Podcast The Hemp Revolution

How to Set-Up a CBD Business from Soil to Sale with Dean Foor

Dean Foor is the founder, director and extraction specialist of Entangled Biome. Applying his three decades of international experience in environmental engineering and fermentation, Dean continues to innovate new products to promote personal and ecological wellness through hemp-based products.

Join us in this episode as Dean shares how he’s using his extensive experience in innovating their products, the advantages and disadvantages of the different extraction processes, and the biggest challenges that they’re facing. 

He also talks about some medicinal mushrooms that seem to have a synergetic effect when combined with CBD. Tune in and learn more about Dean’s exciting discoveries!


We should be building our brands on quality and transparency and helping people get well. – Dean Foor


Download The Episode Companion For This Episode

Some Topics We Discussed Include

2:42 – Dean’s background and transition to CBD
14:25 – His main role in the company and the piece of work that he’s most passionate about
32:27 – The biggest challenges that they are facing in the industry right now as a brand
37:02 – Pieces of advice from Dean to the budding entrepreneur trying to get into the business and entrepreneurs with existing brands
42:27 – Final words

People Mentioned / Resources

Connect with Dean Foor

Connect with Sonia Gomez

Transcript

Sonia Gomez: What’s up guys? Sonya Gomez coming to you from Denver, Colorado. This is another badass episode of The Hemp Revolution Podcast where we are following and telling the stories of the people behind the products and brands that you love. Really highlighting the journey that we are on to push this incredible industry forward ensuring that you guys have access to the top quality high performing trustworthy products that are available on the marketplace today.

In today’s episode, we are going to be meeting with our guest Dean Foor who is the founder, director and extraction specialist of Entangled Biome? Entangled Biome. His work with hemp-based health and wellness products is rooted in his commitment to quality craftsmanship and ecological healing.

This is such an exciting thing for me because this is part of what transformed my life having somebody like this behind the scenes, and as well as his 30 years of international experience in such diverse industries as environmental engineering and fermentation, Entangled Biome continue Dean’s decades-long dedication to supporting personal and ecological wellness.

Super excited to hear more about your story and how you got started into this space. Ladies and gentlemen, help me welcome, Dean Foor. Hi.

Dean Foor: Hi there. Thank you very much. I appreciate you making the time chatting with me.

Sonia Gomez: Yeah, I’m super excited this is– I absolutely love your passion and how you sort of pre-framed your experience in all of this. Nothing like hearing it from the horse’s mouth. So why don’t you tell us a little bit about who you are and your background and how you found your way into the CBD mayhem?

Dean’s Background and Transition to CBD

Dean Foor: Okay, well, yeah, I’m a father, a husband, amateur mycologist. My education background is in engineering, both civil engineering and geomatics engineering I hold degrees in. and I immediately took a job out of university doing neither of those things. I actually, as it would be, and I basically eight years of environmental engineering using bioremediation techniques to cleaning up petroleum spills to soil and groundwater. So I did that throughout the US and some military bases and also military bases in Germany and former East Germany.

Sonia Gomez: Wow.

Dean Foor: And then spent a good number of years in Alaska doing very similar projects in remote villages in Athabaskan villages particularly, and was given the opportunity to see a whole different universe. Remote Alaska is something that you can only imagine until you experience it. It’s spectacular and on the tale of doing about eight years of bioremediation, I realized I reached a point of essentially burnout.

I had lost some passion for what I was doing and was really, our company was bought by a large identity with ties to some folks on the inside track and Washington, which I wasn’t very happy to work for. And so I left and I started a journey into fermentation science, did a couple of months cycle tour and then relocated myself to remote Australia. Well, if you live in remote Alaska, why not remote Australia, right. So I went someplace warm for a while and sunny and really enjoyed learning, viticulture and winemaking.

And so I spent, I spent four years in the wine industry, I worked in wineries in Australia, a couple of different ones. And then I had a great opportunity to work at a winery in Switzerland with a friend of a friend who’s now become essentially, family. And then I found my way to Oregon to work in the PR industry. The subset within the wine industry and peanut alar, of course is notorious. How do I say a delicate to work with and it requires lots of care and attention to make a great product.

After four years of working in the wine industry, which I greatly enjoyed, I realized that it was going to be tough too, to earn enough money to have a family working in the wine industry as a low paid person. And so I decided to step back into engineering. And I spent 10 years building renewable energy projects based on bioenergy, in particular fermenting of discarded organic material, food waste, farm waste, fermenting these to make biogas, which is rich in methane, which is a natural gas replacement.

So over about a 10 year period, I was involved in developing roughly $30 million in renewable infrastructure in Oregon, and the equivalent of fermenting roughly 200 tonnes a day of discarded material into renewable energy. And also not only renewable energy, but a byproduct is something similar to compost tea, which can be used to transition conventional agriculture into organic agriculture.

So enough effluent to feed two to 3000 acres of organic agriculture as well. And these were fantastic projects. I really enjoyed them. They met my criteria of being extremely challenging, and also important. And it is also a reality that in, in the United States, in particular, building renewable energy projects is not easy. The federal government doesn’t really support them, or in the ways that they do support them. It’s very light.

And one might think that the petroleum industry has some influence on our government but the truth of it is I saw that the administrations were going to change and decided that it’s best to also probably shift gears into something new and decided to get into the hemp industry. I did that having already spent a couple of years digging deep into– should I consider being in the recreational cannabis industry.

I personally backed off of being into the recreational cannabis industry, I thought that it was bound to get flooded and which it did in Oregon. And that Furthermore, recreational cannabis has got the notoriety, I’d say in the broad picture of being focused on the recreational or party crowd, if you will. And my mind was always based around cannabis as medicine. And if we don’t focus as a medicine then it gets the message sometimes gets diluted and or gets taken off [inaudible] Yes, distorted, perfect.

And so what I saw in Oregon is as a recreational cannabis laws came into play and let me take a step back and say, Oregon decriminalized cannabis in 1978 when I was just eight years old. So that’s an amazing thing, right? Here I am 49 years old and I’m thinking, Wow, it’s been decriminalized here. Essentially my entire life. Yeah. And then in 98, we had the medical marijuana programme come on board. And, and so that was one of the first few medical marijuana programmes in the nation.

And when I moved to Oregon in about 2002, what I saw was a community that had their head on the right about cannabis. You know, we had this very progressive medical marijuana programme. It was leading to people having access at home. they were able to produce it, their friends were able to grow for them. It was very civilized. It was spectacular.

So I participated in the medical marijuana programme for my own needs of pain and inflammation as a result of some mountain biking accidents. And what I realized was as the high CBD strains became available, that that was much more my medicine, they say a strong Indica or a strong Sativa all of which have their place, absolutely but for me, a high CBD strain that kept the anxiety that Sativa can bring and kept the sedation that Indica can bring that at bay, I was able to get the inflammation relief that I was really after. And that set me on to the pathway in 2017.

When I visited a friend on his farm, he was planting his first one-acre industrial hemp here in the valley in Columbia, Oregon. This is J&J Organics. Josh Gulliver is who grows for us. And since 2017, they’ve grown certified Organic and to me having a background in soil remediation, I truly understand how absolutely critical it is that we consider hemp, not only from the soil up but in my opinion from 6 to 10 feet below the soil. If that soil isn’t healthy if it hasn’t been treated well, that plant is going to pull up contaminants, it is going to bring it into its plant matter.

I truly understand how absolutely critical it is that we consider hemp, not only from the soil up but in my opinion from 6 to 10 feet below the soil. - Dean Foor Click To Tweet

I worked on projects doing just that with other grass species like wheat and corn where we were Phytoremediating soil, and so hemp does that naturally. And so if we’re growing hemp for medicine, the soil should be of adequate quality. It should be healthy. It should be a healthy soil biome where it’s not been blasted with agricultural fertilizers and pesticides and herbicides, these things that we know aren’t good for us. Yeah, we’ve been very pleased to have worked with certified organic camp now for our third harvest. And it’s critical to us. And I find that sticking to this ethos, sticking to what’s been important for us means I can always stand behind it.

I’ve seen too many people get hurt by the medicines, and that’s not acceptable in my world. I’ve seen it in my own family members. I’ve seen it in friends, I’ve seen it in children. It’s wrong that some of these compounds that we’re getting when we’re ill can harm us and the beauty of cannabis-based medicine is we can avoid that. And I found it out firsthand. And so, I like to think that, you know, the way that we approach it is that we can be comfortable giving it to our children, we can give [inaudible]

To our immediate family member to our extended family member to anybody where hemp is legal, and that makes for a much more interesting business model to have a national presence than just a small community presence and say, within a state recreational. Till I found that the impact from this that we can realize using certified organic camp at a national level is very satisfying and important. So I’ll take a breath.

Sonia Gomez: Yeah. Well, first of all that I mean, impressive like my mom used to say to me like Well, I’m not gonna say I’m proud of you because for me that feels I’m happy for you. And but like, I am literally so impressed of your expansive knowledge and then commit to what I believe is one of the most important areas which is how are we supporting our environment to continuously provide us with the tools we need to thrive, there’s this conversation in pretty significant contrast between survival versus thriving. How do we survive versus thrive? And I think that the way that our lives and our expectations of you know, work and existence and all of these different things put us in survival mode, rather. And it’s not very often that we find people, products or positions that allow us the freedom to dream up and then live in a way that allows us to thrive.

Dean Foor: I totally agree.

Sonia Gomez: So when I listened to the body of work that you have done and the amount of damage that you undoubtedly have been a part of reversing the risk that you have eliminated on behalf of tribesmen or communities or families. Thank you for that.

Dean Foor: Thank you.

Sonia Gomez: Yeah, absolutely. I mean, what an incredible journey. And at a later date, I’d love to hear about rural Alaska and Australia because I was raised with Native American Indians in teepees and sweat lodges.

Dean Foor: I love sweat much.

Sonia Gomez: Yeah. So anything that I can do or see or be a part of that keeps me really close to that indigenous sort of culture anywhere in the world. I’m like, I’m all about it. Tell me what your main role is in your company right now. What is the piece of your work that you’re most passionate about?

His Main Role in the Company and the What He’s Most Passionate About

Dean Foor: Thank you. Yeah, my main focus is innovation innovating our products. And so I’m very pleased that we have a line of products that have been proven to be very effective, been on the market for close to two years, and we have practice using ethanol extraction, so 190 proof alcohol is what we use as for our extraction technique, and in fact, we use an organic certified organic cane alcohol, cane sugar alcohol. And so our hemp’s organic our alcohol is organic.

Our then our extraction technique, I focused on alcohol because well I’m very familiar with it having been in the wine industry and I had previously done alcohol extractions of cannabis A long time ago, in places where it was mostly legal. And so, you know, I learned some techniques that I realized I thought were very important.

And one of the beauties of using ethanol or alcohol, I say both because it confuses people sometimes, but is that alcohol is a non-discriminatory solvent, it means that it will dissolve everything you allow it to. Now that can be used as an advantage if you’re knowing what you want to extract then the next you know I jokingly say the next best extract technique is co2. Now co2 is a discriminatory solvent, it will extract compounds within a certain molecular weight. That means that it does leave some things behind over alcohol extraction also does make an extremely clean extraction. And I think it’s a great extraction technique as well. I don’t think it provides as good of medicine as alcohol extraction.

And furthermore, one of the things that nobody talks about is co2 is actually sourced from petroleum refineries. It is a byproduct of petroleum refineries. My mission has always been to avoid anything petroleum-related, even if it’s ancillary like CO2. It goes into sodas and beers. It’s all comes from petroleum refineries. And I think that that’s a weird thing that people never talk about. I know this because I tried to develop a co2 Recovery Facility off of biogas fermentation, which is actually a common technique used in Germany. So they have facilities that use bio co2 in their beverages. We’re not there yet in the US.

So so we focused on alcohol extraction. And so with that alcohol extraction, we get full-spectrum hemp oil, which is extremely rich in cannabinoids, we hit somewhere around 78% to 82% cannabinoid content from a single extraction step and we are also able to retain about 5% terpenes. So, you know, on a good day we’re 87% terpenes and cannabinoids and this is in a single pass using our technique, cold extraction and then we use a [inaudible]

Sonia Gomez: Do you flash freeze and then throw it in?

Dean Foor: I basically let it sit in a freezer overnight both conference the alcohol and the hemp. The hemp is at a slightly it’s still cold and then the alcohol is extra cold. And so I basically use those components at different temperatures and bring them together and then depending upon a couple of factors, I’ll extract them for longer or shorter time periods.

And, and this is something I’ve, you know, been playing with over the last two years to kind of get exactly my sweet spot and I’m like I have it now. And but what results in happening is we only extract about 70% of the cannabinoid content in the hemp, and that’s intentional because we get the best 70% and this is based on techniques that I learned in the wine industry. When we would make champagnes one of the things that we would do is take the best cut of the juice.

Now some people scoff at me because they’re like, oh, wine and hemp are different. I’m like, not so much. You know, I mean, really, the really there they grow in the same places, they have the same problems. We’re trying to extract some the essence of either, so I see them very similarly, and I’ve applied some of my winemaking techniques to hemp. Never size, reduce it, its whole flower extraction. We don’t ever pump the material. It’s always hand at the volumes are always moved my hand or gravity, these light handling techniques retain cannabinoids and terpenoids.

And then when we do our rotary evaporation to remove the alcohol back out, I also do that at low-temperature high vacuum over an extended period of time. So while some people are trying to rip through hundreds or thousands of pounds a day in their extraction lab, I’m happy doing 50 overnight and that gives me the extraction that I want for our product line. And then the residual cannabinoids in the flower. We use that still because then we can do an infusion into a Fairtrade certified organic coconut oil, which allows us to bring across a CBD A fraction with no detectable THC.

While some people are trying to rip through hundreds or thousands of pounds a day in their extraction lab, I'm happy doing 50 overnight and that gives me the extraction that I want for our product line. - Dean Foor Click To Tweet

So established a procedure by which I can recover the residual CBDA out of the flower. This allows us to create a compound that’s unique in itself, it’s infused into coconut oil. CBDA is emerging as a compound that has a hundred to 1000 times more effective at managing anxiety and particular serotonin levels. And I’ve seen it firsthand. I’ve seen people be able to go off in the rock with the meds be able to go off of fibromyalgia meds, being able to go off a migraine medication from eating a few teaspoons a day, it blows me away. I’m amazed at how effective CBDA can be in some situations. And we can look at some of the lead researchers they’re talking about this right now. There are emerging technologies emerging for this.

Sonia Gomez: Yeah, CBDA and CBG.

Dean Foor: Correct.

Sonia Gomez: And all of those they’re right behind CBD now I’m sure we’re going to see some pretty significant [inaudible] CBN, too.

Dean Foor: Yes, absolutely, yeah, we’re playing around in that domain too both CBG CBN as separate products. And so after establishing, we have tincture bottles like a lot of people do, you know, this is our 300 milligrams one, and then a 900 and then an 1800. And so that’s our format, we put them in these pump top bottles so that each time you squirt it, you get a fixed amount of milligrammes.

Now, you know, this is the best extraction technique we know how to achieve, I haven’t seen anybody’s extraction techniques exceed what we’re doing that I can discern, and they’re very convenient, you can literally use it one-handed and it’s in your mouth, you let it rest under your tongue sublingually and a lot of people can use this for all sorts of ailments as we know the long list of things that CBD helps with. And then we do retain the CBG’s and CDC and CBDA fractions to and our root extractions.

So we also have, you know, several percent of other cannabinoids in there and it’s great. I know they make a difference. I’ve seen people experienced broken bones healing very fast while on our product, I’ve seen people’s bone density improve over a year period. I’ve seen my own mother’s chronic kidney disease go from stage five to stage three over a one year period once we got her off of the pharma, and three different pharmaceuticals for managing arthritis. Now she’s way more mobile than she’s ever been just did we do last week-long trip in the Netherlands with a friend and a road trip across the states recently, so I couldn’t be happier.

So to get to your question. In addition to these tinctures, we have lots of topicals, we have multiple savs, we have bath and body oils, we have bath products that are infused Epsom salts and bath bombs, which are 50 milligrammes in a bath bomb with amazing essential oils. I use them almost every day, I won’t lie. They are a great way to start your day and enjoy your day and there incredibly relaxing.

So I’ve seen having these different delivery techniques helps people in different ways. I mean the more delivery techniques that people can be comfortable with, the more relief they can achieve. So we use the bath we use internal tinctures and topicals. And then what I’ve been spending a lot of time on as of late is what I refer to as our CO extraction techniques. So while I extract the hemp in a freezer with organic alcohol, then the resulting wash or oil-rich alcohol, I use that to extract other compounds.

And in particular, an area of passion for me is medicinal mushrooms. And we have a product now on our website. This is the orange labelled one we refer to as our energy and immunity blend just recently got some nice press on it, but the energy and immunity blend it is a 900 milligrammes full spectrum tincture on its own, but then I’ve co-extracted in Cordyceps, Reishi and Chaga mushrooms. Now Reishi and Chaga have amazing immune-boosting properties, anti-cancer properties, blood sugar regulation properties, all kinds of spectacular things.

And then Cordyceps itself is a very interesting mushroom. It is actually a parasite on caterpillars, but they’ve found a way to cultivate it in the lab. So there it’s more of a lab cold cultivation today, but it’s a traditional medicine used for thousands of years in Chinese medicine, originating from the Himalayan mountains, and these teeny, teeny, teeny little mushrooms act in our own body to increase our total oxygen uptake. It’s fascinating, but when you use this tincture, you take 16 milligrammes or so of it, you also get this in significant noticeable energy lift. That’s very pleasant.

It’s not exactly it doesn’t bring on you know, like an anxiousness like caffeine might, energy drink might or sugars, but it’s a very pleasant energy lift and I can say, the tincture every morning for probably eight months now and stave off illness in this same time period. I’ve not gotten ill in those eight months, and I have a great energy level every morning. I still drink coffee but not as much. [inaudible]

Dean Foor: Now, right so the next CO extraction that will be releasing is a cold [inaudible] with lion’s mane. And so in this case, it will also be a 900-milligram tincture and a 30 ml bottle, but we keep the CBDA as 2/3 of the component. So it’s 2/3 CBDA, 1/3 CBD while being co-extracted with Lion’s Mane mushroom. Now Lion Maine mushroom has an interesting property of being a neural regenerator so it literally can repair nerve damage and help build new nerve growth. It’s been touted as being very helpful to people with brain-related injuries or neurological conditions.

And so I have a group of about four dozen people with various different conditions that have been using this for several months now. We’re reporting great things, friends that have had Lyme Disease, friends that have had traumatic brain injury, friends that have had concussions, friends that are diagnosed with dementia and Alzheimer’s and across the board I am hearing from people that they absolutely love it and these are folks that have been using our other products for some time but this one speaks to that.

I don’t know if it’s the CBDA I don’t know if it’s the Lion’s Mane, I don’t know if it’s the combination of, more than likely it’s the combination of. I believe that the CBD in conjunction with the beta-glucans and try terpenoids that come off of the mushrooms that those compounds are made more effective by being in conjunction with CBD. We’ve just recently seen academic studies that have come out and said that in particular Ganoderma which is common name, Rishi, that mushroom is actually operating on the C one and C two receptor of the endocannabinoid system.

So I find it a bit of a mind-blowing moment quite honestly but also not surprising that mushrooms are operating on the same receptors as cannabinoids in some cases, so increasing the amount of cannabinoids and mushroom compounds, in particular, the beta-glucans and try terpenoids that are occurring together. It seems to have a synergetic effect, I’m fairly convinced of it. and we’re working on yet one more blend that may be targeted towards pets.

We’re not sure just yet but it’s a Shiitake Maitake Reishi CO extraction, and I’ve been playing around with it for six months or so I really like it but my original intent was for it to be used as a sleep aid, and it may eventually be it in that direction, we’ve been using [inaudible] into the carrier oil and played around with Hilarion and bergamot and clary sage and so we just we’ve got all these pieces and just haven’t quite figured out that recipe yet, but it’s coming this winter.

And so that that this CO extraction is what’s really, really exciting and then to, you know, to keep one’s mind blown. What we do then is we take, we take those co-extracted oils, we infuse them into local raw honey, and then we turn them into beverages. So we’ve got a line of beverages that we just started making as well it looks [inaudible]

Sonia Gomez: It just so happen to have a crisp cup, right?

Dean Foor: Excellent. Yeah, right. I just happened to have one actually this part of my daily routine, but this one, it’s a kombucha style beverage. kombucha is made with black tea and sugar. Ours is actually a subset or a different form, it’s Jun, which originates from Nepal, and Jun is green tea and honey and so these are finished with you know about a gram of sugar in an in a 12 ounce pour so it’s very low sugar content. But as we ferment in the cannabinoids, we find that we get cannabis, cannabinoid metabolites which are very quickly uptaken.

As soon as you drink this, you notice that they’re coming on and you have inflammation relief, and you have these other properties that the mushrooms bring as well. This is the case of Lion’s Maine, you get focus and clarity. And in the case of the shiitake or the case of the Reishi Chaga Cordyceps plan, you get an energy lift, so you drink 12 ounces of that, I kid you not I have elevated energy levels for at least five hours after a glass of it. I mean, it sounds far out because I like caffeinated things like espresso type drinks, but you know, they benefit fit me for a short while they don’t last very long, and as to where these beverages can last a long time.

Sonia Gomez: I want some science soda.

Dean Foor: Yeah, yeah. Well, send me your address. We’ll send you some. Because it’s really fun.

Sonia Gomez: I love is Jun. I’m like, I have Jun that has like a little bit of alcohol in it. It’s like a constitution. Yes. And I have this regular Jun in here. I wasn’t like so bought out on the kombucha thing. I’m like [inaudible]

Dean Foor: Too sugary for me.

Sonia Gomez: Yeah, it’s just–

Dean Foor: It’s almost like soda.

Sonia Gomez: Yeah, I can’t do it. But like, I love the kevita beverages. And I and I love Jun. I’m just so about the hard Jun though. Yeah.

Dean Foor: Heard Jun’s cool, too. Yeah, we’ve done it. We’ve done some trials with that. And then I mean, having a wine and beer background. I’ve also worked with the brewery to do– we’ve done like five different Imperial IPAs with hemp oil. That was–

Sonia Gomez: So cool

Dean Foor: That was until the TTB gave everybody in Oregon a cease and desist and peed on everybody’s party. But least we have it that you know the Jun work with because it’s not considered alcohol. Yeah it’s a refreshing beverage so we can sit there and I got it. And I’ve got a trial of wine this year going where we have three different barrels fermenting with different co extractions. So cool.

I was able to team up with the winemaker I worked with in the past and he was keen to work on the project with me so it’s exciting because we speculate and I and I’ve done some trials earlier where there I’ve I took a wine and then I remove the alcohol from it because I have the equipment to be able to do that and then added CBD to it. The intent was to be able to make a non-alcoholic wine-like beverage that had the CBD benefits and particularly the target towards people that don’t that want to enjoy a refreshing beverage but not the alcohol. So that’s another trial that we’re working on. But innovation is what I like. [inaudible]

Dean Foor: I like playing around with [inaudible]

Sonia Gomez: What’s your favourite thing to do? Well, I like to survey products.

Sonia Gomez: Okay, perfect. We are I have 10 minutes left with you. So I’m going to just power through a couple of these questions, the biggest challenges that you are facing in the industry right now as a brand?

The Biggest Challenges That They Are Facing in the Industry Right Now as a Brand

Dean Foor: Well, one of the things that I find challenging is that actually is to reach people is to act, when when I’m able to have a conversation with somebody, or any of our staff members have a conversation with somebody, it’s really easy to get across our passion, and how much dedicated to this when you try to do that, like in the social media universe, it doesn’t come across the same as personal interactions like we’re having right now. And, and so, you know, consumers are being unindicted by new products every minute it feels like right. And so they’re coming out of the woodwork.

One of the things that I think is really poorly understood is that many producers don't have to follow any compliance testing. - Dean Foor Click To Tweet

And one of the things that I think is really poorly understood is that many producers don’t have to follow any compliance testing. So you’ve got labs, big labs, some labs that are doing 30% of the products, you know, they just have 50 different brands on them or whatever, but one lab doing 30% of the nation’s products. Well, in the state of Oregon, we are registered under the Oregon Department of Agriculture. And however, the Oregon Health Authority has a set of rules which we must follow for consumer products, and that includes them defaulting to our Oregon liquor and cannabis control, compliance testing.

So in the state of Oregon, if you’re producing CBD products for consumer consumption, you must adhere to the same rigour that our recreational cannabis industry has to adhere to, I dare say it’s probably one of the most rigorous testing protocol calls in the nation if it’s not the most rigorous, and that means that products that are properly produced in the state of Oregon following the rules will have met those compliance tests. And that’s a, perhaps one could see it as a burden on us relative to our competitors. But I don’t see it as a burden. I see it as a differentiator.

Now, what the market doesn’t really understand, you know, an everyday consumer trying to sort through all the information is they don’t really see that yet. They don’t know these nuances. And so I think the biggest challenge is effectively communicating, why we should sweat this the details, and not just buy on cents per milligram because milligrams and our products are not equal to milligrams and other products. I know people that have come off of leading brands and say, Hey, I can use your product and take, less dosage. So that’s important because it’s more effective.

You know, our full spectrum products can last six to 12 hours, a distillate product might only last three to four hours, co2 products are somewhere in between. So, yeah, communicating what’s important to a broad audience is still difficult. You’ve got brands coming out with major names on them. And in my opinion, if you can’t actually talk to the person that plants the seed, none of that matters. You need to know where it came from.

When I worked in the wine industry, the biggest controversy I had with one of the billionaire owners I worked for was he kept telling me, you’ve got to make better wine, you got to make better wine and on and on. And I said Hey, man, the only way we’re ever going to make better wine is if you pay these people more. This wine starts in the soil, and we have to take care of it from day one. And I think that’s very much the same in the hemp industry. If you don’t know where your farm is and who grew it for you. You should use exceptional caution.

Sonia Gomez: I Couldn’t agree more. So a lot of what we have done is focused really, really heavy on the education side of things and helping people understand soil to sail what they’re putting in their bodies and why. why is your body working so well with this particular plant medicine? And what are the questions that you should be asking from anyone brand before you put it into your body? I’m a mother of four. So I’m always like, can’t pronounce that. So but again, generational transmission has taught us to treat the system as the word of God, right. And the system has empowered us with the truth.

We get a very convoluted version of the truth that makes them feel safe in sharing with us what we’re eating and drinking every day. And I think that the uprising of disease and ailment and illness and our communities and families are a good representation of that.

What are three? Just in our closing thoughts here? What are your three pieces of advice that you can offer our budding entrepreneurs or existing brands, while they’re navigating their way through this industry or just trying to decide if and how to get involved?

Pieces of Advice to the Budding Entrepreneur Who Wants to Get Into the Business

Say you're trying to get started as a grower don't start growing unless you know how you're going to dry it and where it's going to go. - Dean Foor Click To Tweet

Dean Foor: I would say one thing, if you’re a grower, they say you’re trying to get started as a grower don’t start growing unless you know how you’re going to dry it and where it’s going to go. I’ve seen too many farms start out and have no idea what they’re going to do.

Dean Foor: So I mean, you know, anybody you know, it’s like, I don’t want to discourage somebody from getting involved, but man know what you’re going to do with it.

Sonia Gomez: Man. 10s of thousands of pounds are lost this year because of the early frost and no one could figure out–

Dean Foor: And in our region, it was detritus, grey mould, you know, so if you don’t know what you’re doing, don’t get in the game. Like you don’t you know–

Sonia Gomez: we’re good advice from folks invest in mentorship so that you can be successful in your [inaudible]

Dean Foor: Exactly, exactly. And you know, I mean, I’ve, I’ve thought, hey, maybe I should grow a couple of acres and I’m like not, I know somebody that’s doing it better than I can. So I’m not going to jump in. And then, you know, for existing brands, I would say, we all need to be very transparent. I think that if we’re not transparent to our consumers all the way back to the soil, to have that traceability, then we’re not doing our job, I find that it’s of utmost importance, to be able to be as honest and as transparent as humanly possible.

If we're not transparent to our consumers all the way back to the soil, to have that traceability, then we're not doing our job, I find that it's of utmost importance, to be able to be as honest and as transparent as humanly possible. - Dean Foor Click To Tweet

I like to buy my food from farmers I know, I like to buy my seafood from fisher people I know, I like to know where my stuff’s coming from. And that’s been a passion of mine for a long time. I happily have to say that my youngest kids, I don’t think they’ve ever been to a fast-food restaurant. Not to say it’s evil, but they don’t even know what it’s like inside.

And I think that you know, having that deep focus on quality and being transparent as to where it’s coming from will build your brand, that’s how we should build our brands not on getting as cheap as possible based off of whatever it is and wherever it came from. We should be building our brands on quality and transparency and helping people get well.

Sonia Gomez: Love it. Great pieces of advice. I think my wisdom for today’s episode will second exactly what you have said. And I will say look at the whole picture. You may want to start out as a farmer, you may want to start out as an extractor it’s really super important to understand every step of the way that you’re going to build your cake. If you want to make a rainbow cake you have to understand how to make you know build the batter, colour each one big and then layer there’s many many steps that go along with comes out before you end up with a rainbow, you know, a vanilla frosted rainbow cake.

And so I encourage you to take a look at the full picture soil to sale. What are you going to do? And how are you going to do it if you don’t know these are this is something that we come across quite a bit that you have a huge passion for it, you have the assets, but you don’t have the knowledge, or it’s vice versa. You’re heavy on the knowledge and expertise, but you don’t have the assets that you need to bring that vision to life.

So here is what I would say joint ventures are your friend. Find people who have the thing that you need, whether it’s experience or assets or whatever it is. Find the people who have what you need and start to build a mutually beneficial relationship with them so that you can leverage each other’s time resources, expertise to build one thing that will ultimately do something greater than you would be able to do on yourself and then all by yourself.

And then finally Time is of the essence, we are in a very delicate time right now where we can as an industry decide whether we’re going to race to the bottom, or rise to the top. And in my opinion, while we are still a self-governing industry, we have to help each other rise up so that we’re not pushing each other down to the bottom. The race of the bottom doesn’t serve anybody.

If you have more money and you can do price control because you can buy more product, make sure that it’s a really high-quality product, and stabilize the price point so that it becomes accessible long term and set the standard for how you want to see the rest of the industry thrive. Again, we have a delicate opportunity here where we’re either going to turn it all over to big business who bastardizing and dilutes everything that they do anyways, or we can continue to maintain ownership of who we are and how we are and how we will continue to serve the communities and families that we are a part of. That’s my little truth bombs. The day I hope you guys enjoyed it. I hope you guys enjoyed today’s interview. Any final words, Dean before we finish?

Final Words

Dean Foor: Just what I’ve been preaching, know your grower know where your products are coming from, you know that it’s important for your own well being.

Sonia Gomez: Yeah, absolutely. I could not agree more. I could not agree more if you know the source, chances are you’ll be able to track the results and the benefits that you’re getting a lot better. Thank you so much for tuning in. For those of you guys who are part of our community. Thank you so much for listening in. Let us know your thoughts, all of the handles on where you can find out more about Dean and his incredible mission and vision with Entangled Biome all of the links will be posted right here so that you can follow his journey and gain access to his products. If you are a patient looking for products that you can trust to deliver the results you’re looking for, check us out on medicalsecrets.com you’ll see a blog written about Dean’s products there as well as many others that we have personally tested and tried and believe in and if you are a business owner or a budding entrepreneur looking for some ways and tips and tricks, resources or relationships to get into the industry, we are here to help at theemeraldcircle.com. I’m your host Sonia Gomez, and this is the hemp revolution. We’ll see you on the next show, guys.

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