Seabedee is a CBD company committed to providing high-quality products that contain not only CBD but also other cannabinoids and terpenes for added relief from pain and helps with anxiety and sleep.
It was founded by two longtime friends, Peter Stadniuk and Paul Clotar. Seeing the things that other CBD companies were missing, especially the big gap in transparency and quality, they saw an opportunity to create a company that people can trust and rely on.
In this episode, Peter and Paul share an interesting story on how their friendship started, how the idea of building a CBD company was born, and how they’re complementing each other. Stay tuned and be inspired by these perfect duo.
Everyone’s trying to become a millionaire overnight. Everyone’s trying to do things quickly. It just doesn’t happen that way. You have to literally fail many times before you get to that solution. – Peter Stadniuk
Some Topics We Discussed Include
2:47 – An interesting story of how Paul and Pete met
5:02 – Bringing Seabedee to Life
8:02 – Pete’s biggest motivation in pushing this movement forward
10:30 – Bridging the information gap
17:07 – Challenges that are hindering the growth of the business
22:21 – What makes Seabedee unique
25:09 – How they’re sourcing the raw materials
27:17 – The CBD space three years from now
43:52 – Key pieces of advice to entrepreneurs who want to get into the industry
46:58 – Where to find them
People Mentioned / Resources
Connect with Peter Stadniuk and Paul Clotar
Connect with Sonia Gomez
Sonia Gomez: What’s up everybody this is Sonia Gomez coming to you from Denver, Colorado. This is another badass rock star episode of The Hemp Revolution podcast where we are highlighting and sharing the behind the scenes journeys of the entrepreneurs and business owners brands and products that are pushing this incredible industry forward, making sure that you guys are educated and empowered with the truth so you can select products that you love and that you can trust to deliver the results that you’re looking for. But also get those tips and tricks, tools and resources that you need to fast track your success in the fastest growing cash-rich industry in the world right now. We are calling it the green rush and also The Hemp Revolution.
Join me today while we are welcoming a couple of exciting guests. Seabedee was founded by two lifelong friends. Peter, tell me how to pronounce your last name.
Peter Stadniuk: Stadnik
Sonia Gomez: Stadnik and Paul Clotar?
Paul Clotar: Yeah, Clotar.
Sonia Gomez: Okay perfect. After seeing the powerful benefits of CBD firsthand with family and friends, like so many other entrepreneurs, they got to see how incredible of an impact it made on the quality of life of the people that they loved. That left a lasting impression and put them on their mission to help as many other people as possible experience these similar transformational results. Here to share their story with us and how Seabedee was founded are our amazing guests, Peter and Paul. Hey, guys.
Paul Clotar: Hello hello.
Peter Stadniuk: Hey, Hey, Sonia. What’s up?
Sonia Gomez: Not much. Super excited to have you guys on I am always fascinated to see like young fresh faces in the industry and I’m dying to know what your guys’ background is and how you ended up in this CBD space.
An Interesting Story of How Paul and Pete Met
Peter Stadniuk: God, how far back do you want us to go here, Sonia? We’ve known each other for a long time Paul and I.
Sonia Gomez: Okay, just give me one dirty teenage story and then tell me the rest.
Peter Stadniuk: What do you think Paul?
Paul Clotar: Me and Pete met in college at Johnson and Wales University. We actually met crashing a Brown University party. So we didn’t go to the college or the campus but we love picking up Ivy League chicks. I was at this party at Brown University and I looked over and I saw this– Pete’s 6’7″ but you can’t tell but he’s really really tall. So I saw this guy across the party we kind of made eye contact it was a little weird at first but walked up to each other and we kind of whispered to each other and just both told each other that we were crashing this party and it was kind of love at first sight, I guess you could say for best friends because we had so much in common and just funny way meet someone.
Sonia Gomez: Romantic. Sorry, you’re six foot seven?
Peter Stadniuk: Yeah, 6’7″. Yep. I know I’m sitting down obviously right for the interview here, but yeah, I’m pretty tall.
Sonia Gomez: Hell yeah, bro did okay. I had the most generic question in the world. Did you play basketball?
Peter Stadniuk: No, no, I mean, I played a little bit but you know, I wasn’t that good.
Paul Clotar: Lose a valuable player.
Sonia Gomez: Okay, okay.
Paul Clotar: I played basketball and I’m only five lines. So you can imagine how embarrassing it was for me to school peed on the courts.
Sonia Gomez: As a badge of honour for you?
Peter Stadniuk: I always get the basketball question, it’s bad.
Sonia Gomez: I could not have been more generic and predictable at that moment, but I had to ask, but I was halfway expecting you to be like, Yeah, I was thinking fools daily.
Peter Stadniuk: I know I wish I could. I should have lied about that. Honestly.
Sonia Gomez: We can edit it. We can edit it.
Paul Clotar: ask the question. Again, please.
Sonia Gomez: We’re not doing that. No, I’m keeping the rod takeouts, I’m keeping the rod takeouts. Okay, so post-college that’s super romantic. Love that. And did you guys get into business right away together afterwards? How did it go?
Bringing Seabedee to Life
Peter Stadniuk: We’ve always wanted to get into business together. And we worked together for quite a while. we were in sales together, we did pretty well. And then we kind of went our separate ways, but we’ve tried to start up numerous businesses that fell flat on their faces for the most part, but we kept learning from them. And we kept growing and this opportunity kind of came around in December of last year, Paul had approached me and obviously, he owns his own marketing agency as well and had been working with a client that was on the CBD business and he just saw a lot of the things that they were doing wrong and a lot of the things that they weren’t capitalizing on, lack of transparency, lack of kind of honesty with their products, and we just We saw how well they were doing.
And we said if we can fix these things and address some of these issues we can really create a company that, you know, that has all of these things in place that, you know, people can feel safe going to and they can trust. And that’s kind of how this whole thing started. And with our previous backgrounds, we were able to take that idea and turn it around within 30 days, literally, and go from idea to having a full site with product and everything up and running. And the rest is kind of history since then we’ve been growing and improving every day, every month.
Sonia Gomez: How long have you guys been in business?
Paul Clotar: December 2018, is when we launched our official, you know, website grand opening was January 21. of 2019.
Sonia Gomez: Wow.
Paul Clotar: Yeah. I mean, prior to actually launching, you know, I had a lot of experience in the CBD industry and I did marketing for several companies and I knew a lot of the ins and outs of their business and some of the formulations they use and things like that. And I just saw a big gap in transparency and honestly quality, I saw that there was an opportunity to develop products that were on a higher level than what a lot of companies were offering. And, just be able to offer that to people that in a way that they could trust and just be as transparent as possible while doing it.
So Pete and I let you know– it’s insane how transparent we are, but we label everything. We put our test results right on our packaging, which I can actually show some if you need to, people can scan it with their phones, it opens up the PDF right from the independent lab and it shows all the ingredients, the potencies everything. And that’s on every single one of our packages. We label it on our website, we send out email campaigns, kind of telling our story and the education behind what’s in our products. And yeah, that was basically the foundation we built our company on.
Sonia Gomez: I love that. What was it that happened inside of your family that really pushed your motivation to move beyond what you witnessed that was lacking from the CBD companies that you were serving? You mentioned that there was a transformational sort of experience that you witness within your family. Tell me a little bit about that.
Pete’s Biggest Motivation in Pushing This Movement Forward
Peter Stadniuk: You know that was mostly on my end, my dad was diagnosed with brain cancer in February, February 1, actually. So a few days after we started this business, we saw a noticeable change in him, he went to get a CAT scan, and they revealed the big mass in his brain, it was the worst one you could get, I mean, Glioblastoma, which is an extremely aggressive form of cancer, and unfortunately, he actually just passed this weekend.
So it’s an extremely difficult time from myself, my family, but he was a big motivation once we kind of got the company up and running to just to do the right things to make sure that we, you know, we get everything tested, we, you know, the honesty about it, we want it to be a company with soul and personality. So, you know, we donate 3% of all of our proceeds to Cancer Research Institute. We give 15% off to all veterans for life. So that was kind of a big motivator for me. And I think that rubbed off on Paul as well because he saw what I was going through and what my family was going through.
Sonia Gomez: Oh my God. I cannot even imagine I’m so sorry for your loss.
Peter Stadniuk: We were all we’re all devastated by it. You know, I mean, we’re finding some peace in it, you know, he passed away on his own terms, he was at home. We never sent them away to hospice. We took care of them until the very last breath and, you know, so there’s something to be said about that. He’s always going to be with us and we’re trying to stay positive about it.
Sonia Gomez: You have a fierce angel on your side right now for what you guys are getting ready to do here and in your first year of business, such as an exciting time to have that subliminal support system. It’s so powerful but I’m extremely sorry for your loss and what an incredible motivator to keep you guys committed to that need for excellence and while we are a self-governing industry here we really need to require of one another but certainly ourselves that that level of transparency that allows the consumer to feel empowered and educated with the information how do you bridge the gap though?
Because even if I look at lab reports, or if I get like this whole thing of information, how do you humanize it so that it doesn’t feel so scientific? And it’s digestible for your consumer? Are you translating the reports or is it still that very technical layout?
Bridging the Information Gap
Paul Clotar: It’s definitely a technical layout trying to educate as much as we can on the back end with a lot of our like nurture campaigns, emails on our website just trying to like simplify things for people because our products are a little different than others, we actually have specific terpene blends mixed in with our CBD. And the terpenes, we try and get an education on what the terpenes are from. They’re from different plants and lemons and things like that, that can have added effects. And so we try, we try to educate as much as possible. I mean, that’s a really good point that you bring up, we probably could do it more and we could maybe have a little bit more simplified graphs on our website and product pages. So maybe we implement stuff like that in the near future. That’s a good point.
Sonia Gomez: Let me give you a value bomb here really quick and something that I had to learn the hard way in this whole like experience of CBD, our primary focus has been working with the consumer to raise their level of consciousness and competence and therefore confidence in the process of transitioning from traditional medicine into a more holistic form of care and the women happen to be 80% of the buyers and it just so happens to be the baby boomers who need all of the trust in the world to be developed over time. It’s not really the millennial crowd although we’re acquiring it for lifestyle purposes. It’s more so the baby boomers that are about 60% of the demographic that’s being served well with these types of products.
Sonia Gomez: Most of the people who are purchasing this are operating it like a Homer Simpson maybe Marge Simpson level and I’m sure in the sales training and background that you guys have that you’re like hyper-aware of the need to like bring it all down to a first-grade level, but it could never be more true for CBD, over-educating and oversimplifying things that seem second nature to us, is really an area where most businesses take for granted. They expect It’d be like, easy information like great, here’s your test result but like, no even what any of those components are what they mean for you. And at the end of the day, a consumer only needs to or a customer or a looky-loo or whatever only needs the confidence that is built by the competence that you can offer them.
So humanizing that information has been probably one of the most powerful things that I get feedback from because I don’t have a product. I don’t have a brand. I don’t have anything like that. I’m an educator, I’m a hub for information. So I might people tell me all the time, what they want and what they need, and they’re like, This shit is too complicated. I have no idea what they’re saying or what the difference is and what is any of that stuff. So if there is a way for you guys to take something that’s overcomplicated and really simplify it down so that you know the 67-year-old grandma who likes to play bridge with her girlfriends every Saturday at the Club can repeat what she just learned from the arthritis cream she’s using money in the back.
Paul Clotar: For sure. Yeah, that makes sense. Challenge.
Peter Stadniuk: Yeah, it’s not just one avenue, I think that you can go down to do that, right? I mean, it’s a combination of everything that we’re doing that kind of comes together to build that trust build that education. We’re really lucky to have Paul’s wife actually does our social media marketing for Instagram and it’s kind of funny because we didn’t think of this we kind of fell into this by luck.
But her doing all of these posts and content and developing all of that for us. She’s got kind of like a female spin on it. And we’ve noticed we’ve gotten so many compliments for from women everywhere that they’re like your brand is so female-oriented and guys, the pictures that you have and everything she’s like, it really speaks to it speaks to me and I think we attribute part of that success to that as well.
But you know, our social media page our website right are the different pages and education on our site that we have we hope that all of that kind of comes together to educate the customer enough to purchase our product to trust us you know it’s still a work in progress it’s probably–
Sonia Gomez: I mean it’s all beautiful work. You wouldn’t be here if I didn’t think you were doing something right so I didn’t know it was your wife though.
Peter Stadniuk: Paul’s wife.
Sonia Gomez: So while I was looking at him, but you know you were you can’t tell though because the computer is going to be so much better when we can do this in person. I’m just saying. Do you guys know Mike Phoenix? Do you know the name? [inaudible] Okay. Oh, man, he’s such a badass info marketer and like, really famous for doing multimillion-dollar launches for info-products online. And he’s right there out of San Diego. He and his partner Ed Rush, good friends of mine and mentors for a long, long time but he has a sixth studio right there in San Diego and he’s cannabis-friendly. He was actually the person that told me like on the racecourse, probably one of the biggest, best pieces of advice I’ve ever gotten was on the racecourse. And you can pretty much do whatever you want to do.
And that’s when I started Legalise It Don’t Criticize It. That was two and a half years ago now and a lot of my motivation and inspiration was because I had actually lost the battle the traditional medical system and nearly escaped with my life and becoming a statistic myself. And it was because of brands like your guys who could offer me the transparency that I was able to follow a regimen that I came across several years later after suffering addiction and all different types of challenges that many, many customers who are now using CBD experience.
Having that transparency and being able to build my confidence and understanding of what I was taking, what was going to be the most effective delivery method for myself. And just having a community that I could be a part of was so super powerful for my transformation.
So I love that you guys are building that into your brand. Where do you see sort of the bottlenecks in what you’re doing right now I know you’re still kind of new, have a lot of superpowers built into your company, with your wife and your marketing team. But inevitably, there are challenges and bottlenecks that are preventing growth. What are some of the ones that you’ve come across thus far?
Challenges That Are Hindering the Growth of the Business
Paul Clotar: Because we’re a startup there’s obviously a lot of hurdles that we’ve jumped on. In the very beginning, it was really the manufacturing, and just finding a facility that we could rely on and trust, go through a couple of different ones. And finally, we partnered with one that we partially own, and it’s all in house and we do it all here right in San Diego. So it’s basically transitioning from almost outsourcing our formulations to get done to just in sourcing all of them and that we handle it all in-house has been the biggest hurdle, I think.
But the fact that we’ve been able to take it in house, it really allows us to have some pretty intense quality control. So it’s cool that that was, I’d say, was the biggest hurdle for us because a lot of companies might say maybe the branding and the marketing stuff like that, but because that was second nature for me, we were able to scale pretty quickly. And with Pete, he’s really always been involved in startups and different businesses. So the business side of things was second nature to him.
So we have a really good like one-two combos together and we’ve been able to have a lot of synergies and build this company, I think incredibly fast and on really good roots. So it’s Yeah, the manufacturing and then just scaling which product should we launch you know, just coming out with new products in different effective formulations and things Like that just we’re, we’re hyper-focused on ingredients, and what different ingredients can do for the body and the mind and things like that. So, I mean, those are the core things that we focus on a daily basis.
Sonia Gomez: So let’s talk about the ingredients, where you’re going to continue to?
Peter Stadniuk: I would just add, I mean, one of the outsides of our internal business dealings, the biggest pain in our ass would probably be processing, banking, just things that are out of our control. But, you know, obviously, those are going to be I think the biggest bottlenecks we face as we move forward right FDA approving CBD within food products, the regulation around that creating, you know, processes and things around that’s always going to be something that we have to pay attention to, as we grow as well.
You know, very important so I would say that that was also a pain in our ass when we were growing the company because you know, we got shut down by Elavon and then had to find a new processor. And, of course, that makes everything more challenging as we’re growing right now
Paul Clotar: A lot of these bigger companies don’t allow CBD processing still, and it’s pretty sad considering the value it brings to people that I don’t see any reason for it, but I’m sure most of the companies in our position said the same thing.
A lot of these bigger companies don't allow CBD processing still, and it's pretty sad considering the value it brings to people that I don't see any reason for it - Peter Stadniuk Click To Tweet
Sonia Gomez: I mean, everybody has gone through the peaks and valleys of banking, merchant processing, and I guess I’m semi numb to it. Because when I was running a cannabis company, it was like, 10 times worse. Wells Fargo, shut us down. Everybody, everyone’s haters when it comes to that, and I cannot wait for somebody to get the Kahunas to just come in here and buy a bank. Like can somebody just get to work and buy all this bragging around? Oh no, we sold for $90 million. like yourself, buy something that’s useful for the rest of us. Make some real money and buy the bank and like start actually solving problems.
Paul Clotar: Yeah, yeah, totally.
Sonia Gomez: That’s, that’s my viewpoint on it. So I want to dive into what separates you guys apart. You’ve put a tonne of emphasis on like, your formulations and some of the things that and the transparency and like the importance of ingredients. So, talk to me about the product. Tell me about how CBD is different and like where the key unique selling points are the key differentiators in your products right now.
What Makes Seabedee Unique
Peter Stadniuk: Yeah, I think when we started off, we were more of a commodity product, right? Because we were kind of at the mercy of the manufacturers and we weren’t able to produce our own blends and, and really think outside the box to deliver a truly quality product to the consumer. As we’ve grown, we’ve kind of shifted away from that. And again, you know, as Paul mentioned, we’re trying to separate ourselves with a couple of things. Number one is just extreme transparency when I get when we go and pitch this, you know, our products to store And they see our boxes with the QR codes on it where you can pull up the test. I haven’t seen any CBD companies that have that yet. I’ve seen a lot of cannabis companies with that. I don’t know why CBD companies aren’t doing that to kind of instil more trust with the consumer. But I’d say that’s one of the things. The other one is, as you mentioned, you know, the blends that we’ve come out with, these are proprietary blends, where we’ve taken terpenes and natural aromas that have been used for centuries in Eastern medicine, and we’ve doubled down on the CBD and use them to create these specific blends that help with inflammation, sleep and anxiety. And that allows us to kind of escape some of these regulations with the FDA as well, you know because these terpenes have been proven over centuries to actually help with these things. So, you know, I think it helps us in that way as well. What else Paul, what do you think is a big differentiator?
Paul Clotar: I think one of the biggest things that we pride ourselves on is the fact that we think test our products, post-production in batches. A lot of companies and I see this day in and day out, they post lab results on their website. And these lab results are from 2018. It’s a sample of something we don’t know what. It could be the batch that they’re selling me Now it could be a batch from a year ago. But you know, I look at it and it’s not even in the bottle that they’re selling and there’s no actual batch number associated with the product. So on every single one of our products, comes with a box that has the batch number on it. If you scan the QR code, it pulls up the batch that was most likely developed in the last 30 days, 60 days because we’re very fresh and me.
We actually formulate in smaller batches on purpose. That way it maintains the quality and consistency throughout the product. And we don’t see that very often. A lot of people test their base, they test their raw CBD. They don’t test the CBD after it gets you, for me elated and mixed and put into internet products. Yeah, yeah, so we actually test everything in the finished product in the bottle that you’re getting delivered to your door. And then we post those everywhere possible. On our website. On the packaging, we test the ingredients, the ingredients are the terpenes, we make sure they don’t have any pesticides, things like that.
So we test them up prior to production. We also do test our base CBD prior to production tubes, we want to maintain high-quality high potency CBD products. So we always test that after extraction and then post-production. So we kind of call it like a three test, a three-phase testing process, but we really do stick to it and we stick to our guns on that. And if ever something was off in our tests, we would not even deliver it to a customer we throw it out and reformulate and remanufactured the whole order, again, if needed.
We don’t run into problems like that because we’re able to be very consistent because we do produce it all in eternally in Carlsbad. So we have a lot of control over that. But, you know, God forbid if something like that happened, we would do the right thing by it.
Sonia Gomez: Have you guys been doing with sourcing the raw material, there’s a pretty significant deficit with somebody who carries your mentality and approach to quality? There’s a pretty significant deficit of availability in biomass. And it’s coming from everywhere, legacy farms are transitioning over and delivering a first-year product, which means that the toxicity in the soil is extremely high, hemp absorbs all of that stuff. Where are you guys sourcing from? And how do you determine whether the biomass that you’re picking up before the extraction or are you picking up raw material directly from the extraction facility and then moving it right into formulation?
Sourcing the Raw Materials
Paul Clotar: Our partner who we own like basically our facility that we do all this that we basically are sourced from him we get it directly from the extraction point. Then we test it after that extraction point to make sure that the levels we tested for everything residual solvents, pesticides, heavy metals, everything we have we have a specific level of CBD potency that we make sure our product has as a raw material just because we’re not going to use anything less and then yeah, so we’re getting direct from source the hemp that we extract from is from a friend of his family-owned hemp farming Kentucky.
Yeah, and we’re testing the hemp for pesticides and heavy metals and everything prior to extraction as well. So we make sure that the hemp is of high quality. The post-extraction is still maintained that profile that we’re looking for it’s a minimum that we’ve set into place standards for our company. And then post-production. All of this proves it. Because the product that we get at the very end proves that that consistency there from the beginning. So I mean, I hope that answers your question.
Sonia Gomez: yeah, no, it totally did.
Paul Clotar: [inaudible] testing, I think is the answer.
Sonia Gomez: Yeah, definitely, I mean, I think it’s really important to understand the different phases and stages. Some companies are fully vertical, some companies are outsourcing everything all the way through to just slapping a label on something that’s already pre-formulated. So there’s, there’s a lot of different facets to this diamond of CBD industry. And we’re so young right now, that we are truly a self-governing industry, we really have to hold each other accountable to the standards that we want to see as an industry before FDA or any of these compliance officers are going to start to come in here and tell us what to do and how to do it.
So in my opinion, you’re ahead of the curve, and [inaudible] three-tier testing system in place. And then if hemp is coming out of Kentucky, they’ve been at it for a while. I got to interview some pretty interesting folks from down that way. They’ve been at it for a while. So where do you guys think the landscape of the industry is going to be, let’s say, three years from now, what do you think that the Compare and contrast of this are going to be?
The CBD Space Three Years from Now
Peter Stadniuk: It’s growing, it’s growing very quickly. And, you know, it’s predicted to be what $22 billion industry by 2022 or something like that, you know, by what is it the brightfield analyst group, and I think it might exceed that honestly, with how things are going now. You know, it’s really a lot of it does depend on the government and the FDA and how they decide to categorize CBC and hemp. A lot of it is kind of out of our hands, but I think, you know, as we come together in this industry, and We work together to kind of prove the benefits of CBD. And as consumers get together to prove the benefits of CBD, I think it’ll give, give us a really good starting point moving towards the same goal which is legalizing CBD fully, right.
Sonia Gomez: Yeah.
Paul Clotar: It really is tough to say because it’s out of our hands and you know that the big wigs are going to try and get their hand in the honey pot to at some point, right. So they’re like, who knows what that dynamic is going to be. But personally I feel it’s going to be a little corrupt in one way or another just because they’re going to try and do something that keeps companies even maybe like ours, like from getting so big. Who knows? Like, yeah, there’s going to be some regular regulations that may make it difficult. It’s tough to say kind of the blind leading the blind in that question. That’s a loaded question just because you never know.
Sonia Gomez: I’ll answer it too. I think that CB is going to become a commodity, I think that it will be recognized. I mean, we’re already starting to see the value go significantly down for ingredient cost, but the efficacy and usefulness of it will remain, I just believe that with the allowance for big science to be able to get into extract and pull apart all of the pieces of this plant medicine that’s been used for thousands and thousands of years. And for the first time ever, we can put it underneath a microscope and start to extract the pieces out and really discover what pieces are actually working.
So what I believe is going to happen is there’s going to be a pretty interesting up and down process that will go through with a new fad. We’re hearing about it with CBG. Right now is the mother cannabinoid or CBN is the sleepy cannabinoid, we’re going to see a whole different thing happened once they say start to realize that the 50,000 plus plant-based terpenes in the world are in fact, about 60% responsible for the results that any cannabinoid can provide.
So once we start to really understand how each one of these pieces works functionally with the body, I think that we’re going to start to see brands just like yours expand from CBD to the other cannabinoids and having focused functional medicine, which you are already starting to do now.
Paul Clotar: Yes, say that because all of our products are actually full-spectrum. And so we, we totally kind of have tried to do as much research as we can as well, but we have other people not beyond me and Pete doing research on ingredients. I mean, we’re not scientists ourselves but we do have a team researching benefits of CBD, CBN, CBC and our full spectrum products actually do contain that. So if you were to look at our labs, you’ll see a full spectrum profile.
We’re not anti THC we keep in obviously, under 0.3% because we feel that there are medicinal benefits to having that as part of our profile and our full spectrum products. So we have CBG CBC, CBN, THC, CBD all under the all of our products [inaudible] about the profile that it is it’s we you know, we’ve had a lot of success stories with customers so it’s really exciting, but I definitely think that it’s going to open up a lot more education and wisdom when people can get under it with a bigger microscope and really do the research on those cannabinoids.
Sonia Gomez: Yeah, totally.
Peter Stadniuk: To add to what Paul was saying, you know, we have a responsibility as our company grows to, to fund that research and to get it into schools and to find out what works and what doesn’t and then utilize that in our products and that’s one of the biggest things right now as you write it, you know, it will become a commodity. And right now it’s kind of a free for all, it’s a big grab, right?
And it’s really important to get a foothold in this industry, create that trust with consumers, show them that what you’re doing is the right way to do it, be honest, to be transparent. And that will allow us to then take it to the next level, right? I mean, everything in business is a kind of phase. We’re kind of at the beginning stage here, but as we gain more popularity and more size, and as we get bigger we want to make sure that we invest in research and that we understand where this industry is going and honestly to try to get the forefront of that and kind of revolutionize this as well.
Sonia Gomez: What are three pieces of advice, and I absolutely love like energetically? I don’t know if you guys have ever heard of this book, but I’m starting to recognize it a lot more now that I’m reading into it, but Roger James Hamilton and the Millionaire Masterplan talks about leveraging one’s unique talents, your own personal strengths to play your most potent or powerful role in your company.
And I love how you guys are such a direct complement to one another’s strengths. Like it’s a completely different energy to hear an answer from Peter that it is from Paul. And so I love recognizing that check out Roger James Hamilton in the Millionaire Masterplan. It’s like one of my favourite books and tools right now.
Paul Clotar: I definitely read that.
Sonia Gomez: You read it?
Paul Clotar: Yeah.
Sonia Gomez: You did?
Sonia Gomez: You’re the first person that’s like, I read that book. Did you like it?
Peter Stadniuk: I haven’t read that one.
Peter Stadniuk: I’ve read a different one that sounded similar and I was trying to think if that was it, but–
Paul Clotar: [inaudible] thinking of right now?
Peter Stadniuk: What? [inaudible] Oh, the one that I sent over to you. Okay. So yeah, we had one that a marketer that we know that works with like Tony Robbins and a couple of guys he creates their marketing funnels for them and he recommended a book for me to read and it said it was a similar title. It was like a stupid title like how to become a millionaire with like, I think it was different. It wasn’t the same as a different one.
Sonia Gomez: You guys have to look it up.
Paul Clotar: I’m looking it up now.
Sonia Gomez: Believe me when I say Amazon is not doing it so don’t–
Peter Stadniuk: What is it called again?
Sonia Gomez: The Millionaire Masterplan?
Peter Stadniuk: Maybe it is it?
Sonia Gomez: The Millionaire masterplan by Roger James Hamilton. And it’s all about how to be in flow with the universe. How to be in flow with your self–
Paul Clotar: Was he a marketer?
Sonia Gomez: Was he a marketer?
Peter Stadniuk: No, no, we haven’t read this one, Paul, but I’m going to order it right now.
Sonia Gomez: Order it right now I’m not even kidding and use the tools that he shows you in there. I can’t even– I’m not even gonna go into it right now. It is like probably one of the most powerful pieces of information that I have used since I’ve been reading it, I’m like recognizing how people are getting the hang of people’s energies and, and how they’re a direct complement to one another or a direct contrast to one another.
Peter Stadniuk: Paul and I, we’ve always had incredible synergies and we really, really complement each other well, because again, like you said, we kind of think of things differently but we come together and figure out a solution that works to both perspectives. And I don’t think we could have done this without each other, too. So it’s, it’s really kind of cool that we’re such good friends, but we’re able to work so well together. And even it’s funny too, like when we were in sales him and I would always have the highest sales numbers out of the entire–
Sonia Gomez: I could just see you guys beat each other up.
Peter Stadniuk: We were completely different in our approach to it. So it’s kind of funny. Paul actually taught me everything I know in the sales world. You remember Paul taking me door to door buddy?
Paul Clotar: Yeah, he tried to quit many times. Back in the day.
Sonia Gomez: This is my favourites– we merely need a reality show like if your girlfriend lives– is she your girlfriend or your wife? If she looks anything like you like we have got ourselves a winning TV show right now.
Paul Clotar: on YouTube, we actually used to try and do some rehab is the Pete and Paul show so I like different than actually don’t look that up.
Sonia Gomez: I’m definitely gonna–
Peter Stadniuk: Never mentioned that again.
Sonia Gomez: No to my editor research and put it in the pre-interview.
Paul Clotar: That’d be comical.
Paul Clotar: We always talked about having our own reality show just because it’s been an insane ride just in life in general for between us.
Sonia Gomez: I’m sure like I literally empathically and feeling just like such sincere and like sometimes when in partnerships I can, I can sense there’s always like some sort of little internal ting or like, twinge or whatever, it’s very seldom that you come across people who are such like energetically in sync. And I love the history like I’m so excited to follow your guys’ story and success and do another feature on you guys. I think this is such an important thing for those of you guys who are tuning in is like how do you partner up?
How do you find the right energy or synergies in the way that you’re building your team? And following folks who are doing it well, there’s very seldom that you find the success stories of friends who get into business with one another and I just like, I’ve chills just thinking about it. Or just like just talking about it you guys are going to do so well because it’s just such a complimentary and I’m not kidding.
Read the Millionaire Masterplan and it was such a powerful tool for me in the way that I was building. My team outward from my husband and myself and also been friends for 25 years, yet totally crazy.
Peter Stadniuk: We’ll definitely read it and just so you know, Sonia, I mean, you kind of popped our cherry today. This is our first podcast ever so we will never forget you. You’re on the radar right now for us.
Sonia Gomez: A little notch on the belt.
Sonia Gomez: I would wear that with pride.
Peter Stadniuk: Oh yeah
Paul Clotar: The first notch on the belt.
Sonia Gomez: Yeah, I love it.
Paul Clotar: [inaudible] the son of a bitch.
Sonia Gomez: Dude, you’re the second one this week. And I’m like collecting cherries over here.
Paul Clotar: Good for you.
Sonia Gomez: I love it.
Peter Stadniuk: [inaudible]
Sonia Gomez: Yes, I am. Well, you know
Peter Stadniuk: Are we allowed to say that on the podcast?
Sonia Gomez: We can say whatever we want.
Peter Stadniuk: All right, good.
Sonia Gomez: We talked– I had a podcast–
Paul Clotar: I am probably going to be edited out.
Sonia Gomez: It’s not going to be edited out. We’re totally uncensored. Okay, I love that. Yeah, we’re completely uncensored like I’m–
Peter Stadniuk: [inaudible] is fucking great.
Sonia Gomez: I mean Yeah, exactly. I need like a couch with midgets and strippers, and we’ll be in.
Peter Stadniuk: Howard Stern of CBD. I love it.
Sonia Gomez: Just as long as we’re having fun, I think one of the things that I think is really crazy. I mean, it’s totally inevitable, right? But I think people take themselves way too seriously. They’re like, Oh, I was just like, okay, that’s great. You know, like, Who are you, though? You everybody has the best. Everybody has the thing, but like, people don’t buy products anymore. People buy people, and they want to know more. They want to have the essence behind the product, right? Like, why do we do– we have the who like, Okay, great, we’re serving our avatar, who does yoga and likes to run up a hill, and then we have the white, okay, it’s an amazing product. We’re going to do our launch in January, and then we’re how are we going to do it all? Well, we’re going to have a sales funnel online.
But every single one of those steps is governed by something bigger, and it’s the why. Why do we do what we do, the way that we do it and for whom do we do it with or for? So answering that question and being able to answer that question with like a really powerful message and mission and movement, that’s the thing that’s going to be the differentiator for any one of these brands. Because eventually, it will be there will be a standard in which we all have to operate, everybody’s going to have the same a similar manufacturer, everybody’s going to have to figure out their way around creative formulations, and everybody wants to have functional products.
But at the end of the day, the mission, the movement, and the thing that pulls everybody together inside of a community are what’s going to have brand commitment and subscriptions. So that’s the piece that I love to highlight and sort of share the story of to show like there’s a human aspect of this we say fuck regularly because you just don’t know what you don’t know until it hits you in the face and then you’re like, fuck now I gotta fix it.
Paul Clotar: Love that, we love that.
Sonia Gomez: That’s straight-up true.
Peter Stadniuk: It really is nowadays, we love the way that the– just Like in general, how things are changing, and you kind of hit the nail on the head when you said that it’s not about like the company anymore. It’s really about the crew, right? It’s about the person behind the company. And that change has been kind of going on over the past few years. You see a lot of people with influencers building their own brand. And building your own brand is great, but I think it like just knowing the who behind it gives the business personality, it relates to people and people find comfort and in the stories of the owners of the company, and in this case, Paul and I or whatever it may be so I’m with you on that. Like I totally agree.
Sonia Gomez: Yeah, there’s something to be said once Mark Zuckerberg comes out from behind his grey t-shirt and fucking computer desk and is starting to like broadcast his internal meetings live and he’s like, wow, people want to see and know who I am. And I’m just like, Well, Mark has to do it. The rest of us better get our shit together. And the other thing is like, we’re it’s not like the Instagram model style.
I think a lot of people will try to take inspiration from like the Kardashians, who really revolutionized this whole idea of being an influencer. And whether they’re doing like we saw a huge influx when Kim Kardashian nonchalantly mentioned that she was doing a CBD baby shower. But I think it’s important to know that like authenticity is the thing that people resonate with as glam as they are. They’re pretty authentic and who and how they are in their own little special interests.
And you don’t have to build the image of anything being in a glamorous Instagram all I think authenticity and letting people know who and how you actually are is the thing that will connect them to your long term. Final question that I have for you guys. What from each one of you, not together but separately. What are some key pieces of advice that you could offer a budding entrepreneur he was like graduating college but just really pissed off? That this student– I’m just laying out a scenario here. College graduate, pissed off, he’s in student debt doesn’t want to go and get a job for somebody else wants to start his own business recognizes the opportunity in the CBD space, key pieces of advice that you can offer him to get started gup.
Key Pieces of Advice to Entrepreneurs Who Want to Get into the Industry
Peter Stadniuk: So I’ll go first, Paul. We didn’t just get here overnight. The recommendation that I would give is you have to go out and you have to fail, you have to work at companies, you have to see what they’re doing well, what they’re not doing well. Paul and I have been working for the past 10, 12 years and failing a lot of that time, you know, and working at companies learning how to sell learning crucial skills that finally somehow came together for us in December.
You have to go out and you have to fail, you have to work at companies, you have to see what they're doing well, what they're not doing well. - Peter Stadniuk Click To Tweet
So I just say everyone’s trying to become a millionaire overnight. Everyone’s trying to do things quickly. It just doesn’t happen that way. You have to literally fail many times before you get to that solution and some people, I know some people are outliers to that. And they can do it right. And they somehow come up with this idea and they get it all done. And they learn along the way, and they make it happen. For me personally, I think it takes some time and you have to learn it the hard way. But I don’t know, Paul, what do you think? What’s your take on it, buddy?
Paul Clotar: I mean, my biggest thing is, I think that it’s, it’s it really, but if they’re going to be an entrepreneur, then they just have to put in the effort. It’s all work ethic. It’s literally eating, sleeping, breathing, whatever you’re passionate ideas going to be. And you want to find something that has a good vertical, you don’t like to see if they’re getting into the CBD space, and they just have to do it, right. They don’t want to cut corners and like, try and go the cheap route or whatever because they’re just going to get a cheap product and they’re going to get a cheap outcome.
You really just want to get into whatever space you want to do and go all in. And the most important thing is to partner with the right person and the right people. If you get a bad feeling about someone, it’s probably for a reason. You have to basically go off instinct. I’ve partnered with the wrong people in the past. And I failed because of that. And it’s just because like you had mentioned many times, I didn’t have the synergy that I have with Pete didn’t have the relationship.
And I know it’s hard, but you’ll find it. I mean, Pete and I, he is my unicorn, you know, so maybe it doesn’t exist, but really think you have to trust your intuition in business and really just kind of go for what you want. And if it works, amazing. Maybe you’re an outlier. I think Pete and I are outliers. It just might have taken us a little longer to get there. Yeah, but like, truly, you gotta fail a bunch to like Pete said, so I don’t know. I guess that’s my best advice.
And hit us up. We do white label products and manufacturing for new brands if they want to try out or a good resource to have and we take care of people that sell our products too. So you know, that could be an option for him too.
Sonia Gomez: I love it. How where can they find you? If they’re interested in doing that?
Connect with Paul and Peter
Paul Clotar: There’s a wholesale forum right on our site, or they can just email us at firstname.lastname@example.org. We get inquiries daily from different young entrepreneurs that are opening up smoke shops, vape shops, all sorts of stuff in the cannabis space. And we have wholesale sheets that we can offer to people and our monthly minimums are not as high as many of the other companies because we understand that people are trying to get started in something. So we’ve been there ourselves. So we’re a little bit relaxed in that regard for other entrepreneurs and other companies.
Sonia Gomez: I love it. Well, I’m just going to piggyback on your guys’ great advice and say, let’s see golden nuggets from Sonia. On today’s episode.
Peter Stadniuk: I’ll say that she’s acting like she didn’t prepare this beforehand.
Sonia Gomez: No, for real. I never prepare for this because I always have to piggyback off of what you’ve been I say and I honestly I just started to do this like this week because a couple of people started to give like some really good advice and I was like fuck I better get my shit together and start getting some good advice, too.
Sonia Gomez: So golden nuggets for the day I would say know your market. Know your market Who do you want to serve because what you who you want to serve really helps develop the what and there’s a key saying in my new mentorship with Roger is he says pick the what and the when and the who and the how will show up. what and the when, who and the How will show up really understand who you want to serve with what when and the right partnerships, the right people to make those things, the right resources will all come around you once you rally around and get laser-focused on who you want to serve and how and when you want to serve them.
The second piece that I will say is to master your message. So much of marketing so much of connecting so much of capturing that ideal customer and converting them into a cash-paying client is how you master your message and allow that to connect directly to your marketplace. So master your message and never underestimate the power of media. Once people can see you, they can hear you, they’re probably going to want to follow you and see what you’re up to and eventually want to buy from you.
So as much exposure, as you can get for your passion and your purpose, will help you build the profitability and anything that you are getting ready to do and don’t follow the fads. There’s nothing new out there. It’s already been created. Just find a way to innovate it.
Peter Stadniuk: I like it. Good stuff.
Sonia Gomez: Good stuff.
Paul Clotar: Well done.
Sonia Gomez: Any final words before we end today’s perfect episode?
Peter Stadniuk: Fuck cancer. That’s about it.
Sonia Gomez: There’s that, you know, there’s a whole campaign around that one of my community members lost his wife to it. She started the whole fuck cancer campaign. It’s pretty powerful.
Peter Stadniuk: I love it.
Sonia Gomez: I’m going to send you a T-shirt.
Paul Clotar: Yes
Peter Stadniuk: Me, too. I’ll wear it.
Paul Clotar: Sonia, thank you.
Peter Stadniuk: Yes. Thank you so much. We had so much fun with you and we’d love to do it again.
Sonia Gomez: Anytime, guys, this could be a regular. Do you maybe some co-hosting could happen over here?
Paul Clotar: Sounds awesome. Yeah.
Sonia Gomez: Okay. I’ll take you up on that. Any final words? No?
Paul Clotar: We’re good. I think we covered it.
Sonia Gomez: All right. Awesome. Hey, guys, for those of you who are tuning in– what?
Paul Clotar: Thank you for listening and watching, hope they love our story.
Peter Stadniuk: That’s her job, Paul.
Sonia Gomez: Co-hosting
Peter Stadniuk: You’re failing this co-hosting, Paul. Obviously, I’m the right choice for this.
Paul Clotar: Taller so.
Peter Stadniuk: It’s just my neck.
Sonia Gomez: Just your neck– I have a wait if your legs are longer is your neck longer too?
Peter Stadniuk: I don’t know so I’ll measure it up for you Sonia can be check, I don’t know.
Paul Clotar: You guys really long legs in his upper torso is only like this big. It’s weird.
Sonia Gomez: Oh my god, I’m the complete opposite. My legs are literally like I have these little tiny legs and this lobster back. I don’t know what happened.
Peter Stadniuk: I never even heard of that before.
Sonia Gomez: It was a super long– nevermind look up a lobster. For those of you guys who are tuning in. Don’t look at my lobster back. Thanks so much for watching today’s episode of The Hemp Revolution. If you are looking for products that you can trust to deliver the results that you need, check us out on medicalsecrets.com and if you are a budding entrepreneur or existing brand and you need tools, tricks, resources, relationships to help troubleshoot and make that quantum leap in a condensed period of time to get past the inevitable challenges that this incredible industry has to offer. Check us out at theemeraldcircle.com I’m your host Sonia Gomez and this is The Hemp Revolution. We’ll see you guys on our next show.
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