Trey Reckling is originally from Savannah, Georgia and has 15 years experience in higher education. He has specialized in conflict resolution and helping prepare students for careers after they graduate.
He founded the Academy of Cannabis Science and has been active in the cannabis community as a board member of the Washington Marijuana Association and Washington Cannabis Commission.
In this exciting segment, let’s hear from the cannabis educator, Trey, why excellent knowledge in cannabis is essential for people who’d like to be successful in this space.
We see the value in what we’re sharing. We want to help many people, light a lot of small fires because there are so many educators needed, and so many allies. – Trey Reckling
Some Topics We Discussed Include
3:20 – Building career in the canna craze
12:25 – Challenges in designing the cannabis program
16:17 – Subject matters to select from
34:20 – Key challenges on making an impact
39:45 – Words of wisdom
48:00 – Where to find them?
People Mentioned / Resources
Connect with Trey Reckling
Connect with Sonia Gomez
Sonia Gomez: What’s up, guys? Sonia Gomez coming to you from Denver, Colorado, on another rock your socks episode of The Hemp Revolution podcast, where we are sharing and telling the real story of cannabis and hemp through the eyes of the entrepreneurs, educators, and changemakers who are pushing this industry forward. I invite you right now to like and share this content. Make sure that you tag somebody that you believe is going to receive benefit from hearing content just like this.
As you know, it is our mission to empower you with the truth so that you can make educated decisions about how you care for yourself, the people that you love, conditions you may be suffering from, or otherwise caring for this beautiful gift of life. So if you’re someone who is looking for products or information that you can easily digest or depend on to deliver the results you’re looking for, check us out at medicalsecrets.com and if you are a budding business owner or entrepreneur in this space and you would like to share your story shoot me an email firstname.lastname@example.org and I’ll be excited to connect with you.
Once again, you guys can thank me now or later whenever you choose to do so I have pulled an incredible entrepreneur and changemakers out of the woodwork. We’re going to be serving him up today, giving him an opportunity to share how he is making his impact in the world. Trey Reckling is originally from Savannah, Georgia, and has 15 years of experience in higher education. He has specialized in conflict resolution and helping prepare students for careers after they graduate. I’m sending my son to his house after this episode, as a matter of fact.
He founded the Academy of cannabis science and has been active in the cannabis community as a board member of the Washington Marijuana Association and Washington Cannabis Commission. In addition to other coursework at the SEC Cannabis Institute, he co-wrote the Medical Marijuana Consultant course, the first program approved by the Washington Department of Health.
He is pleased to be working with Seattle Central College and the University of Nevada, Las Vegas, to develop a variety of courses to prepare the next generation of cannabis employees, informed consumers and industry leaders. Trey has authored articles in salon.com, Out Magazine, Men’s Health, and in the RX section of the French Toast. Put your hands together and make sure you stick with us till the end helped me welcome my good friend, Trey Reckling. How’s it going, Trey?
Trey Reckling: Hey, Sonia, how are you doing? Thanks for having us today.
Building Career in the Canna Craze
Sonia Gomez: I’m so excited to have you really super honored. You guys are doing some incredible things and no short of a major amazing I can’t wait to share. I’ve personally invaded your privacy, like gotten really deep into my research on who you are and what you’re up to. But not everybody has had the pleasure of doing so. So why don’t you quick and dirty, share a little bit about who you are, what your background is, and how you ended up in the cannabis craze?
Trey Reckling: Sure thing, and thanks. I started in higher ed. And that’s the space that I’ve been working in for years, as you mentioned, and helping students to think about what they are going to do with their education. So we moved out here five years ago to be part of this industry and like a lot of people, though I needed to reinvent myself. Right.
But then we saw what was going on for education. And there wasn’t a lot; there were some homegrown efforts. And unfortunately, although the regulators and lawmakers really want to talk about laws and rules to keep the public safe, education isn’t usually on the top of the list, and no fault of their own, new industry, folks. It’s hard to consider everything, but that we’ve certainly found that was some fertile ground to help folks. It was something where I could bring skills of my own to the table, recruit super faculty to work with. We partnered with Seattle Central College, was really brave, and said, yeah, we want to take this on. We want to be the first to be approved by the Department of Health.
In our state in Washington, there’s a medical consultant role, and so it’s the highest level of work recognized training for an individual in the interact shop. And so this is the person you would go to if you’re a patient, I’m a patient as well, would go and get guidance whether you’re a rookie patient, or you have many years experience. So that’s gone really well. We built out some continuing education to help those folks keep their knowledge base strong and keep their certifications valid. And then and now, we’ve also started working with UNLV, our partner in Las Vegas, who is equally brave and steadfast to the cause, you know, and then And right now, we can’t announce it yet. But we are about to announce. There will be a major state school on the east coast in a conservative area. We’re going to be working with soon, so we will literally be coast to coast soon. So we’re excited about that.
We built out some continuing education to help those folks keep their knowledge base strong and keep their certifications valid. - Trey Reckling Click To Tweet
Sonia Gomez: Man, you should be excited. What an incredible, I mean, I have developed, I’m not saying from the education realm, as a matter of fact, my medical condition nearly prevented me from graduating high school period. However, I have a really deep passion for teaching and sharing, which is interesting; the student becomes the teacher. So I developed something called the Natural Health Coach Certification or Cannabis Coach Certification. And it was really challenging. It was really super tough to be able to take my years of knowledge and experience and expertise and put it into an organized format.
I’m not even sure I did it well. I had to pull in doctors and educators from all over the place to improve my very rough draft. So now on rendition number three, I don’t even feel like we’re anywhere near where we could get approval through the Department of Health or let alone the education department federal recognition of our program. So congratulations. What a massive accomplishment. What was your goal when you kick-started this company? Beyond the education, how did you see this making its biggest impact?
Trey Reckling: Well, and to be clear, when I say Department of Health, that is the Washington State Department of Health, since we’re still in the feudal system of cannabis and everything is separated by state. So it is the Washington Department of Health, but we’re very pleased to have that designation. So, yeah, so we’re excited we’ve met some really passionate people and coming from Savannah, Georgia, which is wonderful and beautiful, but very conservative when it comes to this topic.
The exposure was just very limited. I had to move to the West Coast and really meet a lot of patients and talk engage with a lot of people and talk about their frustrations, and I became a patient myself. I had a back injury and re-injury. And the answer back east was my physician happy to write me another prescription and say, Hey, are you out if I couldn’t? Are you out of school? And are you out of flexural? Um, take them in combination if you have to, and I don’t like taking anything if I can help it. And so but when I became a patient out here, it, I really started getting it, because it’s easy for folks who don’t have that experience to some people with less experience might say, well, that’s just the program for people who are trying to work the system, they just want to smoke weed legally, or whatever people might say.
But the more patients you talk to, and you talk about how this has changed their quality of life, how it’s in some cases, saved their life, saved they’re well being. We had a senior dog, and our dog was 14, I think, and she had a stroke major stroke. She first exhibited symptoms that we would have thought could be cannabis, right. And so we took her to the vet. I was really worried she got into some of our edibles or something. He said no, she’d had a major stroke and her brain is swollen, and that’s why she can’t stand up, and he said, I hate to tell you, but she’s gonna die if we can’t do something soon.
He said I know what you do. You might have something better than I’ve got. He said, and I’m not allowed to tell you that. But we talked about a little bit, he said, and I can’t prescribe you anything I can’t tell you even what to use. But look up cannabis and inflammation. He said its inflammation is our enemy. And so we put her on a whole plant extract and saved her life, and she lived another two years or a year half she had no noticeable brain damage. And you know, that’s a case study of one, but it was a real personal experience. And so whenever we see dogs, or dog owners, with people with elderly dogs, we’re always talking to them about proper doses of CBD to help them with their anxiety, their inflammation.
In fact, we develop the course, Pets in Cannabis. Then we work with a super veterinarian out of Southern California named Dr. Tim Shu. And who’s is we can find a found a better partner but we just like you, want to tell people the good news, feel like there’s a lot of proselytizing to be done on this front. And help people understand that this is not just what they call recreational cannabis. This is changing people’s lives. And as Tommy Chong says, he’s not a doctor, but all cannabis he uses probably because people use it to relax or to sleep or to just take a moment and breathe and listen to some music or talk to their spouse. And what’s more subtle than that, right?
Sonia Gomez: Yeah, well, it depends on the day and the subject matter as far as spousal conversations go, but I’ll tell you. We’d like to see more of those go well, I think cannabis certainly helps, there’s some subject matter, as a matter of fact, now that I think about it, it’s kind of part of our ritual where a lot of people will get together and have a glass of wine. My husband and I will say it and, you know, enjoy our vaporizers or smoke a joint together and cover a lot of really difficult ground when it comes to navigating a household with four kids and ex-wives and businesses and all of the logistics of life.
It’s such powerful medicine for us in multiple capacities, but certainly leveling the playing field and diminishing the intensity of some of that subject matter. I’m interested to hear from you. There are 100 different ways that you can approach cannabis education, hemp education, and right now, there’s CBD being the number one searched, you know term on Google right now. There’s a lot of, and there’s still a ton of misinformation or miseducation that’s circulating that really makes it challenging for science or fact base education to rise to the top. You have to be in deep study to really find the sources of education or information that you can trust.
Challenges in Designing the Cannabis Program
So I would love to hear from you when you were designing the program and you were putting together the curriculum. What were some of the challenges that you came across? Number one, designing the program itself and then be deciding how you are going to get it out to the world?
Trey Reckling: That’s a great question. We, it was a challenge, and the law said it would be a 20-hour program to prepare these individuals. And then the state would certify people once they had completed our course, or a course that was approved like it and CPR certification. And so there really wasn’t much to go on as far as what had to be we did have an outline and a certain number of hours towards safety towards history towards understanding cannabis as a medicine and possible contraindications and dangers, challenges with substance use disorder, protecting kids and pets and that sort of thing.
So we had some framework from the state that we were complied with to work within, but we still had a pretty open ticket as far as how we interpreted that. And so that’s a blessing and a curse. That’s a lot of blank pages. And but there’s so much to work with for every person that says, We need more research in cannabis, and we absolutely do. But we need to keep in mind that is probably cannabis is one of the most researched plants in existence in the history of humankind. There might be an equal number of study on garlic, maybe on willow bark, because that’s where we get aspirin, right or some other natural substances, but cannabis has a profound history and documentation and think about just your history, all the people that use it provide case studies, at least allegorical ones, is that how you say, people that we know, you know, and we have an opportunity to experience and see.
We need to keep in mind that cannabis is one of the most researched plant in existence in the history of humankind. - Trey Reckling Click To Tweet
So we guaranteed the state and the school that everything we did would be science-based, though. So it just set us up to do a lot of reading, a lot of vetting, asking other professionals about which resources they felt most strongly about. And then a willingness to say, Hey, we don’t know this yet. We know this much. But I think that’s the important thing we all have to do say, Yes, we know a lot, but there’s so much more to know. And we need to really open up science and allow researchers to do what researchers do, and have great long term double-blind studies and all the other scientific rigor for every other, any other product we use, right?
So that’s where we started. And that’s where we try to keep it in the lines. We try not to be political about this, let the results speak for themselves, not be too quick to jump on the bandwagon, or a statistic that sounds in our favor. And at the same time, trying to calm people’s fears or educate them when things like the vape crisis happen and say, Hey, we don’t know this yet, because that was a developing story.
And so, we have enough, I think, guidance and framework to work to keep it all science-based. The challenge is just keeping it up to date, and make it, helping everybody that we work with, remember that this is going to be like a job in the tech sector. Things will change constantly. And it’s going to be on you to be as a student of the planet and a student of the research for as long as you’re going to want to do this because we’re going to get outgrown and outpaced quickly if we don’t.
Subject Matters to Select from
Sonia Gomez: I couldn’t agree more. I think that this is a really delicate time, where we still are a self-governing industry and where we get to share the knowledge and expertise that we self develop. And we really have to hold ourselves and each other accountable for self-empowerment, self-education, and looking beneath the surface, asking seven layers deep a clarifying question so that we actually get to the information that we’re looking for. Can you walk me through from a student’s perspective? What can I expect to get from coming to your education, walk me through a curriculum, or what kind of choices or subject matter can I select from?
Trey Reckling: Okay, great question. And you asked earlier about access, and I guess I didn’t answer that. But everything that we do is online. In our case, we started focusing on the state and thinking we needed to take care of people in our state. But we found out our reach was much, much wider. And people weren’t just coming to us to be a consultant. But they were patients, and they were caregivers. They were people who are curious or other pioneers who wanted to be on top of things when all of this comes to their state.
And so we’ve been fortunate to see students from Hawaii to South Africa, and we had a group of veterinarians from New Delhi, they took the class of the Pets in Cannabis class because they said, you know, we don’t know we don’t have a lot of access here, even though we know some of the earliest roots of cannabis are in that part of the world. It was nice to make that connection with them, and they were great to work with. So our students generally through the online tool we work exclusively with on accredited universities.
So, in this case, our two education partners are the people who do enrollments. You don’t have to apply to the college to take a class because these are in continuing education. Students simply go to the website, select the class, and then they’re in a cohort like they would be with any other college class, but just online. And they’ll have a cohort of students that they take the class with. We have something called Saturday sesh, twice a month. And so Saturdays at noon pacific time, we’ll sit down and have a guest, or we’ll talk about, a couple of weeks ago, we had a couple of great folks from Vangst in Colorado [crosstalk]
Sonia Gomez: Yeah, I know. Yeah, totally. Who do you have?
Trey Reckling: You’re gonna put me on the spot, and I’m not gonna [crosstalk]
Sonia Gomez: That’s okay, we’re not going to tell their names.
Trey Reckling: I can only remember one of the two names and so I don’t want to blow that. So but yeah, there where they were super. They talked to our students about getting a job. In the industry, how is your resume look different? What if you have an experience that predates legalization? How do you document that? Or how do you address that? So just great advice, help them understand how competitive it is, but how serious the need is, especially in states that are not saturated like Colorado and Washington, the need for expertise. And so that’s where we think we can come in.
So for those students, as I said, whether they want to get a certificate as a consultant for our state, or they just want to know more, they say, I might be a good candidate for medical cannabis. How do I find out more about the endocannabinoid system or endo, the theory of Endocannabinoid deficiency, and how that might be related to my migraines, my Crohn’s, and other digestive issues that I’ve had questions like that. We try to tease out, but we do have a variety of course work.
So, in addition to the pets class and cannabis consultant class, we have a class about the opioid epidemic in cannabis because we know a lot of people. We’ve worked with a lot of people who have talked about how badly addiction has affected them or somebody in their family. So they’re really curious about, you know if they can’t make the total switch, can they tamp down the use of one with the help of cannabis and so, we never give advice towards therapies and stuff like that. But we do talk about what other people have had success with and help people to begin to have those conversations with their physician.
Sadly, a lot of people live in a place where they feel like they can’t talk to their doctor or they’re afraid to. So it’s kind of nice. So we’ve attracted a broad base. And then we have cannabis in the law. We have a class from Dr. Beatrice Carlini from the Outcall Drug Abuse Institute at U dub the University of Washington, where he teaches a class about what do we really know about research from a health perspective? What are some possible risks? What are some big questions we still have so and then a number of other classes I don’t want to just be an advertisement, but yeah, we haven’t? We have a nice distribution of knowledge, and then we’re working on continuing medical education units and, and also working on the classes specifically about CBD right now because a lot of people are getting taken for a ride with such things–
Sonia Gomez: God, yeah. [crosstalk] Yeah, it’s gross. Is this such a gross abuse of people’s interest in holistic remedies. It’s frustrating, to say the least.
Trey Reckling: And we remind them you know, the olive oil industry had the same problem with extra virgin olive oil. And people are selling knockoff products and people, if you’re not an olive specialist, how do you really know? And the same thing goes with CBD. You can’t look at a tincture and hold it up to the light and know anything more than you’re going to know.
But when we talk about finding a good resource finding a trusted farm, a trusted processor who’s doing, you know, testing in the lab, but what another kind of product do we have to do that for? So it’s a heavy lift for people who, some of whom are going to take that time, they don’t have time to research everything. Just tell me what’s good. And so–
Sonia Gomez: Like, the question I want to know is, is it going to work for me? Right, that’s the one thing that they want to know. And why should I pick this solution over another? Does or that, you know, is it gonna work for me? Is it gonna work better than what I’m already using? And why should I use this instead of what I’m already using? And those are the main questions, and it’s, can be polarizing because everyone’s looking for the push-button fix when it doesn’t really exist and Big Pharma has done a pretty good job at . disguising symptoms but has not addressed the syndrome well.
And I know from personal experience I’ve spent 10s of thousands of dollars and way too much time trying to figure it out with the traditional medical system, and it wasn’t until I came in contact with a traditionally trained neurologist who had also acquired his holistic health practitioners license and was a very skilled herbalist and started to work with me on multiple plains. And within three months of following his regimen, which included micro-dosing with cannabis strain selection, really teaching me about my understanding of what I was putting in my body and how my body was metabolizing it and this sort of combination of things is what transformed the results.
At the peak of my illness. I was 100 pounds. Wait to have seizure type episodes multiple times a day on seven different medications, totally depressed, and you know, pre-accident. I was a healthy, vibrant life, you know, ocean lifeguard, surfer like just have to live my best life. And after following his regimen I within three months, I was off all my medications within six months, I had eliminated me over the counter anti-inflammatories within nine months was celebrating losing 97 pounds.
So, too, I’m like so deeply connected to the personal transformation and understanding the potential and possibility, but it’s been challenging, to say the least, to articulate because it’s so much information that and you don’t fucking ask these questions about your food, like Why all of a sudden, are we nitpicking about cannabis so much that we don’t want our soil to have My bro metals in it like, give me a break guys, you’re eating, you’re eating food with roundup in it right now as we speak like while we’re going through the COVID crisis, right?
You’re currently eating processed food that was soaked in acetone, like, you’re gonna be fine. I think it’s pretty interesting that we don’t ask the same questions of our food industry or you know of our water sources, for instance, right. But I think, you know, by all means, let’s use cannabis and hemp as an opportunity to ask the important questions about what’s in it. And where’s it being sourced from and, you know, how is that affecting the outcome when we utilize the product. So I think that’s my soapbox for the moment.
Trey Reckling: Absolutely. I’m sorry. I don’t mean to cut you off.
Sonia Gomez: No, that’s okay. I would love to hear your feedback on that. I was just going to dive into another question because [crosstalk]
Trey Reckling: I think you’re spot on and no fault of the public. We’ve all been trained in western medicine. Yeah, kind of boy to see the thing, not to demonize that because now you know, medicine, that medicine has saved many, many pills people’s lives and we’re not using leeches anymore. And we’re not doing some things that, you know, are questionable. And I don’t mean, yeah, but just as the plant is ancient, it brings with it without sounding too hokey, it brings with it knowledge, if we are not going to talk to us in a traditional way. But some people would say it evolved to make sure it was precious to humans to ensure its travel and its value and everything else. And other people would say, Hey, no, it’s just the plant and all plants have some value either.
Sonia Gomez: I agree with that too
Trey Reckling: In a positive or negative for us. It’s just going to understanding what value does it have For us, you know, but that sounds a little hokey to people. And it can sound a little hokey to people who don’t have experience with it. But, it is tremendous to see the changes, I mean, to hear your story. And I know you have an opportunity to speak to so many other patients. And we need to say no, you know, people think I just pot crazed. But it’s really it has changed my life. And in there is avid as anybody who’s ever tried to get me to go to church with them on the subject, and they’re just as passionate about the subject. And yeah, so it’s nice to be part of that, even if it is early days, and we have so many questions still to ask.
We feel blessed to be part of the system, to be part of kind of shining a light on what we don’t know. And yeah, asking questions about, Hey, I hear what you’re saying. And I’ve been told the same thing, but where did that information come from? And that happens a lot, and we in the retail space we get over the last year, we get to train employees to open five different retail stores in four different states.
And the level of public knowledge about this plant varies greatly from Council Bluffs to Salem, Oregon, and it’s a world of difference about what the public knows. So even the person standing in front of you, how do you make sure they can hear what you have to say without needing to take 20 minutes of their time to explain it?
Sonia Gomez: Yeah, exactly. Yeah, that makes it easy, digestible fact-based information that inspires another person to do further research and then making sure that they have resources that are trustworthy. From there, which is what caught my attention about your guys’ education—being in this space for so long. I’ve had the great pleasure and curse of working with a lot of the legacy industry professionals, the folks who will never get the credit that they deserve for pioneering this space, because they’re not on the main street and didn’t have millions of dollars to burn at stake, you know, in the application process.
However, in working with them, I’ve learned so much about the constitution of the plant medicines period that I recognize this movement that’s starting to happen. And I’m a very, very big promoter of it. My mom calls it self aware of care. And I think that for the, you know, for the first time in a long time, this script is flipped in the sense that like, this generation is interested in finding out where the holes are in the fabric, that for generations we’ve been built to trust a system that is not necessarily holding up under the foundation or pillars that once existed in this country.
Not that I’m not down on the American, like, I’m all about it. I’m a patriot, all the things, and I’m also willing to share in full transparency my opinion that the pillars that once held our country together and made us so great are a little shaky, and they need some fortifying right now. And I believe that this generation is curious enough and confident enough to ask those questions and then do something about it. You know, especially with how we see things unfold with COVID. It’s just one more layer of eye-opening opportunity here where people can really get aware of what they eat, what they think, what they say, how they conduct themselves, then the results that all of those things create for them.
So, I personally appreciate how you’ve approached your education because I can hear and feel the legacy that is behind the science. And that, for me, was a really nice way to bridge the gap where the opinions and the information can be quite polarizing on either side. So I think you guys did a really good job their sort of bridging that gap.
Trey Reckling: Oh, and thanks. And we owe it to the people who came before some of them they didn’t have. We only have these opportunities because they stood up and took risks and many people went to jail, and they were willing to teach somebody else how to grow and say, hey, look, you don’t do it this way. You do it this way. And that’s part of our, that’s the ancient that’s the, how we transmitted knowledge for generations, is to teach somebody else, so we’re grateful for those patients in the 80s in California who said no We, those AIDS patients and cancer patients who said, No, this is saving our lives, you need to pay attention.
Yeah, so to have people who have come before us, that’s all part of the knowledge to know all the learning won’t come out of a research paper. And there’s so much to be shared that is the stuff that our great grandmother knew that they would have taught us if we hadn’t had an information blackout and multi-billion dollar propaganda machine against this one planet, right?
Sonia Gomez: Yeah, totally. So what’s next for you guys? And actually, let me ask you a different question. Because one of the things that I that also really got me excited about interviewing you was I talked about three ways to be involved with this industry. And we have a lot of budding entrepreneurs and a lot of established business owners who are coming into this space right now or who have been operating in this space and have come up against some pretty unique challenges, but there’s really three ways for one to participate here.
Number one is getting a job which may or may not require you to develop new skill sets in order to be a value add to any one company. The second way to be involved is to tailor your existing business or skill sets or certifications, just serve this new industry, again, may require you to get new skill sets so that you can become relevant and trusted in the space. We have some unique nuances that govern how we conduct ourselves here. And then finally, is to start your own business.
Now, it seems that people would ascend up like this like I’m going to get a job, and then I’m going to apply my skill sets, and then I’m going to start my own business. However, I’m finding that most people are coming in here wanting to work from the top down, they want to start their own business, or they want everything to happen overnight.
You have done an excellent job of using an existing skillset. And obviously, the passion you’ve been in teaching and education for, you know, 1520 years now. And you have applied a value add, you’ve solved a unique problem in this industry and are continuing to do so on a larger and larger, more impact scale.
Key Challenges on Making an Impact
However, I’m certain that your road was not without its rivets and dips in it. Why don’t you share one or two of the key challenges that may be one challenge from the past when getting started? And then another challenge that perhaps is preventing you or bottle necking you from making the impact? Or even potentially generating the revenue that you want to?
Trey Reckling: Sure, and you’re right, a lot of people do, they want to that picture may be on the front of a magazine standing next to a sports car saying I was the one that started company x, and that’s never been a goal of ours. It’s just not. We see the value in what we’re sharing. We want to help a lot of people, light a lot of small fires because there are so many educators needed, and there are so many allies needed. And so either you can we can gain those allies by teaching them something that excites them or teaching them something that directly impacts them. Or teaching them a skill, like you said, to help them stitch into an industry they already part of.
So, for instance, we have people coming to us suitor graphic designers who are insurance salespeople who are veterinarians, like I mentioned, who are multimedia people who say, Look, I’m really freak in good at what I do, but I don’t know anything about cannabis. And we say, look, take the time to respect the industry enough to get some knowledge, and we want to teach you about history, about propaganda, about the misinformation and we want to teach you about what we know and what we don’t know what to teach you about how this is helping people. And then all these other questions, we still have answers that we want. And so you can be on the lookout, and you can share some of this knowledge with your spouse or your grandma or your pastor or whoever that might be. Yeah, we do–
We’ve been really, really lucky. As far as support, we try to keep it in the lines and only say things that we can verify. We’re definitely cannabis advocates. But when it comes to teaching in the universities, we have to make sure that we’re not it doesn’t appear that we are trying to recruit new users, right. Totally. Yeah. And so UNLV, somebody came to the president’s office and said, Hey, what is this? I heard, this company was in on Oh, we were fortunate enough to be on NPR and they heard the coverage, and they say, we didn’t know you were teaching cannabis classes and kind of put them on the spot and the president put her foot down, and she said we are and she’s very special. But she said, we’re preparing professionals for careers in the legal industry, and they need our help.
As far as support, we try to keep it in the lines and only say things that we can verify. - Trey Reckling Click To Tweet
And we’re going to do it just like we’re a top tier research institution we’re going to do this just like that. And so she took the time to share what we’re doing to be reasonable to say hey look, this is why we’re doing it. This is not just for this is not a hype class. This is not a flash in the pan, but this really creates helping to create the foundation of the knowledge base people need. And so when folks get it, I think they get it, and so we want to be patient enough to understand, maybe we can just like a small fire today we can help you understand. Oh, well, CBD is what one of over 100 cannabinoids in the plant. Yeah, and really we only talk about THC, CBD, and maybe CBG, CBN. But maybe the acid forms if we’re lucky, but outside of maybe ten cannabinoids, What do we know? Or talk about the rest of the 90?
And so sometimes it’s just helping people understand. No, this is just one component of the plant that may be beneficial to you, and what does entourage effect me? You know, what does it mean that a whole plant, a tincture from the whole plant, might even be more beneficial to you. So when we can have those moments, that’s really exciting to us because they know they’re not going to learn everything from us. It should be a mix of us and what they found out and what they’ve cleaned on their own experience. And, but we’re glad to be part of that one leg of the stool, so to speak, when we can.
We’re continuing to build coursework, as I said, and happy to have our new partner that will announce on the East Coast, and that will definitely be a nice small fire in a very conservative part of the country. Where this information, I think, will really think it’d be. There is definitely a demand for it. And I think we’ll get more interest from folks who want to know more.
Sonia Gomez: Yes, I love it. And I guess finally, the final thing that I want to ask you and I give all of my incredible change makers an opportunity to share this because each one of us is coming in from our own facet of the industry. And there are certain aspects of this, despite how it may appear, that I just know nothing about. And so I love these conversations because I get to learn something myself selfishly. I started this as a self-education course and decided to let everybody else in on it.
Words of Wisdom
But one of the things I wanted to ask you know what you know now, having come from such a conservative background, and accomplishing such incredible or reaching such incredible milestones, what would one or two key pieces of advice that you could offer a budding entrepreneur or even established business owner as they’re looking to, truly make an impact in this space. What would be one or two key pieces of advice that you could share for them as they’re getting started here?
Trey Reckling: I think you acknowledge one of them is being aware of the folks that came before you. Being aware of the wealth of information from whether it’s growers or patients or advocates, people who are, who know how to work with the legislature in your area, people who know how to tell the story. Those people who have brought us here, being aware of them and holding them up and appreciating them for what they do.
I would say never lose track of the fact that there are people in jail right now for nonviolent cannabis offenses, who did the same thing that other people are profiting off of right now, and they’re still sitting in jail. And some of our municipalities have released people, and some have even expunged the records of 10s of thousands. But it doesn’t begin to touch the depth of negative impact this has had on families, so especially to families of color.
And so we want people to understand, look, this is one industry that we’ve had in the modern age that it’s new. And so people of color, and women, and anybody else who hasn’t had that equal shot at things in the past, should be able to line up with everybody else. And money is the thing that keeps us apart sometimes, right? And so, as you said, we didn’t have millions of dollars to drop into a brand. And we don’t think that’s necessary. But we do think it’s important that you lean on, understand tradition, understand that the folks that brought us here, and then really have a good grasp of both of what it means to work in this industry. Like, what is the science behind this?
You know, the folks out of Florida that want to say that we’re, demonize us and call us cannabis 2.0. And the smart approaches to marijuana. Folks, Sam, you know there, if you don’t know who Sam is, look them up because they’re the modern-day propagandists of our time. And then they’ll take a fact, and they’ll twist it in a way that makes it sound terrifying that we would ever consider legalizing cannabis for medical or any other use. And so, they’ve softened a bit, but they still are staunch stand opposed.
And so understand, we don’t ever want to live up to their expectations. As an industry, we have a responsibility, to be honest, to be transparent, to help people know where we don’t know better information. And sometimes, like with the vaping crisis, we get people to get ahead of themselves, and we haven’t used chemicals, for we haven’t had vaporizers but for a little bit of time in our human history.
So being honest and transparent about the risks and what you can really promise, folks, but we have to be above the fray. So that was more than three points. I’m sorry. But we think we think all those things are important. And we just hope that those folks are in this for the right reason. We can never control that. But we’re hoping that they’re ready to help folks to bring people up to change the dialogue on what so for so many years, it was just bad information about cannabis or marijuana or whatever you choose to call it.
Sonia Gomez: Well, those are some excellent words of wisdom, and a lot of cases are right up the alley of what I tend to advise folks, and at the end of the day, what I hear you saying is how you do one thing is how you do everything, and you don’t necessarily have to have a million dollars to make it happen. There are probably 5000 different ways for you to participate in this growing industry in any industry really. And you just have to do kind of a self-check assessment and decide and determine what your path is going to be.
Number one, do you have the skill sets to be able to bring value to an existing brand or business? And is that the way that you feel most passionate about participating in this industry? Second is do you have a set of skill sets that will bring value to the industry and perhaps not just a brand inside of the industry, but if you have a unique skill set to bring into the industry, then you can perhaps start to tailor those skill sets to serve this space.
And then finally, as a business owner, if you’re considering starting your own company, you have to self assess and check what are my resources, my financial resources? What kind of business do I want to start? What is my business? What problem is my business going to solve for what demographic? And once you really understand that, it’ll be easy for you to determine whether or not you want to bet the bank on starting your own business here or if you want to apply your existing skill sets or passion to an existing brand.
And there’s no shame in that game, by the way, no one’s gonna say you didn’t get involved with the green rush if you don’t start your own business. Trust me when I say there’s plenty of brands and businesses out there who need someone just like you whose passion and results-oriented and wants to come in there and make a difference. And that, in turn, helps to elevate the impact and build the income that pretends that you know this industry carries the potential for. But it’s certainly not all green pastures, and you only have to have a clear plan of execution here and excellent team and a really clear grasp on what resources you have in the way of time and money and expertise to be able to apply here if you want to be successful. Those are my piggyback words of wisdom for you, my friends.
Trey Reckling: Those are great and transferable skills, and you can’t say enough. The industry is new, and we need the infrastructure of all types. And we have people who are running businesses because they thought they had to be the boss and they had to start a business, but they don’t have business experience maybe.
And so we need your transferable skills folks out there who have industry experience somewhere else, whether it could be anything culinary skills, food science, marketing, you name it. So, I think that’s great advice. And so you got it down. We Yeah, we just hope that– We also encourage folks to learn on somebody else’s dime.
If you think you want to tell space go work in a budtender for a while even though you think you’ve outgrown an entry-level position, go be a budtender, because, and we can’t assume that model is always gonna exist either with Whole Foods has already said when it’s legal, they’re willing to consider selling cannabis in their stores. What becomes the budtender then? So, in the meantime, we have to retail people have to make themselves valuable and help everybody understand the value of them being here, right?
Sonia Gomez: One thing we know for sure, Jeff Bezos ain’t no fool.
Trey Reckling: That’s right. He’s gonna get it if there’s a prophet.
Sonia Gomez: He is gonna sell that weed-like nobody’s ever sold no weed before. He’s gonna be like, y’all want that weed. We got drones for you.
Trey Reckling: In time.
Where to Find Them?
Sonia Gomez: All in time. Well, listen, I’m so grateful to you for spending your time with me today. What an honor and pleasure to have you on the show. Where can folks find you if they’re interested in finding out more about what you do, or even potentially taking one of your courses?
Trey Reckling: Cool. Thank you, Sonia. And this it’s been an honor to be on your program and to get to know you better. And I hope we get this the beginning of many more conversations.
Sonia Gomez: Absolutely.
Trey Reckling: We are we’re looking at online at academyofcannabisscience.com. And you’ll find as I said, folks can register directly through our page, we’ll link to our academic partners, and where they can become, they can sign up today and especially folks that feel themselves on lockdown and tired of streaming online. We hope you know for some people, this is going to be a nice little break, and we can build on some of their skills while they have this unanticipated hiatus from their normal workday, but yeah, we Welcome.
Yeah, and we know you know not to make like we know this is serious times. But, you know, don’t panic, stay healthy, and do pay attention to what our health professionals are saying about cannabis as relates to COVID. We know that that smoking can lead to more bronchial problems. And this the thing you need to be is absolutely not compromised in any way when it comes to your breathing health. With this virus, we know that. So pay attention to the good advice you have out there from healthcare professionals. I’m not one, so I’m not gonna venture past that.
Sonia Gomez: We are your beacons of hope and light to let you know that this, too, shall pass. Be well, and stay well. Trey, thank you again, and super honored to have you guys on the show. For those of you guys who are tuning in, make sure that you check out all of the websites and social media handles that will be located around this episode here.
Check out our honorable mentions as well as the blog and the transcription from today’s interview, and make sure to like and share the content that you guys are consuming right here. Because every time, let me just give you guys some perspective, every time that you like and share, you’re quite literally helping us move the needle for global legalization and patient safe rights to access because you like and share content just like this episode today, we’ve been able to impact over 200 million people’s lives in the last three years. And if you think about that for a moment, that’s nearly a country in a lot of cases.
So I want to continue to encourage you to take small actions, sharing content, liking content like this, and of course, tagging folks that you believe this content will make a difference for. If you’re someone looking for products or information that is easy to digest and will actually deliver the results you’re looking for. Check us out at medicalsecrets.com for some of our top picks. And if you are a budding entrepreneur or business owner in this space and you’re looking to break through some glass ceilings or brick walls or perhaps just want to share your story, shoot me an email email@example.com, and I’ll be excited to connect. I’m your hostess with the mostess, Sonia Gomez, and this is The Hemp Revolution. We’ll see you at our next show, guys!
James Brinkerhoff: Thanks for listening to this episode, we took notes on this episode for you along with all the links and resources mentioned in the episode. Get them free in the show notes page here at www.medicalsecrets.com. If you love this show and our content, please subscribe to the show on Apple podcasts or wherever you listen to podcasts. And if you really want to help us get the message out there, please rate review and tell all your friends with your help. We can continue to reach the world with our message. And until next time, we hope you join The Hemp Revolution and we challenge you to dream big and love the life you live.
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