Jeremy Levine is the founder of Headery, a company that is committed to providing all-natural blends to achieve and maintain balanced wellbeing without the use of harmful chemicals.
Jeremy’s passion for providing all-natural products came from his own experience with pharmaceutical antidepressants. He lost his sexual drive for six months and even after he stopped taking them.
Tune in to this episode as Jeremy shares how CBD changed his life and learn about the exciting products that they have in store.
If you’re in the business, try alternative marketing methods, the best stuff no one’s talking about – Jeremy Levine
Some Topics We Discussed Include:
3:01 – The side effects of pharmaceutical antidepressants
7:00 – How he started his CBD business
9:01 – How Headery is going
13:36 – His vision for the company
17:06 – What’s keeps him motivated to succeed
20:14 – The advantages of having your products in Grammy gift bags or ceremony gift bags
33:12 – Where he gets his motivation as an entrepreneur
35:26 – Key pieces of advice to entrepreneurs who want to get into the industry
39:22 – Where to find them
People Mentioned / Resources
Connect with Jeremy Levin
Connect with Sonia Gomez
Sonia Gomez: What’s up everybody this is Sonia Gomez coming to you from Denver, Colorado. I’m your host on today’s episode of The Hemp Revolution. We are going to be diving into a subject with an entrepreneur who has a passion for something that is very much a passion of mine, founder of The Headery, Jeremy Levine is determined to find natural alternatives to the harmful antidepressants and pharmaceutical drugs that are out there disrupting our communities and completely creating a zombie revolution right now.
Very much in alignment with the things that I believe cannabis and hemp are both extremely beneficial for and similar to myself, The Headery is starting with his mission and diluting that epidemic with CBD. Now there’s many many intricacies that go along with pharmaceutical antidepressants, how people are being prescribed or in some cases over-medicated and how society can and is benefiting from the natural solutions that are being introduced by the CBD movement today.
To share his story and journey of building his brand and business inside of this incredible explosive industry is Mr. Jeremy Levine. What’s up, Jeremy, how are you?
Jeremy Levine: I’m great. Thank you so much for having me.
Sonia Gomez: Yeah, I’m so excited to have you this is definitely a subject that is near and dear to my heart. I’m not sure how much you know about me but my whole journey started with cannabis as a teenager when I was injured and then over-prescribed and over-medicated by my by the medical system. lost 10s of thousands of hours and dollars to that rat race of trying to keep myself conscious and aware as a young teenager and by the skin of my teeth made it out without becoming a statistic. So I’m excited to hear your journey and how this has played a role in your life. Getting here to the CBD space. So why don’t you just take a minute and tell us where you’re from? who you are and what you’re up?
Jeremy Levine: Hi, yeah, I’m Jeremy from Canada. Headery is based in San Francisco, and our home comes from Denver, Colorado. Our story as a company is similar to what you just mentioned, and that we’re just looking sort of initially for alternatives and just natural alternatives. I’m not a scientist, but the side effects of antidepressants are really widely understood, and they’re overprescribed.
Headery is was formulated with people like you in mind, because what we wanted to do is sort of maintain the benefits of a balanced well being from morning to night. to do that we offer a full spectrum non-psychoactive CBD oil-based formulas that allow your body to rest and balance that promote optimal function using the endocannabinoid system. And basically all-natural support around the clock with our two products Good Morning and Snooze.
Sonia Gomez: awesome. So how did you get involved with the CBD movement? Like what is your background and what was This sort of turning point for you that said, I got to get in this.
The Side Effects of Pharmaceutical Antidepressants
Jeremy Levine: Yes, or as such I was different. For me it was an experience with antidepressants, SSRIs to be exact. taking those and losing a lot of functions in my body, I was not able to be sexually active for six months even after stopping taking those medications. I was completely reliant on that when I felt like I was sort of a zombie. Now, I’m not advocating for this to be a substitute in any way, shape, or form, more just support. And the way that you can use [inaudible] is to calm them down and give them more [inaudible], and things like that are sort of small steps to improving your well being overall, right.
So I personally, sort of, you’re asking me individually how to read about something on a personal level. I live in Canada. When I was sort of shown CBD in around 2014. I started actually working in the cannabis space in Canada and then went over to the US to work Sort of dragging my vision to life, which is Headery.
Sonia Gomez: Nice. That was an interesting back in you said 14 working in the cannabis space in Canada.
Jeremy Levine: Yeah, You could have ever guessed that would be what it is now that you would put– the thing is in Canada you were able to medicinally take cannabis so long as you were able to have a doctor’s note for a very long time. So the industry actually sort of began shooting up around that time. But still, you could have never guessed that it would have been where it is today. It was all very sort of tiptoe around what you’re doing. But you’re walking for a cause type thing.
Sonia Gomez: Yeah, totally. I mean, I’ve been on the ground floor of many of the emerging industry. I was a part of writing legislation here in Colorado, I sat with the voluntary committee and the Department of Revenue. And, you know, I’m originally from California actually Bay Area. So 1996 was a major, major milestone for many of our relatives because I grew up running barefoot through a lot of those gardens that are now featured in TV shows. So it’s, it’s pretty remarkable to witness the evolution and how quickly we’ve been able to make this quantum leap into the future. And how old are you? How old are you?
Jeremy Levine: I’m 25.
Sonia Gomez: You’re 25 Okay, so you’re 25, you’re 10 years younger than me. That’s embarrassing to say. So you’re really coming– like this is almost second nature for you. But for us like just that what’s happened in the last decade, and how the landscape has shifted like this is quite literally the fastest growing cash-rich industry in the world next to two others, sport gambling and cryptocurrency and CBD and cannabis are quickly taking centre stage as the go-to industry for young entrepreneurs like yourself to create a legacy type business.
So I what I would like to know from you is you said all of your hemp is coming from Colorado. Did you– Are you a fully vertical company? Like are you producing what you’re selling? Or are you working with a manufacturer who already has ready-made formulations? What was your approach to come into the industry?
How He Started His CBD Business
Jeremy Levine: Yeah, so because we were working on in Canada, we were lucky to be introduced to someone who has all the correct certifications. And then we were utilizing their facility to grow it, hence why we’re headquartered [inaudible] and enabled us to have a really pure product and do things that other companies can’t do such as infused terpene, which we’ve done and infuse [inaudible] terpenes for each formula.
Anyone who’s familiar with your podcasts and I’m sure would understand the benefits of including terpenes. The specific ones each have different facts. So we sort of went out of our way to make sure our CBD oil isn’t just a generic CBD full-spectrum oil, but each one is exactly targeted how we want the end you need to feel.
Sonia Gomez: okay, it’s That’s cool. So talk to me a little bit about your you know, your journey and to launch is this the first business that you’ve ever owned? Have you been where you bit by the entrepreneurial bug as even a younger person? Like, have you worked a job and then you were like, fuck that I’m getting into running my own business.
Like, tell me a little bit about how you decided I mean, there’s a lot of different ways for you to get involved. You could have been a distributor you could have been a brand rap being young. Uh, you know, a lot of people find the advantage in working for someone else to gain that, you know, runway and understand how they’re going to build and grow their own organization. But it seems like you dove straight in, walk me through the decision.
Jeremy Levine: Because I had the idea. I mean, it’s not as exciting as you might imagine. It really did stem from my personal experience using CBD and working in the space. And then just seeing an opportunity to build what I actually wanted to build instead of work with somebody else’s vision. But this is Yeah, this is the first business that I’ve started and Yeah.
Sonia Gomez: How’s it going? Are you living on ramen and oatmeal? Are you guys making headway?
How Headery Is Going
Jeremy Levine: We’re making out right, [inaudible] actually in 2020 they’re gonna include Headery in Grammy gift bags, hopefully.
Sonia Gomez: No way.
Jeremy Levine: We’re just gonna be final stages of approval there. And we were lucky to early on sponsor a McMaster study, we were hoping to provide the CBD for that study but Tilray [inaudible] yet and so we have a lot of really great steps in the right direction, generating traffic is sort of the biggest part of any business. And then we’re also going to figure out in the CBD space, the payment methods can be really complicated. And we have a really stringent payment processing system. It does go through shop fights, it’s very smoothly and either, but after that, for the company itself, it’s been a bit of a pain.
Sonia Gomez: Yeah, it’s a pain in the second. It’s a pain in the ass. I mean, so marketing and advertising, merchant processing, whatever. One or two other challenges that you feel like may contribute to preventing your rapid growth because it seems like in relationship building, you guys are really super strong. And then there’s some of the areas that perhaps direct to the consumer are preventing you from being able to go as quickly as you’d like or may have the skill sets to.
Jeremy Levine: Yeah, I mean, it could be general, you could say we bootstrapped company had trouble competing in getting into a lot of these spaces and sponsoring a lot of these events that other people might we just are lucky to have good relationships and a loyal customer base. But I think if you were to start a business in this area now might feel sort of it might feel like the world that your feet, however, it is extremely competitive. And you can’t really run ads to get ahead unless you’re doing a topical.
There's a bit of a lot of challenges like any business but so long as you believe in what you're building I imagine you can get through it. - Jeremy Levine Click To Tweet
If you’re doing sort of a consumable CBD you’re going to run into a lot of roadblocks from the bank to get people to even click on your site. And then also just a tonne of really motivating other people out there who were part of the movement so there’s a bit of a lot of challenges like any business but so long as you believe in what you’re building I imagine you can get through it
Sonia Gomez: yeah totally and having the right team around you I and right partnership alliances really helps to bridge a lot of the gaps that’s been huge for me is really creating the that network and support system around me to fill in the areas that perhaps I’m not so strong at. So what are some like– How many team members are you working with right now?
Jeremy Levine: About four or five.
Sonia Gomez: Nice.
Jeremy Levine: but it fluctuates depending on what we need to be done.
Sonia Gomez: Nice. And then your to give me an example of a strategic partnership that is like just taking you from where you were to that next phase of growth that would allow you to take advantage of some of these other more exciting opportunities.
Jeremy Levine: I don’t know if we’ve ever had one big moment, I think it’s been a lot of individual purchases, and referrals from friends. And we have a couple of podcasts that we went on, nothing’s really done that way. It’s like one day you turn it on, and there’s, you know, 100% because there’s no there’s not been any moment for that. For us anyway. Sorry, I can’t keep up.
Sonia Gomez: Yeah I think actually, I think that that’s a really good answer. Because, you know, some people will answer that question, the sense they’ll be like, Oh, well, when I went met this person, and they broadcasted me to their network and then all of a sudden we were on the map, but I think you’re absolutely right, the grassroots movement, of one sale at a time, one person at a time, one story at a time really, really helps to build character for both the entrepreneur and the brand itself and seeing that organic growth and you know that it’s a results-based and not money-based.
So I love how you acknowledge your customers, your loyal followers for being a part of your growth and expansion. What’s your vision for the company? I mean, young, sprightly entrepreneur, you’re in like the tech mecca of the world, being right there near Palo Alto and in San Francisco. Is that where you live now?
Jeremy Levine: I’m pretty nomadic.
Sonia Gomez: Yeah, me too.
Jeremy Levine: [inaudible]
Sonia Gomez: Yeah. Cool. So growing up in that area, I know that there’s like a tonne of really cool things really, really inspire people to be around and to model after. being the founder of your company, what’s your vision to create in this business?
Where He Gets His Inspiration as an Entrepreneur
Jeremy Levine: To be forward with you, I think, to be an entrepreneur, you can’t look around too much because when you start looking around, you sort of trip over your own feet in the way, but to an extent, you do need to look around for inspiration as well, like in the early stages. We were looking at those this and why they’re dope, and obviously Charlotte’s Web and all these other companies and sort of figuring out Consumption methods and ways in which it could be.
What I suppose I’m saying is, we’re not looking around too much in other companies. We’re not trying to blow it up like that. We’re just sort of trying to have a consistent, dedicated community. And in the future, we want to bring them more variables of sort of stress relief, stress-relieving natural supplements, Hopefully, those include CBD. But surely as the line expands, it would just be more for the everyday person who wants to live a more balanced life.
Sonia Gomez: what pisses you off most as an entrepreneur in this industry? Like what like gets you up in the morning and you’re just like, Oh, fuck, and then like puts you on your trail to make you work harder and faster towards the end goal?
Jeremy Levine: Good question.
Sonia Gomez: I’ll give you an example. I get up every day– Let me give you an example of this because it’s tough to pick one thing. I’ve been in this industry for 35 years. have literally watched every good, bad and ugly situation transpired here, people going to jail for some bullshit, grandmother’s being arrested at Disneyland, all kinds of stuff like this. And for me, the thing that pisses me off the most is the lack of education and information that’s available to consumers to be able to make informed, educated decisions about how they want to treat themselves, people they love conditions they may be suffering from, and really careful not to use the word treat because really, the biggest benefit that you’re going to see with CBD is the elimination of symptoms that you would otherwise complain about.
Whereas if you’re taking a narcotic or a barbiturate, or something like that, you’re going to noticeably feel the medicine in your body. Whereas as you’re with CBD, as your body becomes a more balanced, you know, it’s not such a big factor, but that’s a huge part of my mission is knowing that there are families communities districts, regions, states in our country right now parts of the world that just absolutely have no clue we’ve been generation to generation have been taught to listen to our doctors and follow the rules and do all of this stuff, when in fact, there are so many innovative, futuristic and in yet at the very same time, ancient methods of self-care, that I feel like it’s my obligation having personally experienced it, my obligation to make one more video or make one more post or share one more story so that people can be informed and they will have the opportunity to take matters into their own hands, because it’s just sad to see what’s happening, you know, with this, I guess, degradation of the medical system that we have believed in for so long.
So that’s my thing that I get up for every day. I’m just like, fuck you guys, and I’m going to do my thing. But I’m always interested to find out like, what’s the passion? What’s the purpose that keeps you going back to work even after your merchant solutions falling down, or you can’t get an ad approved, or whatever it is, like there’s plenty of reasons to quit. But there’s one big reason to keep going. And I’m just curious to know what that is for you.
What’s Keeps Him Motivated to Succeed
Jeremy Levine: One big reason to keep going is, is the purpose that we started with, which is giving natural solutions about your life. I mean, it’s been so beneficial to my life, but getting to sort of build a community around it is really appealing, but to speak to your not enough information point in the early stages of the business. That’s why we decided to go to McMaster for example, because there was this big feeling amongst people, you know, that we were not funding cannabis research because cannabis was so widely available as you can’t stand it.
So there was research not being paid for because obviously, no one can patent the effects afterwards. And then also given the scheduling of the drugs now with decriminalization and all these different countries and legalization and all these things, we’re seeing the ability for governments to put funding towards and to allow testing of these different cannabinoids, of which there are 100 we often just talk about THC, CBD, but the capacity for the other cannabinoids that we’re not talking about to make a big difference people’s lives is just completely untapped. And now we’re starting to see more research come out in a short amount of time. So a lot of optimism in that respect.
Sonia Gomez: Love it and completely agree. I was just talking to another one the cannabis innovators here in Colorado and we were discussing the power of CBG and a lot of like the THCA and the CBN and all of these other cannabinoids that are starting to be researched and brought out into the marketplace and it’s just remarkable to see that like CBG, something that three years ago, no one would even know existed unless they were scientists directly related to the discoveries associated with this plant. You wouldn’t even know that it was there. And now it’s being called like the mother cannabinoid.
So there’s just so much space and time to grow. How do you see your company fitting into the future of this industry? Do you think that you’ll start to make more cannabinoid-based or infused products? Or are you really feeling more functional to the cause? Like, will you create anxiety stuff versus day and night? How do you see the evolution of your products?
His Vision for the Company
Jeremy Levine: It’s definitely to do with finding natural supports for everyday life. And whatever, sort of comment about, if that other cannabinoids that have similar properties and may fit, then brilliant and we’ll look at them and will potentially integrate them into line. The things that could also be applicable to that vision, then they’re completely within the play as well. Right now it’s sort of utilizing the movement of CBD and its abilities to build that community and go from there.
Sonia Gomez: What can it mean for your business if you actually do make it into any one of the Grammys bags are like the award ceremony bags? Like, what is that going to do for your company? That’s so exciting.
The Advantages of Having Your Products in Grammy Gift Bags or Ceremony Gift Bags
Jeremy Levine: Yeah, I mean, obviously, it’s early stages. So I jumped the gun a bit by mentioning that.
Sonia Gomez: But let’s talk about it in theory, we–
Jeremy Levine: In theory, it’s brilliant because you have sort of high profile people enjoying the product. As a business owner, you hope that one of them matches it and enjoys it and reaches out and that you can build a relationship with them. And ultimately, you can expect too much from it because they can enjoy it. You know how to decide that snooze to night time or they could be using Good Morning before the yoga but they’re not necessarily running around the time the world, they’re not exactly what we would call a power user, but they enjoyed the product. So for us, it’s nice. It’s validating of what what what’s been built over time. But not only myself I’m hoping.
Sonia Gomez: Well, you got to be a big dreamer and you got to go for the big things actually, my aunt used to fill the bags for the Grammys and the Oscars so she was a lot of taking like brand inquiries and putting all of the bags together and then giving them to the award ceremonies. So I’ve watched that whole process of elimination happen and I’ve been the direct beneficiary of the rejected brands which by the way you end up seeing– so in are not in like you’re in because the rejected brands end up going to like the normal people like me and we are the ones who are like, have you tried this lighter like you gotta use that shit.
The flame is hot, the flame is hot on the lighter side. Like, we end up being the brand ambassadors and those celebrities, they’re like, Oh my god, thanks so much for my sunglasses, just like okay, cool, you know, one of 97 pairs that no one will ever see again. So you’re in, like, if you’re in the early stages, you’re winning mi amigo because like, you have the foresight to like, go after that in the first place and secondarily, like it or not, in your end, because there if there’s such a concentrated group of people around those types of events that whether the celebrity is using it, which by the way, a lot of celebrities are, like super cheap in the sense that like, they get everything for free, so they never want to pay for anything yeah. And you lose your appreciation if you’re not paying for it.
Yeah, and exactly, you lose appreciation if you’re not paying for it. Whereas like the lowly assistants who are running around, they’re trying to make sure that their champagne glasses or full or like, fuck it all I’m going to need some of these snoozes later on. So I say that you’re in a, you’re in a really great position and good for you for having the foresight of even pursuing, I think, I think a lot of the challenge that I see with entrepreneurs in this space is that they don’t think exponentially.
You really have to have an exponential vision for your company and be willing to risk it all to win at all - Sonia Gomez Click To Tweet
And you really have to have an exponential vision for your company and be willing to risk it all to win at all, you know, and it could be a huge risk to submit your– it could be a huge blow to your ego to submit your brand into something of that calibre, and then not be accepted. You’re like some people would feel threatened in their ego to say, I’m not good enough. And that’s tough to recover from but–
Jeremy Levine: this cost inherent too, of course, you donated hundreds of hundreds of products. I’m paying, you know, for the addition of the people in between. So there’s a lot of risks and how does that is how do you say why do you think that these exponential risks are necessary? What is your take there?
Sonia Gomez: I think the exponential risk is necessary because you know, I mean, let’s just look at the idea. Getting into the CBD spaces as an idea, right? This is an exponential risk. It’s still I don’t care how you cut the cove-like this is still a class one narcotic. It’s still part of the cannabis family. There’s been legislation that has allowed us to grow as quickly but really all we’re doing is laying the pavement so that big business can come in here and fucking roll it on out.
We’re taking the little people are taking a lot of the hits right now creating the standard, we’re self-governing industry. And there are people who are not 25 they’re 45. They’re in their 50s. They’re 70 years old, coming in here, cashing in their retirement, their 401k is taken out second and third mortgages on their house selling their cars, telling their kids that they’re on their own for college, that this is their following their lifelong dream.
Jeremy Levine: And your dream of that.
Sonia Gomez: And I agree with it. I’m one of them. I’m one of them. And I am one of the few, let’s call it 10% of people who have created exponential growth. But for me, you have to be willing to take the risks that nobody else is willing to take, if you want to be, do and have the things that most other people won’t. You know, and I’ve always been that type of person where I wanted to be somebody that nobody else was willing to risk themselves to be.
I want to be an innovative thinker. I want to be a creative contributor, I want to be a conscientious member of my society, and I want to create and be a part of missions and movements that are bigger than myself. And if you would have asked me five or 10 years ago are you going to be the public face of cannabis I would have been like hell no, I’m happy to just tell my friends and family my personal experience but like, in fact, cannabis saved my life. Like, I almost died drowning in the ocean trying to show off for some hot surfers taking my hand at surfing like I was an experienced surfer who injured myself within an inch of my life and literally lost 10s of thousands of dollars for my family and 10s of thousands of hours, watched my mom aged 10 years taking me through my recovery process, and it was a risk when she told the doctors know and looked for natural alternatives.
There was a risk there. She could have lost me to CPS, she could have been arrested for any one of these things, but we signed into a holistic neurologist who had a beta program with cannabis started to teach me about micro-dosing introduce me my endocannabinoid system, took me down my whole regimen. And nine months later, I had lost 100 pounds was off my medications, and was living back to the normal life that I once had.
And so I had something to say about it. And that sort of took me down my journey and then again with the legal system where I had to go toe to toe for my rights to safe access. I’m talking when you were a sophomore in high school, this is the stuff that I was doing on my own behalf. So, I’ve always been a risk-taker. I’ve always been somewhat of a gambler, but I don’t make gamble’s that I don’t think I can win. And because I’ve watched from my infancy this plant grow in popularity, it’s experts grow in positioning, the controversy around it all, it reminded me of the Playboy movement, when the sexual revolution was happening and in the ’50s you couldn’t even get a shot of a nipple, let alone a bush and now we’re looking at like full scale, hardcore fetish porn at the click of a button that my 13-year-old can get access to if I don’t put the right blocks on her phone.
So for me, it’s very similar. Like, this is a revolution that is happening, it needs to happen and I want to be on the forefront and I’m willing to bet it all because I’m going to get it all. And very quickly, in two years, we’ve become one of the authoritative voices in the space, and like how to when to and why to for both business owners and consumers. And sure, it’s cost me a lot. It’s cost me a lot of money. Some of my kids’ friends don’t want to associate with me because of my association with cannabis. But my higher purpose and passion keeps me committed to it. It’s worth every penny.
And some people will walk away from this, never making $1 and some people will walk away from this leaving legacy wealth for generations to come. For me, it’s about the difference that I’m making and creating cannabis reform and patient Safe rights to access and developing education that our medical system will use coming into this future. So that’s a long answer to do I believe?
Jeremy Levine: Yes, it’s a process. I think just [inaudible] different aspects of risky and I’ve been talking about there, there’s the risk of socially in a stigma, which is one thing, and then there’s the risk of sort of putting your whole life on the line to join the movement, and then you get penalized on the line of it doing it. Are you doing it for a cause? you were, as you’d mentioned there, are you doing it not so much for a cause but because you sort of see the green light on the stock market.
And I think, and that’s what so many different levels of risk were discussing here. My take, in short, is that I know obviously, you’ve been around longer, you’ve closed out a little bit because you’re mentioning and all these different things. But if you have the knowledge to take the risk and how you’re allocating those funds. So I guess I’m trying to say if someone could spend a million dollars, someone could spend $20,000, not twice with $20,000 for much more ROI, the person the million because they actually know how to spend that million. You know what I mean?
Sonia Gomez: It’s calculated risk is what you’re talking about.
Jeremy Levine: Exactly. you’ve got to understand what avenues you understand about the business, maybe you’re a manufacturer wants to get into it, well, then you gotta jump on that side of you’re passionate about it. And you got to figure out where you stand if you’re going to get into it and what you’re good at, because I right now, I mean, if you’re just talking about exponential risk to anybody, I would just recommend the guy said that if you understand your value in a certain certain section of the marketing where you can sort of add or bring or push for the movement will then go all in, and then you’re taking its course.
Sonia Gomez: Yeah, well, for me, I’m just, I’m just a junkie for a good conversation and a bad argument. Any opportunity I have for a great conversation, but I absolutely 100% agree you have to make calculated risks. And what I love about what you just said was to sum it up being in the flow, being in flow with your natural talents and skill sets and understanding how to leverage them to gain the most traction and momentum in the business or movement that you’re creating.
Maybe perhaps for those of you guys are here, listening, maybe you don’t want to have a business, maybe you just want to be a part of the movement and just understanding what your unique skill sets are. I say that there’s three ways to participate in this space, you’re either have an existing business that you want to connect CBD to maybe you’re an accountant or a plumber or an H back person or contractor. You can apply your skill sets to a cash-rich industry and start to benefit from the green rush.
If you have existing skill sets or if you have existing skillsets but have no idea like there’s a lot of education that you can go out there and pick your avenue to get involved whether you’re going to be an entrepreneur or an ambassador and then finally there’s tonnes of ways for you to develop new skill sets to join this space and it’s all about being in flow with the universe, which is I think exactly what you’re saying is like how do you leverage the things that are most natural to you? To gain momentum, you’ve got to check out this book, The Millionaire Master Plan. I’ve literally recommended it on like the last nine episodes, but–
Jeremy Levine: I’m going to add it to my Amazon wishlist there.
Sonia Gomez: Dude, add it on there. Roger James Hamilton will change your life as far as like how– he’s taken like 5000 years from the teaching and Eastern philosophy. And third it with modern-day business building and introduces the idea of how to leverage the power of the universe and your unique skill set to grow exponential business and impact and it is like such a powerful tool.
Jeremy Levine: Amazon is not phenomenal with it. I’m just looking now but I will take your word on it. I will read it.
Sonia Gomez: Well, he’s not Famous in like Asia, Australia, Africa. That’s where a lot of his stuff is coming from and he’s just breaking into the US market. He’s badass. Yeah, he’s badass you like you’ll love it. Who are some of the people that you take inspiration from like when you look at yourself as an entrepreneur? You know, some people are love Steve Jobs, some people love Jeff Bezos, some love Gandhi, like who are some people that you would say are idols of yours that you have studied and try to implement some of their things into the way that you are building your business?
Jeremy Levine: This answer will not be interesting either. I’ve asked myself that question a lot. I actually don’t have an answer. Obviously to consciously I consume a lot of like inspiration from different people and read a lot of different books but–
Sonia Gomez: What are some of your favourite reads?
Jeremy Levine: Oh my gosh. It is [inaudible] at one book that I– I’ll tell you a book I didn’t like recently was Zero to One. Okay. Have you read that one?
Sonia Gomez: I have not read it, but I’ve heard mixed reviews about it. I’m, I’m like a personal development junkie. Like I’m all into that. I read crazy whoo, whoo stuff all the time.
Jeremy Levine: Okay, all right. Yeah, I got an inspiration question. I’m not exactly sure it might actually one person.
Sonia Gomez: You’re a solopreneur. Like, I ask these kinds of questions to folks and they’re like, Oh, I love this person. I’m that person. And I really hope to build my company like this. What I love about you is that you’re like, you have such this air of confidence around what you’re doing and how you’re doing it. And it’s like so genuine and organic. Like, I fucking believe you right now. Like, I believe that you’re going to be sitting on like CNN one day and being like, I don’t know, I was just like there and it was organic growth and I was at the Grammys, and now we’re here and like, I’m gonna believe you.
It’s just like when Steve Jobs came up with the apple name, he was at a stoplight and is like, what should we call this thing on the way to the fricking pitch is like, let’s call it Apple. And when it sucks, like we’ll change it. Like, it’s just so nonchalant that I believe you like, you’re going to be really a success. I can’t, I’m going to be going back into my stalker mode or I’m going to be watching your growth.
Jeremy Levine: That’s very kind, thank you.
Sonia Gomez: You’re welcome. What are three key pieces of advice that you could offer somebody who is considering getting into this space or is already into this space? What are little pieces of advice or key wisdom points that you could share with them?
Key Pieces of Advice to Entrepreneurs Who Want to Get into the Industry
Jeremy Levine: The first thing will be just, if you want to do something, just start. you’ll like hit barriers but if you want to start it and the reason you want to start is good enough to get those barriers. Number two, if you’re in the business, try alternative marketing methods, the best stuff no one’s talking about so You know, trying to figure out what that is, and you’re unlikely to read it because it’s not good. You’re not going to be reading about it.
But there’s so many different channels that are coming up constantly that different demographics are using and utilizing switching between, from old to young and you’re able to sort of make your mark on those and find ways in which you can, especially in an industry where you can’t do paid advertising everything else now is much greater value. And the third would be probably, to your last point [inaudible] strengths and let those sort of guide whatever you pursue, otherwise, you might end up deep into something that guy you don’t know what you don’t know.
Sonia Gomez: Man, I couldn’t say it better myself. You don’t know what you don’t know. And that’s why I am such a big advocate for education and information and creating that connection and network. do your best to maintain your individuality. I guess my key pieces for today’s episode would be, do your best to maintain your individuality while modelling the success of the people who have done it well before you, there is history always repeats itself.
Do your best to maintain your individuality while modelling the success of the people who have done it well before you. - Sonia Gomez Click To Tweet
And when you can identify the trends that have happened in the past, it’s easy to predict the future and then prepare yourself for what’s coming down the line secondarily is the methods that are not being talked about are actually working in the CBD and cannabis advertising space has everything to do with how you are story selling, and building your community.
So which channel you select almost doesn’t matter as much as the clarity on who you’re serving and the message that’s going to connect with that marketplace. And how you position yourself as an expert in this field, the more exposure that you can gain, there’s no such thing as bad press, but the more exposure that you can gain for yourself as a brand and your business as a brand, the better off you’re going to be and then finally, is that maintain your individuality and authenticity, people can smell a fake from a million miles away. And being genuine, vulnerable and authentic people don’t buy products anymore. They buy people.
So getting really, really committed to your story, your passion, your purpose, your mission and the movement that you’re creating. Your brands become secondary and a vehicle for a way for people to participate in the bigger picture. Everyone wants to buy into the bigger picture. Where are we on our way to is this the bus or plane that I want to get on to? And the group of people that I want to be on that bus or plane with people join communities that have a passion of purpose are on their way someplace, and they will buy whatever you put in front of them if they think it is the support of the bigger picture. So that’s my two cents for the day. Any final words before we end today’s episode?
Jeremy Levine: I love you too. Thanks, man. I really enjoyed the interview. I meant a lot. We’ve had a farm. Let’s stay in touch Sonia and thank you so much.
Sonia Gomez: Yeah, you’re so welcome and for all of you guys who are listening, if you are budding or existing entrepreneurs in this space, go ahead and check us out on theemeraldcircle.com for resources, relationships, tools, and tricks and more amazing interviews just like today. If you are a consumer and you are looking for products that can make a difference in your life. Where can they find you?
Where to Find Them
Jeremy Levine: You can find them on headery.com that headery.com. We have Good Morning and Snooze for morning to night supported well being.
Sonia Gomez: Amazing and you can also check out medicalsecrets.com for more patient stories that are sharing their incredible transformations from using products, just like the ones you saw in today’s episode. I’m your host Sonia. Love you guys. We’ll see you on the next episode of the hemp revolution. Bye for now.
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