controlling the Entire Process

Grant Jakubowski: Yes, so again, I totally respect that because I go into the stores and people say the same thing as well. The last vendor just told me they’re selling the best CBD.

Sonia Gomez: Yeah, 

Grant Jakubowski: I totally get that everybody’s kind of making these claims that’s what’s really difficult about this space is that it’s completely unregulated, and people can kind of just put anything on a bottle and start selling it.

Grant Jakubowski: And the thing that I’m really passionate about is controlling the entire process in being a vertically integrated company and also being one that isn’t trying to do things on such a large scale that we’d have to cut corners. So there’s an I think, I don’t know how educated I can imagine that the average listener of this podcast is pretty educated when it comes to hemp in general, but I think most people don’t realize what a big umbrella hemp is and how many different cultivars and strains fall under the hemp definition. 

Sonia Gomez:  Mm-hmm. 

Grant Jakubowski: And we’re really lucky being in Vermont, we have really kind regulation when it comes to the plants that we can grow. I know the USDA just made it, so we have to have varieties that are point 3% total THC now across the board, but being in Vermont, they are in let us grow under the current AG Laws, which do allow us to grow. I think it’s up to 1% total THC, as long as the Delta 9 is below point three, and we think that’s very important because there’s a lot of places to get your seed and genetics. 

Grant Jakubowski: And we really think that there’s one company in particular that a lot of people are these become really popular for a reason, in Oregon CBD  produces really high-quality genetics, they have a breeding program that has been going on for years now. Genetics is maybe the biggest factor when it comes to determining somebody’s success in this field in a lot of ways. So there’s so many different people that are buying low-quality seeds and those people that– There was a big seed scramble last year where Oregon CBD sold out or their seeds and a lot of people were planning on getting their seeds, but they couldn’t even buy them. 

Grant Jakubowski: And as soon as they released a batch of seeds, they would sell out instantly. And there was like hacks going on where people couldn’t even get through it was like, I don’t know if I’m like a pretty big fan of the band fish. And there’s sometimes tickets to get, and people [crosstalk] get tickets as soon as they go on sale on Ticketmaster and stuff, and it was I luckily, we already had our seats. So we weren’t in this mad scramble, by have friends who are trying to get tickets or trying to get seats, and it was much harder to get seats. And I want us to get these crazy tickets that are already hard to get. So there was a big seed scramble, where people were just kind of buying genetics from anywhere they could get them last year. 

Grant Jakubowski: And a lot of people ended up with hot seed means seed that has way too much THC in it, and the varieties because you can’t tell the cannabis It looks like a cannabis seeds, you really have to trust your source if you’re getting this [unintelligible]. And it’s unregulated all the way down the line. So anybody can kind of advertise hemp seed and start selling it, and a lot of people are selling bogus hemp seed. 

Grant Jakubowski: So, by sourcing really high-quality genetics, we’re able to produce a higher quality plant material. We also grow on beautiful Organic Vermont Farmland, where we have access to all the high-quality water that we want. So we can really give these plants exactly what they want, and exactly what they need. So by growing really high-quality organic plant material, we are able to let it fully mature out in our fields because, again, we’re not one of these states that has to harvest early and really be worried about that point 3% THC.

Grant Jakubowski: So we can get these plants to full maturity, which really allows them to express their full healing potential, and then from there, this is the step that I think really separates us from a lot of other companies. Any cannabis user knows that the drying process, and the smell of the flower is a huge differentiating factor when it comes to quality from one strain to another from one batch to another. So this is one thing that I feel like is getting really kind of not talked about in the CBD industry and the hemp industry in general.

Grant Jakubowski: So most farms are growing, some of whom are growing hundreds of acres at this point, it’s getting pretty ridiculous. And what we’re really passionate about is doing everything on a smaller scale because, in order to go hundreds of acres, you need to start going into mechanically harvesting the plant, which involves big combines and big dryers and really is rough on the end material.

What we're really passionate about is doing everything on a smaller scale. - Grant Jakubowski Click To Tweet

Grant Jakubowski: And what’s interesting is when you’re trying to extract CBD, so when people are going after an isolate, such as just CBD isolate, they’re not really concerned with how fast you dry or how many terpenes you lose in that process. So the terpenes of this plant or the small molecules, and those are what’s really volatile. And those are what you lose In the drying pot process if you add heat to it, that’s why the whole low and slow thing is really popular in the marijuana world. Because if dry cannabis too quickly, especially under high heat, you lose all those terpenes for the most part, and cannabis that doesn’t smell good, doesn’t taste good, and really doesn’t really have many effects. 

Grant Jakubowski: If you smoke a bag of air smoke cannabis flower that’s been dried under high heat and really rushed the process, it’s going to be a completely different effect than if you took that same flower and it was dried properly. So by drying our hemp under Low Temp, it’s taking our time drying. It takes like a week to 10 days to dry under the temperature and the humidity that we would dry on day. And by doing it low and slow, I think that preserves so much more of a full spectrum product in the end. 

By doing it low and slow I think that preserves so much more of a full spectrum product in the end. - Grant Jakubowski Click To Tweet

Grant Jakubowski: The other piece that I think also people are moving towards but is for some reasons, I don’t think the industry standard, and speaking of industry standards, if you can help me with this, this would be awesome. But I think consumers in the people selling this stuff are doing a good job of actually educating people the difference between full-spectrum and isolate, and now this new term called broad-spectrum, which I think is good that we have those categories. But I also think that anything that has a small amount of THC in it is considered a full spectrum product. 

Grant Jakubowski: Doesn’t matter how crappy the hemp was that they extract. It doesn’t matter how they dried it and if it there’s no terpenes left in it. As long as there’s a little THC in the product, they’re calling a full spectrum product. I really don’t believe that one full-spectrum product is equal to another full-spectrum product, even if the CBD amount is equal on it, and it’s tested and accurately labeled. We rigorously test our stuff. We actually bought a mass spectrometer unit ourselves, so we can test every step of the way. And really make sure every single batch bottle is what we say it is. And then we send out for third-party testing as well. So we spend a lot of money on testing, we spend a lot of money trying to source the best genetics, we dry those genetics properly. 

We spend a lot of money trying to source the best genetics, we dry those genetics properly. - Grant Jakubowski Click To Tweet

Grant Jakubowski: And then the last thing that ethanol extraction, I think, is the best way to produce a full spectrum product. And I know a lot of people are using co2 or these other extraction methods, which are good, especially if you’re trying to produce like a double concentrate, which is why I think co2 has become so popular, because it does produce a better smokeable concentrate in some ways, but if you’re looking for the most full-spectrum product with the best, most therapeutic effects, I think it has to be done with really high-quality plant material dried really properly and then extracted with ethanol. 

Grant Jakubowski: And I think that is superior to all the other ways that you can cut corners along the process, whether it’s growing genetics that are as good or not treating that genetic material as good in the growing process. And then rushing the drying process, which I think is what most people are doing, because that’s the big bottleneck in our industry is people have hundreds of acres that need to get dried and bagged in a month. And it’s a really kind of big bottleneck in our industry that I think people are rushing. And it’s sacrificing a good portion or good quality or good amount of quality of the medicine in the end.

Sonia Gomez: I couldn’t agree with you more. I think, you know, the quality of the medicine going into the consumer is the quality of the medicine coming out of the ground when you’re farming it. And I’ve been up to Vermont, specifically Squam Lake, where I’ve personally experienced like beauty of that lush soil up there. And I can only imagine that way you guys are pulling out of the ground is, you know, second to none. I mean, seriously, the food coming out of Vermont and the farmland up there was was absolutely incredible. 

Sonia Gomez: What are some of the goals that you got are actually let me ask you a different question. What have been some of the key challenges that you’ve been up against in the face of the COVID crisis? We know that there is tons of challenges being a CBD brand business owner in general, but specific to the COVID crisis; what have been some of the particular challenges that you guys are having to navigate to stay relevant right now?

How They Strive to Stay Relevant in the Cannabis Space

Grant Jakubowski: I mean, we’re really lucky that we have such a strong online presence, and we weren’t just relying on wholesale because has taken an extreme hit during this being somebody who is just going on the road. We just started working with some other sales reps and stuff who have larger connections, and hopefully, we end up many one of these bigger change, or we’re in talks with, but right now, we’ve been working with pretty much all individually-owned mall and pop stores. 

Grant Jakubowski: And unfortunately, a lot of these stores have had to close down during this crisis, which, obviously, they can’t sell any products when they’re closed down. And it definitely has affected that portion of our business big time, and also just kind of uncertainty of the times or in. But another– one good thing about being a CBD company is I feel like, during this crisis, there’s no better time to kind of try CBD or to experience its benefits because the whole nation right now is extremely stressed. 

Grant Jakubowski: And as far as being a small business, I’m really extremely grateful that we’re not affected on a larger scale, because I have friends who are restaurant owners, and I have friends who are business owners of other industries that are just they’re really worried about their future. And I think that we’re going to pull out of this all right, and I’m trying to stay optimistic about everything. But I think everybody’s been affected by this in one way or another.

Sonia Gomez:  It’s been pretty extreme, right? I mean, from the farming all the way through to the distribution of product. It’s been pretty incredible to see the ripple effect of this whole thing, even with cannabis and hemp being considered in the central business. What are some of the things that you have to look forward to have sales around the direct to consumer really picked up? And are you guys planning on pouring gasoline there? Are you sort of incubating and gestating right now, during this law?

Grant Jakubowski: Yeah, so we have a lot to look forward to. Honestly, it’s just we’re such a young company, and with so much promise, and so much own, just potential in general, that we’re really trying to utilize a lot online space obviously right now. But we also are trying to make relationships with sales reps, and we’re getting ready for when the doors do open. And it’s kind of nice to that this has forced us to think about things a little bit differently. Like I’ve started to utilize LinkedIn, I’ve started to kind of think about different ways, like that’s how I’m on this podcast right now is because I was like, well, I can’t really go on the road and do my normal sales thing anymore so how can I continue to work on sales? 

Grant Jakubowski: And how can I try to spread our product? So one good thing about being forced into a new perspective is I feel like it allows you to access different ways of thinking and different opportunities. So I really think this is going to be a good thing overall, and it’s allowed me to switch my perspective. And I think that it’s definitely allowed us as a company to realize that something like this could happen.

 Grant Jakubowski: And it’s really important that we do have a strong online direct to consumer sales network. Because relying on all these stores and relying on people being able to go out and buy our products and different store locations, is it’s something apparently we can’t fully rely on because we just like watched a lot of that evaporate really quickly. And I think having a diverse kind of network of distribution, and not just relying on one person, which is what I think of was I was honestly super happy about that we were working with so many individually owned mall and pop stores because I’ve heard of these people working with just like one chain like Walmart, and then all of a sudden Walmart just doesn’t like your label or like your price anymore and they just stopped what they don’t want to work with you. 

Grant Jakubowski: And all of a sudden, all your sales are gone. So I think by having an organic growth situation where we have so many different stores that we’re working with, so many different people that are using our products, that’s been our best selling point is just producing such a high-quality product on the beginning in always have any consistent product that we back with just to the best customer care that we possibly could back it with that our customers have been our best word of mouth, their best salesman in general. 

Grant Jakubowski: So I think if we can continue to just produce a really high-quality product and focus on producing the best quality product that we can, and then putting that out into the world with the best intention and the best kind of working pieces and customer service around that and also just be looking for ways of evolving our company in general, either in the online space or in the wholesale space. It’s been a really beautiful teacher that we can’t really depend on one thing, and we really have to utilize all these avenues and all these different sales networks.

Sonia Gomez: Are you going to be focusing more on pulling your product lines online? Or are you just relying on current distribution relationships to sell your product?

Grant Jakubowski: Yeah, I mean, our online sales are definitely growing right now, which is great. But I think that they’re going to open up the country here at some point, and they’re going to allow the reps to start going to different stores, and there’s a lot of opportunity in both spaces. And I think that we’re not really focused on one or the other, we’re still trying to focus on both. Obviously, since we can’t do as much door to door salesman wise and do as much on the wholesale end of things, we are generating a little bit more effort in the online space. 

Grant Jakubowski: But again, I think that a lot of the ways I’m using my online time is still going after wholesale accounts on LinkedIn, and still trying to figure out ways of acquiring new leads, getting different sales agencies to work with us acquiring new reps. So it’s really been a strategy we’ve kind of been working with since the beginning, we’re not we’ve never really put all our eggs in one basket, which I’m really glad because there’s a lot of people who were just growing hemp the last couple years, and they were growing it for biomass, they were doing great.

Grant Jakubowski: But now all of a sudden, biomass is really tough to make money on. So it’s really nice to have a diverse portfolio where we’re always coming up with new products as well. We’re always kind of trying to innovate as a company. But yeah, this has definitely forced us to think about things differently. And we definitely want to increase our online direct to consumer market share because I feel like that is the most sustainable and the most just bulletproof long term.

Sonia Gomez: I have been running a small boutique agency for some time now because we have the captured I have the consumer audience, we represent a little over 1 million followers on our social channels, and you know, it’s so interesting to see how aggressive folks are pushing on the education initiatives this year in order to, you know, sort of offset the misinformation and miseducation that happened over the last couple of years. 

Sonia Gomez: There’s a lot of companies out there who are considered to be quote-unquote, boutique, there’s even more businesses out there who are trying to determine whether or not they should or could even market online, would you consider yourself you know, in when you’re considering, you know, the shift in sales rights, from more B2B direct to consumer? How much would you suggest? Or are you considering yourself? If you’re open to sharing? How much are you considering to market right now, like invest into online marketing in order to push ahead of the race right now?

Grant Jakubowski: That’s a tough thing because right now, we’re working with a marketing agency that uses like, and we just started working with them, but they’ve been a lot better than the previous one we’re working with. But they use an algorithm that bids on different display ads and different ads placements. And what they’re finding is, everybody is kind of going pretty hard in the digital space right now and shifting all their marketing dollars to that area, but the ads are becoming more expensive. 

Grant Jakubowski: The more people that are using that’s why like Facebook, even though Facebook is bad example because it’s so hard to advertise CBD on weed-like kind of figured out some ways, but it’s still it’s really tricky. But Facebook used to be a huge bargain, like five years ago. If you could advertise on Facebook, you had like halfway decent advertising; you could crush it. But those algorithms aren’t nearly like the more people that advertise on Facebook, the more expensive those ads get, and the harder it is to push the needle. 

Grant Jakubowski: So the fact that everybody’s going online right now, and everybody’s trying to figure out ways to create some type of attention in that space. It’s getting really noisy, and it’s getting hard to differentiate yourself sometimes. And I’m not the best person even asked about that, because I’m just learning how to best utilize the online space myself. And I know that we definitely have seen increased online sales. I just don’t know if increasing an online ads budget right now is a super-effective way to do so because everybody’s doing that.

Sonia Gomez: Yeah, it makes perfect sense, and we are seeing a lot more crowding online. However, you know, offering the education information and better than anything that behind the scenes view of what’s happening for the business owner is helping a lot of companies rise to the top. I’d love to ask you one final question. You know, knowing what you know now, and having been from where you come from, what would be one or two key pieces of advice that you would offer an entrepreneur right now that might help them get a little bit further down the road?

Grant Jakubowski: That’s a beautiful question, see, hard to narrow down to just one or two, this has been the best Crash Course and business I could have ever gotten. Like I said that to a couple people recently that I feel like I Business School is nothing compared to what I just got because I feel like I had literally had an idea, got two or three, two other people, three other people on board, and took that idea from nothing to an extremely successful company in a very short amount of time. 

Grant Jakubowski: And the amount of lessons I learned in that process or is incredible, and I’m glad that they weren’t more expensive lessons, because we’ve definitely had some mistakes that have cost us money. But overall, it’s been a pretty fast and painless experience. For the most part, obviously, there’s some bumps in the road, anybody that starts the company from nothing and creates anything that’s substantial is going to experience a lot of lessons along the way.

 Grant Jakubowski: But just pick out just a couple, I would say, really make sure you are so passionate about the thing that you’re about to get into that you can do that thing for as many hours as required for no money at all. Because that’s literally what it took our company we had, all the business owners did not pair ourselves for the first two years. And we just started paying ourselves within the last six months or so, and it took all that, and we were working 70/80 hours a week just grinding. But when you’re really passionate about something, and you really care about something, that those two years didn’t feel like a grind, they were they were really enjoyable for the most part. 

Grant Jakubowski: And I didn’t even think about the fact that I was working 80 hour weeks and not getting paid. And that’s really the attitude you need in order to create a successful startup if you are an entrepreneur, and you really want to get into this space or any space that requires you to go from nothing to something man, that initial energy that’s required. And the amount of effort in the amount of just faith and trust in the process is incredible.

 Grant Jakubowski: And I had it looking back on it, but I’m almost glad I didn’t really think about fully or know fully what was going to be involved in order to get to the point where we’re at today because I don’t know if I would have done it. If I was consciously aware of it, I was just so stuck in the process, and so stuck in my passion and my like, just faith that it was gonna work that I just was just showed up every day and just went for it. But that’s, that’s really what’s required, I think in order to like have a successful company of any kind, unless you start with a bunch of money which we demand, you got to grind and you got to be able to do it for very little pay and very little direct compensation in the beginning.

Sonia Gomez:  Yeah, that’s the truth.

Grant Jakubowski: Doesn’t come easy, and even though like our margins are good, and we’ve made so few mistakes, and things worked out so well. But still, looking back, I can’t believe how much was necessary in order to make it happen and how much effort and how many things had to go right and how many things we had to do in order to get to where we are today. And it’s just; I’m not trying to say this to deter anybody from going down the path because I think that if you have the call, go for it. Just like know that it’s going to be a journey, and you got to be ready for it.

Sonia Gomez:  Yeah, yeah. Such good. Such good pieces of advice that you’re offering there. I think the one thing that I would say to second, what you have shared here is the age-old piece of advice, which is measure twice, cut once, and really know. Do your best to know what you don’t know so that you can, you know, make the right decisions at the right time. 

Sonia Gomez: Timing is really everything, and so doing your best to prepare ahead of time so that you’re not left behind. And in the moments that matter most, you know, is a really important piece of advice. And for those of you guys who have ever been an entrepreneur and failed, you’ll know exactly what I’m talking about. And for those of you guys who are, you know, getting your feet wet for the first time, I highly suggest that you pay heed, and talk to a mentor who might understand what I’m saying and help explain it to you.

Grant Jakubowski: To add one more piece that just feel like he we really do, and then no, this kind of ties back to where I started in the beginning, but we really do have some intuition inside of us. And I feel like I had a strong calling to be an entrepreneur from a very young age. And I really what started me on this was just, and it’s this sounds super cliche, but you really following your heart and really having faith and trust that it’s going to work. 

Grant Jakubowski: I think those are the two things that I’ve just been doing constantly for the last three years. And there hasn’t been any wavering in my faith or my trust that Vermont Pure CBD was going to be a big thing. And it was going to be a thing that I could be really proud of and that I think has been just as important because when you are in those days where you’re grinding, and things are tough, and you’ve worked 80 hours, there’s still more work to do. 

Having that faith and that trust is going to be something that’s worth it. And knowing that it’s all in the process is I think one of the things that will keep you going and some of one of the things that I think makes you able to do the thing you need to do if you don’t really trust it, and you don’t really have faith that it’s going to work, then you’re going to be stuck in doubt you’re going to be stuck in fear, you’re going to be stuck in questioning, and you’ll never do anything because you’ll just get caught up in your head and you’ll just live in fear.

Sonia Gomez: And another ring Dinger as far as get advice, my friend. Thank you.

Grant Jakubowski: Thank you, I really appreciate you having me on. Again, I’m sorry, I went on a little too long of a tangent in the beginning.

Sonia Gomez: I love it. 

Grant Jakubowski: A little bit, but I do appreciate you having me on and letting me speak about my story a little bit and share whatever potential advice I could.

Sonia Gomez: Yeah, I mean, it’s rocking advice that I would have cut you off a long time in Vermont right, get the hug, get them off. If you heard awesome, so if I’m not talking, it means I’m learning stuff, I love it. And I really appreciate the work that you guys are doing and how you approach it, you know, that you can, I can feel definitely the spiritual energy that you bring to the table when you consider how you’re going to go about doing something in your business and really value that as a whole. 

Sonia Gomez: As you know, a lot of the decisions that I make are, you know, having to be centered in my spirituality because it needs to be, you know, aligned with my core values. And so I appreciate that vibe of energy that I’m getting from you and in how I think you might be approaching your business in a similar capacity. So much love to you and many blessings on your success. And thank you again for spending your time with me here.

 Sonia Gomez:  And for those of you guys who are a part of my Hemp Revolution community or Medical Secrets family, thank you so much for being a part of this incredible space. I invite you now to like and share this content; make sure that you tag five people so that we can continue to move the needle on how we think about and talk about cannabis and hemp in our families and communities. As usual, I would ask for you guys to check us out at medicalsecrets.com if you are looking for products that you can depend on to deliver the results you’re looking for. And if you are a budding entrepreneur or business owner in the space, sonia@medicalsecrets.com is where you can catch me. I’d love to connect and tell your story. I’m your hostess with the mostess Sonia Gomez, and this is the Hemp Revolution. We’ll see you on our next show, guys.

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