Podcast The Real Dirt

The Evolution of the International Cannabis Industry

The US cannabis industry has been at the forefront of cannabis developments for the last decade, but the rest of the world is finally starting to catch up.

In this week’s episode of The Real Dirt, Chip hangs with Ted Mateo of Georgia Atlas and Gunner Heard of Orenda Pharms to talk about developments in the international cannabis industry and what it could mean for the US.

Plus, it wouldn’t be The Real Dirt without some serious grow talk! Dive into vertical grow costs, lighting setups, managing an operation efficiently and more from some serious pros who are building the industry on an international scale.

Sit back or get into the grow, but either way roll up a fatty and enjoy this week’s episode of The Real Dirt Podcast!


I would say the endgame for it is that recreational legalization and import-export from into the United States. Let’s get everybody that much closer. Let’s get good products and good genetics in the hands of capable cultivators and make the world a better place. – Gunner Heard


Download The Episode Companion For This Episode

Some Topics We Discussed Include

2:02 – An overview of Ted Mateo’s projects in Europe and Latin America
3:40 – Gunner’s initiatives in Denmark
4:56 – What is a GMP-focused facility?
8:47 – GMP and ISO certification for grows
16:17 – Problems with LEDs and vertical grows
26:29 – Exporting cannabis internationally

People Mentioned / Resources

Connect with Ted Mateo

Connect with Gunner Heard

Connect with  Chip Baker

 

Transcript

Chip Baker  

Hey y’all, you know I only promote products and brands that I really want to support. And that means I don’t just take sponsorship for anybody. But this episode of The Real Dirt is sponsored by my good friends at Left Coast Wholesale. Some of you may know them as the GeoPlanter and may use GeoPots in your gardens, but man, they’ve got a lot of other really cool products, I’d like you to stop in one of my stores in Denver or Oklahoma and check out. 

Their latest product. GeoFlora is one of my favorite organic products. It’s a really complex nutrient. It’s really easy to use, you just toss it on the top of your pots by hand and water it in and it really produces a great product. So if you want to find out more about Left Coast Wholesale, check out their website, their Instagram or their Facebook. Now let’s get to The Real Dirt.

Once again you have reached The Real Dirt. On today’s dirt, I have some very special guests, Ted Mateo and Gunner Heard. Today we’re going to be talking about the international cannabis marketplace. Most of you that listen to these episodes, you’re from America, you’re from North America, even though we have a large European contingent, lots of people from the Netherlands, from South America, from Great Britain listen to this show and many of you are gonna find this episode really interesting. Ted and Gunner are both involved in some large cannabis operations in Europe in South America. And this is going to be a slightly different aspect of the show than we’ve had in the past. Ted, tell me a little bit about yourself. 

An overview of Ted Mateo’s projects in Europe and Latin America

Ted Mateo  

Thanks, Chip. Yeah, man, we’ve been working on some projects internationally, coming out of the American market, focus between Europe, Latin America; here lately, I’ve been quite a bit into Latin America. I spent a lot of time in Colombia understanding some of the different dynamics for the export market there. We just got the ball pushed through and Paraguay and the thing with these other countries are they want to engage in this market and they’re set up economically to do it in a very good way. 

But coming in there and advising with these countries, the government, the officials and companies that are coming in on how to set the market up in the industry, where sustainable long term, but also building the facilities production for manufacturing and export in such a way you’re dealing with really high standards and Q&A. Which is a very integral part to get it into the international marketplace and distribute and export out through GMP GACP type of standards. It’s a human consumption product and it’s medical. So building these facilities and infrastructure behind it that is highly regulated, you’re able to be accepted into these high-end markets or somewhere like Europe or Asia per se. Eventually, one day maybe importing into the US in the future, laws open up and the regulations change.

Chip Baker  

Now, we all think of modern cannabis and ganja being the U.S. oriented, but things are going on all over the world and Gunner here works with a very large facility in Denmark. Tell us what’s going on in Denmark.

Gunner’s Initiatives in Denmark

Gunner Heard

Well, at the start of 2018 we got a really, really good group together. We went ahead and got one of the first licenses in Denmark, built out a 31,000 square foot GMP focused facility, beautiful facility ran like a top during my tenure there and we had a really good time doing it. It was a really educational experience for all of us involved. And we learned a lot about the European and international cannabis market place in the process.

Chip Baker  

So so 250,000 square feet? 

Gunner Heard  

32,000 square feet.

Chip Baker  

32,000 square feet and this is an indoor facility?

Gunner Heard  

This is all indoor. My specialty is indoor cultivation.

Chip Baker  

Gunner, you’re awful young. I mean, I’m not discriminating against anyone over their age but like, I don’t know what are you, 15?

Gunner Heard  

Twelve and a half and growing.

Chip Baker  

No, you’re 27, 28 years old, right?

Gunner Heard  

I’m 26 actually.

Chip Baker  

26 years old. Gunner has been growing in a 32,000 square foot facility in Denmark that’s GMP focused. Now most people consider most people what they know about growing cannabis is growing some clones or seeds in the dirt but a GMP focused facility explained to us what that is.

What is a GMP-focused Facility?

Gunner Heard  

The GMP side of things, it’s mainly quality assurance, mainly quality management. And what that means is we have to be very, very strict on our paperwork. Very, very strict on our processes, our SOPs. We have to make sure that everything and when I say everything, I mean, everything is documented from the source of our inputs, from the businesses that we do business with, they have to be GMP certified as well. It’s a very strenuous process, but I think that the benefit of getting a GMP certification within a cannabis business is endless.

Chip Baker  

So, when you say you have to document everything, like seed to sale documentation or…? 

Gunner Heard  

Everything

Chip Baker  

Everything. So, let’s have an example. What type of medium are you growing?

Gunner Heard  

Coco 

Chip Baker  

So you guys growing on coco, okay. So your coco supplier has to be a GMP coco supplier.

Gunner Heard  

Now I didn’t get that far with it. I believe in the future that that’s probably going to have to be something that we’re going to look forward to seeing in a GMP setting. But no, I actually imported my coco from America. Being in a new country, more or less doing something in that country that most people have never thought about doing, they don’t have a lot of products available for you as a cannabis grower, believe it or not. 

Chip Baker  

The Netherlands is right next door, isn’t?

Gunner Heard  

The Netherlands is right next door. You’re absolutely right with that. But Denmark has probably the strictest import-export laws as far as agricultural, agricultural products. For instance, I can’t even import microbes in Denmark. 

Chip Baker  

You can’t important microbes. Well, yeah, actually that’s not uncommon in the US. There’s even still regulations on that type of stuff because people feel it could be like chemical warfare, biological agents, and it kind of is. It’s kind of his, right? That it’s towards the soil or the plants.

Gunner Heard  

Absolutely. It’s just a list of challenges that you have to go through setting up in a new environment. 

Chip Baker  

Now, are you just producing a flower? Are you vertically integrated? Do you grow seed to extract? 

Gunner Heard  

So the way Denmark has its cannabis product program set up, It’s a lot similar to our pharmaceutical industry here. The product gets grown, the product gets manufactured into cannabis intermediate and product goes directly to pharmacies, where doctors have to prescribe directly to patients. They go pick it up. The government even covers about half of it, I believe. They’re fighting to get more of that covered. So the government is actually paying for their weed. It’s a really, really nice thing. 

Chip Baker  

Sure. That’s great. So it’s a flower, flower from the dispensary or extract?

Gunner Heard  

Right now you’re not seeing a lot of dried GMP flower products in Europe. So, the focus with most of the companies out in Denmark is tablets, oils, tinctures, things of that sort derived from a flower. But yes, the flower will be rolling out. That’s obviously the end goal. Moving flowers around all the European countries in and out of Canada, things like that. But you’re just not seeing a whole lot of it yet because the process is so stringent.

Chip Baker  

So are the laws there, you’re able to export it to other countries?

Gunner Heard  

Once you achieve that GMP certification, yes. You can export it to all EU countries and any other countries that have a medical footprint that will allow you to import high THC or CBD products.

GMP and ISO Certification for Grows

Chip Baker  

Ted, now you’re one of the first people that spoke to me about GMP and ISO certification for grows. Most people just have talked about them for extraction and processing facilities. Man, to tell me and the listeners what this really means, what it stands for.

Ted Mateo  

As far as the GACP and GMP, it’s really a set of standards all the way in a contest where Gunner on the cultivation side. It goes all the way down to how your air conditioner units are wired and hooked up. How your failure rate and what are your processes. 

Gunner Heard  

Absolutely, and data log. Data logging is huge. Every piece of data has to go into that batch record. If your AC variant is a half a degree Celsius, it’s got to be logged in there and it’s got to be able to go back and see okay, well on October 18, at 9 am, we had a 5% variance in the air conditioning or the HVAC which caused our environment to do this. This change in the environment is going to cause this change in the product. And it’s that strange so we have to chase everything down.

Chip Baker  

But man it’s just a weed, man, shouldn’t just grow free?

Gunner Heard  

Yeah, it grows itself, right?. That’s what I came here. [inadible]

Ted Mateo  

And you look at it like it is just a weed and I agree. Chip, you and I, we go way back in this industry, but as you’re seeing it grow, and a lot of us growers kind of didn’t see the need for this per se and not really wars against it. But over the years and you go on this, you see large companies taken into this industry and you see what’s going on in the news right now or people are dying from vaping and it’s traditionally coming from the black market. When you have all these procedures and fail-safes in a way which is GMP and your Q&A and those types, you’re able to alleviate where error goes. 

So, there’s [inaudible] variation at the end product, that consistency is all the same, but when you’re looking at a consumer product is going into somebody whether they’re digesting it and hailing it in any way it’s going into the body. There’s checks and balances in place from every food product in the world, which there are checks and balances. And these types of things in this industry are actually advancing us. 

Gunner Heard  

I agree.

Ted Mateo  

It’s advancing, we fought it for years. But it’s actually a really good thing. 

Gunner Heard  

The end goal of all of it is to make sure that the consumer has a 100% consistent product every single time they go to pick it up.

Chip Baker  

So are potato chips made and GMP facilities?

Ted Mateo  

I’m sure they’ve got some kind of testing that comes in, for sure. 

Chip Baker  

No, I was just trying to bring up the point that like food isn’t regulated in this manner. 

Ted Mateo  

I mean, cannabis is more regulated than food. As far as America goes, you go into the US side of it, their foods quite highly regulated that series and some of our products don’t ever make it over there.

Chip Baker  

Yeah, right. Right. Right. What about other inputs, like fertilizers and pest control methods?

Gunner Heard  

[inaudible] big you have to have all the facilities signed off on by the quality assurance team. Like I said, guys, it’s strenuous because we really got to make sure our paperwork is on point to grab these ISO GMP GACP certifications. I’m a little more familiar on the GMP side rather than the GACP side, but I believe a lot of the cultivation we’ll have to move towards that GCP eventually.

Problems with LEDs and Vertical Grows

Chip Baker  

Right. So tell me tell me. Explain your facility to me, because I’m sure some people out there like a little confused. I was like, okay, so 32,000 square foot indoor facility, that sounds like it’s a laboratory.

Gunner Heard  

Yeah. And that’s the impression that we make on a lot of people when they see the projects that our group builds. We’ve got a really, really, really bang-up team. Dan, our CEO, for this next project that we’re working on—a lifelong construction expert. He’s built some really, really cool stuff over the years. So we have people that are cultivation centric, we have people that are construction centric, business-centric, and we’re able to put together some really, really cool projects because of that. 

So walking into our facilities, it feels more like you’re walking into a doctor’s office, Apple Store, vibe, cleanroom facility. You have to gown up and down just to walk in and out of the offices, you’ve got to make sure all your feet are covered, your hands are covered, your hairs are covered. And that the level of gowning and clean room procedures actually just gets more stringent as you go through the facilities. 

We try to mitigate any foreign contaminants getting in and out of our environment. And to do that, you have to design a facility a certain way. So when you walk in, I guess that was your question, what’s it like? Well, I like everything white. That’s just something that we like to do. We’d like to make it look really really clean. Actually, we had the–

Chip Baker  

I’m all black in my grow room.

Ted Mateo  

I’d like to be green in mine.

Chip Baker  

I’d like green to come out the other end.

Gunner Heard  

I’ve got some pictures. I’m sure you can throw them out for everybody to see. 

Chip Baker  

Oh, great. Yeah. Hey, everybody, check it out. So we’ll get some great pictures from you. It’ll be on therealdirt.com or on our Instagram, Real Dirt Instagram.

Gunner Heard  

Yeah, I can sit here and describe it to you guys all day. But it’s just a big white facility full of a lot of green happy plants. 

Chip Baker  

Do you have multiple flower rooms? 

Yeah, yeah, yeah, we always try to minute, I think that running multiple bays mitigates loss also helps with labor really, really helps with labor. You’re able to divide up that harvest divide up that transplant. Labor into a manageable team. You can run smaller teams rather than have a huge labor force for one day a month. 

what’s this other BAM?

Gunner Heard  

We’re growing our base. Ever since we left the [inaudible] market our base has been just getting bigger and bigger and bigger. Right now, the facilities that we’ve done they’re right around 2000 square feet 2200 square feet. But we’re leaning more towards that five to 10,000 square foot base size in our future projections.

Chip Baker  

And are you guys on 600-watt lights, 400-watt lights?

Gunner Heard  

No. I run 1000 watt, high-pressure sodium bulbs in vege and flower. A lot of guys aren’t doing that. But we found through trial and error that we’re running less bulbs, plants are really really, really loving it. We’re getting a really fast vege. Nice structure, really, really good internodal spacing, which a lot of guys they say oh, you can’t get great internodal spacing on sodium in vege. We’re rocking out I mean, even stringy. Oh geez really, really tight internodal. It’s a beautiful beautiful thing.

Chip Baker  

So it’s Gavita double-ended lights that’s what you guys are using.

Gunner Heard  

Yeah, we have that we have Gavita in the [inaudible]

Chip Baker  

This is common now. It used to be that people had separate lights, separate bulbs for vege and people still do. But I would say the majority of the people have a small vege that might have special lights 315s or converted metal lights. [inaudible]

Gunner Heard  

I think a lot of that is centric to the end product. You have to remember there’s a lot of different ways to grow this plant. There’s a lot of different goals for growing this plant. A lot of people in certain marketplaces grow for extract, well, a vertical grow and LED grow, that’s amazing for extracts. 

But if you’re looking for quality flowers that the consumer is going to talk about, rave about, the people are going to well, I think that the high-pressure sodium bulb is really the winner. I mean LEDs have come a very very far away but I just haven’t seen a lot of them keep up with the structure, the density, the resin production that we’re getting into those high-pressure sodium bulbs.

Chip Baker  

Yeah. LEDs the new hot shit for sure. I have more people ask about LEDs and living soil at Cultivate Garden Supply than pretty much any other question right now. But it has its place. It definitely is appropriate technology. But me and Ted were just speaking last week about vertical growth and LEDs and we spoke to someone who’s really interested in putting in like a 50,000 square foot vertical LED grow and both and Ted we’re trying to talk the guy kind of out of it. What are the problems we’ve seen in the past with LEDs and vertical grows? 

Ted Mateo  

When we do these vertical grows especially on that level and infrastructure with the type of LED is you need to get that production out. The skill level to run and operate one of those gardens, it’s out there and it’s really expensive. It’s very difficult to set up.

Chip Baker  

The setup cost is very expensive.

Ted Mateo  

and you’re talking about–

Gunner Heard  

Those pictures are just south of $2000 apiece.

Ted Mateo  

We’re looking at Ph.D. in horticulturist who is really good at these things. The trial and error and the learning curve to get it optimal are difficult for people especially with the cost of what cannabis is today than most what it used to be. You have to be on top of your game and when you look into certain places or people talking about it, it really feels like it’s a smoke and mirrors because there’s a wow factor. It is beautiful it looks amazing and–

Chip Baker  

The efficiency of it, the math [inaudible]

Ted Mateo  

Yeah, everything and if you’re not completely bound by like brick and mortar and like the energy it’s hard to justify it. I know there’s– we all want to be green better for the society. I’m a big proponent of trying to do zero net waste as much as possible. But the output, I mean, I’ve seen a really nice one in Vegas with, I believe it was a company of Franklin Bioscience. It was amazing and their outputs were I mean of something off the charts.

Chip Baker  

It’s incredible right when people hit it. Most people can’t hit it. Right their rooms are full all the time. The labor cost for a vertical garden is incredible. 

Ted Mateo  

If you’re able to run it, what was really unique with a couple of my saying you know, was the nutrient uptake and how often you were feeding these, and this was one I was in and 6×6 Rockwool cubes. Beautiful, clean, amazing grow. They were watering these things 10x a day and I couldn’t believe it. And it was because of the nutrient uptake through the LED lights. So when they’re on point, they’re on point. But it’s hard for an everyday user.

Chip Baker  

Man, the cost per square foot of a vertical garden is incredible. It really reminds me of when I was a kid, I wanted a Volkswagen Karmann Ghia and I got one, right. And I was looking at all the Hot Rod VW magazines and talking to my dad about it. I was like, I want to build a 2200 cubic inch engine, blah, blah, blah, blah, double carburetors, and this and then the other. 

And my dad was like, he’s a really smart guy. He said, that’s for people who are racing these things, and they’re taking them apart every weekend and that is really mechanically inclined and they’ll run great. You need a daily driver and I didn’t quite understand that. So, of course, I tried to build this hot rod card, it didn’t work and we went back to like single carburetor a regular gear shifter and then it was a great daily driver.

Ted Mateo  

My dad was the same way. I wanted a nice car and then build and work on it. When it’s broke down. My dad looked at me and he said, Hey, if you’re tired of walking, run, and when you get tired of running, you’ll be glad to walk. So she had some [inaudible]

Gunner Heard  

Yeah, we do accept that same mentality as the Karmann Ghia. When we design and build these facilities, we try to make as few moving parts as possible. Because at the end of the day, Ted touched on a little bit before, downtime is everything. You will delete out very very, very rapidly. When you have downtime and if you’re not putting fail-safes in place in these facilities you’re just doing yourself and your business a disservice. You’ve got to make sure that if one AC goes down you have another to run at half speed and the lights make sure that you’re keeping everything in the photocycle and the same goes for a gear shift on Karmann Ghia. The simpler the better keep it simple stupid.

Chip Baker  

Back to the vertical garden. Do you guys do any vertical vegging?

Gunner Heard  

I’m moving towards a lot of that right now. I’ve just left Los Angeles and did console in the valley in West Hollywood, and that’s where I design the guy vertical grow just for the vege portion. Like I said, I’m pretty low-pressure sodium bolts he’s grown for quality smokeable flower dried flower. So I wanted to make sure that he could maximize his flowering space. So I did yeah, I have been dabbling with it. I think And other people’s time through the consulting projects that we’ve been working on. And it’s looking really good. It’s really good. 

Chip Baker  

Vegetative growth vertically just totally makes sense. And it’s really easy to put in. 

Ted Mateo  

It’s a lot easier and simpler to go out. Absolutely on that side, but it’s difficult on the flower side.

Gunner Heard  

yeah, harvesting this plant, it’s a beautiful process. It’s a strenuous process. Imagine that three levels up, guys. 

Chip Baker  

Yeah, no doubt.

23:28 – 23:29 [inaudible] ladder stairs

Gunner Heard  

[inaudible] Guys. I mean, standing on a ladder on that third tier–

Chip Baker  

It just not doing [inaudible] 

[inaudible] 

Ted Mateo  

It was strange growing differently and have different genetic stretch. I mean, obviously, you can dial that down to the best of the situation you’re going into, but if you want to diversify and keep changing, there’s a lot to share. That he vertical size– 

Chip Baker  

All the plants don’t grow the same and when you put it into a vertical system, then you have to like choose the plants that will grow inside your vertical garden.

Gunner Heard  

To an extent, you have to do that with high sodium as well. You want to make sure that unless you’re running a variable bowl pipe, which a lot of people are. I like less moving parts, we like less than one part. 

Chip Baker  

And now most of the grows we put together, everything all the lights is mounted at one spot.

Gunner Heard  

Yeah, that’s how we like to do it. That’s how we like to do it.

Ted Mateo  

That’s one of the ones I’ve seen and done the same way. You get a good light of what you need, you get the right distance and it’s stationary.

Gunner Heard  

And then more importantly than that it’s a process you got to make sure that everything is the same start to finish; from your first grow to your last grow. If you have quality products obviously if you’re lacking in quality or lacking the annuity, you have to make tweaks. But when you have once you have that process down you know exactly your plant, how you know exactly your canopy and your footprint for that light. I don’t see any problem mounting them, hard mounting to the roof to ceiling to [inaudible]

Chip Baker  

Now, as long as you have enough lights, where you get the amplification of light, as long as you do a good light design and we do those that Cultivate Garden Supply every day for people. It makes sense. If you got one light raise and lower. Yeah. Right? If you’ve got 100 lights, spread it out to the maximum possible area that you can. Raise it to the maximum possible area you can. And I know many people are going to tell us about the huge colors they get when they drop their lights down on top of it, and that’s totally true. But wow, it’s really easier if you got 100 lights, not to do that.

Gunner Heard  

But what if they [inaudible] I remember the loony pulleys [inaudible] 

Chip Baker  

Oh, God. Some of those, the first generation of that stuff was awful.

Gunner Heard  

up and down once a week and flowers all the time in bed. I don’t miss those days. But there’s a lot of truth to that. But we have to move on we have to evolve we have to get bigger and better and yeah, the lowering and raising the lights. It’s I think it’s going to be a thing of the past year. Surely. They have a lot of guys who run in winches electronic stuff but–

Chip Baker  

all seem incredible innovations over it. Right But I don’t know. I guess you gotta want to do it/

Gunner Heard  

We have a benchmark we try to keep our canopy between on micro levels are perfect in that margin of error. If we over-vege, under-vege obviously that’s going to change. You’ll be affected a little bit but you stay in your margins and ironically and tight ship. You’re gonna do great.

Chip Baker  

So, let’s talk about exporting cannabis internationally. I mean, this isn’t a new thing. First cannabis I bought was bricked up Mexican weed I’m sure or bricked up Colombian weed back in wow, probably 1986.

Gunner Heard  

Before I was born.

Chip Baker  

Do we have so much better than Gunner? You missed it, bro. We used to buy bricked up. It was square fitting boxes really well, and you get a little Altoids tin and put an ounce of weed in it. 

Ted Mateo  

And again, you’re getting a dumb stoned, you know, that’s where you could actually smoke it and you just sit on the couch and do nothing just stare at the wall. 

Exporting Cannabis Internationally

Chip Baker  

So let’s talk about this fascinating opportunity that showing up in the world. I mean, Thailand’s talking about opening up their borders, Colombia, Paraguay, Chile, Ecuador throughout South America, Africa. I mean, it’s going on all over the world. All of the previous ganja centers of the world are now talking about getting back into the ganja business. 

Gunner Heard  

Absolutely.

Ted Mateo  

Yeah. You’re seeing it happen everywhere. I think we’re almost 40 countries in the past two years. I’ve implemented some sort of Marijuana Policy. A lot of this stuff is research base, but it’s kind of the way that it’s your entry-level and we start here, we open up these research licensing with maybe some mild import or export, and then it usually becomes the incumbent for something bigger, which is something we’ve seen, just like the states, it starts here and it slowly progresses into the right way. 

It’s really interesting that with a country you don’t have to do, it’s federally illegal at that point. So you don’t have these different lines in between the country in different states or provinces that you have to navigate, that you do, that we have to deal with every day into the states. So it sometimes makes it a little easier to get set up and make it move, but you still find the same hurdles because you’re going into a new country. It’s foreign. 

Every country has its own policy, own regulation and how they want to do it. We’re still trying to influence or mold these laws in such a way that allows it to open up where we can export. But you want to set up this q&a. That’s where these q&a standards come in so that other countries that are still cautious about it they’re able to accept it. somewhere like EU Denmark and stuff.

Chip Baker  

So you know what’s brought this international marketplace really is Canada this past year, Canada federally legalized cannabis. And one of the things they did was they opened up international importation and exportation of products in Canada. Now many people thought that immediately Colombia was going to take over all the production of Canadian cannabis. Is that happening yet? 

Ted Mateo  

Well, no, you know, Colombia is it’s a really unique model. And it should be a lot more successful than what it is. But there are some regulatory constraints about how you have to get your seed, import your seed and the registration part of getting that registered. And then you have to do cultivation of it to validify the strand that you grew in before you can expand your production. The second kick to this is quite a few people got into the Colombian market. And what you realize is its unlimited scalability. 

If you have the product sold before similar to commodities, you have to have the products sold a year into advance. Colombia at one point was looking to be the world leader, the single largest exporter. But what we’ve seen over the past few months is, and don’t quote me on the actual acronym, but it’s basically the equivalent of the DEA for the UN. And these countries are signed into this UN treaty. Each country has a certain allotment of cannabis-medical cannabis that they’re allowed to export out of the country. 

Colombia, I believe was over 40 tons of the past years allowed but due to the fact that there hasn’t been that much product, leaving that numbers down to one ton this year. So that shifts the model and that’s kind of what you see even in the stock side with some of these bigger companies and where the stock prices started dropping because they’re so heavily invested into the Columbia side and that made that model so there’s you do have those hiccups, and it is something that needs to be addressed. 

Chip Baker  

One metric ton, that’s not that much and grow that in your backyard. [inaudible] Right? Why would someone import that into their country?

Ted Mateo  

Economies of scale, it’s cheaper, it’s cheaper the same quality we’re producing. you’re able to produce it we but we’re able to produce this and one of the most perfect environments which is that South American market, I mean that South American territory with the soil is one of the richest soil in the world. You can look this up. You got the perfect lighting schedule. It’s agriculture and you’re producing your–

Chip Baker  

Columbia has been growing good weed for a long time. 

Ted Mateo  

For sure. Absolutely. They just needed the infrastructure behind it and you know, go into a lot of countries you see even their swag weed, it looks good for doing nothing and having no technology and really the real know how to do it and you know if you just put a basic little infrastructure on it, have them harvested correctly because I’m [inaudible]

Gunner Heard

harvest drying here

Chip Baker  

We’ve all seen beautiful gardens be ruined at that very last week. pulled a week early dried into three days, manhandled, just destroyed really. 

Ted Mateo  

I think it’s 95% plus of the quality of cannabis harvest [inaudible]

Chip Baker  

you’re right. You know, we’re here in Atlanta and yesterday I spoke to the Medical Association of Georgia. And that was one of the things people asked was like, well isn’t cannabis so much stronger today. And doesn’t that make it dangerous? And really the answer to that is no, it’s not really stronger today. It’s our techniques and technologies are just so much better.

Gunner Heard  

We’re able to achieve that phenotypical potential out of almost cultivar that we can get our hands-on.

Chip Baker  

right? Yeah, last year we grew some Angolans ties, Panamanians a bunch of landrace stuff. And you know, yeah incredible man, you know the longest of the Panamanians were like 24 weeks into flower, it went through three different flower cycles to finish out. And it tested at 18%.

Gunner Heard  

It’s like smoking in a time machine too.

Chip Baker  

It is. I mean, it doesn’t have the quality of the look. Right. And the bat Cross has looked incredible the stuff that was crossed with our modern kush strains looked incredible. 

Yeah, right. So but you know, we were actually really surprised at the THC content and the CBD content in these landraces.

Gunner Heard  

What other kinds of cannabinoids have you seen in the landraces?

Chip Baker  

You know, the test we did was just a CBD THC and terpenoid test.

Gunner Heard  

Because that’s something that really interests me. I’m curious to see what exactly we’ve bred out of these babies.

Chip Baker  

I was so true man. we’ve been working in America and in Europe in such a small gene pool. I mean in Europe skunk and AF can really rule the breeding market throughout the 80s and 90s and as breeders and growers we talked about the European skunk look, and then in the US also for the past 20 years Kush has really dominated the genetics man, I love it, bro.

Gunner Heard  

[inaudible] one of my favorite, favorite favorite.

Chip Baker  

[inaudible] yeah yeah love the triangle, Kush. And we actually have that cross so the Panamanian and the Angolan and tie yeah Got to get those landraces from Charlie Garcia. I don’t know if any of you guys know that guy out there but a great land waste resource. But it has– it makes the diversity difficult to see when it’s all kush when it’s all skunk and it’s changing now.

Gunner Heard

it is. 

Ted Mateo  

a lot of strains out there.

Gunner Heard

and a lot of fruit and food-centric terp profiles that we’re going after. And you know, I respect it. I agree with that. But God there’s nothing like a nice bag of freshly cultivated San Fernando Valley OG.

Chip Baker  

Dude, totally. Oh, man.

Gunner Heard  

These are the things that I mean– I hope everyone out there understands. You know, there’s just really nothing like those tried and true genetics.

Chip Baker  

Man, you know, this specifically the San Fernando– I met Josh in 2002. 

Gunner Heard

[inaudible] 

Chip Baker  

He was like, Hey, have you ever heard of Kush? And I was like, You mean like Pandu Cush and you’re like No not really. And he broke out this nugget and it smells so good man. Oh my god, I’ve never smelled anything quite like that. And so we went back to California and immediately tried to get these strains. nobody at the time was given this stuff up.

Gunner Heard  

Nobody is–

Chip Baker  

I would get weed that people would say was kush or “Oh, I got the OG” and we’d grow and it just wouldn’t have that smell, that flavor and then I’d run back into Josh or one of his other crews down in LA. And just like oh my god, this is it, man. I see why people are paying $80 and $100 an eight for it. And then it got out a little bit and other crosses or other generations of it started developing, did dilute the gene pool quite a bit.

Gunner Heard  

they trace that back to, I don’t know if anybody out there knows the whole story with the OG Kush, but OG started as biker weed. And

Chip Baker  

Hells Angels OG was one of the first names I heard of it.

Gunner Heard  

And at one batch. One cultivator, a surfer, cultivated a batch had some seeds in it, and they weren’t real happy with them. They said you’re going to move these this product and you’re going to get what we asked for it. So I believe that that load went out to California and that’s where the San Fernando Valley came from. I believe and that’s where it’s called, it’s all derivative of that First kush cross or Kush seed pop that came over and into Florida. I believe.

Chip Baker  

Man, this kind of touches on this theory I have that cannabis wants to cultivate itself and cannabis is cultivating us and you can have the best, most stable variety in the world and it will occasionally produce a male flower in order to reproduce because it wants to propagate.

Cannabis wants to cultivate itself, and cannabis is cultivating us. - Chip Baker Click To Tweet

Gunner Heard  

Life always finds a way. 

Chip Baker  

Life always finds a way, man and that like little magical one seed, right like from Sour Diesel or from the OG Cush, like it all came from just one seed. There wasn’t a fino hunt back in you know 1997 to 1992 No, there was just like, seed. I’m gonna plant it. right?

Ted Mateo  

Always love that real old Sour Diesel which you can’t really– it’s hard to find at times.

Chip Baker  

You know, I got it.

Ted Mateo  

One of my favorite also out of Colorado is that golden goat.

Gunner Heard  

not really a golden goat fan but I’ll tell you I’ve got several friends that still grow the original diesel back in California.

Chip Baker  

It is not a modern train any longer. 

Gunner Heard  

No, it doesn’t have that a typical structure that you’re seeing on a lot of shelves. 

Chip Baker  

Right. It’s not the most popular thing any longer. In California and Humboldt, it was just Sour Diesel that you could grow and sell and then it became like OG and Sour Diesel and now it’s actually fruit in fuel. That’s how they described– Yeah.

[inaudible]

Gunner Heard  

Maybe rotten

Chip Baker  

Yeah, fruit or fuel. You got fruit or fuel. Man, you know, just so many people, especially people that aren’t heavy smokers like the fruitier stuff. Right and like, I consider myself a heavy smoker. I like fruity weed occasionally-purple punch, love the flavor on that, man. But its effects might not be as effective.

Gunner Heard  

right it’s one really really pretty to look at. I don’t think that there’s many genetics out there with the trichrome structure than purple punch has. I just saw somebody cultivating some online and it literally looks like somebody’s rolling around and Keith and if you’re familiar with that purple punch string you know that’s not the case. It really does grow out that frosty but it’s one of those ones that just looks a lot better than it smokes. I mean–

Chip Baker  

It’s got really high THC content in it but it just–

Gunner Heard  

It doesn’t hit that in no cannabinoid system the way and OG does. For whatever reason. 

Chip Baker  

It’s a great cross. I’ve been looking for a purple o g cross for years and it is the best one that we found so far. You have the purple look. It has a purple smell. It grows more like OG. I would prefer to have one that looks purple but smelled OG. Right and had that super OG high. I know I’ve been looking forward man if you got it out there bring it to me. I’m in Oklahoma City these days. 

We laugh about all that but I’m telling you when I say this and people all over the country in the world like when they stop me and because I go to these cannabis events everywhere and that’s the people who are listening to this podcast and I get the people to break out some of the best and worst weed that I’ve ever seen. Right like you know people like “oh, I’ve never grown before” or “Oh, I’ve been growing for 20 years”, “Oh, I’ve been growing for 30 years” and here’s my like bad weed or here’s my great weakness my first time grow.

Gunner Heard  

Like your go-to excuse when somebody pulls out some nasty weed. 

Chip Baker  

You know, it’s really hard. It’s really hard.

Gunner Heard  

[inaudible] sorry guys ahead of time [inaudible]

Chip Baker  

this subject comes About the time because you know I do sell equipment to people and for years my customers have come up and I would– because I grew up mostly in Humboldt and people are really critical there and your buddies are ready to rag your ass if it’s not top-notch weed and the purchasers they’re only going to buy the best and they’re gonna look through your sack of weed and if every nugget doesn’t look exactly the same they’re gonna like others a leaf there.

Gunner Heard  

Shout out to Santa Cruz Mountains we’re the same way over there.

Chip Baker  

right all throughout the west coast in Northern California is absolutely like that. You have to have the best weed and many people don’t understand what that is. Because they’re in their own environment. They’re smoking their weed and it is the best weed to them, right?

Gunner Heard  

and right that’s the cultivators get you to work so hard for that product and then you get it and no one can tell you it’s bad. 

Chip Baker  

Oh man, I had this guy Jason King paying your babe. I don’t know if you guys know him. He wrote a couple of books or published a couple of books on cannabis several years ago but he was so proud of this cannabis he had and he brought some over and he’s just telling me about his living soil and the organic and man I smelled and it’s just like moldy yeast. Right? And he’s so proud of it because he put so much effort into it and we got into a little bit and I’m like, “dude, it smells like yeast and mold. You can’t smell that?” but like his heart was so into it that he could not see past that his OG Kush and his tangi was brown and rotten, because he puts so much effort into it.

Gunner Heard  

too, you know, for 60 to 120 days depending on how you run if you’re, you know, this is all we think about is our plants as a garden.

Ted Mateo  

There’s a lot of passion that goes behind it 

Chip Baker  

So much. 

Ted Mateo  

But you know that’s why I love what I do is we’re able to see so many different facilities grows, and you can see what everyone’s doing. And there are a couple of things you could be like, hey, probably should change that. But it’s hard to tell somebody when you put all that passion, it’s almost like you have to let them incept the idea. You start here, and then a few weeks later, they’re down the road. They’re like, Hey, I just tried this and this great idea, but that’s where you want people to grow. And it’s not rocket scientists, but it is our time passion that matures into it. 

Chip Baker  

So back to your question. So here’s what happens. Somebody comes up with poor quality or maybe a C grade weed because that happens more than not. And it’s often new people or private people in the industry. And they bring this weed up and they’re very proud. They like to say, “what do you think about it?” Right? So I look at it and immediately I ask, I try to find the best thing about it, instead of the worst thing as my California upbringing would say, right so I’m like oh well the nugget size looks great and it looks like this hasn’t been packaged and pressed into each other. What were your problems? And then that usually opens the door. 

Right and then I could start talking to them about because we always spoke about the harvest issues and the processing issues and I could start talking to them about that. I’ve seen so much weed over time and I know so many of the varieties I can look at it cannabis and tell you how off you were on your harvest times. So we immediately started talking about “Oh, when did you pull it?” Right and I really try to have now try to have this like, this is how you can do it better. If you’re really into this. Man. 

On the other aspect though. You’ve got the guy who shows up and they sell every single gram of weed they have for $50 and eight. They are crushing it all. their customers say, Oh man, I love your weed. I love your weed. I love your weed. I love your weed. I love your weed. I love your weed. And they really get their feelings hurt. Right? Because they have so much emotional support. And so many people tell them, they’re great, but when the reality is, those people just want to keep getting a sack.

Gunner Heard  

Yes, right. [inaudible]

Ted Mateo  

It’s convenient.

Chip Baker  

It’ss convenient. And you know, throughout Colorado, we see this and until a couple of years ago, when the market really started to dip. Nobody gave a shit. People were like green trim, dried as quickly as possible. Get it on the shelf like mechanize, it gets it out there. But that became a glut. The market changed a little bit and people started to improve their quality of weed and the first thing they did, the first thing people started doing to improve the quality of the weed is to stop green trimming it, dry the plant and doing dry trimming, curing the plant. Those were the things that people picked on and I that really liked things because Colorado is king to 64 days. They harvest everything and 64 days if 9 weeks, 9 weeks, 9 weeks and now we and you know, I believe that every weed has its time and sometimes it’s 62 days and sometimes it’s 70 days.

Gunner Heard  

 And that can differ from cycle to cycle.

Chip Baker  

cycle to cycle man.

Gunner Heard  

I’m right there with you.

Chip Baker  

you know it’s all it’s it’s about the holistic journey that the plant has from clone to harvest or seed to harvest and it’s hard to SOP that even though you have to sometimes, I get it, I get it

Gunner Heard  

It was my next point.

Chip Baker  

Even though you have to but you know, at a 70-day crop, if you can be on it, like you were saying the early earlier today. You still get five pools a year, right? Most people don’t get five pools a year No, right, but it’s 70-day crop. You can get five pools a year.

Gunner Heard  

5 pools, five and a half pools, six pools if you’re some sort of magician But yeah, yeah, absolutely right.

Ted Mateo  

Yeah, it’s also based around your staff and how you have things dialed in and how you’re scaled out. 

Gunner Heard  

And this is where our CEO, Dan has really, really, really, really changed my life. He is an operations guy. systems are everything. you cannot do anything without a system. And really early on in this journey through the cannabis industry. We were in and out a lot of growers and they’re just hanging out it’s not wasting time it’s not there’s no system to it. There’s no operation to it. When it comes to harvest time. They harvest them differently every single time, they dry them different every single time. They grow them differently every single time. There’s no structure, there’s no system, there’s no operation. And if you want to be successful on a large scale, there is absolutely no question in my mind. You got to run a schedule. You know your schedule is gonna be your life. your system is going to be your life. and your operations have to be your life.

Chip Baker  

absolutely. One of the stories I tell all the time is I had two customers come into our store in 2010. In Colorado, they both had the same amount of money, the same size growth facility. And the same kind of idea. One group, they hired eight people to run there, you know, I don’t know I’ll say it’s 100 lights, right and the other group is two people to run their hundred lights. 

And the eight-employee company, they wanted to expand and get bigger and have more employees and they ended up with like 40-50 employees and the other people they just kept these two employees and multiply their grow rooms. Right and so they ended up just crushing it over time and some of my favorite stories for sure, because they literally have you know, 180 lights that one guy runs and then the other hundred and 180 lights, one other guy runs Right and like you know, that’s really efficient.

Gunner Heard  

It is but I think that there you know, there’s a big downside to that as far as consistency with the end product.

Chip Baker  

Yeah. Those guys have their issues too and that’s for sure but one of the things they do for that is they only harvest the best weed for flower and the rest of it goes to extraction and so their bud looks great most of the time.

Gunner Heard  

[inaudible] growers select

Chip Baker  

It is dude

Ted Mateo  

You know, when you talk about like even the good bud that’s the one lacking part in some of these foreign markets. Because of the end product, one, the best way in America. I mean, the best thing in the world is in America that’s– I’m not being biased. 

Chip Baker  

You heard it here folks, The Real Dirt. The best weed in the world is in America.

Ted Mateo  

It is and I’m not saying that in other places it won’t catch up to this is the infrastructure behind it and– 

Chip Baker  

It was culture to culture.

Gunner Heard  

Just about I’m really glad you made that point I was just about to say 

Chip Baker  

because people still blend cannabis with tobacco. 

Gunner Heard  

I’ll tell you what in Denmark–

Chip Baker  

[inaudible] yesterday with an Irish dude.

Gunner Heard  

Denmark, they think that they invented the hash split, they call them Danish joints or Danish splits, something like that. They are so proud of that. But when it comes down to it, you know, the hash that they’re smoking is cut with henna. It’s maybe 10% THC 

Chip Baker  

Or dirt. Right? 

Gunner Heard

It’s like, you know, that connoisseur culture, I believe was cultivated in California, Colorado, Oregon, Washington, but mainly Colorado and California. It all started in California, I believe. It turns us into weed snobs as an industry. Absolutely. Which is really great for the consumer. Really bad for people who don’t know how to cultivate you know that that product essentially, you know, you cultivate a subgrade product, it becomes a paperweight.

You cultivate a subgrade product; it becomes a paperweight. - Gunner Heard Click To Tweet

Ted Mateo  

And you know, when you look at the extract markets that’s very new outside of the state. There was a study, I think, in the late 90s, that 95% plus of all cannabis was consumed via flower. Right? And that same study is that was a global test. But if you look at the US market right now–

It’s 50%

Yeah, it’s going down. I know I took some vape cartridges a few years ago to the Swiss Alps skiing. And yeah, I didn’t pay for scan for three weeks passing those cartridges. They have never seen it and they loved it.

Chip Baker  

Europe is a hash culture.

Gunner Heard  

 Very, very big hash culture.

Chip Baker  

So are you guys doing concentrates or extracts there because of that? Has the dabbing market hidden? 

Gunner Heard

No, no, they’ve never heard of a Dab. If you did an in front of a European–

Chip Baker  

 they would think you’re smoking crack. 

Gunner Heard

They would absolutely think that you are freebasing some sort of hard drug.

Ted Mateo  

They have been sitting on the couch for quite a while.

Gunner Heard

Right. Right. Right. And the ones that do know, honestly are terrified of it because of that same reason, they hit that couch, lock point and paranoia when they have tried it because you know they haven’t seen anything that strong before and then you know that age-old question with concentrates comes out right from them you know and an educated consumer they go “Why does it need to be that strong?” 

Ted Mateo  

You gotta think most product that you know for like what we’re doing as far as a company like that’s the rec side that’s I mean it’s illicit right but we all know it’s there. When you’re looking at the legal market the products are distributed to the pharmacies, right?

Gunner Heard

Are they doing extraction in Europe? Yes, they are. But those products are going they extracted, the raw extracts are going into intermediate products, at least for [inaudible] not edibles yet from what I’m familiar with. I’m versed in the Danish structure, the Danish pilot program, and I don’t see that they will allow edibles for the foreseeable future unless it goes recreational which there’s talk about.

Chip Baker  

edibles are one of the most medicinal aspects so

Gunner Heard

They’re going toward Like THC A tablets. There might be some decarboxylated tablets and stuff like that, but it’s an inhaler. No vape cartridges as we know.

Ted Mateo  

For pharmaceutical, the API that you need to have on– 

Gunner Heard

cannabis has grown as medicine under law. So everything is pharmaceutical centric. From the way, it’s cultivated all the way to the end product for the consumer. 

Ted Mateo  

But the uniqueness on the medical side of that is which is something we should be doing in the States is the government subsidizing insurances are picking this up? Yeah.

Chip Baker  

Oh, yeah. Ganja farmers need insurance man. If you guys saw on the news, Lois Swain? Yes, they’re the largest producers in Colorado. They got a 40-acre outdoor cannabis facility lost half of their crop this year because of the freeze. And now if you’re a carrot farmer, if you lose half your crop, you’ve got insurance on it. 

Ted Mateo  

Yeah, there are a few farms that got hit heavy this year. That was kind of freaky snow but even When I say the insurances are picking up it’s a medical product. [inaudible]

Gunner Heard

He was talking healthcare style. [55:05 inaudible]

We do have crop insurance in Europe.

Chip Baker  

You’ve got crevasse. Great, man. Well, Europe’s always been a little more progressive on that type of thing.

Gunner Heard  

Yeah, I have to plug Europe right now and really do have to give it to them. They have been really, really good with the legislation. Really good. Like when we were first started out in Denmark, of course, we didn’t know you know, how to even order a sandwich there. And I shouldn’t say that they all speak English, but everything’s different in a new country. You guys have traveled a bit you know–

Chip Baker  

Have you picked up Danish? 

Gunner Heard  

No, I downloaded Duolingo for about a day. And then I realized that it was a lost cause. It’s an extremely hard language to learn. And I’ll put it like this. There are parts of Denmark, Italy is the same way but there are parts of Denmark where they can barely communicate with each other because their dialect is so different. Yeah. But that they learn English so young, over there. second, third grade, they’re pretty much on the road to be fluent. And then, you know, fifth, sixth grade, they’re picking up another language.

Ted Mateo  

I think when you look into these, but when you go into these other governments is the government’s actually really accepting to your help, they’re looking for real–

Gunner Heard

When we put a phone call out, that’s where I was going with that when we put a phone call out to the Danish government. They picked up the phone. We were talking to someone [inaudible] Can we do this? Hey, can we do that? How do we structure this? How do we structure that? they were there. But you know that I think a lot of that may have come with, you know, having one of the first few lights I think we were licensed number two on that project in Denmark. 

So we basically got a license and they said, we’ll let you know as far as regulation and cultivation and cannabis intermediate products. So you know, of course, as business people, we’re trying to jump the gun and get everything going as fast as possible. So we’re on the phone with them all the time. And they were awesome. They picked up.

Chip Baker  

So let me ask you Guys question here what is the– and this is how we end and so many of our shows, what is the future of international cannabis?

Ted Mateo  

Well, the future is trying to legalize every country.

The future is trying to legalize every country - Ted Mateo Click To Tweet

Gunner Heard  

Yeah, I would say the endgame for it is that recreational legalization and import-export from into the United States. Let’s get everybody that much closer. Let’s get good products and good genetics in the hands of capable cultivators and make the world a better place. 

Ted Mateo  

Designing and crafting the regulatory environment behind it and trying to mold the laws with the ideologies of each country and getting it set up in such a way it’s sustainable, right from the not so much in a green perspective as a business. It’s working, there are tax revenues, and there are good things you can do. But at the end of the day, let’s just get medicine to patients because a lot of these governments are very interested in it but they need they just need to have their hands held to explain to them with the right people that this is a sure bring a bad stigma. Absolutely.

Gunner Heard  

And that’s the big impression I get when talking about the politics behind cannabis in Europe is they don’t want to be the next Canada. They thought they wanted to be the next Canada when they brought all these programs, then they see the downfall and problems. I’m not gonna mention any company’s names or anything like that. But there’s a big one in the news right now. And I mean, they’ve barred all Canadian products from the country of Denmark because of that, and they will for a while until they figure that out.

Ted Mateo  

Getting the bad players out. You know, I mean, I’m not saying that this company is a bad player but doing it right, you know, you’re bringing in illicit stuff into a regulated market. And that’s the thing with all these standards and paperwork trail that you actually have to have to produce this. There are checks and balances and they’re gonna find out about it and it gives people like us or other companies a bad name when we’re talking Trying to get this industry off the ground right away.

Chip Baker  

So how long before we have like true international exportation of cannabis?

Ted Mateo  

Out of the US or into the US?

Chip Baker  

into us out of the US and in Canada, out of Canada in the year, about a year? 

Ted Mateo  

I think as far as on a political side, the scheduling is going to happen very fast–

Chip Baker  

here in the US this–

Ted Mateo  

Yeah. So I say the psychoactive part of it will be able to really come in and out but I do think the medical products as true like medical identified products will be able to come into the US fairly soon, probably in the next five years. Maybe next administration, but the international market, it’s coming on heavy, for sure. I don’t think it’ll be recreational. 

Gunner Heard  

They’re already moving hemp around.

Chip Baker  

Sure. Oh, yeah. Yeah, yeah, totally. 

Gunner Heard

And, you know, with those infrastructures in place. I think it’s just going to take a good push for the political side of things, I think that that’s all we really need over there is one or two really good pushes and opened up those floodgates.

Ted Mateo  

Having the FDA and USDA start writing the laws that they’re working on right now because it’s emerging CBD market that’s going on is going to help push a lot and to be scheduling and getting this banking real fast, it’s going to open quick. Once that point happens, you’re going to see a lot of movement, a lot of movement.

Chip Baker  

So does this mean in the US that big business has taken over? Do you see a place for small farmers and small producers?

Ted Mateo  

I think it goes both ways in that big business has already taken over in America. I mean, you say–

Chip Baker  

That was America is about.

Ted Mateo  

Yeah, it’s something I struggle with because I see both sides of it and being or having a small business and that one time you see it but there will always be that niche for it or even as the flower market kind of drops down and you got these ancillary products or extracts or whatever you do, you’re going to have that small, I don’t want to say boutique, because that can still be big by relative terms. But you’re going to have those individual growers that are doing exactly what they do in such a way it’s going to be hard to produce. kind of like your microbrewery style, you’re not going to see that operate on the international side for a long time.

Gunner Heard

Yeah, that the craft cannabis market is not going to be there in Europe for a while. I don’t think

Ted Mateo  

the American market is going to stay very unique for that. And I mean, it’s a good that’s what we’re proud of. We’ve done it we’ve been all these genetics and strains is so unique what we have over here, 

Chip Baker  

America 

Ted Mateo  

It’s very different than what’s going to happen.

Gunner Heard

But on the flip side, we can bring a lot of that sure there and that’s where a lot of our value lies, I believe, and that was our team’s first thing in Denmark. Yes, we’re going to be the first ones out there and we built the largest facility in the country at the time. I think there are some bigger ones out there now. And everyone else was focused on getting as much product out the door as they could and getting it to market first. And, you know, we were pretty quick on that as well. But our main focus was that quality that nor cowl style technique of growing that we’ve, we’ve grown to know and love as cannabis consumers. That’s our big thing. You want to bring that over there.

Ted Mateo  

Bring in the real expertise. And I mean, there’s a lot of good girls all over the world and I expertise bringing our ideas, which is different, you know, from all of this stuff they’ve stayed on because we’re fortunate people like you, Chip and Gunner, we were in so many different situations that you’re able to adapt and craft ideas and tailor for each individual person. That could be a 5-minute conversation. It can be working with you for a little bit but your ideas and ideology change. It’s just good to learn from other people too because you can learn some pretty cool ideas and when you see the simplicity of what they’ve done outside.

Chip Baker

Absolutely. Man well, we’re all different, man. So it’s a huge crazy world we live in. cultures are different, our perceptions are different and different markets are going to acquire different cannabis and different cannabis products because of all that. I’m really surprised to hear that the concentrated culture hasn’t taken off in Europe. Because previously in the US there wasn’t a hash culture. It was just a flower culture. And you know, before that it was just a hash culture. But it’s now is changing like you said earlier 50% of the people are– it’s just always really remarkable at you know, what people want out of cannabis, whether it’s a concentrate or whether it’s a flower, whether it’s a joint or whether it’s a dab or whether it’s an edible or a gummy or an extract and it’s all just the different cultures and we’re all physically different to as humans as well and it reacts differently to our bodies.

Gunner Heard  

Yeah, there’s a there’s something out there for everyone. Absolutely.

Chip Baker  

Well, hey, I really appreciate both you guys stopping by on this rainy Atlanta morning. Thank you for giving me your Saturday morning. Gunner, I really hope we get to chat more about Denmark and cannabis in Europe. And you always have fascinating stuff going on internationally and I know we got some stuff to talk about the US coming soon. But thanks both you guys.

Ted Mateo  

Yeah, appreciate it, Chip. It’s always good hanging out with you. 

Gunner Heard  

Thanks, Chip.

Chip Baker  

And thank you for listening to The Real Dirt podcast. If you like this episode or others download them on iTunes or Spotify. We are The Real Dirt podcast. You can also look us up on the realdirt.com. Stay ha.

So at the beginning of the episode, I was talking about some of the cool stuff my friends at Left Coast Wholesale been working on. And I wanted to specifically talk about a new nutrient product they have called GeoFlora. I was really surprised when I talked to the guys over there and they explained how simple this new GeoFlora line is. There are a lot of expensive and high-end synthetic nutrients out there that work really well. But this is a great organic way to do it. I’m telling you, man, this GeoFlora line is just really high quality.

Stay ha

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