Morgan Laurent is the founder of Organic CBD LLC. He grew up in a small town of growers, playing in the barns filled with weed, and watching police helicopters fly very low in September. He moved to the city to work in construction, managing large crews. When he got tired of the hustle and dirty air in the town, he bought a farm in Vermont’s northeast mountains. It was secluded from the modern world, a perfect place to grow cannabis and hemp.
In 2014, he installed two 3,000 square foot greenhouses, bought a tractor with some necessary equipment, and started prepping the land for something the East Coast had never seen before, 15 acres of bu d-filled fields with beautiful green, resinous plants. That brought unwanted attention from the police, thieves, and a lovely politician.
In this episode, Morgan shares his five years of experience in growing high CBD certified organic buds in Vermont’s land plus his takeaways for being a budding entrepreneur.
I love the farming life and even better, I get to work with a beautiful plant. – Morgan Laurent
Some Topics We Discussed Include
4:11 – His shift from the construction to the cannabis industry
14:07 – Organic CBD LLC
18:02 – Grassroots approach to growing his business
21:22 – Key pieces of advice
27:30 – Next big push as a business owner
37:46 – Where to find them
People Mentioned / Resources
Connect with Morgan Laurent
Connect with Sonia Gomez
Sonia Gomez: What’s up, guys? Sonia Gomez coming to you from Denver, Colorado and another Rockstar episode of The Hemp Revolution Podcast, where we are sharing and telling the real story of hemp and cannabis from the eyes of the entrepreneurs who are pushing this incredible industry forward.
If you are somebody who is looking for products that you can depend on to deliver the results that you’re looking for, check us out at medicalsecrets.com. We have vetted several and have come up with our top picks who are there in our marketplace. And if you are a budding entrepreneur or business owner in this space, I’d love to hear your story and get to know you. Please shoot me an email firstname.lastname@example.org, and I’m excited to connect.
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I’ve done it again, guys, you can thank me later. We have pulled yet another incredible entrepreneur from the midst and stormy seas of the cannabis and hemp industry. Our guest today Morgan Laurent is the founder of Organic CBD LLC. He grew up in a small town of growers, not knowing what cannabis was and running through barns filled with weed playing tag in and around the secret guarding and watching police helicopters fly very low around September and October. It was all normal, and then he moved to the city to work in construction.
He did very well for himself managing construction sites, and large crews got tired of the hustle and the dirty air in the city and bought a farm in the northeast mountains of Vermont, secluded from the modern world and the perfect place to grow.
In 2014, he installed to 3000 square foot greenhouses, bought a tractor with some basic equipment, and started prepping the land for what the East Coast had never seen before. Fifteen acres of bud fields filled with beautiful green resinous plants. This was new to the east coast and brought lots of unwanted attention, police thieves, and really nice politicians.
His farm was the first to have mandatory testing by the state, after applauds, handshakes, and all of the tests below 0.3% THC. He was free to keep growing and growing. He did. And still, he does grow. now certified organic by the USDA and the Vermont Organic Farms Association selling CBD hashish growing lots and lots of beautiful buds and enjoying the country air. Put your hands together and help me welcome my good friend Morgan. Lauren, how’s it going? Oh, good.
Morgan Laurent: Thank you. Thanks for the intro.
Sonia Gomez: Yeah, absolutely. I’m super excited to have you on here. I almost wish my husband was here because he too has been in cultivation for 20 years and out in except on the on the west coast. And so I’m sure you guys would have war stories to be able to trade but for folks who have not done such extensive research into who you are and what you’re up to, why don’t you give us the quick and dirty straight from the horse’s mouth? Who are you? What’s your background? And what are you doing in the cannabis?
His Shift from the Construction to the Cannabis Industry
Morgan Laurent: Yes, so my background is construction and managing large crews. As I said, I got tired of living in the city, and I would always keep my doors locked and everything, and I moved my family to the northeast corner of Vermont, tucked away in the mountains, growing as much hemp as possible on a small plot of organic land.
Prior to the 2018 federal farm bill, we’re kind of in a gray zone. Colorado was more open on the east coast; it was a little bit tougher. And I did buy my land right on the border, so to Canada, so I had federal agents constantly looking at what I’m doing and flying over my farm and you know, after they found out what I was doing, and I was coming legal they gave me a little wave from the helicopter.
But yeah, and then I started, I was doing biomass first and then with the smokeable flower getting popular, we got a smokeable flower. I’m building my brand, organic CBD LLC. And just to get even better now we’re doing CBD hashish. We’ve been doing it for about a year, and I just keep getting better and better at it. Bring it to the now I’m at the point for total THC. I’m trying to get it down to point two. But I’m always below point three Delta nine, which makes it federally compliant. And yeah, that’s what we’re doing. I work seven days a week on the farm. I love the farming life, and even better, I get to work with a beautiful plant. That’s great.
Sonia Gomez: That’s awesome. Are you also doing your own genetics?
Morgan Laurent: I have. I buy genetics, but I have two of my own genetics that nobody has. I have the Mountain Berry, which smells like berries as a flower, and it tastes like berries and smoking it. A couple of YouTubers that reviews on it, and you know, they really like it, and the Purple Kool-Aid is only at 6% CBD but has an amazing terpene profile. I mean, the buds are just purple, purple, purple. And people just keep buying it because they’re almost getting like this– I don’t know this out of body experience just from the terpenes. Terpenes are just if there’s something [unintelligible] I cannot explain, but there’s a lot of benefits from terpenes.
Sonia Gomez: Yeah, that’s primarily– they’re finding in science that it’s actually the terpenes and flavonoids that are having the most that are carrying the most medicinal benefit and which makes a lot of sense actually because they say that 80% of your taste is actually your smell, and terpenes are the smell, so it’s making me a believer in aromatherapy, If nothing else.
I mean about time, right? Who would have thought that it would be cannabis and hemp that would help the world talk about the actual elements that we use every single day and but here we go? One more thing that we can think of cannabis and hemp for. Tell me a little bit about your farm. What was it like getting started? You weren’t a farmer by trade before, so it must have you must have hit some pretty important learnings.
Morgan Laurent: Yeah. So I kind of like remember from being young that when you want to grow cannabis, you want to break the soil as deep as possible. So your roots can shoot down, and you want to build up a mountain, so when it rains, it doesn’t create a puddle in here, your plant dies. So I just bought some very basic equipment. And I went to it. I worked seven days a week, and my son was four years old then, and he helped me out a lot. I did a lot of feed a lot of things cuttings. It was very difficult at the beginning, especially not having a market for it, not knowing what I was going to do was kind of a just a great idea. Let’s jump into this and let’s grow as many plants as possible, beautiful plants as possible and stay organic the same time I’ve always believed in growing organic, so I’ve never used any chemical fertilizers or pesticides at my farm, and no chemical fertilizers or pesticides were ever used on my farm even prior to me owning it. A lot of I learned a lot of things I learned to plumb.
I worked with electricity, and I had to learn how to work in a greenhouse, how to how to move the heat out, you know, the, all these new things that nobody really thinks of when they’re going to jump into growing on a farm. But and being very, it’s a very windy area that I’m in, so that helped me with pest control and mildew and stuff like that, but there was really difficult it was. I don’t know what the word is. But it was, it was fun. I mean, I think we were always smiling. There was never one bad day. We had a great time.
Sonia Gomez: And what did it actually take? I mean, I cannot tell you how many times I’ve heard from a hemp company organically grown, or they try and you know, position their product somehow as a USDA certified organic product when we know for a fact that up until a few months ago, there were no farms that had received their actual certification, but you have are in fact certified. Talk to me a little bit about what that process looked like and when you got awarded your USDA or certified organic,
Morgan Laurent: Yeah. So in December 2018 when the federal government decided to legalize hemp. That is when it was possible to start working with the organic certification companies. I work with the Vermont Organic Farmers Association, which is one of the most strict organic certification companies. And I think it was in March or February or March they finally felt all the paperwork filled out. I actually had to pay a little bit more to get my stuff fast-tracked because I wanted my hemp mothers and cuttings and everything to be certified organic, rather than just my fields and my plants. I had to prove that no chemical forever used on my land. I went through an audit, which was very simple because all I really ever fertilized with is cow poo and fresh urine. We don’t fertilize after the plants are in the ground. It was how can I say it was easy for me because we were already organic. We never used any chemicals before. So the only thing that was a little bit more difficult as I’m not allowed to use any rooting hormones. So we did a lot of tests, and I lost a lot of cuttings last year.
We tried with honey, we tried with aloe vera and the best with just water just plain water for hemp cuttings and then as I said then we use cow poop calc was always organic, and just keeping receipts on everything we do, making sure that no neighboring farms are using any chemical fertilizers my neighbors are. My neighbor in front is a hay field, and they’re also certified organic. So the little area that I’m in from really believes in organic farming also. So it was pretty easy. I got coached by some good people.
Sonia Gomez: Wow. That’s so incredible and but if it was so easy seriously, Morgan like,
Morgan Laurent: No, it wasn’t–
Sonia Gomez: Yeah. Like it’s not easy. I’m talking to farms every day who are like really struggling to find that key differentiator, and there’s only a few of you that’s been awarded. So what do you think it was about you and your place that got you the certification and so many others have been denied?
Morgan Laurent: Well, honestly, I think it’s because I’ve always, I’m cheap. I don’t want to spend money on anything. So I want to grow the biggest nicest plants without spending any money so I do all the work myself. Um, and like I said, I just I make everything seem easy. My neighbors look at me and they’re like, Man, you’re not how do you do this? Or do you work all day every day? It’s because I love what I do. I mean, growing these plants is it’s fun being outside, you know, being able to go dirt biking or jump on a tractor. Clean the mud. I mean, we’re always out there having fun and being certified organic was just an extra step in my lifestyle. You know, our gardens has always been organic. So people say it’s difficult for me, honestly, Hey, I’m gonna fuck it, it wasn’t really difficult for me.
For me, it’s the lifestyle that I was already following the farm was already organic. I mean, we just didn’t have the certification. It was already we were calling it organically grown, which a lot of companies call themselves organically grown, but actually, they’re not even allowed to. They’re not really allowed to say anything organic unless they’re certified organic. And that’s kind of why the FDA is trying to step in so that companies that are claiming to be organic stop without doing it without the actual certification. I’ve actually seen those hemp cigarettes. I’ve seen hemp cigarettes with the USDA Organic logo on, but there’s no such thing. It’s just company there, are showing that logo everywhere and waiting to get caught, I guess.
For me, it's the lifestyle that I was already following the farm was already organic. - Morgan Laurent Click To Tweet
Organic CBD LLC
Sonia Gomez: Yeah, that’s pretty incredible. And so are you selling both the flat, talk to me a little bit about your business now that you’re a farmer you fully vertical, are you going direct to consumer or are you primarily a provider to other manufacturers or extractors?
Morgan Laurent: So I’m doing it all we’re farming. So we’re growing the plant from selling cuttings to helping other farmers also grow if I’m charging for that I sell my flower through my brand organic CBD LLC. I also sell my flower in bulk to companies throughout the country who just repackage it and sell it. If they want to sell it as USDA Organic. We have to go through a whole process with my organic certification company here in Vermont. I have a CBD tincture that is a full spectrum tincture. The THC is very low, but it’s still a full spectrum. And I sell that to some other companies also. I sell it to them in bulk, and they put their labels on it with USDA Organic label that has been approved. And now we jumped into selling hashish. We were making it for a while, but I wasn’t allowed to sell it because the THC was a little bit too high. And just you know, through constantly working it and trying new things. I’ve managed to get the CBD through the THC to a legal limit.
Something that’s actually pretty interesting is hashish throughout the world, and I saw this buddy of mine emailed me this document of hashish been seized from I haven’t hear from Lebanon, Morocco and India and the THC in that hashish is only between three to 10%, so there’s never been much THC in hashish it’s, it’s kind of what we call the entourage effect. It’s you know, it’s all the cannabinoids mixed together hashish worth it from, I think it’s Lebanon has actually more, has double the amount of CBD in it than THC and I mean, the Lebanese have been making hash for I don’t know, I’d say 400 years maybe. So and there’s always been CBD in it. So CBD has been popular forever. You know, I just completely jumped off of the subject here. We’re talking about my brand and my flower. Now, I’m talking about Lebanon. But to get back to the hash part. I mean, yeah–
Sonia Gomez: I love it. You were talking about all of the things that your company does and what your guys’ primary focus is I was asking if you are–
Morgan Laurent: Okay, so yeah, the primary focus is my brand. I’m really trying to push the Organic CBD LLC brand, trying to get it nationwide. We’ve had a lot of success in Texas. The California market honestly, I tried to get into it, but it’s very difficult. I mean, they have beautiful recreational cannabis, and I guess people in California just want to get high. The East Coast is different. Texas’ recreational cannabis is illegal. So I had to, it was really easy for me to get into that market stores are selling my product there.
A lot of online customers buy my hemp. Florida’s other market that we’re getting into with my brand. We do some white labeling for some companies. But it’s really it’s my brand that I’m trying to push the most. And a certified organic. I mean, it’s grown here in Vermont. You know that’s really what we’re doing to get back to the soldier.
Grassroots Approach to Growing his Business
Sonia Gomez: Nice. And for you what what you described a little bit of what the stuff that you came up against as a farmer. But they it’s pretty different right to be building a consumer facing brand and thinking about the marketing, let alone the banking and all of these things that every company has been faced with growing the front facing brands, how I separate from all the other things banking is starting to let up a little bit. Not much but a little bit. Are you doing anything online? Or how are you marketing your business to stand apart in a pretty crowded marketplace? I mean, there’s dozens of brands popping up every day. So what do you think you’re doing or what are you doing or what are you planning on doing to set yourself apart? How are you marketing yourself right now?
Morgan Laurent: So the short term fears me like exhaling because being a small farm and going from selling biomass at first and making a good amount of money, I was able to build a good solid infrastructure and then jumping into the flower market and as I said, being a small farm not having the millions of dollars that these other companies have for marketing and advertising, I will mostly work on just having a good product and word of mouth. All my customers come back and they don’t just come back once or twice I mean, they come back and they’ll start with buying a gram or two of each breed. And then now they’re buying houses. You know, I have just about every single customer on the back end of my website, I can see comes back.
So advertising and marketing, I’ve used weed maps, and mostly word of mouth and just cold calling, you know of cold calling stores, sending them samples, and everybody that sees my product, loves my packaging. My packaging is really aesthetically nice. My wife helped me with that. And yes, so it’s mostly been word of mouth I don’t have all the funds available to keep the advertising going. We’ve been working on slowly, but after you pay trimmers and keeping the farm going as expensive enough as it is, so yeah, it’s mostly been just having a really strong product that tastes really good. I mean, even my tincture tastes good. I mean, you can taste the terpenes, and I like we made sure that terpenes are not hurt when it’s extracted. When they do the field to extraction, we just make sure that the terpenes are preserved. So yeah, so it’s just having a good product and word of mouth. We’ve done pretty well, actually.
Sonia Gomez: Now, I love you like too little. Well not that’s not true for everybody. You know that’s not true for everybody who is starting a brand right now—and trying to Get out there. It’s been, there’s a lot of folks who have struggled. So I’m really happy to hear you talk about the grassroots approach to growing your business and how you’re building relationships. It probably helps quite a bit that you’re USDA certified because that’s a huge differentiator in the marketplace.
Key Pieces of Advice
So congratulations there, what for you would be some key pieces of advice that you could offer budding entrepreneurs, we know that being down the road a few extra miles helps quite a bit. And there are a lot of people who are looking right now at the industry and just wondering what their play is going to be, how to get in, and most importantly, how to avoid the many pitfalls that come along with being in the business period, but especially in this business. So what would be one or two key pieces of advice that you could offer our budding entrepreneurs as they enter into space?
Morgan Laurent: Yeah, I’d say be aware, make sure you have a market and funds available to build that market. But be aware of there’s a lot of people out there trying to sell either sell you something that you’re never gonna get buy your product without paying you or just companies out there saying hey, we’re going to advertise for you give us give us two grand a month and we’re going to do your SEO for you and it doesn’t do anything. Next thing you know you’re paying a couple thousand dollars a week or a couple thousand dollars a month. And your SEO might be getting up there but there’s 100 other companies that are doing the same thing.
Make sure you have a market and funds available to build that market. - Morgan Laurent Click To Tweet
So it’s kind of what I’ve spoken with a couple of farmer to a couple actually investors. A couple of weeks ago at a hemp convention in Vermont. We were one of the main sponsors. And they were asking me like so you know, what does it take to start our own farm and ever since it will honestly don’t start your own farm buy my hemp, buy my products invest all the money you have, instead of making mistakes and, messing around with the farming invest all your money in marketing and advertising. Just buy my products off me. I mean, you can just, they can contact me, I can give them the product either white-labeled or not. And then they invest their time money in advertising because after you pay for the farming, and see if they’re making mistakes, I mean, you don’t want to mess up a crop. It only grows once, once a year. So then you have to wait a whole other year before you can start over.
So be aware of kind of everything. It’s a market that is growing really fast. I mean, there are companies out there just trying to, there’s the word snake oil, you know, they’re trying to sell anything to anybody, whether it’s advertising or just not a good product. So I would just say to be very aware and to make that you do have money aside for all these little hiccups that are going to happen because they will happen from, I mean from the police trying to just stop you, to stop your operation, to regulations. I mean some people have pesticides that are in their soil some people are growing in old cornfields it takes about 10 years for pesticides to get out of a cornfield so don’t grow in an old cornfield. I mean, once you grow in it, you spent all your money to grow in that field. And then come September, October, and you send your flower to a lab to get tested.
Next thing you know, pesticides show up in all your SEO as well your products worth nothing, and you just invested in wasted a whole year so you really you have to know what you’re doing and what you’re getting into before you do it. And like I say to a lot of these people this convention I said don’t just think you’re gonna jump in and make a fortune. You know, you might as well just if you want to make a brand, come to see another farmer or me, and work on getting the really good flower and preferably certified organic flower. I mean, I don’t charge much more than these other companies while these companies are selling their flower for $4 or $5, $6 a gram online, and I’m selling my flower for $10 a gram and ounces are $110. But yeah, there you go, I lost you again.
Sonia Gomez: I think you’re, I think you’re doing a good job explaining some some really good considerations for a new business owner. I’ll piggyback off of what you said. Because what I heard you say was that you have to be prepared and know what you’re doing where and where you’re doing it like if you’re going into farming, you want to make sure that you’re growing on land that won’t make a toxic harvest. And you know, you’re talking about like the pesticides and the ingredients that are in our current soil. Hemp is actually really incredible for removing all of the toxicity from the soil and replacing the nitrogen, however, if you want
Morgan Laurent: However yeah, exactly–
Sonia Gomez: If you want to extract it or sell the flower or smoke the flower, chances are you probably want to wait for like the third season before you do anything like that. So knowing, just being prepared to do your research and doing things in the right order is really super important I like to encompass that by saying if you spend 80% of your time planning and 20% on the execution, you’ll do quite a bit better. There’s actually a book that I love, it’s called. It’s called The Millionaire Master Plan by Roger James Hamilton, and I’ve mentioned it several times, because I think it’s just such a powerful book to understand who you are and what your genius is, but more importantly, what the stages and phases of growing a business are. And it’s been a really powerful resource for me becoming profitable with brand new startups.
So I suggest that you guys check that out, for sure. And I also love The Emperor Wears no Clothes by jack Herrera is another really great one. What’s next for you guys? I’m super excited about the things that you have going on first with the farm and then with all of the by-products that comes from that. What is your next big push as a business owner? You know, are you guys going to continue to build the front-facing brand? What are you excited about on your farm this year? How many years have you been growing there?
Morgan Laurent: This is our fifth year.
Sonia Gomez: Nice.
Next Big Push as a CBD Business Owner
Morgan Laurent: Yeah, I’m super excited about everything I love. I love being able to be outside all time. But when it comes to organic CBD, what I’m very happy about is the new hashish that we’re making. I mean, there’s something about hash that brings us back to our young days. I don’t know how to say it but like people that are, let’s say 35 and over no hashish. People that are 30 and under they don’t really know it that well. They are more of like they’re trying these new concentrates. But there’s something about stopping taking a break, breaking up the hash rolling it, looking around smoking it, I don’t know, it’s almost like a little ritual or a very relaxing sense to it.
So the fact of bringing out a product that brings me back and brings a lot of other people back to when they were young to their youth. I find that really exciting, you know, it’s like stopping and smoking a joint instead of just vaping a pen. You know, yes, you have to take the time to look stop right you’re looking around you you’re breaking up your bud you’re putting your hash in that joint you’re rolling it, it’s like you know, when you’re with some it’s almost like a social thing to you know, you’re with people it’s there’s something nice about it something nice about everything that we’re doing here with the bringing this bud legally federally, I mean, we can ship to all 50 states which are pretty amazing. Like a recreational company in California or in Colorado stuck to only shipping to within their state. So we can ship all over the country. And I have some people that I like to really communicate with a lot of my customers. And I don’t want to get high anymore, but I do like the relaxing, the moment that I get the stock and roll a joint so you’ll miss that, so I’ll say, Oh, you know what? So try this, retry the mountain berry it, you’re not going to get high off it, you’re gonna feel really relaxed. And you’re going to get some beautiful flavors out. But just it’s really that. I don’t even know how to say it’s not a ceremony, but it’s just, I can’t find the word. But it’s stopping and relaxing and just enrolling to join. There’s something about it. That’s just, that’s really nice. And that’s what I’m really happy about being able to sell bud. I mean, legally throughout the country. It’s crazy. It’s amazing. I mean, my when I just when I first started as a farmer, I think wow, imagine if we could put that In all the corner stores how cool this would be, but the market wasn’t there yet.
So we had to grind up all our flour and sell it as bio max, and then all of a sudden, people start saying oh wow you know that bud tastes good. Hey, look at that, but that looks like some Kush wow smell this bud. And now people are actually getting picky. But oh, you know what? This bud here tastes like that. I mean, I heard a person do a review on YouTube on some of my flowerings well you know that this one tastes like this, this one tastes like that, and if you if you’re looking on the reviews from the THC or the recreational side, it’s almost the same. Now no, they’re not getting stoned, but they’re talking about flavors and something like a feeling they’re getting. It’s really nice to be able to sell bud and harsh, and the whole thing is cool.
It's really nice to be able to sell bud and hash, and the whole thing is cool. - Morgan Laurent Click To Tweet
Sonia Gomez: I love it. You’re like Wait, what are you talking about? I’m fucking lost–
Morgan Laurent: What we’re doing is great. I mean, what you’re doing is good. What we’re all doing is great. It’s like, you know, it’s a hemp revolution. I mean it’s cannabis makes people happy. Cannabis makes people relax, and hemp is cannabis. I mean CBD has been around forever; also, CBD was always in cannabis when they bred the CBD down so people can get more high because of the CBD kind of like cuts the effect of being stoned.
But so yeah, CBD has been around forever. And now they’re just, and they’re bringing it back up. And it’s super fun. It’s fun to be able to, to see I don’t know, go into a store and have a cop walk by and there’s a whole bunch of bud in the store and it’s becoming like this new normal thing, or four years ago, I had cops trying to kick down my wall. It’s a fence, so it wasn’t a door but trying to break into my place and like, No, we don’t want you here doing this. Even though it’s legal in your state. We don’t want you here. And then two years later, it’s almost on every corner. I mean, people going all over the place. It’s crazy. It’s great.
Sonia Gomez: How many more farms that popped up around you?
Morgan Laurent: Hundreds, hundreds of farms. Unfortunately, Vermont really had everybody thought they were going to make a lot of money. And most of these farmers still have all their products. It was like the Gold Rush, right? You know, I was in five years ago. So I was able to, while we were while the product was worth something, we were able to build a really solid infrastructure. And I was able to make a couple of mistakes then that I’m not going to make any more. But so you know, you have what, like 700 farms in Vermont, or 700 people registered last year in Vermont. And from a small state. I mean, there are 700,000 people, and people just didn’t expect you know, I’ll get called at harvest. Hey, Morgan, how do you dry the stuff? I’m like, Oh man. All right. So I have to take time out of my day where we’re harvesting every day and go to a person pharmacy. Wow, you need a barn. You know, you have to clean out your barn, you have to hang it, you have to use heat, you know, make sure it doesn’t get too moist. [inaudible] It was a little sad in away. People loved it so much. They’re glad to get into this and grow bud and be able to grow it legally.
But then after, when it starts slowly settling in, I’m like, wow, you know, I just invested. I just borrowed $20,000 off the bank to grow two acres, and there’s no way you’re ever going to get that $20,000 back. It was. I don’t know. I don’t want to say it was sad, but it wasn’t. It wasn’t really pleasant having to explain to these people. Wow, you know, this is the worst. I still get emails now. Hey, Morgan, you know, like, I have all this, but I have all that. I’m like, well, it’s not really worth much. I mean, I was getting hate mail in September and October from farmers telling me that I wasn’t bringing down the price personally, I was just telling them what the price was realistically after the whole country harvested. I mean, California starts harvesting in like mid-August. And you know, the prices already started dropping in August. Yeah.
Sonia Gomez: And it has the price adjustments that I mean the price adjustments have killed a lot of businesses, so has the overproduction of hemp. Were you with you are your business affected at all by those two components?
Morgan Laurent: Well, my brand organic CBD LLC is what saved me and having a little bit of this cannabis imagination. So making sure that my bud was nicely trimmed, having beautiful packaging, knowing being able to network, I mean, right now I’m a little bit nervous. Usually, I’m really good at talking to people, and I don’t mind picking up the phone, and I can cold call 100 different stores, and be really friendly with people and install trust. And then next I’m like, Oh, you know what? Hey, how about you buy 20 pounds of my bud off me. And I’ll meet you halfway. So next, you know, the guys coming from, let’s say, from Baltimore. And I’ll drive halfway down, and we’ll meet in New York, and I’ll say, hey, check out my bud.
So, networking is what really saved me, and I’m still doing that. Now. You know, today I just came back from close to New York City. And I mean, these people that I’ve met, I’ve been able to create a good network with now I had to bring down my price quite a bit because you know, people don’t want to, people don’t really want to pay a lot more for my flower even though it is certified organic. Promise there’s so much flower out there, that I do have to keep my prices competitive for the bulk sales. Yeah.
Sonia Gomez: Yeah. So, I think it’s really good what you’re, what you’re saying is, you know, you’re not really affected, you’re actually, you know, just building relationships. And this at the core is a relationship business, you got to know a guy who knows a guy, you know, and you want to get people to know. So–
Morgan Laurent: Exactly.
Sonia Gomez: I think that’s really super important. And anybody who’s been a part of the industry or know someone who’s been a part of the industry knows how important keeping an integris relationship is. And it takes time to build that you know that in the end, it’ll be your saving, saving grace.
Morgan Laurent: In February, maybe the end of January, I had a customer who had to seed since harvest. And we met halfway, and we met in Connecticut. And so I drive my truck down in Connecticut with a bunch of flowers, and I gave him a couple of cans of maple syrup. And the guy was like, Wow, what’s this? Oh my god, it’s just friendly. You know, here’s some maple syrup. So at the same time, he just gave me a bunch of money for some flour, but he got some maple syrup, you know? And it was just that little extra that made the guy say, Oh, well you know working with this guy is fun. I mean, my flowers beautiful it stinks is an aesthetically, it’s all perfectly trim. Test high and CBD certified organic, and he got some free maple syrup. I mean, it was a win-win situation for him.
Sonia Gomez: I mean, I feel like he won that day.
Morgan Laurent: He did–
Sonia Gomez: I’ve been to Vermont. And I’ll just tell you right now that maple syrup there is next level.
Morgan Laurent: Hell yeah.
Where to Find Them
Sonia Gomez: It’s so good. Where can folks find you if they want to follow you or pick up some of your products?
Morgan Laurent: Yeah, www.organiccbdllc.com. That is my website. We also have a Instagram, hashtag organic CBD LLC. It’s the online presence is really good. I mean our customers all they all come everybody that comes comes back. I mean I get great reviews, people love our flower and like I said the CBD hashish is really what we’re trying to push now because it’s really good I mean you can actually feel really relaxed after smoking and you know you can smoke some CBD flower or a vape pen or something that’ll have between 10% and 20% CBD in it. I mean my hash that almost or is between 40% and 50% CBD. 100% legal to ship throughout the country. It’s very smooth. I’m doing it with my different breeds right now we’ve done it with the Lifter and we’ve done it with the Colorado Cherry. We’re going to soon do it with our with a Purple Kool Aid and the Mountain Berry, so you get all of the terpenes from the from the bud is just concentrated into the past and it looks good, it tastes good, it smells good and it really feels good. I’m telling you, it brings me back to my to what to my youth when I was young and you know you’re running around and smoking a little joint here, smoking a little joint there and it wasn’t really breaking up your hash it was. Yeah, it’s cool. I like it a lot.
Sonia Gomez: Nice good one. I love it. Well, thank you so much for spending your time with me today. I’m like, I love, love, love your energy. And I’m super excited to test and try some of your stuff. I’d love to review it on our page. We have over 986,000 followers on one of our pages, and about 52,000 and another one of our pages. So if you want to send any stuff over to us, we’d love to review it in our community
Morgan Laurent: Of course. I will. I will send you some little, some nice little bricks in the mail. 100% legal I mean, it’s amazing.
Sonia Gomez: It’s that not the craziest thing?
Morgan Laurent: It’s great.
Sonia Gomez: The first time my husband ever sent any stuff out, I like leaned over and I was like, that totally gave you a boner, didn’t it? Don’t lie. You just said–
Morgan Laurent: A couple of weeks ago, I had to go do something and my sister comes and trims on weekends. And you can see her on my Instagram page with the girl with the red hair. And then [inaudible] you got to actually have to go to the post office in the mail is like okay, and then she gets to the post office. And some of the bags were, because my prepackaged bags, you can see one side of it. And she got the lady at the post office to help her like, take the box and everything. And she’s like, Oh my god, I was so nervous and the next day I see the lady at the post office. And she like your sister was so funny. She didn’t know if she was doing anything illegal or not. It was just funny. It’s like you’re saying,
Sonia Gomez: It’s so funny. Well, I’m super happy to have you on the show and can’t wait to continue to follow your success. Thanks so much for spending the time with me today.
Morgan Laurent: Thank you so much. And I’m gonna send you some hash for sure. I’ll send you some buds. Have some pre rolls, you’re sending a little brick a hash. It’s just nice to have like little brick.
Sonia Gomez: Yeah, I agree. I would have to agree of all the things you’re saying man, yes. That’s amazing. And for those of you guys who are a part of our Hemp Revolution Community, thank you so much for joining our family and for being a part of this incredible movement. When you like and share content like this you are quite literally helping us transform the way that we think about and talk about cannabis in our families and communities.
If you’re someone looking for products that you can depend on to deliver, the results you’re looking for. Check us out at medicalsecrets.com, happy to help. And if you are an established business owner or a budding entrepreneur looking for real support, when it comes to banking, marketing, or stabilizing your supply chain, shoot me an email. I’d love to hear your story and share it with our community, email@example.com. I’m your hostess with the mostess, Sonia Gomez, and this is The Hemp Revolution. We’ll see you at the next show, guys!
James Brinkerhoff: Thanks for listening to this episode, we took notes on this episode for you along with all the links and resources mentioned in the episode. Get them free in the show notes page here at www.medicalsecrets.com. If you love this show and our content, please subscribe to the show on Apple podcasts or wherever you listen to podcasts. And if you really want to help us get the message out there, please rate review and tell all your friends with your help. We can continue to reach the world with our message. And until next time, we hope you join The Hemp Revolution and we challenge you to dream big and love the life you live.
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