Podcast The Hemp Revolution

The Challenges Faced by an African-American Entrepreneur in the Cannabis Space with Keyva King

Ep 02 Keyva King

Keyva King is the CEO of Royal Highness, a boutique that offers excellent customer service and high-quality CBD products.

Her journey into the cannabis space wasn’t easy. Even her friends and family members doubted her success in this space, considering that she never had any experience running a storefront. Still, Keyva firmly believes that cannabis would greatly benefit her community, so she worked really hard. She now has one location and two more coming up very soon.

In the 1st part of our interview with Keyva, she talks about her story, the challenges of an African-Amerian entrepreneur in the space, her greatest motivations, and her continued efforts in providing great products, education, and customer service.

The fact that it changed so many different people lives and that they relied on me and I got new friends with people, it took about a year and a half and then I was able to build up my clientele. – Keyva King

Download The Episode Companion For This Episode

Some Topics We Discussed Include

3:54 – Keyva’s background and inspiration in getting into the canna-boom
10:13 – Deciding to launch a delivery service first
12:54 – Challenges she faced being an African American business owner in cannabis and hemp industry
18:04 – Things that she’s doing differently that’s contributing to her continued success
28:14 – Challenges that were limiting her success
32:54 – Final words
33:45 – Connect with Keyva

People Mentioned / Resources

Connect with Keyva King

Connect with Sonia Gomez


Sonia Gomez: What’s up, guys? Sonia Gomez coming to you from Denver, Colorado. Super excited to be here on another rock your socks episode of The Hemp Revolution Podcast, where we are sharing and telling the real story of the cannabis and hemp industry, from the entrepreneurs and changemakers we’re actually pushing this space forward and making it possible for you guys to have access to the highest quality medicine that is available on the marketplace. 

I have had it been my mission since my own life transformation happen with cannabis and hemp. It’s really my mission to help you understand the truth about cannabis and hemp products so that you can make educated, empowered decision about how you want to care for yourself, the people that you love and the conditions you may be suffering from, or otherwise care for this beautiful gift of life that we have. 

If you’re someone looking for products that you can depend on to deliver the results that you’re looking for, check us out at medicalsecrets.com for some of our favorite picks, and if you’re a budding entrepreneur or business owner in the space looking tips and tricks, resources and relationships that you need to succeed and accelerate your success in this industry, go ahead and check us out at theemeraldcircle.com we are happy to help. 

Now, you guys know how I love a lady boss in the cannabis and hemp industry. I, myself, am a lady boss in the cannabis and hemp industry. And so when I get to tell these stories, it is not only nostalgic but such a deep honor for me because women and minorities are both underrepresented in this industry. And we, more than want you need and the opportunity to showcase our skill sets, but also how we do what we do the way that we do it so that we can continue to uplevel the industry and self-govern in a professional and beautiful capacity. 

So our guests today are originally from San Bernardino, California. Keyva was a community manager for over a decade until an untimely end of her sister Leticia has battled against lupus in 2014. After bearing witness to her sister’s refusal to use cannabis to ease her pain because she considered it taboo, which was subsequently led to opioid addiction, our guest today transitioned into the cannabis industry so that she can help to transform this mentality and how we are all experiencing this incredible plant. 

She turned that experience of her own into the motivation behind launching a cannabis delivery service that centered around reaching the region’s large, elderly population—lots more to share inside of this incredible way. We’re actually going to do a two-part interview here to ensure that we capture it all. But for now, ladies and gentlemen, put your hands together and help me welcome our lady boss and Queen of Canada out of California. Miss Keyva King, how’s it going?

Keyva King: Hey, it’s going good. Thank you. Thank you. Thank you. How are you?

Sonia Gomez: You’re welcome. I’m so excited to have you on. I’m very sorry to hear that your experience with your sister is a part of your motivation for starting the company. Somehow cannabis always has some sort of life-changing story or circumstance that brings us into involvement with her. Mary Jane can be a cool bitch, but a helpful one [00:04:20 inaudible]. I’d love to hear straight from you a little bit about who you are, what your background is, and how you ended up in the cannabis boom.

Keyva’s Background and Inspiration in Getting into the Canna-Boom

Keyva King: Oh, okay. So I mean, you summed it up. Basically, in a nutshell, but yes, so my sister, she was diagnosed with lupus about 17 years ago. A lot of the trials and tribulations of her going to the doctors and staff, they never were able to find out what she was diagnosed with. They kept misdiagnosing her sit in our homes, saying it’s all in her head to finally about ten years in, a doctor noticed a butterfly rash on the back of her neck, so there were like, okay, that’s a telltale sign of lupus. Once they diagnosed her with that, of course, there was no cure. 

She went on all the different medications. Well, each medication had a side effect for another. But dealing with it for so many years, her body had so many different elements from it, like she ended up being on chemo dialysis. So which caused all her blood vessels, they just like disappeared. So you couldn’t even give her dialysis to any of her veins anymore? And yeah, like we will go see her, she was hospitalized because she’ll get a lot of flares they call them. 

So we found her in and out of the hospital. Every time I have seen her a different medicine. They had her in a different state. Sometimes she was never even there. Does that make sense? Like we’ll go into the room, and she says she can hear you, but she couldn’t respond. And because they had her under on the medication, they had for pain. I always [00:05:45 unintelligible] to try cannabis stuff like that. She was no, no, I don’t want to try that. I don’t want to do that. It was like always like it was bad rather than I’m like, Okay, well, you’re [00:05:54] up. You’re not eating, so why wouldn’t you want to try it? all my years of telling her to get on it. She didn’t listen to me. 

But yeah, like for medicine cabinet was looked like a pharmacy itself with all the different medicines they had or take for each and every other one that would make her sick. So, unfortunately, she ended up getting a septic shock while in the hospital, and that was her ultimate demise. And then that pushed me because at the time that I wanted to do it originally in 2011 it was they were raiding, and they were cracking down so hard, and it was like super federal. So it was scary. So I was like something I believe in, and I know that will help them change and make a big benefit in the community that I stayed in at the time I was still in [00:06:37 uninstelligible], it was scary because they were raiding people and take them to jail. So she passed away in 2014, and it was just like, you know what, just go hard and go home. And I went for it and opened my delivery, started my delivery service. And I started out here in Coachella Valley. I was here at the time. I did a free, I mean I just did it. I was still working on property management. So I wanted to see the trials and tribulations effect that it had on different people. Well, being in the Coachella Valley, most of my clients were 55 plus. So they had real elements that they needed it for, and they would tell me what they were looking to treat. So then that’s how I was able to try different products out of different brands to see what was working, it wasn’t a huge branding, because we were still a black market, no loss. So it was just different vendors, a lot who didn’t make it to the new 64. You know, that they didn’t get to come up because of the hard laws and regulation that they needed to qualify and all the expenses, they needed you to come in. But yeah, a lot of people who either had AIDS their family members was on hospice, and they were just like, you know, I’m going to stop them on the morphine so that they can actually talk to me we can correspond with them, they can eat, make happy before they passed away. When I said, huh, and it was working. I was just like, wait, so I’m sitting over there with them because, at this point, I became their friend. So I’m sitting at their house because I want to see what works what’s not working. It was like crazy. It was just like didn’t really work, so I’m just really thinking, Okay, I have the next cure for cancer like, let me try it on this person, and that person doesn’t work everywhere I went and a lot of people’s like I was depressed You know, I’m glad I talked to your family I don’t have friends. When you come, you are my friend. I can rely on that at least an hour I have somebody to talk to. Once you leave, I’m going straight to sleep because I’m about to smoke. So it was like the fact that it changed so many different people lives and that they relied on me and I got new friends with people, it took about a year and a half and then I was able to build up my clientele and then we were hit with the shaker of Okay, you can have a delivery service anymore because now prop 64 batches every delivery service must belong to a brick and mortar. So the mat to find out the things I was allowing licenses and that long three-year battle. So it’s hard, but hey, finally here. 

So it's hard, but hey, finally here. - Keyva King Click To Tweet

Sonia Gomez: There you are and quite a popular one actually. And in our next interview, I want to hear a little bit more about the journey that you had to go through transitioning your delivery service into a brick and mortar business because that’s a completely different model. Not that in the delivery service you don’t have to have an element of brick and mortar but to run a retail store, it’s like a cash business, and you have employees, and you got all these people handling inventory and money and like secure I mean, it’s just so crazy. I’m originally from California. I finished high school down in San Diego. I spent a lot of time in the desert because I used to be in the beauty industry. I was actually the African American haircare specialist for the Paul Mitchell organization. 

Keyva King: Oh, nice because we don’t have that out here. 

Sonia Gomez: I know I was doing like traveling doing like perms and weaves and braids, and like all this stuff at people’s homes that I would come out to Palm Desert a lot to serve a clientele out there. So that’s how I found like the spas and stuff that I like to go to out in that area. But you’re absolutely right. The demographic is just so key to fit that 55 plus retired community the folks who would otherwise be conservative in their mentality around cannabis and hemp, but really there’s like embraced with open arms out there, which is really super cool. And you’re right in the Coachella Valley, like, you have some pretty major events out there that you get to serve, which is pretty awesome. Talk to me a little bit about your journey like, Do you own the business independently? Do you own it with a family or friends, family member, or friend? Like how did you guys decide that you wanted to be running, first of all, a delivery service rather than go at it from a brick and mortar first? And did you go out it alone? Or did you have family or friends who came in with you?

Deciding to Launch a Delivery Service First

Keyva King: Whatever it started at the delivery service, it was just me. Everyone else still has their job. I still had a full-time job, as well. So I didn’t go to a storefront at first because to get this valley. A lot of people already had licensing for it. But to actually get a license from a city, it was kind of hard. So delivery was the easiest, most economical part for me. Once you start learning the game from inside out, so start as a delivery service. Even though I had a brick and mortar location, it was only allowed to clients who are loyal that I knew that I can trust. Once that went away, and basically, I didn’t want to ruin the chances of if that was to get raided, then I would not be able to get a licensed location. So I closed that when the state said that it couldn’t go past January 1 of 2018. So that close. My sister has always been on the corporation with me. However, I just told her once I get the point that I can actually pay you, then I will bring you on, so I did it to build up from the beginning to the end. As I was going through the process of licensing, I had already had the location because the delivery location that I had the owner own both commercial buildings, so it was easy for me to find another building with the city that was allowing license price, so my sister was always on a corporation with I brought her on board with the retail location. Once I got into it, and the permitting process turned to a Merritt case, my interior designer who I hired by 2015, Megan Stone, she had asked to partner with us for this location, so it helped financially with that. So she ended up partner with me and my sister and I on this location. And then we ended up winning for 20 of 2018. Open for 11 or 12 of 2019. 

Sonia Gomez: Nice. Congratulations. And how many locations Do you guys have now? 

Keyva King: Have one I’m working on two other locations as we speak.

Sonia Gomez: Amazing. So talk to me a little bit about this. It’s no secret that minorities in this business and women in this business are also considered a minority. So there quite a few challenges for us. I believe that are misrepresented in a lot of ways and underrepresented in quite a few ways, for you as an African American business owner in cannabis and hemp, what have been some of the challenges that you face of being a business owner, first of all, in this crazy-ass industry, but second of all, being a minority business owner, both as a woman and as an African American?

Challenges She Faced Being an African American Business Owner in Cannabis and Hemp Industry

Keyva King: I think at first hand meeting me, people didn’t take me as a [unintelligible], does that make sense. I guess it seems to meet them that I wasn’t as acknowledge as they were in the industry until we had a conversation, and it was like, wait, I think she knows a little bit way too much. Do you understand? I researched it. And this is like a passion for my baby. So I researched it for over seven years, learned everything there was to know that I needed to know a lot of people say like, Oh, well, you don’t consume you don’t smoke, right. So a person that smokes they feel like oh, you shouldn’t own a business you don’t smoke. Well, You’re one person, this is how I look at it. You’re one person that smokes. So when you smoke, that’s your opinion. Me on the other hand, I did my research, and I got opinions from hundreds of people on the different effects, what it does for them because everyone’s DNA is different, what it does to you, it may not do to the other person.

So now, you have an opinion on what you experienced when I got an opinion on what hundreds of people experience. So now who has the most knowledge me or you? You know, so a lot of guys have approached me in that fact like, Oh, well you don’t smoke. So how can you own it? I do my research. I carry some of the best brands out in the market. You don’t mean I don’t carry crappy. I’m carrying stuff that’s actually going to work for my clients. I’m not going to sell you up to anything. When I first came in it, my motto was a lot of people doubted. So I think that was another motivation behind watch my shine because I love to prove people wrong and it’s been down for family members. [00:14:52 unintelligible] of friends and family.

I love to prove people wrong. - Keyva King Click To Tweet

Even before the start, when they found that it open just because it was like I went maybe three years of being quiet, not letting nobody know what I was playing on. So that it wouldn’t kind of Jinx yourself out. And so when I did talk about my journey, I was like, okay, that’s a good dream. It’s never gonna happen. So the fact that I’m able to prove a lot of people wrong, a lot of people who doubted me, close friends, you know, doubted me. It says a lot. You know, it’s like, Hey, you never ran a storefront before? How do you know how to do it? I mean, well, it’s common sense. Practice. If you run a business before and you know it’s your money and the only way you’re going to eat and feed your kids is if it ran efficiently, right? You sell the best products. You give excellent customer service, then you know, hands down are going to succeed. Because if it fails, you do too.

Sonia Gomez: Man. You could not speak truer words. I was actually listening to this interview with Sara Blakely, who is the [00:15:43 inaudible]. And she was talking about like what it takes to have a billion-dollar idea. And she was like when you have an idea; everybody has a million-dollar idea all the time. Right? Everybody has one all the time. There’s a big difference, though between the folks who go out there and they’re like, I got this million-dollar idea, let me just tell everybody about it. And then you start to collect the opinions of the people who are closest in your inner circle, whether it’s friends, family, co-workers, whatever, and you’re trying to tell them this idea that you’re inspired by that could be a really big hit. But all of these folks who are in worker’s mentality or don’t share the same point of view as you are going to start telling you everything that’s wrong with your idea. 

What Sarah said was that if you have naysayers in your inner circle, number one, you’re probably onto something. And number two, you should stop telling people your idea because either they’re going to take it from you and run or they’re gonna [00:16:48 inaudible] die. And so that’s something that you have to be really careful of, and I love that you’re like, people underestimated my capability. Like I’m out here doing my research. I’m not your average Joe. I’m not out here just smoking weed. I’m actually out here to make a difference. That’s a pretty big stigma. A lot of people think that there are two opinions there. A lot of people think that if you smoke weed, and own a business, that you’re not going to be successful. And then the other opinion is if you don’t smoke weed and you own a business, how can you be successful? And I come up against that all the time, where people are like, how can you be running a successful business if you’re consuming cannabis, and I’m like, Well, how can you not run a successful business if you’re gonna own a business, don’t you own it for it to be successful? Right? I do in my off time is none of your business. Not your business, right? What are some of the things that you have done to set yourself apart? There’s a noisy marketplace out in California right now. Right now, especially more than ever, there’s more and more brands and businesses popping up all over the place. What are one or two things that you do that that nobody else does or that you think contributes to you continuing to build and grow and so many companies are, are falling off and, and failing?

Things That She’s Doing Differently That’s Contributing to Her Continued Success

Keyva King: Oh, I’m just so hands-on. It’s ridiculous. Like, I can’t, am I supposed to even tell you, I can’t allow the store to run without me being a part of it if that makes sense. Like, I’m not just in the back office, calling orders like I’m the budtender. I’m the custodian, the label printer, so I’m every aspect of it. And if I’m at home, and I’m looking at the cameras, and there’s a line outside, I’m on my way to the store. I’m calling them like, hey, this line doesn’t go to do this because I can see the agitation to people that’s the one thing I hate is if a customer walks out, so I’m watching like okay, call security you need to go, and you need to let them in so that they won’t leave because like our process is You check people in, and then they have a seat and then their service one on one. So they have a one on one experience not just to sign in, and then they just walk around your store on their own. You have a one on one experience the whole time. So no one’s for the rush. Well, sometimes we get a lot of customers at one time, in order for them not to walk out. I have them all on the store, browse around and wait for their name to be called. I wanted it to be more of an appeal of a woman. 

My whole thing when I met my business partner, was I wanted a boutique. I wanted something girly, but not too girly to scare away guys classy. So I was coming up with different ideas of how can I come up with the cannabis boutique? My vision of what I see she already was had the ideas and was doing it. So that’s how we ended up partner together because I wanted a boutique. I wanted something clean. I didn’t want that hole in the wall. Like you look like where are you at? You know, I have OCD, so everything must be lined up. You know stack right like don’t have all the labels facing forward. You know, it’s just the overall customer experience. I’ve been judged so many times when I went places you know, a person treating you as if you don’t feel just by the way you look, I wanted every customer that came to this door to feel like royalty. Treat it like it hands down the moment they step in the store you are to be acknowledged, rather know, rather if somebody’s already seen them or not everybody that kept eye contact with a customer speak. 

Have you ever been to a place, and they looked at you and didn’t even notice you there? No. Would you want to spend your money there? Right? Same thing with me. I was like, I’m a customer. I’m a consumer. These are the one that’s here appeals. I want everybody to feel like royalty, my policy still to this day. If you are unsatisfied, I’m gonna give you your money back 100%. Right there, that’s gonna let you know that I don’t have to give it to upsell you on no product. I want to sell you something that works. And if you have a problem with the product, we will return it for you. We’re in business to have a repeat customer. 

Sometimes the customers don’t allow you the opportunity and just leave a bad review without being able to remediate that situation. So training for my staff is a must. I mean, we try to staff training all the time, however with that kind of stuff and other stuff, so I mean, it’s a work in progress. I want the staff to feel that they’re family. I pay above minimum wages like everyone has good pay because I don’t want to turn over I want my employees to stay. I want them to feel like family. I don’t want anyone here to feel that they’re less paid than any other position. And we hire within before we hire outside for promotions.

Sonia Gomez: Nice. I love that. See, only women can do that stuff. Yes. I’ve been in a lot of male-owned businesses, and I think that there’s a pretty significant gap in how men and women build their teams. Women are very family-oriented. And men tend to be profit-oriented. So there’s just a different look, a different feel to a budtender. Like it’s really challenging for me, I won’t use the word hate, but it’s challenging for me. When I walk into someplace and like a 22-year-old girl with her tips all out and like all this happening on her face, and I’m like, distracted, I’m like, is her lipstick, and I come off, it’s just like too much I’m overwhelmed by everything that’s happening right there that I can’t even really remember like, what questions I wanted to ask about a particular strain. So like, I noticed that things are all that– there’s just a significant inconsistency on like the standard of service that a business can provide. And it’s unfortunate because a lot of people go into stores because of the convenience of location. 

Keyva King: Yeah. 

Sonia Gomez: And if the location doesn’t offer a standard of service that is reflecting for the rest of the industry, like, it’s hard to go in as a 55 plus woman into a dispensary that’s operated by 22-year-old teenyboppers who look good in a white t-shirt but can’t answer any questions about the products that are going to be most beneficial for me and what it is that I’m trying to manage symptomatically. It’s those kinds of things that are frustrating and a lot why I created a certification program for budtenders. Because when I was running my business, it was really hard to find people who had baseline knowledge or were interested enough to educate themselves. So I drive education because not everybody is as ambitious to go out there and self educate. 

Keyva King: My gosh.

Sonia Gomez: What are some of the resources that you use to bring everybody up to par as far as being unified on product knowledge or customer experience. Like, what are some of the education that you use, or how do you develop that education, so everyone gives the same experience to your clients?

Keyva King: Well, we tried a class called sell smart idea with some of the budtenders had them train on there was basic one on one for cannabis. It wasn’t as in-depth as I wanted it to be. So I know the school across the street, which is a College of the Desert as classes for them. Like you said, passion goes into it, right? So I can pay and spend so much money on a budtender to learn this. But if you don’t want to retain that information, it’s gonna be waste time you’re looking in the air, and they’re teaching a class, but I’m paying for it. 

So I am now picking and choosing who that’s going to get that education or who’s going to go for it at this point where you’re in. And the last thing that I want a customer going out the door is unsure, unhappy with a purchase. I’ve always told them there’s no such thing as a dumb question. If you don’t know something, ask. Do not makeup whatever you think in your head. Tell somebody. Always have the vendors come out and educate them on their products. They’re training one specific product, get the knowledge from them, then do your own research. Go above and beyond to see it. 

My main focus besides recreational is medicinal. We started off in the medicinal industry. So you cannot sell someone who is suffering from multiple sclerosis symptoms, a vape pen that just has THC in it, ask them what their ailments us, ask them what they’re looking to relieve, ask them what time of the day, are they taking their dose? You have to ask these questions in order to get this. I have a man that’s on the wall that I hang up there. And if they’re looking for something that they don’t know the answer to it, all they do is at the references section of this man is letting you know, because a lot of people that come in are looking for relief. And if they’re looking for internal or external, I tell them, ask them what they are looking for. Don’t tell them anything and some people don’t do it. Some people do. So, I have a good team, but I want a great team. 

Sonia Gomez: Yes. I work with a lot of business owners like yourself who have a hyper-focus on creating that consistency in customer experience. And they’ve expressed a similar type of thing of like, why am I going to spend all this money educating folks who don’t want to be educated, they’re just looking for a job. And I’m like, my answer to that is like, if you’re looking for a job and a paycheck, this is not the place for you because I don’t want to pay you to get paid, you know what I mean? I want to pay you to be a cut above, and we’re building something that’s bigger than ourselves. And we’re serving something that is bigger than ourselves, like, beyond the person to person connection that we have to create inside of our community to stay relevant. We are a part of creating a professional standard in which this industry must operate in order to be taken seriously and actually engage in the possibility of global legalization. 

So for me, it’s like, do my employees or my partner, I call them my partners. I’m like, you guys are my front-facing partners and how we are going to be perceived, and talked about in our community. And I want my partners to have my back every single time. And you guys have to be interested enough in yourself to have me be interested in you. If you’re not interested in yourself and your knowledge and what you’re bringing to the table, how do you expect me to be interested in you? So, every paycheck I write is an investment that I’m making and you [inaudible] class.

If you're not interested in yourself and your knowledge and what you're bringing to the table, how do you expect me to be interested in you? - Sonia Gomez Click To Tweet

Keyva King: Right. 

Sonia Gomez: That is straight up. And so that’s my mentality and like, how we have to uplevel beyond the fact that I’m a stiletto stoner and I’m a little bit boogy I’m like if I walked into someone of these places, and I tried to get let’s say it was makeup, if I walked into a Mac store and I tried to buy something makeup and somebody was like, I don’t really know.

Keyva King: Right. 

Sonia Gomez: Not really sure. I’d be like bitch, move. 

Keyva King: Right. Like what? 

Sonia Gomez: It wouldn’t make any sense to me. So I totally agree, and I’m 100% on the education side. In our next interview I want to talk a little bit more about the challenges and tribulations that one has to go through and what we’re facing coming into 2020 here but quick and dirty Why don’t you just tell me really quickly what have been some of the key challenges that as a business owner that you have been up against that you feel is prevented your ability to grow as fast as you want to?

Challenges That Were Limiting Her Success

Keyva King: Two things–banking and access to capitalization?

Sonia Gomez: Yep, money, and money. Where to put your money and where to get your money.

Keyva King: Exactly, those have been my two hardest challenges if I had that on hand, I would be so far right now. I mean, because that’s what everyone that’s in this industry is doing, they’re monopolizing. They don’t have the qualifications. They’re paying people to write these business plans and stuff for them. And just to get the most stores they can acquire. Sad, but that’s what’s going to.

Sonia Gomez: If you have the capital, what would you do with it?

Keyva King: I would invest in another retail location. I would grow the team here to get a solid manager on board so that I can be off and get a second location. Probably not in the Boise area as it is, I want to do it more in a neighborhood with people all in the same level tone. Those locations, those demographics do well, so much better. This is a tourist city. So during the summertime, it’s set. The season starts in November. It ends in April. It’s a seasonal location, and you have the demographic here of most retirees. So I definitely want to take a store to another location that is less fortunate and be able to help the city more, put more money back into.

Sonia Gomez: I got to be honest with you. I was talking to one of my mentors the other day, and they were like, you know, if there is not cannabis culture in your community, don’t put a cannabis store there. And if I was dying because I was like, what are you actually saying? And he’s like, you need to go to the ghetto because that’s where everybody’s [00:30:17 unintelligible]

Keyva King: where the money is at, and they go 100 times a day. I don’t care where they go get the money from. They’re going to go get that money to come back, and they’re going to be your repeat customer. 

Sonia Gomez: Yeah, they need five blinds. Five [00:32:00 unintelligible] a day, not a month. 

Keyva King: Exactly.

Sonia Gomez: They’re not smoking like these little white girls like pipe loads. They’re smoking like–

Keyva King: They’re smoking with all the friends, and that will make them happy. But, If you see it, those demographics are the top stores. [inaudible] Money. Yes, hands down.

Sonia Gomez: I see the same thing out here. And I was like, dang. I do a lot of consulting with the bigger brands, and I was talking to them I’m like, what are your demographics, and they were like, Well, we got a few patients who are spending almost a half a million dollars a year per patient. 

Keyva King: Oh, wow. 

Sonia Gomez: Yeah, coming into their store and I’m like, Well, are you ever concerned about it going to the black market? And they were like concerned? Yeah, but there’s no proof. Can’t prove that they’re taking our product and putting it onto the black market and I was like, Damn, for an organization like that’s a really– if you have five of those like, what else do you need to do you know what I mean? 

Keyva King: Right. 

Sonia Gomez: So it’s pretty unique, how stores vary from community to community and neighborhoods and neighborhood how that all changes and it makes me always question like, are the poor neighborhoods really as poor as they are? Or are they selective on how they want to spend their money? And then the same thing with the Bucci neighborhoods like where do they actually want to spend their money and how do we become relevant for them to be like a daily necessity, regardless of the neighborhood, how can we bridge that gap to help cannabis be recognized as a daily necessity. So I want to come to pick up and continue our conversation in our next interview, which will happen next week. And I’m so super grateful for you. I mean, I’m so excited to be connected to you now and hear your story and to just find out more about what it is that you’re setting out to do. So in our next interview, we’ll talk about what’s coming up in 2020. We’ll talk a little bit more about the challenges. We’ll talk about the things that really keep you excited and motivated. When so many people are getting shut down, what are the things that make you most excited about continuing to push this thing forward? And I’m just so honored to meet another lady boss in this space and do whatever I can to support you here. What are some final words for today’s interview before we schedule our next one?

Final Words

Keyva King: Everybody stays royal and stays loyal keywords and talk to you guys next time. 

Sonia Gomez: Okay, amazing. Thanks so much, Keyva. Hey, for those of you guys who are tuning in, this is just the first of many interviews that we will do with Keyva and her incredible business telling the story of how she is pushing this incredible industry forward, outside in California. That is where I am from; that is where I love to be and to grow. That’s where my roots are right there. So I appreciate all the work that you’re doing over there. And for those of you who are tuning in when you like and share content like this, you are a part of us pushing the needle forward to see legalization happened in this amazing country. So please like and share this content. Make sure that you check out all of the links and social handlings. Keyva, where can folks find you if they want to come and check you out or find out more about what you’re doing online?

Connect with Keyva

Keyva King: By going to our website, royalhighnessmj.com/ or follow us on Instagram, which is Royal Highness MJ. We’re located in the heart of La Salle Palm Desert Second story building.

Sonia Gomez: Amazing, thank you guys so much. Check it out, make sure that you check out our show notes and highlights from today’s broadcast. And remember to like and share content just like this so that you can help us be a part of the change that we want to see in the world. I’m your hostess with the mostess Sonia Gomez. And this is The Hemp Revolution. We’ll see you on our next show, guys.

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