As the cannabis market gets saturated with so many products, one of the things that you can do to separate yourself from the competition is the way your products look. That is why trimming is one of the essential steps in the process.
There are two options you can trim your harvest – hand or machine. Hand trimming usually yields higher-quality end products but requires a much longer time than machine trimming.
But what if there’s a machine that can give you result close to hand-trimmed?
In this episode, Cullen Raichart, founder and CEO of GreenBroz, tells us about the future of the cannabis trimmers and what makes their machines stand out in the cannabis industry.
If you don’t have a machine yet and you’re interested in getting one, tune in to this episode and learn from the inventor himself.
We’re helping other companies bring products into the marketplace because we have a great reputation and we know what we’re looking for and we know what we’re doing. So we’re out there helping other companies come to market with great ideas in a much quicker fashion than they would be able to on their own. – Cullen Raichart
Some Topics We Discussed Include
3:45 – How they are helping the cannabis market
4:05 – How he got to the machine automation side of the business
8:38 – What makes their machines stand out
14:13 – GreenBroz automated solutions
36:11 – Where to Find Them
People Mentioned / Resources
Connect with Cullen Raichart
Connect with Chip Baker
Chip Baker: Hey, this is Chip with The Real Dirt and today. I have a very exciting episode. I know I say all the episodes are exciting, but I’m really been looking forward to this one. I’ve got Cullen, one of the CEO and one of the founders of GreenBroz. Say hello, Cullen.
Cullen Raichart: Hey Chip. Thanks for having me and Hello everyone.
Chip Baker: Now if you don’t know the term GreenBroz, it’s not your buddy down the street selling cannabis. They’re an automation and solutions company. If you don’t have a machine right now or you’re interested in a machine this is a great episode to hear all about the automated solutions to trimming and processing cannabis.
We’ve been talking about this episode for a while. I’m glad we finally got on the phone. There’s so much stigma to automated trimmers. People hate them, people love them. Could you give us some type of statistics or facts, anything about how much of the industry uses automated trimmers?
Cullen Raichart: Yeah, it’s really interesting. I’d say the percentage of the industry that uses it over 90.
Chip Baker: 90% uses some sort of automation.
Cullen Raichart: Yeah, easily, especially with the market the way that it is right now. We sell a machine that is so close to hand trimming that most people can’t tell the difference in the quality of the finish. That being said, we work with a lot of companies that use our equipment that will stop a little bit early and then hand finish and then they call it hand-trimmed.
Hand trimming is the penultimate, right? That’s the standard that we have to come up to and we’re the only machine that does so, that’s pretty cool.
Chip Baker: You absolutely do a great job. I see cannabis all the time and people can either just mindlessly run it through their GreenBroz 215 or what’s the other model, is that 315 to 315?
Cullen Raichart: That’s the M. The M now actually we had the 420 all based on the California laws but now we have the M. The M is a monster, that machine is something
Chip Baker: I saw here the Canna trade show recently, CannaCon Trade Show. The stainless steel and totally waterproof, you can wipe it down, wash it down. Man, it was a really really nice well-thought-out machine.
Cullen Raichart: Well thank you. Yeah, we went after all the things that our customers are facing coming up here – regulations around equipment. We’re a UL 508 panel shop so our electricals are UL certified and have a UL sticker on it. Our machines are all made with the best quality materials-US stainless. 304 for non-product touching and 316 for everything that touches a product. We looked at that machine from our customers’ perspective, completely. So we’re excited about it.
Chip Baker: We have so many customers that use the smaller machines, big operations, small operations, home grows, small commercial grows, big commercial grows. I see people using all types of ways. I get customers that tell me all their tips and tricks and whatnot. And you’re absolutely right, you can either just dump it in there and automate your trimming process. You can hustle it a little bit and just use it to like pre-trim or prep it all. And many, many people do exactly that. Then they hand finish it and come out with a really stellar product.
How They Are Helping the Cannabis Market
Cullen Raichart: Cannabis is interesting in that regard. In my mind is as the market gets so full and there’s so much product, you have to be aware of the things that you can do to separate yourself from the competition and one of them is the way your product looks and it’s no longer just okay to mass-produce stuff. We have some customers believe it or not that are doing 2500 pounds a day in a greenhouse and that’s a day. So that’s going through this whole system.
We even a company like that is looking at it like hey look we can’t cut corners, we can’t have a bad product, we have to still be at this upper echelon because there’s still that brand recognition and that quality recognition that has to be there so everybody’s quality conscious, especially in this marketplace because honestly, that’s all that you got to separate you because the pricing is so competitive.
How He Got to the Machine Automation Side of the Business
Chip Baker: Man you really sound like you know the cannabis industry to some degree. How did you get involved with all this? How did it happen for you?
Cullen Raichart: Ah, well, I was struggling as a dad and to braise a couple of kids and take care of my family and needed some supplemental income and my family was in the growing part of this business and got me involved and I started growing in a closet, eventually made that closet into a large space, a large 2000 square foot warehouse space. But I just wasn’t really that good at it, to be honest with you. It takes a lot more tension.
Chip Baker: You’re the first person to ever admit that to me.
Cullen Raichart: Yeah. I’m not exactly proud of it. But you gotta understand I mean, that’s part of life too, right?
Chip Baker: Some things you’re great at, some things you suck at.
Cullen Raichart: For me, it was just– I had a great strain and great– It was like the system was great and things were good, but I just didn’t understand the amount of time and energy it takes to really do that well. And it’s a skill like it’s an art form and a skill and these guys that do it and get these results that you see nowadays, that just amazes me. I look at that and kudos to those guys, man now. [inaudible]
Chip Baker: It’s real easy to grow third tier and second tier cannabis. But to grow top tier cannabis, man, it’s harder. Like everything about it is harder and it takes more skill, more wisdom, more energy, more talent to do it.
Cullen Raichart: I’m fortunate I get to go into some of the best, if not the best cannabis bros in the world right now and [inaudible] some really amazing things but it all comes down to that guy or that team of people who really has a passion for the plant and really works on it to get it to be just right. So it’s pretty interesting.
Chip Baker: So I interrupted you, man, you said you started growing but you realized you weren’t that good at it and then put to [inaudible]
Cullen Raichart: Well, then I had a friend who was struggling with some mechanical issues around dry sifting, and he wanted me to make a dry sifter for him. And everything that was on the market was these barrel sifters and they just really weren’t that effective. So I invented the Alchemist, it was so significantly different than the barrel sifter. And it was so much faster and had such a better quality of sift that I just thought, Oh my gosh, here I’m onto something big here. And that’s what kind of launched me into the machine side of things. And of course, right after that, I started looking at the trimmers and at that point in time, there was really only one dry trimmer on the market.
Now, of course, everybody says they’re wet trimmers do dry, but that’s just a bunch of hooey but because it’s the same machines they’ve always been. But back in the day, there was only one dry trimmer on the market. And I saw that as just a massive potential and put some energy into developing what is now our 215 Dry Trimmer, and we haven’t really changed that model, but minorly from the very beginning. So, since 2012 that machine’s been pretty close to the same. The big machine is what we’ve done a lot of work in development on but that little guy’s been just chunking away for us.
Chip Baker: It seems like almost everyone else has the same type of idea but you went different. Your 215 trimmer and the larger one they both work on similar principles that are different from the barrel tunnel tumble.
Cullen Raichart: Tumble crumble is what we used to call it.
What Makes Their Machines Stand Out
Chip Baker: Explain to us, if you can draw a picture for us on why yours is different than the other competitors.
Cullen Raichart: I mean, the very first one that I ever saw looked like a dryer and I was maybe laughing they said oh if you get it, you’re looking for this wave. Like you would look in– that was the thing he dialed the speed up and based on the consistency of your product and size and We’re looking for this wave to form inside this machine and you’re like wow that’s fucking hauling ass, man.
Our machine is just getting it done and you realize pretty quickly when you look at the product coming out that it’s all very consistent, kind of like the wet trimmers do to the make the golf balls, that’s when we started getting golf ball size or shape cannabis was when wet trimming, popular and then with the dry trimmers are starting to do the same thing. And they still did the same things all those tumblers do the same thing. Either they under trim because you can’t manage the process, right? You put it in, you run it and then you pour it out.
So there’s no management of the process in there with our machine it doesn’t tumble. It gently rolls around over itself. You can see the action over the blade, you know there’s a brush on the 215 and on the M we came up with this kind of displacement fans that create a rolling movement over a blade. That’s really cool. It’s Gentle I mean you can see it as it works you can see the difference in how gentle it is compared to the Tumblr crumblers.
Chip Baker: Now that looks like all those features that it looks so simple, really, but it really does help with performance.
Cullen Raichart: It’s amazing. That machine, like I said, we went right after all the regulation on that machine. We, we redesigned knowing that we had the principle functionality, correct. We knew that the trimming functionality was right, but we didn’t know how to make it completely disassemblableable, rapid changing of parts, easy to clean, food safe in the materials touching and handling portions.
Actually 316 it’s even better than food safe. We didn’t know those things, how to get all that together. And then the brush was always that thing like, they get covered with trichomes so they kind of get freezy and they don’t– it’s just kind of the first idea, which just needed to be fixed. And the concept on this one was how do we get it to move without using something that’s really doing what airbrush does and that’s where we sat for a while.
My engineering team, we actually went up to one of our partners and did the testing on it and that was a lot of fun, but there we were standing and putting pieces of deflecting material in different parts of the machine and turning stuff sideways. Just like we spent hours and hours kind of trying to take in video and then looking at it and then study and kind of watching the flow and seeing what came up with and that’s how we ultimately ended up with the deflecting fins that we have and we covered up the center hub, which has always been a point of consternation and we got rid of the sweeper bar, which has always been one of those things that were an initial idea that work but it just wasn’t perfect.
Now we think with this machine that we’ve finally gotten to that place where if you look at the way the machine handles, first of all, it’s a little bit smaller than our 420 but it outperforms or 420. So it’s more effective, more efficient. And it does a better job at the end of the day. But that was a lot of work. That was a lot of time studying evaluation, where the first machine I didn’t have an engineer, it was me and we’re just solving little problems here and there until we got it functional.
And now we’ve actually got an engineering staff, we can redesign things completely and in SolidWorks. So we do a lot of modeling a lot of testing before it comes out. We have great equipment now. So all of our precision is way, way up. So you know, lots of good stuff.
Chip Baker: But what’s the productivity of this large machine?
Cullen Raichart: Yeah, so it’s still right in that same 10 to 12 pounds per hour. We’re getting different feedback. Some people are liking it with a little bit larger batches, some people like it with smaller batches. And that’s kind of a little finer details, but the productivity still remains about the same, but the quality is better.
The other thing that’s great about it is a lot of people have these strain constraints or batch constraints anyway, because of material management, right. So like Colorado, you have to keep all one plant together, blah, blah, blah, and they have these tags that follow it from seed, you know, from cradle to grave, if you will. But they have a very interesting kind of needs, right. And all of our customers have that in California of 20-pound batch needs and these kinds of things. So they have to do clean up and change over.
Well with us, with the system like this, you can pop the blades out, you can even pop the barrel out, put a new barrel, new blades and everything in it. It takes about five minutes and those can be being cleaned while you’re running on your other set. So it’s really reduced the downtime in the change or cleanup time between things and made people a whole lot more productive in that regard.
And then, of course, the cleanup of it is so simple. There are no crevices for stuff to get jammed up in and it’s just a whole lot better from that perspective. And it’s power washable? I mean shit if you want to, you can just spray it.
Chip Baker: Yeah, that’s what I really like it just
Cullen Raichart: The panel itself is it’s don’t spray but I mean don’t spray electrical stuff. That’s a good plan, right? But you can spray the motor and the connections and everything else.
GreenBroz Automated Solutions
Chip Baker: GreenBroz isn’t just an automated trimming company, they don’t just have automated trimmers. They’re completely automated solutions. We have some mutual customers and we’ve worked with you guys for years. Tell me about some of the automation that you’ve done for people.
Cullen Raichart: Yeah, right now it’s such a baby industry. It’s a connectivity thing, right? It’s a moving truck transporting conveyor transport from one process to another process or connecting machines by different companies together so they’re working inflow. Like our precision batcher which is from our partner Green Vault, we have a jarring line now, it’s a different company.
So you have to incorporate those two things together so that they function right. so you now have a batching system that jars. That’s great, right? I mean, puts us right in the same place as a big multi-head company that designed to package peanuts, or jelly beans or whatever or potato chips. Those guys make machines non-cannabis specific but to this point, they’ve had an advantage because of the jarring but now we have jarring and bagging.
So that’s kind of the thing like solving problems, right? What does a company need and where do they want to get to fly? If I can just speak personally about automation from my company’s perspective, two years ago, we bought a laser, just a sheet metal laser that didn’t have any automation to it. And that machine paid for itself in two years, [inaudible] ROI was astounding. It was a great machine. Well, coming to Vegas moving to Vegas, we bought a completely different piece of equipment. But this machine stores all its raw goods in it in a tower.
So we’ve eliminated external storage, and this machine will run whatever you want and fix itself out, tells you when it’s running out of material. It’ll run all night if you tell it to, and you don’t have to attend to it. And so now all of a sudden my productivity in that area, because we’ve got some automation in it, it’s not 100% automated because I still have a guy that has to pull parts off of it. But just that little chunk has increased the value of that machine or that process, set of processes a thousandfold or better.
So this is the same thing in the cannabis industry when you go from having a machine that does have one function, say a trimmer, because that’s what we’re talking about. You have that great piece of equipment that reduces this really tedious and difficult task. Well, what if that machine feeds itself and empties itself and spits out information for you? That’s the kind of thing we’re talking about, right? But what if we go one better than that? Not only does it feed itself but it’s being fed with specific sizes so that it becomes more efficient, and then its output comes into either bagging or micro batching or get sent off to extraction or whatever it is you need out of that particular size or products.
So, you can see how these things kind of escalate in value as they become more and more combined and more of a system versus just a single processor, single solution for a single issue.
Chip Baker: We were just talking about that today how much the quality would go up if you could harvest it, dry it put it in its final package immediately, there was airtight and sealed, it wouldn’t get squished, you’d immediately have into inventory. Your inventory processes will change because you’re not like weighing out bulk weed and weighing out other bulk weed and then weighing out other bulk weed. And then packaging it you know, you skip so many steps when you can jar it up right away.
Cullen Raichart: Yeah, I mean you got to figure every time that you’re halting in a step. You go in and you go, Okay, we’re going to cut and buck, and wet trim, and then go to dry. Right. So in there, you’ve got these things, but that can all come fluidly together. But you still have this point where you have to go and stop and dry. And there’s all this opportunity in that window for problems do occur. And then you have multiple people getting the hands-on product, now you’ve taken a product and you’ve packaged it for this process.
And then you have to take it out of that process packaging, off of trays or racks or whatever, put it into another piece of equipment to process it on and get it into the next stage and then meet some people bulk package it and then send it off to remediation, and then bring it back in micro, you know, I mean, it’s just like, dude, stop touching the product.
Chip Baker: Yeah, exactly.
Cullen Raichart: Stop touching it, man. Let’s just put it in and let the machines do what they do and get it done. And that’s what we’re pushing for really hard is ultimately that’s what we see happening is that complete reduction of interference in the harvesting system where you’re running the product from beginning to end. We’d like to see it so that it really comes off the stem and never has to be moved into a separate process. It goes through the whole system. There are some tricks in there that have solved and we’re working on them.
Chip Baker: You know potting soil? Yeah, make potting soil, right.
Cullen Raichart: That was my biggest jam. I could not understand making soil right man. That’s amazing. I just couldn’t get it.
Chip Baker: I use semi-automated equipment. We got 500 foot long batching, mixing, grinding, hydration conveyor belts, weight sensors, volume sensors. That’s how we make it right but it is hard to make it just on the ground. And it’s a great analogy that we’re talking about here to like dump a bunch of raw materials on the ground and mix it up with the front end loader really a keen to like the old school way of packaging up cannabis. We break out our raw materials, our raw materials are packaged and go into the machine, then it gets mixed and blended and bagged a couple of people watching it happen. But yeah, we put out 20,000 bags of soil a day, that way with just a handful of people. Six people.
Cullen Raichart: Yeah, yeah. Right. And it’s consistent and your bags are the right size and they’re consistent and your product it’s the same, especially in this country, but actually in a global marketplace. I mean, look at what McDonald’s has done to food; everybody expects that their McDonald’s burgers gonna taste like a McDonald’s burger wherever McDonald’s they go. That’s important to have that consistency because that’s kind of what consumers expect. And that’s what people who purchase cannabis expect. They don’t want to have a Sour Diesel but isn’t the same as the last time they had it because they really liked it. That’s what they want. That’s where it’s headed man I mean, it headed down that direction of real consistency that’s for sure.
Chip Baker: Yeah it was something we talked about all the time is like there’s this certain amount of customer education that needs to happen but there’s also this like demand by the customer and expectation that they can amazon prime anything and they should be able to go look at a menu, pick out something on a menu just like at a bar and reasonably okay if it’s a Kush it’s going to be this way. If it’s an IPA, it’s going to be this way, if it’s a Pilsner, it’s going to be this way if it’s a blue strain, it’s going to be this way.
And we’re right there on the verge because the consumers are head a little bit in their demands and their way that they think that they’re buying cannabis because now they go into the store and there’s this myth of manufacturing that’s happened where somebody in a back room has put something in a plastic bag in a box and they expect it to have a certain quality just like their Nikes or Converse or Mac computer like they want to go in and buy their name brand product and automation and packaging specifically like really really aids this, man. It really [inaudible]. So many people are against a lot of this but–
Cullen Raichart: There’s a craftiness to it that isn’t going to go away. And one of my guys that works for me is a he’s a level two Somali a and I encourage everybody who gets an opportunity to go have a couple of glasses of wine with that guy. Because he really understands through flavor and nuance all these different things and there’s plenty of people around cannabis the same way but you can produce high volumes of cannabis very consistently.
You can, if it can be done and that’s what we’re talking about. It’s just having that next level of kind of consistent performance from a project but it’s nice to have some variants and be able to tell how some things are grown and the other thing and you always have that kind of moment where you go Oh, that was the best crop we have had in a long time type of deal.
But for the most part, people still want to have that consistent experience, man. They want to know that that thing is going to give them the same experience it did last time they tried it. Packaging and perception are so huge, right? I mean, marketing. Oh my god.
People still want to have that consistent experience. They want to know that that thing is going to give them the same experience it did last time they tried it. Packaging and perception is so huge - Cullen Raichart Click To Tweet
Chip Baker: Yeah. Look at the vape crisis is conveyed crisis. The manufactured vape prices are going on right now. I’m not exactly sure what it’s about.
I’m not sure what it’s about either. But I’m telling you what it’s doing is it’s pushing the hell out of these hemp guys to take that product that’s been put in the ground and think twice about sending it off to full extraction. This is people are going well, maybe this is maybe that we need to make this smokeable and I see a lot of people looking and asking about smokeable hemp and so that’s really interesting what’s happening with that.
I don’t know how it’s gonna end up but somebody fucked up, I know. And unfortunately, some people are really sick from it. But I mean, is this an overblown reaction? Yeah. Is it manufactured in some way, probably? Our people are sick and hurting, yes. But is it a problem, maybe not.
Cullen Raichart: Well, if there’s still no regulation there so everybody just said oh okay vaping is cool. But there’s no consistency and I keep thinking to myself like, yeah, strawberry flavoring is for your tongue not for your lung, you know I mean? I just don’t understand it, I get it but no one was telling me like, Hey, have we tested this on anybody or anything yet that what is it that’s causing these kinds of issues?
I’ve heard lots of different things about it. But I mean, there’s no regulation, there’s no passing of any kind of FDA or any of that stuff. So who knows, man, these guys go on the black market and rip shit off and make up their own stuff and say something else and all of a sudden you got people get sick. I don’t know if you remember back in the day when Tylenol had their [inaudible] after that everything became impossible to open. Do you remember that?
Chip Baker: And all the capsules changed.
Cullen Raichart: all of a sudden you know so, I mean no you know the vaping industry will adapt and they’ll figure something out but I don’t know what’s going on in it. And I don’t vape so I’m not attached to it necessarily personally.
Chip Baker: Colin, I really like about your business and all the people that we’ve chatted with your sales reps, your technical support is everybody’s really into. Their hearts are into it and you’ve made this phrase industry born your products or industry born and you really can feel that talking to your crew. And so many people have a great, great, great idea with cannabis. Every time someone smokes a joint wants to be in the cannabis business. They start spouting out ideas on how they can grow.
Cullen Raichart: Yeah.
Chip Baker: What was that lightbulb moment when you were like, Hey, man, I think there’s some automation here. I think I should make this other business and stop growing and service the growers instead of being one.
Cullen Raichart: Yeah. Well, I mean, like I said, my first inclination was my consistency in production in the growing arena was just really horrible. But I also was able to figure out some changes that could be applied to the industry, but I learned really, really quickly. I watched, I think the first dry trimming company, they were called the Mean Green. I think they still sell them but I don’t know I haven’t seen them in years.
And that machine was killing it the first two years and then they had a major issue with a supplier and a design change. They had done some things that in growth, that kind of alienated some of the people on the purchasing side.
So there were all these things that kind of came together and that company kind of faltered. And I saw that firsthand. I’ve watched it kind of happen. I look at that as a huge lesson like you can’t just say, Oh, I got it. There’s no resting. There’s no time to go, Hey, pat yourself on the back. There’s somebody out there like you said, there’s somebody out there thinking about it.
I’ve seen three different machines that have been built off of deconstructed 215 trimmers where they’ve taken my parts, and they’ve really gone after it. And they have some neat ideas. I look at him like, I like looking at the motor. I’m like, that’s my motor. Hey, those are my blades. Would you look at that but we’ve actually had to go and see somebody for actually directly copying my machine? But I don’t know I gotta kind of get a little off track but the point is like–
Chip Baker: You saw somebody’s product and you wanted to make it better when you use on. You saw an opportunity in the market.
Cullen Raichart: Yeah, and I made something different and our trimmer has to out from everybody else, and we’re just still pushing that envelope. We talked to so many people who are telling us “Oh, well, this is a problem. This is where we’re stuck. This is what we need help with. Can you fix this?” And the answer is sometimes yeah and sometimes it gives us a little bit of time to figure that out. And you can’t fix everything, right?
A lot of people are trying to solve the problems of the industry by going outside and grabbing machines that they go, “Oh, well, this works over in this industry.” I mean, the multi headwear it’s a great example. Yeah, it works really well. In the potato chip market. It works really well and packaging nuts and jelly beans and other bs it doesn’t have a high value. They don’t work so well with a sticky, high dollar product like cannabis.
When you want to have your margins correct, and you don’t want to be giving away more than one person on overpack, You can’t even look at the multi-head wares. We replace them all the time where guys spend a couple hundred thousand dollars, half a million bucks on a machine and turn out–
Chip Baker: It doesn’t work.
Cullen Raichart: It does, but it’s cost a little more money to keep it than it is to replace it with our machine and run the right way and get the product taken care of the right way. It’s really interesting to see people go outside the industry like that. That’s why we come up with the industry born product, right. So a product that was specifically designed to handle cannabis. That’s what our trimmer is, it wasn’t designed for anything else.
Now, unlike the other machines that are out there right now, a lot of them were designed for other things. And a lot of them are just like refinements of somebody other than somebody else’s idea, but ours was specifically designed around what cannabis needs. And that’s why it does as good a job as it does our multi-head weigher, man, that machine is designed. It goes down to a hundredth of a gram.
Well, if you’re packaging one gram bags, which a multi-head weigher cannot do, but if you’re packaging one gram bags at a hundredth of a gram, that’s a big deal, it’s 1%. So if you’re packaging, eights, how far off do you want to be? Another question. I mean, we have a machine that weighs down to a hundredth of a gram and it’s accurate, and then it double-checks itself. So you’re not having short weights because you that’s the other thing. You can’t give a customer a short weight.
Chip Baker: So sure, it sucks dude [inaudible]
Cullen Raichart: Imagine packaging up, just 100 pounds a month in eights, right? Well, if you’re off by 10%, you change the number of eights, you’re selling by thousands. And you’re like, wait a minute, that doesn’t seem like that makes sense. But if you look at the numbers, and you look at how that works out, yeah, that that is very, very important to get that accuracy correct.
And you also want the product to be handled the right way. And I can promise you, no one wants to clean one of those machines, those moldy head machines when it’s been feeding cannabis for a little while. But that’s just an application. It’s a great idea. It just doesn’t work. Right. So you just need a better idea. I need a better product. And so we’ve done that and we continue to do that. And that’s what I think is the most valuable thing out there is an industry born. Have you ever seen those cigarettes stuffing machines?
Chip Baker: Sure.
Cullen Raichart: They were great on tobacco. Yep. Right on tobacco. Yeah, man. But you have got to do a lot of work to get on to work with cannabis. That’s just not quite the right [inaudible]
Chip Baker: That’s not quite the right same design
Cullen Raichart: It needs to be approached that way but the industry is growing so fast that people are kind of get stuck with.
Chip Baker: We see it all the time. We see people from outside the industry that see as an opportunity to sell widgets to cannabis people. And yeah, they just try to bring something in that doesn’t really work. Some of it actually takes off, but most of it doesn’t. And this is great advice to all of you, business people and entrepreneurs that are listening to the show. If you’ve got what you think is a great idea for the cannabis industry, but you’re not really a cannabis person, you need to find some cannabis people use them on your advisory board, and really run some good r&d to see if your product actually was going to work.
Cullen Raichart: Yeah, yeah, that’s a great point. And the other thing is, if you’re out there, and you think you’ve got something that’s really shit hot, and you were looking for a way to get that out, give me a call, man. Come to GreenBroz, let’s talk. We’re all about helping and getting stuff out into the marketplace that it’s created around this industry. We have two partnerships right now with two different great different companies starting a third partnership, and possibly a fourth by the end of this year.
We're all about helping and getting stuff out into the marketplace that it's created around this industry. - Cullen Raichart Click To Tweet
We’re helping you know, other companies bring products into the marketplace because we have a great reputation and we know what we’re looking for and we know what we’re doing. So we’re out there helping other companies come to market with great ideas in a much quicker fashion than they would be able to on their own. I mean the barrier to entry in this place is pretty good space is huge right now. When I started, I started in a garage. Mikey couldn’t do that today. You’re just as big of a lift. The cost of these trade shows, my god and the marketing advertising and getting your name out.
Chip Baker: The cost of one booth of a trade show is more than what it cost me to start out my first potting soil company. I literally went in with a buddy we put $3,000 in each and bought a load of cocoa fiber and resold it.
Cullen Raichart: Yeah, that’s exactly right. Yeah, I mean, I don’t even want to tell you what we’re spending at MJBizCon.
Chip Baker: My God, I’ve seen your setup there. Oh my god, it’s a miss. Are you gonna bring the setup like you have in the past to this one?
Cullen Raichart: Yeah
Chip Baker: If you guys are out there going to MJBizCon or are thinking about going to MJBizCon, definitely check out the GreenBroz set of booths. They have equipment like you’ve never thought about, you’d maybe only dreamed about or you don’t even think as possible. It’s really impressive, man. It really is. Cullen, man, I really appreciate you chatting with me today. It’s been a great conversation, man. But before we go, though, I want to see if you’ll tell me how to use one of your GreenBroz trimmers the best way?
Cullen Raichart: Yeah, I mean, really, the things you’re looking for when you’re using one of our trimming machines is it’s about having the right moisture content to your product and really specifically, making sure that the leaves are crispy. If the leaves are crispy, you’re going to be right in there. And we like to be in the internal content, the moisture content in the 10 range. It just depends. You still want to have it spongy. You don’t want to have of course be fragile.
If you get that setup and then it’s about finding that comfortable spot and the amount of product you want to put into the machine. The beautiful thing about it is you can run it and you can watch it, get your hands in there if you need to, and pick out the product and figure it out. When I started, I used to run two machines side by side or my garage, because my friend used to go to Northern California, and he used to buy cannabis on the stock because it was cheaper for him and he’d bring it down and I’d trim it.
And I was running through my machines and I was making 100 bucks a pound so I was trimming two machines all night long. And I thought I was fucking King Kamehameha man, I was making money left and right. I mean, that was it. Just find that spot where things make sense and maybe play with a little bit. Don’t be afraid to use the tool.
Chip Baker: Well, friends once again it’s time to close this episode. I know it’s sad, but there’ll be another episode in the future. Thank you for joining us here on The Real Dirt. Cullen, thank you so much for giving me your time.
Cullen Raichart: I really appreciate it, man. These conversations helped me to keep my history alive in my mind. You get busy sometimes and forget but it’s really nice and refreshing to kind of be able to look back so thank you for the opportunity.
Where to Find Them
Chip Baker: Hey, how do people contact you guys?
Cullen Raichart: The best way is right on the web at www.greenbroz.com. From there you can find our videos but you can also find our LinkedIn and all of our other social connections right there. And then there’s also our phone numbers there but it’s 1-844-dry-trim. So that’s the best way easiest way to get ahold of us you can you know you can always message us through all the fun apps. I don’t know all those addresses but they’re on the website.
Chip Baker: Yeah, and if you’re interested in buying or renting a GreenBroz trimmer, please contact us at Cultivate OKC or Cultivate Colorado, we rent and sell those machines. And if you’re interested in running one definitely put in a reservation because this time of the year, man, they are booked up. Thanks again guys and yeah have a nice into your day.