Podcast The Hemp Revolution

How to be an Advocate and Raise Awareness about Medical Cannabis and its Therapeutic Use with Heather Allman

Heather Allman is a medical cannabis advocate, independent medical cannabis writer, educator, consultant, researcher, NACB member, Florida Medical Cannabis patient speaker, and community liaison. She’s also a Green Flower Cannabis Fundamentals Certification owner and US Pain Foundation Junior Ambassador. Moreover, she’s a retired Faculty of UWF English department and Communications Arts department with multiple certifications, including a BA of Education in 1995 and had a Master’s in 1999 with UWF English Education Secondary and Green Flower Cannabis Fundamentals Certification.

Currently, she’s a constant contributor at the Cannabis Law Report and operates on the principle of radical compassion in her daily life and practices what she deems “Medical Marijuana C.A.R.E.” in that she strives to Communicate, Advocate, Relate, and Educate both the community and the general public in all that she endeavors.

In today’s episode, another fierce vocal medical cannabis missionary, Heather, shares her passion, advocacy, education and raises awareness about medical cannabis and its therapeutic medicinal use over standard pharmaceuticals.


My educational background and being able to be a public speaker helps me not just give my words of voice but have a face where people can relate to that and see somebody who’s a productive member of society. – Heather Allman


Download The Episode Companion For This Episode

 

Some Topics We Discussed Include

3:27 – Self-taught entrepreneurial endeavor into cannabis
6:41 – A role that she plays in the cannabis space
16:45 – Unique challenges while pursuing her path in the cannabis space
25:21 – Her milestone in raising awareness about cannabis
29:49 – Words of wisdom
35:02 – Connect with Heather

People Mentioned / Resources

Connect with Heather Allman

Connect with Sonia Gomez

Transcript

Sonia Gomez: What’s up guys, Sonia Gomez coming to you from Denver, Colorado on another rock your socks episode of The Hemp Revolution podcast. Where we are sharing and telling the real story of cannabis in the eyes of the entrepreneurs who are pushing this incredible industry forward, if you’re someone who’s looking for products you can depend on to deliver the results you’re looking for, check us out at medicalsecrets.com

And if you are a business owner or budding entrepreneur in this space, I’d love to hear your story shoot me an email sonia@medicalsecrets.com, and I’ll be excited to connect. As you know, it’s our mission to bring the truth about cannabis to the forefront of the industry and help you to make educated, empowered decisions about how you want to care for yourself and the people that you love. Or otherwise, join and enjoy this beautiful gift of life. 

Thank you so much for being a part of this community, and I invite you to like and share this content. Make sure that you tag people you believe that this is going to make a difference for. When you like and share. You are a part of helping us to impact hundreds of millions of people’s lives around the world, and I thank you for being a part of this incredible family. 

You guys know how I have a warm and fuzzy place in my heart for the women entrepreneurs with the cannabis and hemp industry and today we have fished out yet another fierce vocal medical cannabis advocate, independent medical cannabis writer, educator, consultant, researcher NACB member, Florida Medical Cannabis patient speaker and community liaison, green flower Cannabis Fundamentals Certification owner and US Pain Foundation Junior Ambassador, retired Faculty of UWF English department and Communications Arts department with multiple certifications, including a BA of education in 1995, Master’s in 1999 with UWF English Education Secondary and Green Flower Cannabis Fundamentals Certification. 

She operates every day under the principles of radical compassion, radical honesty, and radical kindness. They theoretically own the plant and the plant fiber. This is probably one of the most passionate women that I know in this space. Fellow woman in cannabis and fellow patient and advocate help me welcome my good friend Heather Allman. How’s it going, Heather?

Heather Allman: It’s going well. Thank you for that warm welcome, Sonia. It’s wonderful to be in a space with another fierce woman advocate. So thank you for having me.

Self-taught Entrepreneurial Endeavor into Cannabis

Sonia Gomez: Yeah, absolutely. My pleasure. I’m super excited to help my audience get to know you a bit better and to have a fierce and furious conversation around mother, Mary Jane. Can you quickly tell us a little bit about your past and how you ended up in the cannabis craze?

Heather Allman: I can. I started out at teaching at University of West Florida after I obtained my degrees. I taught there for 13 years mostly online courses from 2000 until 2010. I was diagnosed with multiple sclerosis, very advanced case of it in 2010 and had to abruptly stop teaching. So needless to say, I lost my direction, my passion for a little while, and I came to cannabis in 2013 with the first petition that came through Florida for the 2014 vote, Florida for Care, I worked actively with that petition movement. And it didn’t quite pass with the majority we needed, but I kept at it and I found a way to spread my voice and kind of turned my passion into a self-taught entrepreneurial endeavor into cannabis. And I started micro dosing myself way before it was kind of trendy to do so because I’ve weighed to medicate to get the relief that I needed.

Sonia Gomez: Wow, that’s pretty incredible. And you’re currently still in Florida now, right?

I became a patient in 2017. And I became a vocal advocate that year I took the normal route. I’ve joined all the national organizations the ASA, DPA, you know, the leaf organizations that I knew were going to be, you know, beneficial, I thought towards, working in the cannabis space. And what I found is what you found that there’s not a lot of room for female voices. And it’s very hard to get people to take you seriously. So I decided to endeavor into back what I knew, which was writing, and since I had come down from 25 medications daily to six, I now take six medications daily. 

Heather Allman: I stopped just existing and started living again through cannabis and I decided that it was my passion to share that voice that I had the ability to do so and I started writing for the Cannabis Law Report in 2019, it’s just last year and since June, I have published almost 50 articles. So I’m really just booking them along and trying to get as much information about the plant how I use it, how it can help people, how people who are you know, in the states that can only use hemp, how that can be beneficial as well—and just trying to spread as much cannabis love and knowledge as I can. So directing my passion in a different way, but it’s ended up benefiting a lot more people and having a lot more impact I believe.

I stopped just existing and started living again through cannabis, and decided that it was my passion to share that voice. - Heather Allman Click To Tweet

A Role that she Plays in the Cannabis Space

Sonia Gomez: So what is one of your main goals as you’re promoting Heather Allman? What is it that you are like what are you writing about? What are you striving to achieve? What’s your end in mind? What role do you see yourself playing in the space right now?

Well, I don’t get any compensation. For my writing, so I find that it’s extremely, I’m able to get a lot of audiences, interviews with people. I traveled to India, and I talked to Indiana normal to see what they were doing. I’ve spoken to people in Israel, a gentleman who Jake Levine, who wrote a book Cannabis Discourse. I have interviewed the owner of MediPharm in Australia. 

Heather Allman: So I have found that by promoting just myself and being just radically honest, that look, I’m in this by myself, but I’m here to do whatever I can to help. I have had a lot of people open up to me more freely in a way that I don’t feel I would have if I was affiliated with a specific brand or a specific company, or a specific organization. So I think people respond well to that authenticity, which I’m sure you have found in your podcasting as well that when you’re yourself, people respond to that the most.

Sonia Gomez: I love that and do you primarily, you’re primarily just telling your story of how you created your–

Heather Allman: No, that’s just one piece that was mine called Seven Year Itch I published everything from articles, mostly my big hang up right now is sustainability and the lack thereof in the cannabis industry. I mean, as an end-user, as a patient, as you mentioned, I have so many vape cartridges and boxes and paper and pamphlets and containers, and I have nowhere to take them. And I have a lot of writing I do that as based on sustainability and what we can do what’s been done, what works, what doesn’t work. I was recently appointed to be on the new board for the National Association of Cannabis Businesses is making national standards for sustainability. So I was newly appointed to be on that board. So that’s very exciting because I get to give my voice to an even larger audience by setting out some standard operating procedures for other companies to follow nationwide. 

Heather Allman: So I do a lot of speaking on. I just wrote an article about Madman and Parallel or Surterra Wellness here in Florida. That comes to a lot of theoretical conclusions on what I think they’re doing, and I think there’s going to be a merger or reverse takeover or some kind of acquisition because they are directly parallel to each other and location here in Florida. So I think there’s something going on there with when’s going to be retail, when’s going to be delivered or when we get to recreational. So I do a lot of opinion pieces as well. I write about all facets of the industry. I write about advocacy and how to get started. And I write about just your basic today’s article that he published, I believe, was called Think Before You Wake and Bake and it’s about drinking caffeine and your caffeine intake and how it affects your THC intake, which is actually extremely really interesting. 

So, I have, I run the gamut, my background and writing help a lot because I read a lot, and that leads to a lot of rapid novels, and I end up covering the spectrum of cannabis. I cover everything from minimizing wastewater to you know what I think the big companies are out there doing by cutting employment and losing read revenues. The things we’re finding out that are happening in the industry are there’s you know, we’re in that merger and acquisition phase I feel. So I do write a lot about you know, the business of cannabis as well. So, I have a lot of my focus as well as expandability. But I write about anything and everything that I can get my hands on.

I run the gamut, my background and writing help a lot because I read a lot, leading to a lot of rapid novels and covering the spectrum of cannabis. - Heather Allman Click To Tweet

Sonia Gomez: Love that. I love that you have a multi-faceted voice in this face. And I know that you’re a public speaker as well as you know very public advocate for this. Talk to me. What are some of the subject matters that you enjoy speaking on most where have you been featured?

Heather Allman: I have been featured at the, and we have a medical marijuana awareness day that travels around Florida. I’ve been on the patient panel numerous times talking about my usage, and at the time I started, I was 25 minutes down to you know, 12 or 13 I thought that was impressive. And now I’m down to five or six. So immediately there’s a lot of questions about how do you know, how do you find this out. I tell I guess one of the biggest things I love to speak on when no matter where I’m featured I’ve done a couple of library events with some local dispensaries and talk just about cannabis and for the public and how they even go about getting it because a lot of people are afraid to start the process they don’t know if they can still work, they don’t know if they can still own a handgun. I mean, it’s a little bit confusing here in Florida. 

Heather Allman: So, I like to speak on self-advocating, and that runs into all facets, your health care your cannabis regimen, keeping track of it a journal, so you do know what works and where you got it. And that’s for hemp, CBD, and cannabis doesn’t matter what you’re using, I think it’s smart to know exactly what, and for me, I found that CBG is my unicorn. So I’m very passionate about talking to people about CBG because nobody’s interested. They’re all interested in the CBD, and I tried to get them talking about some of the other CBS as I call them the CBS because there’s a few of them and they all do very different things, and we know now with this craft hemp that’s coming out of a lot of the midwestern states, it’s very helpful for people for a lot of those same reasons that medical cannabis and CBD work. 

So, I think they need to see the full spectrum in many ways that you know, a double entendre there the full spectrum of voice and topic and subject matter but also the full spectrum of what is in your cannabis? And when you’re done with it, what do you do with it? So those are my two speaking points when I do feature things. I worked in the support group as well with Surterra Wellness before they came parallel, and they carry the Jimmy Buffett Coral Reefer wine. And I did some patient support education, seminars, overall probably about six on a monthly basis where the patients would come and just ask questions about their specific products. 

And I found that I learned a lot and in doing that, and from the patients as much as for my research, which is why I went on to do the Green Flower Certification, I have found that being certified and cannabis fundamentals from green flower do help me get some doors open because people see Oh, she’s certified, at least she knows something and somebody else thinks so too, and I just made so it’s nice to have, as a woman, especially you’re a minority in this space to start with. And I feel that my education background and being able to be a public speaker, helps me not just give my words of voice but have face and people can relate to that, and they can see somebody who’s a productive member of society, I feel and is still a user, a consumer of cannabis on a daily basis throughout the day, throughout the night. I mean, I went from, you know, the chronic pain level of 10 down to a one or two. 

So, it’s been amazing for me, and if people ask me questions, I think my strength in that speaking is the radical honesty that I answer with. If I don’t know, I don’t know, and I try to find out. I get in contact with you. I will tell you as much as I know, but I’m the first to admit that we’re all learning in this space. This is so new. We’re all learning as we go.

Sonia Gomez: It’s so true. I was just talking about this in another episode, where I was like, if someone claims to know it all run the other direction this is such a new space that like there’s nobody who is an expert we’re all just learning at the same pace and some people might be more educated and some facets however, I wouldn’t necessarily consider any one person like the go to expert on everything cannabis or hemp. It’s just too new.

I would agree with that statement. It’s too new and yes, if somebody is claiming that if you’re trying to get a certification just for example, and then this school is claiming to employ the most people and always and we avoid those words run the other way. And those people don’t know what’s happening. They just want you to think they do. And when you’re in this industry, you learn very quickly that everything you just learned yesterday may be totally moot and invalid today. So you just relearned, and you move on. 

When you're in this industry, you learn very quickly that everything you just learned yesterday may be totally moot and invalid today. - Heather Allman Click To Tweet

Heather Allman: So, I think adaptation is a big key as well. You just have to evolve with space. And so yes, not knowing everything is an advantage, I feel an advantage. People can relate to when you don’t know something. Everybody’s been there. 

Sonia Gomez: Totally. Absolutely. Here’s a question for you in getting started in your sector of business. First of all, maybe you can explain a little bit about your business model. I think there’s a lot of people out there who are trying to figure out like, how can they apply their passion and skill sets to this industry in a way that gets them paid number one, and number two there are depending on the path that you choose to get into this space there’s multiple challenges that come along with that. 

Unique Challenges while Pursuing her Path in the Cannabis Space

So I’d love to hear from you first, like, how do you make your way in the industry? You know, is it a good business model for you? Are you excited about the work that you’re doing, first of all, and then the second question, I’ll have for you has to do around, you know, selecting your path and participation in the space? What are some unique challenges that you have faced along the way?

Heather Allman: Okay, I would say that my endeavor started a lot with how I get myself in the space is honestly I just asked people, I have found that being direct and you find out I read a lot of the even the classifieds, the local papers that come out with events in them, I read about health events coming out on LinkedIn, and I kind of just cold you know, write a letter. I’m a resume writer. So I transfer my skills as a teacher and writer into writing these cover letters. I send them to people who are doing the event, and I say, Look, I’m not selling anything, but I am a presenter. If you don’t want to use me as the main speaker, I’d be more than happy to do a question and answer session, a workshop. You know, you give me a topic, I’ll find a way to talk about it. 

Heather Allman: So I think mine has been mostly grassroots word of mouth. I do a lot of work with the small business community. I go out and about and find the businesses that are selling the CBD that is credible. And then I tried to team up with them and say, Hey, why don’t you guys do an event? So it is a lot of work on your own. You spend a lot of time approaching people just outright asking kind of like I found your podcast. I mean, I just discovered somebody who I admired the way that you were going about it, and I listened to it and as soon as I heard the revolution will not be televised. I was hooked. So I think that a lot of it is self-discovery. So you’re back to that being your own self-advocate. You have to be that squeaky will as much to yourself as you do with other people about cannabis. You have to kind of be constantly learning. 

So I think that I evolved into this place by asking for help. I put myself out there don’t charge anything right now. And I try, I’m trying to I have gotten to a place where I’ve done reviews for places like prohibition partners in London, they put out a North American Canvas report. So I got paid for that review. So I have, you know, made an entrepreneur a business out of it. So my business is, is more. The model is of a nonprofit, I go into everything with, I’m not making any profit off of this, but I’m willing to share what I know. And then if that business wants to take it and use it on their social media, if they want to use the content, if they want me to write show notes, I give them all of that freely in an effort to them the next time they then they say, I’ll pay you this much money for a speaker fee or promotional fee. 

So I have found that it’s a lot of work yourself. I mean, as you know, you kind of weasel your way in worm your way into situations that you feel that you can be helpful or you can add to the conversation. Because a lot of times, those opportunities aren’t just presented to you. So, I would say that’s a bit his business model that works for me. I think it would work for more people, but I know that if you work for a specific brand or if you’re tied to a product or something to that, you know, the loyalty of some kind I always tell people that I don’t have brand loyalty. I have cannabis loyalty. 

I don't have brand loyalty. I have cannabis loyalty. - Heather Allman Click To Tweet

My business model is cannabis loyalty above all else, and patients first, not profit. So I would say those are my two biggest pieces of advice if you want to start grassroots and entrepreneurial, a little of being yourself into the cannabis space. And you want to be unaffiliated like I am, so you have the opportunity to be freelance. And so that’s why I went to Indiana on my own to see a friend who was having surgery and I went on LinkedIn, which isn’t as of anybody knows, hopefully not very strict about the cannabis space. So there’s a lot of conversation, you could find out a lot of things that aren’t posted on Facebook and Twitter and places that are edited and compromised. And I reached out to any contact I had in Indianapolis and said, I’m going to be in town. Are you going to be doing any events? And I literally got so much feedback from I was invited to three or four events. I went to the international state nursing conference, and they were doing a paper on canvas policy I covered that wrote an article about that. 

I asked some people that had invited me to a local event at a coffee shop. That was a women’s gathering that talks about women in cannabis. And that actually drew a lot of people from the public that were mothers, young mothers who have kids that they need to use it for that they had a lot of questions about dosing and how do you find out what works and is it all trial and error and again, you have to make that correlation for people back to the real world to make yourself valuable, and this situation and that is if you were taking a medication that was a pharmaceutical, you’re also operating on the presence of trial and error. So when you come to cannabis, you have to look at it like it’s gonna take me a little bit to figure out what works for me the best and what works for me at night. 

So, I have been covering everything from normal events to Indiana State nurses events to I met some lovely ladies who own their business CannaMedU in Indianapolis, which are all about just educating healthcare professionals in the Midwest. So I am, and of course, I do a lot now I’m going to be on this board with the National Association of Cannabis Businesses and that came about solely because of the articles that I write. They came to me and asked me if I would be interested in doing that. And of course, I would be obviously willing to have my voice heard on a national level in the cannabis space. 

So, I would say to people take advantage of every opportunity and have cannabis loyalty, unless somebody is paying you don’t tie into their brand specifically, or a person or a place specifically until you know, this can be a revenue source for you, or that you can use some way leverage it into a revenue source. Because I think that’s the mistake people start out in the space thinking it’s going to be very profitable. And we know those of us in it, that that’s not always the case. I mean, to get the information out there to get what you need, sometimes you have to give away your services for free because you can reach more people that way. And eventually, you get to where you can make some revenue or get a revenue stream from your efforts because people take notice. So I would say make yourself vulnerable. Put yourself out there, let people know that you’re interested in helping out with their events, and just see what kind of responses you get.

Sonia Gomez: Such good advice. I remember what it was like when I was just getting started. And maybe you can relate to this. But when I was just getting started in this business, from the patient’s perspective, I had this like deep emotional connection and still do have a deep emotional connection to the plant, but also the advocates of the plant who are, who shall remain and mentioned all of the people who have fought for so many years on behalf of this plan, and yet don’t didn’t have the opportunity or perhaps didn’t feel safe enough to make that transition into mainstream. 

So I was doing my best to represent the authenticity that once was this industry, and now it’s very profit-driven. But with that drive, there’s also quite a bit of potential that opens up for us to unleash the real power of this plant, and really explore its potential. I’m super excited for science to sort of entering its way in here to continue to express articulate the plant so that we can really understand what its full potential is and as we start to understand these other cannabinoids, and blends of terpenes, and so on and so forth, or how it works with other herbs. It’s going to be such a fascinating time, and I’m super excited about it. 

Her Milestone in Raising Awareness about Cannabis

What a crazy time to that with live events being canceled all over the country right now that it’s still considered to be one of the most powerful ways to build and grow business for you. One of the questions I have for you is, what is your end in mind? What makes the biggest difference for you like, how will you know that your quote-unquote work is done in this industry, like, what’s the milestone, that [inaudible] that you’re working towards?

Heather Allman: My milestone would be that every single article I wrote gets picked up, I have an Australian publisher. So a lot of our stuff does get picked up by various news outlets such as the Green Market Report. So I would say my voices to have the biggest audience that I possibly can for what I need to say about cannabis. And I mean, you can disagree, you can argue, you can write another article, but I want someday the end goal will be when I read an article and somebody has quoted me. For me that that’s the end goal. I want somebody to be able to look at my work and say that it’s comprehensive enough on a topic to use it as research of their own. 

My milestone would be that every single article I wrote gets picked up. - Heather Allman Click To Tweet

Heather Allman: So I think when that happens when I can Google myself and I’ve got so and such speaker cited you 115 times and I can say okay, I think my work is done, but I don’t know that your work is ever done in cannabis. If you’re a consumer especially and you use it as I do, as part of your life I’ve been using since the early 90s, I wasn’t a user in high school, but I did as soon as I was in college and was on my own. And I found it opened up so many creative doors for me being an English I was able to take these film classes and write these wonderful papers. And of course, I was consuming cannabis the entire time. But I found it to be what I call a reducing valve. And I think that’s part of it too is that people recognize the as you’re saying, exciting time we’re in and the things that properties, the products that we have in store for us once we can merge pharmaceuticals with the pH and pharmaceuticals with the F. You know the F word. Nobody wants to talk about pharmaceuticals, as I like to call them. 

And I think that if we could have a transdermal patch that totally had a small dose of eucalyptus oil in the form of Bengay, are and associated product or similar products mixed with CBD, and THC and a patch, a transdermal patch or a pill. That’s what we need in this industry. And it’s going to happen as you said, it’s happening as we speak. It’s just a little slow movie. We’re getting there just slowly but surely.

Sonia Gomez: And what is it, what do you think it’s going to be like post Coronavirus mayhem? Are you including a lot of information about cannabis and Corona right now?

Heather Allman: I personally am not because I find there’s a lot of it in the space and I’m just trying to let it die down and sift out so I can write more informed articles about it and not reactionary. I don’t want, let’s say to you know, alarm anybody unnecessarily. I know how well it’s affecting the event circle and the industry, the cultivation side, but I there’s a lot of people talking about that right now. So I think for me I want to wait until there’s more truth and radical honesty and in the whole COVID-19 situation before I attempt to tackle that, you know, so, yes. 

So I think it’s affecting a lot of my, you know, my consultations of people have been canceled, or people want to do them virtually. So, of course, I do whatever they are comfortable with. But I have an immune conditional autoimmune condition, and I am literally just trying to maintain and not turn into Howard Hughes about the whole situation. I don’t want to be panicked unnecessarily. But I still have to, and I have been acknowledging the occurrence of the COVID-19 how it’s affecting things in my articles when it’s pertinent. I just decided to focus on clarity’s sake.

Words of Wisdom

Sonia Gomez: We have such a unique perspective right now. And it’s such a unique time and place where we’re hit from all sides with all different types of information. And I think it’s hard for certainly the consumer to differentiate what’s real and what’s not real, but definitely the entrepreneur who’s like, what’s hype, and what’s, what’s real life. And I’d love in this portion of our interview for you to be able to give us just some insight based off of what you know and where you’ve been. And you already gave us a tremendous amount of value earlier when talking about your business model. But I’d love to hear really specifically knowing what you know now and having come through what you’ve been through what would be one or two key pieces of advice that you could offer budding entrepreneurs as they’re coming into this space?

Heather Allman: I would offer the pieces of advice to be willing to open yourself up to new experiences even public speaking. That’s a big, big industry within industry right now is personal consultations, public speaking and doing talks at libraries, public buildings, health places. And I think that that’s my first piece of advice is just be willing to try anything. Because if you’re just wanting to get your foot in the door and get things going, you’ve got to be willing to take risks. And so I think that not even necessarily risky situations, just having the openness of mind and physicality and heart to say, Okay, I can try this. I don’t like to talk in front of people, but I can do it this time. So that would be my first piece of advice. 

Be willing to open yourself up to new experiences even public speaking. - Heather Allman Click To Tweet

And the second one would be, you have to realize that it is very competitive, and you have to go into the market, knowing that it’s competitive from any angle, as you just said, from any angle, no matter which avenue you’re trying to get into. It’s very competitive. So I say be honest, be transparent, be responsible, and be credible. And if more of us would take that on take on that role of leadership and instead of having that trust upon this, just take them on. So I think that’s my second piece of advice is his own that shit just to just say, Hey, I use, I know a lot about it, and I can help you, and you just have to take, take the initiative, and you have to own your knowledge and your power to make a change and evoke change. Because if you don’t know, and I was going to do that for you, and there wouldn’t be anybody taking the chance. 

If you’re coming into the market, you don’t have to offer the latest and greatest product. All you have to do is be consistent and be safe right now, especially. And people will be drawn to your brand and your products because that’s what people want right now is safety and efficacy and comfort. And if you’re in the space right now, yes, it’s going to be a tricky time for everybody. I think navigating the COVID-19 fiasco, as I like to call it because it’s a very real thing but it’s been handled so poorly that we all are trying to navigate out of the pieces right now, so stick with it and just own your knowledge own what you don’t know and be willing to try anything to just succeed at reaching as many people as you can, especially starting now, you can always build your base up later. And you can increase your ROI later on, but you’ve got to start someplace.

Sonia Gomez: Gosh, it’s so true and what an important thing. What an important thing to focus on is just finding your voice and finding your confidence to be able to share, to be able to share your voice. And one of the number one assets that I have had in this industry is my story, but more importantly is my ability to tell my story in a way that makes the biggest impact. So while you guys are considering coming into this space, really think about the things that make you most unique, and how to put those facts of your life into a sequence of events that is educate and entertain, the same time, you want to edutain to the people that are consuming your content. Because let’s be frank, if they wanted to read an Almanac, they would have gone to the you know, they would have gone to a different source, but you want to be captivated and make a difference at the same time. So really think about how you’re telling your story and how you leverage your story to make the biggest difference. 

Heather Allman: Right, and know when to leverage the story. Sometimes it’s not quite appropriate to you know, to take another no site and they’re doing a cause for MS, for example, and I have MS. So it’s not right for me to take your cause at the time but I can always tie my cannabis later. So just know when it’s appropriate to use your voice is always good–

Know when it's appropriate to use your voice is always good. - Heather Allman Click To Tweet

Connect with Heather

Sonia Gomez: Such good advice. Heather, I’m so excited to have you on the show. Where can folks find you if they’re interested in reading more about you or your content or following your story and journey?

Heather Allman: You can find all of my work at cannabislaw.report, and you can sign up for the newsletter, and he sends that out every Monday. So that’s Monday, Australia time or Tuesday. I’m not sure where they had this, so it gets confusing. But also I have LinkedIn, my profile, I list and link to everything that I do, from podcasts to TV to radio. I always joke that I’ve been imprinted in a better way of better TV and thank you for giving me the opportunity again to be on a podcast. I’ve broken the fourth wall in cannabis. So now I’ve done a few podcasts. So thank you for the opportunity. I do appreciate that.

Sonia Gomez: Yeah, absolutely. It’s my pleasure and super honored to have you on and excited to continue to watch your success. Love the local lady bosses in our space. So big hugs to you and thanks so much for the incredible work that you’re doing. And for those of you guys who are part of our community, thanks so much for joining us here at The Hemp Revolution podcast and for being a part of the Medical Secrets family. As you know, we live to serve you with the truth about cannabis so that you can make empowered decisions about how you want to care for yourself and the people that you love. 

And this is, by the way, the most beautiful gift of life, and I hope that you enjoy and fortify within the incredible products that are available on the marketplace. Check us out at medicalsecrets.com for some of our favorite picks and easy to digest information on how to effectively select and use your products. And make sure that if you are a budding entrepreneur or business owner in this space, I’d love to hear your story shoot me an email message sonia@medicalsecrets.com. Lots of love to you guys in the industry stay healthy. Stay strong. This, too, shall pass. Lots of love for me and your hostess with the mostess, Sonia Gomez. This is The Hemp Revolution podcast. Be kind talk soon!

James Brinkerhoff: Thanks for listening to this episode, we took notes on this episode for you along with all the links and resources mentioned in the episode. Get them free in the show notes page here at www.medicalsecrets.com. If you love this show and our content, please subscribe to the show on Apple podcasts or wherever you listen to podcasts. And if you really want to help us get the message out there, please rate review and tell all your friends with your help. We can continue to reach the world with our message. And until next time, we hope you join The Hemp Revolution and we challenge you to dream big and love the life you live.

 

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Thanks for tuning into this week’s episode of The Hemp Revolution Podcast! If the information in our weekly conversations and interviews have helped you in your journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing folks just like you!

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