Cannabis Podcast The Hemp Revolution

How a Budtender Became a Successful Business Owner with Chris Cranfill

Chris Cranfill is the founder of the Canna Sooth Topical brand, a provider of high-quality cannabis-based topical creams.

He has over 10 years of experience in the cannabis industry and a master’s degree in healthcare administration in informatics.

With his hands in multiple facets of the industry, he’s helping cannabis companies secure licenses at the city and state level.

In this episode, Chris talks about his humble beginning, how he got medically interested in cannabis, and some valuable marketing tips. 

Stay tuned!


There are hurdles but just like anything else, as long as you stay at it, you can overcome these things. – Chris Cranfill


Download The Episode Companion For This Episode

 

Some Topics We Discussed Include

3:12 – How Chris’ journey started as a budtender
7:27 – How he got medically interested in cannabis
11:47 – About California’s Best LLC
15:09 – Shifting the focus to topical products
19:02 – The biggest hurdles in growing the company
22:23 – How he Allocates his marketing dollars
24:45 – Valuable marketing tips

People Mentioned / Resources

Connect with Chris Cranfill

Connect with Sonia Gomez

Transcript

Sonia Gomez: What’s up, guys? Sonia Gomez, coming to you from Denver, Colorado, on another rock your socks episode of The Hemp Revolution Podcast, where we are sharing and telling the real story of cannabis and hemp through the eyes of the entrepreneurs who are pushing this incredible industry forward. 

As you know, it is Our mission here at Medical Secrets and The Hemp Revolution to share the truth about cannabis and hemp so that we can make empowered decisions about how we want to care for ourselves and each other, and educated decisions about what products we’re using to do so. 

Check us out at medicalsecrets.com if you’re looking for products that you can depend on to deliver the results you’re looking for. Our marketplace there has been personally vetted by every product. We’ve tested over 2000 products in the last three years and are super proud to be working with the folks who are listed inside of our marketplace. 

If you are a budding entrepreneur, shoot me an email I’d love to hear your story. [email protected], let me know what you are up against right now and what you are trying to achieve. I love to share the stories of people and business owners in this space. 

Guys, today we pulled together another amazing entrepreneur in this space. A cannabis entrepreneur with over 10 years of experience in the industry. Founder of Canna Sooth Topical Brand, which does both CBD and CND with THC versions. He has a master’s in healthcare administration in informatics, and he uses his knowledge of compliance from his healthcare background to help cannabis companies secure licenses at the city and state level. 

With his hands in multiple facets of the industry and can’t help but wonder how good the story is going to be. Put your hands together and help me welcome my good friend Chris Cranfill. How’s it going, Chris?

Chris Cranfill: Doing great, Sonia. Thanks for having me.

Sonia Gomez: Yeah, absolutely. Super excited to have you. First of all, so sorry that you’re locked inside in sunny California. Such a tragedy. I lived there for several years, so I know how sad it is to be watching the sun go by. But second to that, you’re doing some pretty cool stuff in the space and excited to dive more into that. I’ve done some pretty extensive research into who you are and what you’re up to. But why don’t you share a quick and dirty high-level view of who you are, what your background, and how you ended up in cannabis?

How Chris’ Journey Started as a Budtender

Chris Cranfill: Well, thanks, Sonia. Basically, in the beginning, I started as a budtender while I was in college, and I decided to pursue my education through my bachelor’s degree and into my master’s degree. And at that point, it was kind of when off the licensing thing got turned on its head in 2010, 2012, for the cities locally in Palm Springs started enacting licensing ahead of pretty much what everybody saw coming in the bigger picture. 

So at that point, I saw that a lot of these facilities weren’t prepared to deal with such a hassle or a headache. You know, they were just up to 15 as before, 20 days where you could do whatever you wanted to do, and it was the Wild West, and that wasn’t really going to be a good business plan. So I started a delivery service that [unintelligible] the city. I tried to secure state licensure but was unable to. 

So that started utilizing my knowledge of branding and marketing and helped other facilities write their business plans. There’s a facility locally in the valley retail and manufacturing and cultivation facility that I help to get licensed in the city and at the state level that I’m currently working on–Distribution, retail consumption lounges. So that’s kind of the long and short of it. 

But I started my topical brand back in 2012. When I was a budtender, there was a need for topical creams. We just started doing a lot of testing. And I decided to independently test one of the brands that we had in there, and there was almost nothing in there in comparison. 

So that was a really eye-opening experience at the time, you know, and that was over eight years ago. So I encouraged testing inside the industry. I started doing my own testing back at that time in 2012 and 2013 and started testing not only the input material but also the oil that came out as well as the finished product. So I’ve been doing lab testing since everybody is just beginning to even consider it. So that’s where I really set myself apart from other than having minimal ingredients inside my products in order to make sure that the efficacy of that was beneficial as possible.

Sonia Gomez: Nice. And so during your time– I’m fascinated by the role of a budtender, and I want to start bringing on more budtenders because you guys were really the ones that are interfacing with the patients. So talk to me a little bit. What are the main reasons why after years of being in the cannabis industry, working with patient advocacy and patients rights to safe access, and then getting into the dispensary environment as an Operations Director back in early, you know 2009, ’10, ’11, ’12, one of the things I’m curious to hear from you– 

Well, just to finish that story, we moved into online publication because what we recognized as dispensary owners were the industry was innovating faster than most of the “patients” could even keep up with. And the simple things were no longer so simple, and it very quickly transformed from a “medicinal marketplace” into a millennial marketplace. And that was heavy on the recreational use of cannabis and distribution and product innovation of cannabis and hemp both, we’re still seeing a huge counterculture emerge with the cannabis and hemp community.

For you, when you were working as a budtender before developing your own products. What did you experience from the patients you’re serving, as opposed to the budtender? Did you feel like you had enough knowledge and education to really support them? Did you feel like there was a gap? Or did they, you know, did the patients feel like they had a good understanding? I’m sure you gave them great service that just in general, was there still that big gap in education?

How He Got Medically Interested in Cannabis

Chris Cranfill: Thankfully, no, at our facility, we were really busy. And we were one of the first places that I know of started doing extensive testing. We had over 65 strains at any given time on our menu. I’d say 2/3 of them weren’t lab tested. So I was that guy that remembered all the test results in the room. And I gave all the introduction speeches, and I was the, Oh, you have a question, go ask Chris, and he’ll tell you in the right direction.

But then that’s when I kind of noticed when you’re dealing with a certain clientele of people that from a medical standpoint it gets interesting because certain types of people gravitated towards strains with certain CBD levels in them, and then other was obviously after the high THC. And then there were the blends we used to do this special called Dogo, where you donated for anything, got it for free. And most of those were like outdoor light deprivation strains at the time. So those were the ones that were still kind of like crossbred, or there was like one to one strains. 

And it’s like, you’d notice that there was always that mission like those great I’m not going anywhere. I don’t care what the numbers say it’s great for me. So that’s where I really got medically interested from that standpoint because you know, that’s, thankfully, one of the big things that has kept pharma out of this is there’s not really one strain that does the same thing to everyone. But you definitely see like a Venn diagram with [unintelligible] of people where it overlaps, where it’s like this person definitely likes this category of flower or this category of concentrate or this category of product because there is a medical necessity on a lot of standpoints. 

And for me working with a doctor that I know out here in the valley, one of the biggest things that I’ve learned is cannabis and CBD and many of its derivatives very interesting in the fact that they don’t have what’s called an LD50 or an LD100, meaning there’s no lethal dose that they have found on civil actions stop you from functioning as a human being, which is different from every other medication on the market, including acetaminophen and oxacillin, including ibuprofen. 

Most people select a job or profession or a degree based off of the income that they're going to make, not the passion that they're going to have for the space. - Sonia Gomez Click To Tweet

So that’s to me when you see all these groups of classifications of people where there really needs to be just years and years of research done to really advance that, and I hope we’re on the cusp of that like you said, I kind of started 10 years ago but it started at a budtender level where a lot of us kind of people that were counterculture already, to begin with, you know, that’s the same thing. I’ve thrown myself under the bus, but I was about 10 years of high school.

Just one way or the other, you know, what it is we kind of fit our suits, you know. So like my mom always said, you got to start somewhere. So start bottom, but it gives you a great understanding, and it gives you good contact with these kinds of people. And that’s really where my passion lies in seeing it help get people away from pharma or [unintelligible]. 

And it’s not that anything just like pharmaceutical drugs, you know, there’s no magic bullet, there’s no one single thing has to be done in conjunction, it’s a treatment, it’s a coordination of care. It’s a continuum of care, and you can’t just expect one pill to do at all. And that’s kind of where, you know, it kind of seems to take in our quick-fix environment, like you said, kind of a millennial approach to things. 

But it’s not really just everybody expects this one magic bullet and there’s not more even if, you know, I’ve seen many people deal with cannabis and cancer and I tell them all the time, like don’t stop your chemo to get in conjunction with your chemo. [inaudible] the best diet, you can, you know, go out, get out exercise, change that you want to get better, that goes miles towards everything. So that’s where my personal passion really comes. If I could replace pharmaceuticals with a plant, I think that there’s a big gap for all that.

Sonia Gomez: Totally. I completely agree, and I think a lot of other folks do, which is why they’re so heavily involved with the industry and designing products the way that they are, which brings me to your products. When did you decide to start developing your brand, California’s Best, and what the When did you start developing your own brand and decided that you wanted to take it to the market?

About California’s Best LLC

Chris Cranfill:  So I did that basically, when I saw the gap in the marketplace with the topical that I had mentioned that I had tested at the lab, they only had like 10 milligrams and everybody was paying $65 or $75 for this, you remember the times back in 2008 to 2012 it was everything is 10x or 20x or 40x, and it was 40x. Like what’s your basis? Where is your base point? 

So when I did that, I really saw a need and it was actually my wife and I co-created the recipe together and put it together and really did it with minimal ingredients more towards like a foodie mindset less is more and just really letting cannabis stand on its own and not adding any Arnica not adding any other homeopathic herbal remedies that are known that are already present. 

One, Arnica, you can go get icy hot. They’ll get asked for green. You can go by Arnica Montana gels straight on that any nutrition or health and storage. So I wanted to rely solely on the curative properties of cannabis. And that’s when you know I thought I was great back. I was looking at my test results, and you know, it was 25 milligrams, my first jar. And now I’m at in my CBD THC. It’s 400 milligrams and my CBD over 600 milligrams. So I’m over 30 times stronger when I started. 

So, there’s a lot to be said about the efficacy because back then it was you know the people that really needed it, needed it but they wouldn’t always you know it was a hit or miss. Now everybody that tries it use it. So that’s where I really feel that I evolved quite a bit and decided to bring that brand out over into the CBD marketplace, and as soon as that opened up in 2018 and backed where everything was because like I said, I’ve been seeing CBD and CBD products since 2012. 

So since anybody really thought it was cool or knew really what it was or I knew what it was. I just knew that it helped me, too, because I’ve had a lot of injuries fall back into some of my stand behind my product. I figured it’ll go I did demonstration days at my dispensary that I worked out there were nice enough to let me come in for an extra hour or two and sell my own stuff, but in my own product, so I was getting two paydays at a time. So that was obviously incentivizing in and of itself. You know, when you start getting double paydays, you’re like, well, this might actually be a thing. Like, I can do this. 

So then I bootstrapped myself years and years here, you know, so it’s finally time to really grow and build it, but then, you know, you start hitting these hurdles, like I’m having trouble selling on Amazon, you can’t get on there because they have a banning. Yeah, they happen to 640 other CBD creams on there, you know, so now you shift to from creating my own Shopify store and trying to do all that. So it’s creating brand recognition really still difficult in a marketplace, right. And that’s where my big struggle seems. I can create it locally, but as far as creating, you know, like national brand awareness, I know it’s gonna take time. But you know, a lot of topical [unintelligible]

Sonia Gomez: Is your product line limited to just the topical? Not limited, but are you specializing specifically in the topical right now and not focusing on developing any new products? 

Shifting Focus to Topical Products

Chris Cranfill: Yeah, I do just because of the legality and where everything is with CBD not being an approved food additive. I mean, I can make tinctures, I can do their knees, I can do everything else. I actually used to have a soda line to the cannabis-infused soda line. But I’m gonna yield back. I didn’t want to get into the classic entrepreneur rabbit hole of expanding and expanding and expanding, I kind of wanted to part it down to what really works. And where I feel the benefit is.

Because we have a big aging population, the baby boomers, for me, it’s about quality of life. So if someone could put a topical rub on there, it’s just an ache or a pain, and they can get back out faster than they can live a better quality of life. If they’re living a better quality of life, they’re participating more in the community. They’re working longer. They’re spending more money, they’re out there enjoying their grandchildren. They’re doing everything they need to do, But they’re also healthier. And, you know, healthy, wealthy and wise The saying goes. So that’s, that’s where it’s like, I really don’t understand like, I went gluten-free about six years ago. So that’s when you really started reading packages and flipping over everything, and you have it, and then you have this oh crap. And you know what I’ve been doing to myself?

Sonia Gomez: Have I been eating that?

Chris Cranfilll: Have I been eating that? And then, you know, my dad always taught me to look at the back package, compare it to another one and see what the real difference is. And at a certain point, you know, you really start reading the back of all these packages of these topicals in the marketplace, and they’re all the same. They’re just someone that’s white labeling. There’s really no proprietary blend, or there’s no, you know, years of testing that they have behind it. There’s not as any essential research and development. It’s like someone’s going to dove and saying, I want to, so here’s my million dollars and here’s your packet. So have a great day. 

So that’s where I really feel the marketplace. It’s gonna, you know, the cream will rise to the top, eventually. And it’s going to sit itself out, but it’s protecting yourself along the way. I’m trying to mobilize right now. I’m in the middle of doing my trademark. I got all my UPC codes and everything so I can expand my products. I just want to do, you know, focus more on the topicals because that’s where I think the adoption is going to be the easiest. It doesn’t have, you know, everybody’s tried to a topical cream. There’s not a lot of education behind it, although there is so it kind of take out.

Sonia Gomez: Totally. Well, that makes really good sense. I actually like, you know, I had a mentor tell me you can make a million dollars off of one product. You don’t have to continuously add new products. What you need to do is optimize the sale of one product so that it becomes your flagship. It always stunned me because I was like, Well, the makeup lines that I follow are really diversified. The beauty lines that I follow are really diversified. Most of the CBD products out there have the same three products to have a quote-unquote, comprehensive

Chris Cranfill: line

Sonia Gomez: brand. Yeah, line. And I’m like, what about the series of topicals? What about a series of tinctures? What about really functional medicine? So it’s just interesting. And I like hearing the different perspectives from the entrepreneurs who are deciding to build their business that way, but it is a known fact. You can build a million-dollar business off of one product and just optimizing the sale of that one product and diversifying the marketing. Which brings me to my next question, what have been some of your biggest challenges? I mean, you’ve been in the space for a while, but as an entrepreneur in the CBD space, what has been one or two of your biggest challenges in getting started or even growing?

The Biggest Hurdles in Growing the Company

Chris Cranfill: The biggest hurdle in growing obviously is being a smaller organization and still staying in front of all the regulatory hurdles. I’m, you know, I have my liability insurance with Llyod’s of London, which is great. But it’s not cheap. It’s another one of those things where, you know, testing is onerous, but necessary if you’re going to do it in smaller batches, and even small on testing, which I think is what really sets some of the different brands apart. 

And the other difficult hurdle, obviously, is getting it out there and doing marketing in a way that’s effective for your dollar, like making sure that your customer acquisition costs are because what I’ve found with a lot of other topicals is most people have tried two or three other topicals, and they didn’t work. So there’s an already kind of a hurdle that you got to get over which is Why I’m gonna move to like a 30-day money-back guarantee model when I do my retail sales to places that are distributed locally, I give them samples, and I let them you know, give them away so that people can try it. Because if you try it, you feel the difference, and you come back, and that’s just been the big determining factor. 

So as you know, it’s there are hurdles, but just like anything else, as long as you stay at it, you can overcome these things. And I really feel that you know, one of the other hurdles is obviously financing, but I watched one of your other podcasts the gentleman from Salt Lake City had some very good advice on that. So I’ve been putting that to the effect he’s like you ever got the zero percent balance transfer offer us that, like, there you go. 

Sonia Gomez: I’m so glad that that’s been valuable. I’m like, I’m always wondering, I get a ton of messages and I get a ton of feedback, but I cannot tell you how much it means to me when I hear somebody say like, Hey, I listened to your podcast, and I did what, you know, your guests that or I did what you said, and it actually worked.

Chris Cranfill: And it works. So I mean, it’s hard because when you’re doing it as a small business, you know, you have to stay on top of it, you have to order the supplies, you have to order these jars. But even my smaller retail stores, you know, I do some networking within my team in terms you know, so that they can feel comfortable, especially in this environment, everything is very unsure right now. So it’s hard, you know, and thankfully, California just changed the laws where you can give the cannabis topical away again. 

So I can earmark half of my topicals that I have at the district, and I can just give them away, and that’s been one of the bigger hurdles to is I can’t just give that product away in the marketplace. So now that they’ve repealed that, you know, it, you got to do a lot of marketing. There’s a lot of brand new, probably sold as many topicals as I can give them away. But for me, it’s you know, something that I really am passionate about a joke but if I can tell, you know, all the seniors are very happy.

Sonia Gomez: So, what is the story? Well, I’m going to ask you that here in a minute. But just to stay on the topic of marketing here for a second, because I’m curious to know, there are 1000 different ways to market your business and to set yourself apart. How are you investing in your marketing right now? And how are you getting your name out there so that you stand apart in a crowded market place?

How He Allocates His Marketing Dollars

Chris Cranfill: Right now, what I do is I put in a lot of FaceTime. I go to the local places that I feel my product is going to be beneficial. Smaller like a boutique, health and beauty stores, massage studios, yoga studios. I’ve lucky out here in the valley, but I’ve known someone that has a massage studio for a very long time. It’s very successful. And they are a very firm believer in my product. So it’s really word of mouth at that point too, I’m trying to figure out where I’m going to spend some marketing money, but really, it’s just letting my product stand on its own and anybody wants a sample, I send it to them, try to give it away as much as possible. Just really let my products speak for itself. So I guess most of my marketing dollars is either spent online or in just giving away free products.

Sonia Gomez: Nice, and most of my marketing dollars are spent online too because it’s just the easiest way for me to track what’s happening. I started with $1,000 a month budget when I was starting to market my– I was marketing actually a community and an Education Forum. And I know physical products are quite a bit different. As a matter of fact, sometimes, I wish that the physical products were a part of my repertoire, but they’re not right now. 

What was your marketing budget when you were getting started? And how long did you eat? Like what was an offer that you made to, you know, capture people’s attention? And I’m asking this question, because there’s a lot of folks who live like yourself, who listen and are like, oh, I haven’t tried that yet, or I haven’t considered that yet. Or maybe they’re overspending and don’t know how to, you know, have a fear of spending less or vice versa or spending too little and don’t know when to pour the gas on. How would you advise somebody who’s getting started to kick off a marketing campaign online?

Marketing Tips

Chris Cranfill: It really depends. Like if they’re doing local, do a lot of grassroots stuff. That’s what I found the best because word of mouth, when you have your product and stand behind it, people will talk about it, and they’ll talk about it a lot. If you pick busy places, I mean, That’s kind of the guerilla marketing, I have a lot of stickers, I have a lot of magnets, I use [unintelligible], which is one of the best platforms that I found that allows smaller brands to compete at a larger level. 

Because you can have all the marketing materials that look very fancy, but you don’t have to be more green by the 5000 to 10,000 by the same factor marketing money to get your brand out there hand out stickers and samples handout everything, you know, I’ve done else bests I’ve, I would say, stay away from the trade shows, stay away from those kinds of things, focus more on, you know, AdWords, get a good basic website where I did a lot of it, it just kind of rolls from there. But it’s hard with the internet marketing too, in a way because of the constant fragmentation is that’s where I’m still myself. 

To be honest. I’m still having a hard time finding the point. When do I pour fuel On the fire, you know, like if I put enough fuel on the fire right before on, you know, that’s kind of why I’m out here doing this podcast right now so that I can even help put myself out there and some other directions. So totally. Yeah, that’s what it is. So I wish I had the magic key of a lot, but I really think it’s just a passion for your product and making sure that you’re willing to go out there and meet and greet and shake their hands and kiss the baby, so to speak at this point.

Sonia Gomez: I love it. That’s good advice. I think that there’s a lot of people who are trying a lot of different things and nobody really knows the right answer, right? Like how, how could you know, and you know, fortunately, my husband and I have done pretty well with online marketing. We’ve been able to do some pretty cool stuff through our community, and we consistently have come up against challenges where we have to pivot? Because the regulations change. 

So it seems like as soon as you get something working that you have to test and try it, like three other strategies just in case things stop working. So I can totally relate to that feeling of having to consistently pivot and switch and, you know, change all the time. For you, what do you what’s next for you? What is the next milestone or goal that you’re trying to hit for your business or as an entrepreneur? 

His Next Goal

Chris Cranfill: For me, I want to get my CBD THC topicals into more retail stores. There are a couple of other brands that, with the change in the marketplace, not everybody was able to get a co Packer and secure a manufacturer and get everything product license tested in a distributor. So that’s again kind of discerning factor. With that, it’s unfortunate because there’s a lot of brand consolidations in the marketplace, so the choices are fewer and far between, like you mentioned earlier, all your favorite makeup lines and all those Well, a lot of those products, it’s kind of like the Hawaiian tropics model, they just have eight different flavors. 

So they’re the only ones on the shelf so that when you look at the shelf, it’s not necessarily that they’re all great products. It’s just that you only see them. So it creates this flood in the marketplace, but it’s also going to create kind of unfortunate as I hate to compare it to, you’re going to see the Anheuser Busch, tubers, and those kinds of major brands you already do, that are done to create smaller under brands to look like they’re not those other bigger major brands. And that’s where my next big hurdle was making sure that I’m on the shelves before all that starts happening. Because I really feel that that’s what’s next. You’re going to see you know these tertiary brands or secondary brands from these major brands. And they’re gonna try to make themselves not at all like the other one while they flip over the back of the package.

Sonia Gomez: It’s so true. I wish it wasn’t, but it’s so true. I have folks from all different sides of the industry, all different levels of success, even clients listening in who are interested in somehow getting involved with the space for knowing what you know now and you’ve come down the road a few extra miles, what would be one or two key pieces of advice that you could offer the budding entrepreneurs they’re getting started that might help them short cut their path to success.

Chris Cranfill: The biggest thing is if you’re trying to sell any hemp or any products, educate yourself about it, you can educate people accordingly. Try to be knowledgeable. There are even courses online, I mean, don’t spend too much money or, you know, get certifications or any of that stuff, but make yourself knowledgeable. And also, you know, try Instagram is great because you get to a lot of these companies, you can ask them to try it. 

And then it’s like their products. It has to be their Rep. And then you’re passionate about their product. And even if you’re not, there’s a lot of representative sales in all those things in this industry as well. That helps you kind of step your way up and kind of find your niche. You might be passionate about the sales of the product by passionate about what’s in the product and passionate about how the plant is grown behind before it even goes into the products. You know, for me, there’s really not a part of the industry that doesn’t pique my interest. 

But the biggest thing is obviously the infusion side of things and how that can help people be better as opposed to state chemical alternatives. But that’s not to say no, I found that passion through my own personal life and being legit because I see it When you start seeing these things firsthand, you’re going to become passionate about them. And if you’re passionate, you’ll grow your interest. And then it’s just going to take off from there. 

I mean, I really think that since I was in high school, you learned that cannabis is the biggest cash crop in the country, and it’s not taxed. Well now they’re finally taxing and so guess where your biggest growth point has anything to do again, I mean, it’s stated by state by state, but eventually, they’re gonna have to tear down those interstate barriers, they’re gonna have to pay interstate transport. 

And California is still going to be one of the better places to be along with, like Colorado. I see Texas being big next. Because they’re just taking such an adoption so you can be over there that I don’t think it’s gonna be a hard sell the change over the cannabis as weird as that sounds. That’s just where it’s at. I mean, if you like, but start trimming work as a trimmer, and you might be surprised as to where you’ll find yourself inside of smoking. All these facilities are going to be hiring like crazy. 

So that’s where it’s it’s the fastest-growing segment, I think, a lot of marketplaces. So that’s where if you’re passionate, you’ll find your niche somewhere. I mean, if you’re doing sales, most people are already doing sales already. So the switchover change over to something that’s beneficial to someone as opposed to, you know, detrimental.

Sonia Gomez: Such good words of advice. I think the message that I hear you sharing is whatever the facet of the industry that you’re interested in, make sure that you get educated, and immerse yourself in the culture. Each one of the facets I find and let me know if you agree with this, each one of the facets of this industry which there is many and many more popping up all the time.

You have to have a certain kind of passion and a certain kind of energy and skill set to be able to exist and thrive in that space. And what I noticed is, you know, people get into space for the sake of being into it, but don’t necessarily remember that they have a chance to change how they’ve always done things. Most people select a job or profession or a degree based off of the income that they’re going to make, not the passion that they’re going to have for space. 

So I really like what you’re saying here about, you know, making sure that you’re really passionate about what it is that you’re going to be doing. And, you know, finding if you’re interested in bud, go trim bud for a while and see how much you love it after, you know, pound number 27.

Chris Cranfill: [unintelligible], want to do something else, or I never want to do another single thing in my life. This is my job now. You know, like, yeah, so I’ve seen it go both ways, but I’m with you after number 20. I’m out.

Sonia Gomez: [crosstalk] Yeah, I’m wondering how to be the guy who’s dropping off the groceries. There was a Chris Rock episode, like stand up comedy. And he’s like, right now I’m rich, but I want to be wealthy. Like basketball players, NBA stars, they’re rich, but the guy writing the check, the owner of the basketball team, he’s wealthy. And so it’s kind of the same thing as in the trimmer is like, you know, Ground Zero that’s kickoff right there. Like, that’s where you get started, and then you slowly move your way up to the guy who’s like, you know, paying you per pound or whatever. 

Chris Cranfill: [crosstalk], forget this. I’m gonna develop a better way to do this and create some trimming machine, and then everybody’s buying your trimming machine.

Yeah. Yeah, exactly. Innovation.

Sonia Gomez: It just takes one winter of carpal tunnel to get your mind working. 

Chris Cranfill: Exactly, you’ll be on topical cream.

Sonia Gomez: Yeah, exactly. Give you a reason to use those topicals. I love it. Well, thank you so much for your time today. I really am. I really enjoyed hearing your story and just listening to how you are growing your business right now. It’s such a crazy time in the industry and watching how it’s consolidating. For me, the tortoise and the hare, the folks who ran really fast and hard, you know, are still struggling with cash flow, they’re still struggling with, you know, needs more investment. They have this huge beast and not enough capital to push it forward or in the direction of their vision. 

And I love the ones who are moving a little bit slower and steady. That how they’re slowly like you said, the cream will rise to the top, so I’m excited to continue to watch your guys’ journey and to watch you grow and to welcome you back on the show later on in the year to see what milestones you’ve hit. Where can folks find you if they’re interested in trying your product or following your journey?

Chris Cranfill: So I’m building out my Shopify store, they need to sign up with a third party merchant if you’re a CBD processor, so I’m in the middle of that, that’ll be on my cannasooth.us website, so shopify.us. And then other than that, I’m sold locally out here in the Coachella Valley. [unintelligible]

Sonia Gomez: Amazing. Well, thank you so much for your time and for being with us today. It was a real pleasure. And for those of you guys who are tuning in, and listening with us and liking and sharing this content and tagging people and helping us get the word out there and the truth about cannabis to the masses. Thank you so much for being a part of our family and our community. 

As you know, it is our mission to continuously empower you well with some pretty damn good stories but also with the truth about cannabis so that you can make educated decisions about how you want to care for yourself and the people that you love, or otherwise just enjoy this beautiful gift of life. 

If you are someone looking for products, check us out at the Medical Secrets marketplace. We are happy to help. We’ve personally vetted all of the products inside of there and stand behind them 100% as well as if you are a business owner or budding entrepreneur who would like to share your story, please shoot me an email [email protected] and I can’t wait to connect. I’m your hostess with the mostess Sonia Gamez, and this is the Hamp revolution. We’ll see you at our next show.

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Thanks for tuning into this week’s episode of The Hemp Revolution Podcast! If the information in our weekly conversations and interviews have helped you in your journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing folks just like you!

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