Daniel Moravec is the founder and CEO of No High CBD. He is an entrepreneur who also owns several other businesses, some of are specializing in SEO, e-commerce, Internet marketing, and overall business development.
Join in Daniel as he shares his high hopes for the industry as he looks forward to truly helping each one with the product he makes. Be infected with his passion and commitment to serve and not just to make money. Learn that CBD is just so inspiring, nothing short of someone staying just for the hype but for long-term. Indeed, his long-term strategy concerning marketing, advertising and gaining traffic, precisely, is quite a handful and remarkable. So stay tuned guys.
We are the brand where you won’t get high on our products, but you’re going to be able to take it for your symptoms and there’s a chance that it might work for you. – Daniel Moravec
Some Topics We Discussed Include:
03:19 – Sharing about what their business is, how they ventured into the CBD industry and how they got together as business partners
08:51 – The values and skill sets that helped them in their venture from corporate to the cannabis industry
09:39 – The pet peeves
11:16 – The need to get the right partners
12:08 – Accountability being their primary responsibility
17:18 – What are the marketing techniques do they employ
19:35 – Their ways of educating the consumers about the product
21:32 – Helping people versus profit
23:24 – On putting names and faces on your product
26:58 – Frustrations they have in the CBD-Hemp industry
30:52 – On being labeled as drug dealers
33:25 – Sonia’s pledge of support to them and building businesses organically
37:15 – What is their company’s brand mission
People Mentioned / Resources
Connect with Daniel Moravec
Connect with Sonia Gomez
Sonia Gomez: Hello, hello everybody. This is Sonia Gomez coming to you from Denver, Colorado. This is another bad-ass rock star episode of the Hemp Revolution where we are pioneering and blazing the trails of the hemp and cannabis industry around the world, primarily telling the stories of the entrepreneurs who are pushing this movement and mission forward to help make sure that the highest quality products are available to you in the marketplace. But also if you are a budding entrepreneur, making sure that you have the tips and tricks that you need to be successful in the fastest-growing cash-rich industry in the world. Our guest today is the founder and CEO of No High CBD and you can find them at nohigh.com which we were just talking about. The importance of investing into something you believe is going to be a place holder, a name stay, a big business that you can really put yourself and your resources behind and build on that foundation. So, without further ado, and to continue the rockstar conversation we were having just before this interview, please help me welcome our guest. Daniel Moravec. Did I say it right? Your last name?
Daniel Moravec: You know, we’ve kind of said it differently throughout my family. My dad used to say Moravec, I say more Moravec, my cousin, I think she says it a different way. I think that we’ve just lost translation over the years. But if you actually visit Prague, in the Czech Republic, which was formerly Czechoslovakia, and I’ve been, when you go there, they call it Praha, outside of Praha, they have a city called Moravia and the proper way, according to my ancestors is Maravich.
Sonia Gomez: Moravich! And I did go to Praha, actually. My husband’s uncle was the Canadian ambassador for the Czech Republic for umpteen years. His stepfather is, their whole lineage is from the Czech Republic, specifically in Praha. And that’s where your family is from?
Daniel Moravec: I don’t have answers where our ancestors are from. I’m sure that my family came over at some point in time. You know, I don’t really have, I haven’t really looked that far into my family history, but I’m sure every, all the listeners aren’t interested in my family history.
Sonia Gomez: Well my listeners are interested. You know, the thing that’s unique about our platform more so than than most of the other broadcasting channels in this particular industry is the fact that when they get access to the stories behind the people who are running the brands and companies that they love. And so for me, no subjects’ has ever been taboo. Really finding out like the source and the origin of the people and the stories that they have come through to get to where they are today has, is the pieces that are most fascinating and how we’ve been able to create and cultivate brand loyalty and commitment and, you know, really allowing people to see behind the scenes that like, hey, guess what, we’re real people too. And so, I love tapping into as much of who we are as possible.
Daniel Moravec: Yeah, it’s very unique. You probably have a very special take because you interview people from different aspects of business. I was in California for a conference or convention maybe a month ago, and we actually sat down and introduced ourselves to some manufacturers and the manufacturers they said, wow, it’s so cool to see what people do with the products that we make for them because we have no idea that all this work goes into building a brand, like to even have to pick your brand. We would know where to start. They said, we take raw material, we make it into really good hemp products, and then we go from there. Once that’s done, our job is over. We go home, we sleep well, your job is 24 hours. You’re a brand owner. You know, if you’re a brand owner or you’re an affiliate or someone that depends on that traffic all the time where you’re working or second of the day, it’s just like they couldn’t really relate to because of the nature of their business versus the nature of our business. So it’s very cool that you get to interview people that are from different aspects of the industry.
Sonia Gomez: Yeah, it’s probably one of the favorite pieces of my business that I do. And I’ve, I, you know, my husband and I have about 30, somewhere between 32 and 35 years combined, experience in this industry. I was born in Santa Cruz, raised in Northern California, in Mendocino, humble Hills. Um, my husband moved over from Colorado to be a part of the 2000 or 1996 legislative, you know, boom with cannabis over there. And then we came back to Colorado to work on legislation that would legalize here. We owned and operated one of the first licensed dispensaries. And I’ve seen really all facets of this industry grow and been a part of helping entrepreneurs succeed here. So what we have noticed is the ones who really take the time and energy to build the brand and the story behind their brand, and have selected a niche that they want to serve. Those are the ones that really have had a position in this industry long-term. Now actually I want to find out more about you. Talk to me a little bit about your, you have so many cool things happening, which all let you share yourself. No need to expose my stalker nature in inquiring about your business. But, why don’t you take a few minutes and just introduce yourself and share a little bit about how you got involved in the CBD movement?
What Got Him Into CBD Movement?
Daniel Moravec: Well, I think they kind of what you might’ve been alluding to there for a second was, I am very busy. I manage or run upwards of different 12 or so different businesses, anywhere ranging from my online gambling company to, and it’s not online gambling per se. It’s actually an affiliate network. Just to clear that up. So, I have extensive experience in the affiliate industry since about 2003, 2004. So we’re going on more than a decade and a half of experience with that, which can kind of, you know, segue into maybe something that I’m working on right now for No High. And that is that we have launched an affiliate program for No High. And for those that are not, you know, crazy workaholics like I am who want to build a brand, who want to promote products, come up with labels, do compliance, write copy, go to conferences.
Not everybody can do that a lot. Like when I was an affiliate, I was younger, I was energetic about writing, I was energetic about sharing my story, sharing things.-Daniel Moravec Click To Tweet
Not everybody can do that a lot. Like when I was an affiliate, I was younger, I was energetic about writing, I was energetic about sharing my story, sharing things. I had written a poker blog at the time teaching people how to use poker, for instance, just talking about poker. And the same can be done today in CBD and CBD oil and hemp. I did that without having to worry about hiring designers, hiring coders, programmers to create a slot or an online poker game or whatever. It was too big of an investment for me. So what I did at the time, and this is actually where I made my first million dollars. I made a lot of money when I was very young. I just ran this blog and I was an affiliate for these companies and they gave me some revenue share, what have you.
Every time I sent them a sale, and I just noticed that it would ramp up, you know, it was basically $0 at first, and then it was, $50. And then it was, oh, I made $100. And then before I knew it, this business snowballed into thousands of dollars a day. So my affiliate business was great. And if anybody’s considering starting a business and they don’t have like, you know, the capital or the deep pockets or the investor, or they don’t want to work, you know, 16 hours a day, like some of us, you know, brand owners, that’s a great place to start. Little shameless plug. If they do want to be an affiliate for No High, they can just go to nohigh.com/CBD-affiliate-program. And we also, you know how I told you I buy domains I bought in ohio.com for over $5,000. I also bought CBD affiliate programs.com and we’re going to be building that out as our name.
Sonia Gomez: Forget it. That’s such a dope domain.
His Different Companies Aside From The Hemp-CBD business
Daniel Moravec: That’ll be our next project. And we’re not just going to be, you know, pimping out our own affiliate program. We’re going to be talking about every affiliate program out there that’s worth reviewing. My extensive experience tells me that I shouldn’t just put the good ones on there, I should put the bad ones in there, too. And then what we would do is create a blacklist. We would do, like, upvote, downvote system where people can vote for or against affiliate programs, leave their own user-generated content about why that affiliate program is great or why it sucks or this affiliate program didn’t pay me and so on and so forth. And then what we can do is we’ll actually charge these affiliate programs to have representation on our website once we build the community so they can outreach to our community through our community, to these people and manage these public-facing issues. So I think that that’ll be good to have a watchdog in the industry for, you know, that part of the industry. And eventually I think that the companies want some of the business slows down and they become a little more heavily dependent on these affiliates. It will be important. So you’ve already heard about three of my businesses basically, No High, the affiliate program for gaming and then the new affiliate program for the Hemp and CBD industry that we’re coming out with. I also have a small real estate company. We own some land. I owned a gas station. So, having this brand is something that is how do I say it? I have experience with gas stations and convenience stores now, so I know how they work. So our brand could easily end up in those type of places. Even though, you know, the crowd might say don’t buy CBD from the gas station. If the brand is a brand, you know, if you see the same brand in a gas station as you do online as you do in a dispensary, it’s the same brand. The one thing that you need to watch out for is the consumer for CBD that if you are getting it from, a gas station or convenience store or Walgreens or wherever just be cognizant of what brand you’re buying because the gas station owners don’t care as much.
The smoke shop owners don’t care as much as your pharmacies and your grocery stores. They will just buy what sells. That’s just nature. Okay.
Sonia Gomez: Yeah. So true.
Daniel Moravec: Where people seem to check every gas station on their block and it doesn’t work like that. The gas stations go through distributors and the distributors go through different processes. They require you to have a large amount of insurance, very, very expensive insurance. So, there’s a lot of moving parts to it, but having that experience in the gas station industry is going to help us get our product, in more brick and mortar across the nation and introduce our product to more people.
Sonia Gomez: You have extensive experience in both online. And would you say that’s the same for offline distribution and retail sales?
Daniel Moravec: I feel like they’re completely different.
Sonia Gomez: They are completely different. But does your experience, and do you feel like your brand, the way that you’re building your brand right now based off of your experience, that you have more preparedness to move into both on and offline marketplaces?
Daniel Moravec: Absolutely. Because I’ve done both. My experiences through the affiliate industry. I also own a company called Street Saw Hoverboards at streetsaw.com. We started out as an eCommerce play and then I realized quickly that the brick and mortar play in retail was becoming much more important at the time. And around 2015, 2016 when that industry blew up. Huh! No pun intended.
So, I opened a small retail chain in Las Vegas and it did pretty well for a couple of years and then it fizzled out. But that gave me a lot of experience in the retail industry in addition to the gas station that I owned. So I got to see different brick and mortar plays and how they worked. One thing that I have no interest in is opening up our own chain of No High stores. I have absolutely zero interest in that. The overhead is crazy, payroll is crazy. dealing with employees at that level and management is just crazy and it’s, to me, it’s not worth distracting my brain from what I’m good at. So I do see, here in Las Vegas there’s a new CBD store opening every week on every corner. It’s crazy. I think that we’re probably past about 30 or 40 CBD dedicated stores already in this city.
So, instead of opening my own, No High CBD store. I have no ego. I don't care. I'm just going to walk up to these guys. And then see if they want to carry our brand. It's that simple.-Daniel Moravec Click To Tweet
So, instead of opening my own, No High CBD store. I have no ego. I don’t care. I’m just going to walk up to these guys. And then see if they want to carry our brand. It’s that simple. These are opening in many other cities, not just my city. So you know, anybody that’s watching that doesn’t have a brand, you know, it doesn’t hurt to go approach the places that are opening up in your local jurisdiction. It’s going to be easier to deliver it to them, coordinate with them, and then make sure that your products actually selling.
Sonia Gomez: What I have found to be really super interesting is, you know, through this interview. So I’m doing a major media blitz right now. I’m getting ready myself. I’m getting ready to go and speak at the three C’s summit in New York with some of the tops, have you heard of the summit? Three C’s summit?
Daniel Moravec: Yup!
Sonia Gomez: Yeah. So I’m getting, I’m one of the only female panelists who will be speaking there on the 24th of September. And then I get to go to Carnegie hall and I’ll be speaking at Carnegie hall with the one and only Martha Stewart of all people. And what I’m getting ready to do in this media blitz of attracting all of the CBD companies cause I’m going to be the only person talking about CBD and cannabis that this The Carnegie Hall conference is, I am trying to raise awareness around the CBD brands that are doing things a little bit differently. And what I recognizing in interviewing these 200 entrepreneurs that I’ve invited to our platform is most of them have offline established businesses. They’re in grocery stores, they’re in local marketplaces. They even own the CBD dispensaries themselves, but they have little to no expertise or let alone confidence to come online. What are some of the things that you can share with our brands who are trying to figure out how to make that offline to online transition? What are some of the ways that you have been successful or some of the challenges that you have faced? Um, and what is some key pieces of advice that you could offer them while they’re trying to make that transition?
How To Make The Transition From Offline To Online
Stick to what you're good at. If you're good at brick and mortar, stick to it. If you want to bring on a partner, maybe for the online part, then do that. But make sure that that person knows what they're doing when it comes to internet… Click To Tweet
Daniel Moravec: So, making the transition from offline to online is let me think about a good analogy here, they’re different. There, they’re vastly different. You would make a phone call to your local buddy and ask. would you like to carry your CBD. They ask you to come and bring a sell sheet, show them some products, give them a sample usually. And then, at least in the gas station industry, we would always ask for samples and then see how they sell. If they don’t sell, we don’t order. If they do sell, we might order a small batch at first. You can’t do that online, you know, it’s like trying to nail jello to a tree. It’s just a little bit different. The same strategies just don’t work. If you don’t have the experience online, hire someone. Don’t make your own website. Don’t waste your time. Don’t go into pay-per-click. I can’t tell you how often I’ve seen someone reluctant to hire an agent to do their Facebook campaigns to do their Google campaign and having to wait for the money on the clicks, but they don’t realize that the money that they’re spending could have been much less if they hired someone who knew what they were doing. So, I mean, we’ve used different agents in the past. I have people reaching out to me all the time through Facebook messenger.
Sonia Gomez: I’m just going to ask you that.
Daniel Moravec: And everything. There’s a lot of different companies out there that you can use. Um, in the past we used Cardi media.com they were great. I actually, I use them for my Street Saw, a hoverboard company when it was winter, like when the holidays are there. So, you know, setting up like black Friday, Cyber Monday campaigns, really important. Making sure that there’s awareness around the right time when people are searching for these products and they want to spend money on these products is very important. Another thing that people coming from the brick and mortar industry and going into the online industry might not realize is, you know, like I had someone approach me recently with uh, a lot of inventory. They’re ready to sell it. They seem to be very connected on a brick and mortar stage, but they don’t know how to sell their product online.
So they acquired an email list, and the email list, we don’t know what quality that email list is, but they paid, they paid a pretty penny for this email list. And I said, well, having an email list is great, but are you aware that emailing them is actually illegal? Oh, I had no idea. Well, they didn’t opt into your list. They opted into someone else’s lists. If you don’t know what you’re doing, you can lose money, you can get in trouble. And it’s just not worth it. So stick to what you’re good at. If you’re good at brick and mortar, stick to it. If you want to bring on a partner, maybe for the online part, then I would do that. But make sure that that person knows what they’re doing when it comes to internet marketing. It’s crazy to me how many people just think that they can build a website and that people will come. It does not work like that. You probably know better than anybody how important PR is, how important reaching out is, how important capturing those leads and getting them to subscribe to your messenger bot. You’re getting their email address so you hit them from different points. Get them on your Instagram, get in their face as much as you can. You know, like from an internet standpoint with the brick and mortar guys won’t understand is, hey, once I got you subscribed on many chats, on our chatbot, I get you over to our email list and I ask you to visit our website. All you have to do is visit our website. That’s it. It’s free. It doesn’t cost you anything. Well, guess what happens when you visited our website? We do what’s called pixeling you. We make sure that we know you were on our website and now we drop a cookie on your browser and we follow you around the internet marketing to you. There are many different ways to do it. And while people in the industry, even they think they know what they’re doing, think that Google and Facebook, you can’t advertise on them while you might not be able to advertise on them. But I know some secret ways that you can advertise to people.
Sonia Gomez: We’ve been doing it for the last three and a half years and when most people are getting shut down and losing their accounts and you know, going through these horror stories of online growth, I’ve been like over here, just steady as the ranks as the day is long. You know, they’re not our methods but a lot of it, I think the challenge in an industry where there’s so much excitement, I experienced it with the I Am Movement to the internet marketing movement where everybody wanted to be an affiliate and people were just blowing out overnight becoming, you know, overnight sensation.Crazy backlinks. We just bought blogs.
I know, I know. It was nuts. And, just to be clear, I’m virtually tech-traded like I moved into internet marketing, barely being able to send an email and Cuban said this best, hire your weaknesses. So I love what you’re saying because I don’t think entrepreneurs, you know, have a realistic picture in the beginning of what it actually takes to build a brand or an organization that the stackability of big business, right? They just have this vision of grandeur, the pie in the sky, and they’re willing to do whatever it takes until they’re bankrupt and embarrassed. Right? So…
Be Armed With The Right Knowledge And Do It Right
Some people think that there's just an endless money pit and there's no end. If you're not doing it right and you're just losing money, you hire someone the wrong way, you lose money.-Daniel Moravec Click To Tweet
Daniel Moravec: And some people think that there’s just an endless money pit and there’s no end. If you’re not doing it right and you’re just losing money, you hire someone the wrong way, you lose money. Another thing is, you know, if someone buys inventory, they think the value of that inventory is going to be the same forever. I could buy a hundred thousand or $500,000 worth of inventory and half of that and then six more months, it’s kind of worth half of that. Again, because we’re in a new and booming industry and farmers are finding the living crap out of this, it’s going to become a commodity. And if you don’t sell it quick and you don’t sell it now while people have it in demand, your inventory is going to just continue to reduce in value.
Sonia Gomez: So, talk to me a little bit. I want to know more about No High because you guys not only have a really good look and feel to your brand something that is non-invasive, it definitely permeates the mainstream. It’s not necessarily attached to any one person which makes it a standalone brand. I want to understand a little bit about the mission and the movement behind No High and what you guys are setting out to do right now. What is the mission behind the No High brand?
No High’s Mission
We are the brand where you won't get high on our products, but you're going to be able to take it for your symptoms and there's a chance that it might work for you. - Daniel Moravec Click To Tweet
Daniel Moravec: I mean, the mission is to be, even when people know about cannabis, they know about marijuana, but they don’t know about this certain oil or molecule, cannabinoid that’s in the cannabis plants. They are typically getting they need relief from symptoms and a lot of them might have in the past or whatever gotten it from marijuana, from smoking weed. But what people don’t understand is that not everybody wants to get high all the time, or maybe they don’t want to get high at all. That’s where our brand comes in. We are the brand where you won’t get high on our products, but you’re going to be able to take it for your symptoms and there’s a chance that it might work for you. So that’s kind of, that’s kind of what we’re targeting. It’s a little more broad than other companies like veterans fatality who is, hey, we’re here for the veterans and you know, the veterans have PTSD and what not. We’re here for people who just want symptom relief. But don’t want to get high.
Sonia Gomez: I love that. I think that there’s so much emphasis on, you know, especially in the cannabis industry and the stigma is still traveling with the growth of the industry. No matter how professional people want to appear, how much money they put into the professional look and feel of their brand. There is still a stigma that’s following because the nature of the genetics are being bred to be high, like extremely high. It’s like alien weed nowadays. And even the hand is a similar sort of genetic manipulation right now where to get full-spectrum and really pushing the envelope with that 0.3%. And you know, all of the things that are happening inside of the lab, there’s still these cerebral effect that middle earth as I call them, the Homer Simpson’s of the United States, middle America who is carrying the stigma, has been exposed to the negative side of cannabis, does not want to feel that cerebral shift but does want the physical and emotional relief. This is a really good middle ground. What, tell me…
The Negative Stigma That Comes With It
Daniel Moravec: From, by the way is from Minnesota, originally. So, I grew up with that stigma, you know, like you don’t touch marijuana and the people that did lived in trailer parks, I mean, that’s just how it was when I grew up. So there was a negative stigma attached to it. Yeah, for sure. And to kinda go back to your point about where that stigma comes from. It doesn’t help that the hemp-CBD companies are aligning themselves, I believe incorrectly with a lot of the same things that the marijuana industry is.
Where Does This Stigma Come?
Sonia Gomez: Give me some examples. I’m so excited about this one.
Daniel Moravec: Stay sticky, icky, right? Oh, we’ve got that sticky CBD. You should see some of the brand names that are coming out. They’re just ridiculously stupid. Like, cbdcureseverything.com, like brands literally exist and they will get shut down. Without a doubt. I would never invest, put one penny or I would even put my consulting time at any of these horrible brand names unless they’re willing to In addition to that, you know, I do find it kind of, you know, lightheartedly funny that you know, we see 420 all the time and we associate it with the cannabis plant. But to align your CBD brand directly with four twenty might be a mistake, because of what it represents and what’s behind it. So, you know, some of these things need to be thought out a little bit better by the cannabis brands and the hemp brands that are coming out there. Like, if you’ll look at our logo, you know, it’s not green, it’s not yellow, it’s not black, it’s pink and the blue and pink represents the men and women out there that need symptom relief. And you know, that’s what we’re there for. So it’s not about the green and the getting high and you know, getting lazy on the couch type of stuff. It’s about you, helping people.
Sonia Gomez: You know, I think that it’s, I think that that’s a really important point and a lot of what I have been working to eliminate is that sort of stereotypical approach to the use of cannabis. I was, and you know, through this interview, we’re just sort of getting to know each other ourselves. So a piece of my story in entry into this industry, surprisingly, and I grew up in California. I grew up running around barefoot and in diapers around these giant trees and I didn’t know the difference. But it was..
Daniel Moravec: California is a beautiful place to grow up. I want to end up there when I was, since I was young, for some reason I just was so attracted to California and now I’m here very close in Vegas and I’ll make my way to go soon.
Sonia Gomez: Yeah, it’s absolutely, it’s magical. Really. It’s a magical place I’ve lived all in through the California area. And, so, for me it wasn’t such a negative stigma around the plant, but the age in which, you know, I was exposed to it was not necessarily acceptable. I was in high school. And so you start to develop a reputation for being just like a rebellious teenage stoner. I was, I love to surf. I love to be in the water. I was, I was one of those beach girls down in San Diego and I was at a near fatal surfing accident actually, which is how my journey with cannabis started because I had spent tens of thousands of hours, like many of your, you know, clients. I had spent tens of thousands of hours and tens of thousands of dollars and the medical system was not experiencing relief, was being, you know, prescribed multiple medications that were creating more symptoms than exasperating my syndrome rather than bringing me back to balance.
And I found myself at the peak of my illness or syndrome, about a hundred pounds overweight, seven different medications and literally so depressed that I was waiting to just, I was like, how many of these pills do I have to take to just end it right now? And because of the size of our community, a little over a million people in our community and we’ve reached a little over 50 million in the last 18 months with, through our message and with our stories. I get to hear a lot of these types of stories where people say before CBD, I felt like this. And so I have such a deep space and it’s a such a deep place in my heart where I’m, I’m committed to the excellence in this industry and creating multiple ways for people to become educated, empowered, and, and accepted because they want to understand how to use a product like No High, for instance, to improve the way that they feel and function without having to acquire a stigma of being a stoner or some counterculture participant, when I got exposed to cannabis as a medicine, it was after I had gone through all of this failure with the traditional medical system and a holistic neurologist introduced me to my endocannabinoid system, taught me about microdosing phytonutrients, you know, less use of THC, more of the other cannabinoids. And this is before any of mainstream science had come into the industry. So, I firmly believe in a full spectrum product because I think that God made things as miraculous as it needed to be to create the results we’re looking for. But I also believe that science allows us to manipulate those compounds in a way that give us what we actually need. And not everybody needs to get high. You’re getting ready to develop or are in the stages of development for your dispensers, kiosks?
No High’s Strategic Vending Machines
Daniel Moravec: Oh yes, our CBD vending machine. Yeah.
Sonia Gomez: Yeah. Your vending machines. This is a cool thing. I saw Green Box do it in California with cannabis. Didn’t love it. I’m like, why does it have to be in the face of our kids? Truth be told, I was not a huge supporter of recreational cannabis. I thought it was too soon, too fast. But with your kiosks and your vending machines, where are we going to find those? And what benefit do you think we’re going to see in the community around No High brand exposure.
Daniel Moravec: So, the eight machines will be strategically placed in various locations. We’ve secured our first location, and we’ll be announcing that probably in the next two to four weeks. It’s a big deal, we are going to do some major PR and press behind it because a very prestigious location is involved and the press is going to be extremely interested because of the combination of newer CBD company along with this location. Not something that we can release at this moment. There has been some press on, like, worldwideweednews.com. You know, picked us up and did a quick article on us with that. That was kinda cool. So, these vending machines, as you know, it is kind of newer play for us. What we’re doing…
Sonia Gomez: For the industry as a whole. There’s not a lot of people who have vending machines. So this is for me, this is really going to humanize and create a certain level of accessibility that we didn’t have before.
Daniel Moravec: And these machines are crazy technology, too. It’s an age-restricted machine, so it restricts the purchase of the products inside of it, which we recommend to be CBD or whatnot. If you have a dispensary, you could probably put it within your dispensary and dispense marijuana products through it. So, what we’re doing is we have these available for sale and we can put a brands wrap in a brand’s products onto it as well. So, you know, that’s one of our places. On the other hand, we can also put, you know, our own, get our own locations. So, you know, those are the two types of things that are available right now. So if anybody is up…
Sonia Gomez: If you are white labeling the vending machine as well, the white labeling, the technology and the machine and so somebody else could put their stuff into it. And at the same time, if they want to just purchase one of your machines to have you in their location, they can do that as well.
Daniel Moravec: Explain that one more time. Sorry.
Sonia Gomez: Definitely. What I’m trying to understand for what you just said is, if somebody wants to put their own brands in this machine, you’re white labeling it, you have the technology, you have the machine.
Daniel Moravec: They can purchase the machine outright from us.
Sonia Gomez: Yeah. And you’ll wrap it for them and their brand.
Daniel Moravec: And yes. And then we do the merchant processing, with the technology, the software, the wrap, what have you, to put into their own location. So, this is a popular solution for people who own their own location and want their own brand. So, that’s an option. For smaller orders you have to pay for the machine full price. And on the fifth machine we will allow a leasing program so somebody doesn’t have to pay the full thing to continue going. If someone comes to us and they want, you know, 25 machines, 50 machines, a hundred machines, then we can talk about financing and leasing as well. So those are all definitely options. You know, before we get started into that too much, we’re definitely going to be placing our own machines. So there’s a lot of awareness around what these things are. On our machine, we’re going to have a little thing on the bottom that says, you know, to inquire about getting a machine in your location, contact us at nohigh.com. Yeah.
How To Capitalize On The Cannabis Industry Without Creating Your Own Brand
Like, some of these investors want to start their own. If you don't know what you're doing, definitely just find someone to invest in and then ask them all the right questions. - Daniel Moravec Click To Tweet
Sonia Gomez: No, I love this. There’s a lot of people. And just so you know, Daniel, we have, we have a pretty diverse group of people who are listening to our podcast. We have established brands and businesses in the CBD and cannabis movement. We have ancillary businesses who are looking to get themselves more heavily involved so that they can capitalize off of this industry. We have people who have no involvement whatsoever, who are looking for ways to invest in, involve themselves. And then…
Daniel Moravec: That’s what they should do by the way. Like, some of these investors want to start their own. If you don’t know what you’re doing, definitely just find someone to invest in and then ask them all the right questions. I can’t tell you how many people have come to me with investments in the last two decades. It’s in my life, especially because I made a lot of money. Remember, I was 19 years old. I made my first, you know, million dollars. And at that point people came to me and said, I have this idea. Oh, I have, I have this idea, I have this idea and I made a lot of mistakes, you know, with my money on. So, you know, unfortunately, I did lose a lot. Though, if you’re going to be an investor in the industry, make sure that you are smart about it.
And, you know, don’t go and try and buy your own stuff. And I’m not saying that cause I’m a brand, I’m saying that because I’m literally trying to protect these people, the value of the inventory is going to drop. This stuff expires after a certain period of time, too. It can be worthless and unsaleable as well. And then we’re going to have the same problem in the hemp industry as we did in the hoverboard industry. You know, hoverboard battery’s got a bad rep for batteries blowing up and then they weren’t sellable. Amazon stopped allowing the sale of these hoverboards. They sat in warehouses for years and years and years and then eventually they got liquidated. They’re still on the market years later. That very same thing could happen in the hemp CBD industry because it’s such a parabolic, advanced right now.
People are buying stuff that they can’t even sell. And in a year, two years, three years time, that product’s still going to be in someone’s garage or it’s going to be in someone’s storage or someone’s warehouse and they’re going to sell it. They’re not going to dump it in the trash because they’re attached to it, they paid a lot of money for it. So, to all the investors out there, just make sure that you’re smart about what you’re getting into, you know, buy into a farm. That’s probably one of the best places you can put your money as an investor.
Sonia Gomez: One of the things that we recognize, so we have this huge captivated consumer audience, right? And our whole mission and what we started was to bring the truth about cannabis, to empower our consumers with the education they needed to make, you know, educated decisions about what brands and products they were going to be, you know, using and how they would, what kind of results they could expect. Well, because we have the captured audience and nobody and no brands can advertise online. We started to get an influx of businesses who needed and wanted traffic. Well, what we discovered is that you can, I can send you all the traffic in push button, right now. I can send you five to 10,000 clicks. How many do you want to be yours?
Daniel Moravec: You get paid on that and that’s a great deal for you every time.
Sonia Gomez: The only challenges, I can send a million clicks and they weren’t ready to receive it. They weren’t ready to receive, they didn’t have the digital infrastructure, they didn’t have the products. They had overleveraged in their purchase of inventory and just had product sitting, but no money to advertise. So when you and I first met, I had just opened up the Emerald Circle Mastermind because my network is so vast and I had pulled together this group of people who would offer little to no MOQ’s, better pricing on products. Like, we’re undercutting the market right now, by 15 to 20%. Branding, all of the different things, merchant processing, banking, I mean, anything that you can think of as far as this industry goes, we have pulled together the network and created special pricing and built in the consulting and advertising to Emerald Circle.
And you know, we did that to help the brands that had quality product, the mission and the message. I truly believe from my research into No High brand and this is not, I’ve actually used you and other as an example in other interviews because I believe that you have built your brand to be a legacy brand. You’re not something that’s gonna just all of you know, six months, a year from now, you are built the way that you’re building your brand. And I would be saying, I literally have said these exact same words about you in another interview, but the way that you are building your brand has the foresight to answer the question, how am I going to stand apart when everybody else is doing this? How is my brand going to stand apart? How do you do that? Not every entrepreneur has the foresight, you can’t sell common sense in a bottle on the retail shelf. Common sense is not so common. So walk us through some of the considerations that you have as a business owner and as the brand builder. How do you build a business that has that longevity for the industry that it’s a part of?
Daniel Moravec: Well, you have a lot of experience, number one. I’ve had experience in many different industries and taken little golden nuggets out of every single one. All the businesses I mentioned already. And then I also was a partner on a company that was in the organic skincare industry. I was the investor. I was the business acumen, kind of like the advisor makes sure that we’re going in the right direction. And then my partner was responsible for creating the skincare products. I had a lot of experience throughout that, the relationship that taught me some things like I had no idea prior to that business. How do I get glass? How do I print a label? How do I get a label design? Why is labeled design for a product different than designing a website, a banner, you know, and, and the answer, the quick answer is, well one is 72 dots per inch and the other is 300 dots per inch.
So, it’s a lot higher quality. You got to make sure that you can actually read it on the labels. Plus, compliance. I learned compliance through that, too. We were working with the USDA, so the USDA has their own, rules and guidelines. If you use the USDA logo or write the word organic on your product, there’s compliance behind that. You could get sued if you do that incorrectly. If it’s too big, if it’s the wrong color, if it’s altered, if it doesn’t say, you know, where it was certified organic, these types of things, I found out they mattered. And that’s not something that someone just learns. That’s something that you have to have experience or get someone like me or a consultant or partner to advise you on because if you end up making the wrong turn and you keep walking in the wrong direction, your business is going to fail.
So, you know, back to kind of building a legacy brand. For me, this has been on my mind for years. This, the No High brand where I started in the CBD industry was, I had a friend who now owns an incredible domain name. He owns cbdoil.com and he’s the pioneer in the industry and I have to give him credit for that. He didn’t know Matt back then. He just purchased it recently for half a million dollars, which is a lot of money for the domain. I helped him out a little bit, you know, just kinda chit-chatting, over dinner and whatnot here and there. I think we had, we had drinks one night and I gave him some advice on the shipping because he was shipping a large number of products every month and he was spending, you know, between $2 to $4 more than he needed to on every product.
That alone added up to the equivalent of a high-level full-time employee that could have been working for him. So, hopefully, that helped him. But that was probably, you know, three or four years ago now. And then I have another friend who owns another business. I’ll say the business name, it’s pharmaextracts.com and they started I believe in 2017, late 2017 and I was there for their start as well, helping them. I did put a lot of hours and a lot of work into that, you know, a new company for him. I helped them process a large number of orders in their first week of business. And, I wish we would have been able to negotiate something where I could have stayed. It was, I liked the brand. It’s a good brand. It’s very strong, you know, I’m sure they’re doing a lot of orders. But, you know, in hindsight, I think that my mistake was that these were two great opportunities in my life that I could have had to get involved in the CBD industry a little earlier with friends that know what they’re doing. Unfortunately, the value of these companies has skyrocketed since, and there’s no opportunity for me to be involved in those. And so I would start my own. And, I started thinking about I thought, you know, okay, I’m gonna, you know, be, I don’t want to be normal. I don’t want to be X, Y,Z , cbd.com. Everyone’s doing that. You know, I don’t want to make claims. I don’t want to use the word treat, cure, or diagnose. What can I come up with? So I came up with the original main, was going to be like, Exhale CBD. And I was like, oh, this is a cool one. Exhale. Kind of like relaxing, calm, great idea. And I was gonna roll with that. I’m gonna run with that one. Until I discovered that there was a marijuana dispensary that happened to actually be in Las Vegas called Exhale, this marijuana dispensary.And I’m like, oh, there’s no way that, I’m not going to be infringing upon them, you know, like somehow somewhere and just getting, I don’t want legal battles with people. So I thought about the most obvious thing that I could about CBD. And I go, it doesn’t make you high, CBD just not make you high. So, then I thought, No High. And I looked up the domain. No one took it. I did my research on trademarks. No one had it. I did my research on Google. No one was using it as a brand. At the time, nohigh.com was only like 2000 bucks and I didn’t buy it. I just started developing instead. Like an idiot. I went and bought a different TLD. I bought like nohigh.io and the domain or the own.com, you know, increase the price of the .com because he saw that I bought another. So, that’s some more advice for people is if you have a brand in mind and there’s a domain or that there is a .com, don’t go register other extensions, they will just increase the price of the .com because they know that’s the best one.
It doesn’t matter, anybody that comes out with an IO. I won’t shop at .io because a lot of these people are coming from the crypto and blockchain industry and they didn’t succeed. So, why would I want to be or do business with a company with a .io when I’m pretty certain they didn’t succeed in the blockchain and crypto industry. So, you know, these guys, in my opinion, are primarily in the CBD industry for quick money and they won’t be here in a couple of years when, when time, the test of time will just, I think that it’ll fail them. So, I also thought, okay, what color should I make my brands? And I wanted to stand out. That’s all. That’s the only reason I did the blue at first was I wanted to stand out. I did, I did a Pantone of should I do yellow, should I do green? should I do purple? Should I do different pan tones? And this was just the most attractive to me. And at the time it was just a solid blue color. My graphic designer sent it to me and then I just said, you know what, let’s add a little flare to it. I added the pink tip and that was it. You know, so that’s what our brand ended up being. And also, if you look at the logo, you’ll see the N on the H for No High. Do you see it? Yeah. So it’s a very deeply thought out logo.
Sonia Gomez: I’m going to see you when I’m in Vegas and best believe me when I say I’m going to be rocking that hat. So fresh, on the white, like, I am sorry. I’m all about the logo…
No High’s Cool Apparel Designed For Their Loyalty Program
Daniel Moravec: So, I have news for you. Our apparel, we’re creating some really bad ass apparel. We have these cool hats. We have, I have a beach towel over here next to me.
Sonia Gomez: I saw you in your little beach towel.
Daniel Moravec: I’ve got shorts. We’ve got bikini. We’ve got all this really great swag that are only available to customers through our loyalty program. We are not going to allow anyone to purchase them. You have to have earned points and then those points can be spent on No High swag at nohigh.com.
Sonia Gomez: Can I tell you something? I don’t know. You probably heard this before but I’m gonna be, I wouldn’t just go ahead and say it anyway. You are like, you are in the top three or maybe two of the three that I’ve heard so far of the fastest growing industries, cash-rich, certainly industries in the world right now. Gaming, cannabis. And are you involved in cryptocurrency?
Daniel Moravec: Yup, I am. And hoverboards, too. So, I actually started in the cryptocurrency industry in I think 2012, 2013, 2000 fall. Yeah, it was literally just a bunch of us guys just nerding out. Like this is super cool. It was, I think it was $150 for a Bitcoin at the time.
Sonia Gomez: No, I was watching Bitcoin when it was like 75 cents.
Daniel Moravec: Yeah. Like, yeah, it’s crazy. You know, I wish I had held onto it and so here’s a quick, funny kind of a story. As I sold all my crypto and I think 2016 to go and try to grow marijuana in California and it didn’t work. The grower ended up stealing all of the money.
Sonia Gomez: No, where did it go?
Daniel Moravec: What was it like? Kind of like Temecula area, Anza area. It wasn’t, it wasn’t exactly above bar. But, since we never grew anything whatsoever, I can tell, talk about the story. I was literally just an investor in a project and we got ripped off, so that’s how, that’s my story of how I lost all my Bitcoin.
Sonia Gomez: Oh my God. That’s, you know what, that’s not the worst story that I’ve heard. I’ve heard, thou shall remain nameless, but someone’s wife put them into a divorce and he had like multiple seven, I mean, many seven figures.
Daniel Moravec: He should’ve just given her half of the private key
Sonia Gomez: Dude. She didn’t need to, she signed it all over to herself and then divorced and then left and dusted. It’s horrifying story. Just so sad. That’s one of the things that is really sad. I think that our industry as a whole in the CBD space, is self-governing right now. And you talked about creating a standard with your affiliate program and with your consumer platform that is, you’re going to allow them to share the results that they’re getting. Good brands, bad brands. It’ll be up to the consumer to decide. And I really, really love this. Say that one more time. Your internet cut.
The Need To Live Up To A Standard And Create Consumer Watchdogs
Daniel Moravec: Yeah. The internet connection seems to be a little flaky for this call, but it’s probably my side. I was saying it’s the affiliates that we’ll be able to share stories of whether or not they got paid by the program so on and so forth. We don’t want to be responsible for the consumers’ opinions on these other brands. We are perfectly happy to manage our own consumers and our brands. As far as our reviews and you know, our recommendations, but hopefully someone out there will create some sort of like a consumer watchdog or advocacy website. We believe that these brands should become part of the bigger associations like the US Hemp Association. I think there’s another business called like Natural Products where they are helping brands and everybody with their labeling requirements and FDA requirements. There’s a lot of work that goes into it and these are communities that the better brands should be part of. Yeah, for sure.
Sonia Gomez: I agree. Well, I interface with a lot of consumers. So I, I get the horror stories from, you know, brands not being, not delivering the results they’re being, finding one that they like, but then the next bottle doesn’t deliver the results. Likewise, from the people who want to get into the business and don’t have a tremendous amount of startup, which by the way, I’ll plug the No High affiliate program. Definitely check it out because all the reasons mentioned if you are watching this industry, want to be a part of it, know that there’s an opportunity for you to succeed here, needed, want to take advantage of a product and brand who is building itself and its infrastructure in a way that will allow you to continuously benefit from its growth. This is a brand that you can definitely feel confident and comfortable being a part of. I’ve watched it over. You guys have been in business for how long? Two years?
Daniel Moravec: Yeah, it’s a couple of years, but we’ve recently been working on like redesigning and kind of more so deploying ourselves and taking it more seriously. Again, I was consulting for companies prior to this, so my time was taken up and then at the time it was more of kind of an idea.
Sonia Gomez: I’ve been watching you for about nine months I think, is how long I’ve, yeah, six, seven to nine months, something like that. So, what I’ve witnessed so far I think is very cool. I feel really confident being able to say that what you’re doing and more importantly, how you’re doing it as a safe place for people to be able to come and explore the opportunity to be a part of this industry. As far as the consumer governance goes or this industry as a whole, it being self-governed we have to hold ourselves to a different standard of operation right now because there is no rules by the governing municipalities that manage every other industry. So, okay, there will be soon, right? I expected in the next three to six months,
Daniel Moravec: These FDA warning letters went out this morning. Actually, I just got forwarded an email from one of our farmers. The title says FDA issues, more warning letters regarding the marketing of cannabis. And this was from FisherBroyles Attorneys At Law.
Marketing, Advertising And Brand Exposure Challenges
Sonia Gomez: They’re looking at how employees are interacting on social media, right now. Like, it’s a very deep investigation into the way that these brands are marketing and advertising, which I’m going to ask you one more question. How are you getting around in your advertising right now? This is one of the number one challenges of the industry is how to bring brand exposure and market and advertise your business. How are you moving around it right now?
Daniel Moravec: We are actually not at a point yet where we are worried about getting too much traffic. Depending on when people are listening to this podcast, whether it be today or next week or two weeks from now, we are launching a very beautiful new website. I’m not sure if I shared it with you. And once we have that in place, then we can start worrying about our traffic more and more. I think that as we’ve kind of concluded in our discussion here, our brand isn’t going anywhere. Our brand is something that people will share with each other, word of mouth and you know, that’s going to be a good start for us. Also kind of, as you had mentioned earlier, traffic people can buy traffic from you but not see results. What we’ve done is we’ve to flip flopped it.
We’re not buying traffic. We’re building a foundation. So when we get that traffic, we can approach people like you and we can actually purchase traffic, um, at a, at a rate that you are, or racially or excess because we take that traffic and do the right thing with it. We don’t just send them to our Wix or our GoDaddy, whatever, webpage and then, you know, slap a fake label on someone else’s bottle and try and sell them this bottle of crap. You know, we’ve worked very hard at establishing ourselves as having this gorgeous website, very sticky. Lots of information. have a scientist on board who’s actually our journalist, who I believe she has her PhD and she worked in the Stem Cell industry as a chemist. We don’t mess around like, our articles and our content is actually pretty complicated. You know, talking about like bioavailability and the endocannabinoid system and the different receptors that are in your body. These are things that people who are interested in learning more about how they can take cannabis without getting high, they have one on the website so we will be getting traffic and thankfully there’s people like you out there who we can buy it from. So that’s a conversation we’ll have to have.
Sonia Gomez: Yeah, for sure. I would love that. I never looked at myself as an agency in the history of my platform we’ve only ever promoted about six brands. We’re very selective. We look at the organization, the story, the education, the efficacy of the product and we have been the self-governing agency to make sure that the products that and brands that our customer base gets exposure to are of the absolute highest quality. So yours is one I would definitely be honored to. I love that you’re building a point system for that as well. I’d love to tie you into our affiliate network. We have a program where we’re certifying people as natural health consultants and they acquire multiple brands to be able to sell on the back end of that. So we’d love to plug you inside of that network as well.
I really appreciate the way that you are approaching this industry as somebody who has seen and been a part of the growing pains from the very beginning of this space and who somebody whose life has been transformed through quality products. I just have to express my gratitude to you and the care and consideration that you are putting into the way that you are building your business and making this a safe family-friendly option to care, for oneself to maintain a healthy lifestyle or otherwise improve your life and functionality is, there’s just nothing like feeling good. You know, if you feel good and you look good, you can do incredible things in the world. So thank you very much for what you’re doing and how you’re doing it. Appreciate it.
No High’s Cool Products
And if you don’t mind before we sign off, I’d like to run and grab my bottle because I think that’s another part we never talked about. Have you seen my bottles?
Sonia Gomez: No, I haven’t. And I was actually going to ask you, so, this is perfect. In closing, I want to see your products.
Daniel Moravec: Okay. I’m going to show you our tincture products. Real quick here. Let me see if I have, there we go. No, that’s not it.
Sonia Gomez: Perfect. Wrestling around by the way, cause we’re looking at this little girl and, but we can hear you like digging in the treasure box.
Daniel Moravec: Yeah, I’m trying to find the right one here. I’m just going to show you our tincture when we have new labels that we’re having made literally this week and just put the order in for them yesterday. So just start out. Um, our bottles are multicolored and we had these custom made. Let’s see if you can see.
Sonia Gomez: Yes. Awesome!
Daniel Moravec: So it matches our brand, right? So this is our original label, uh, Mary’s Berry, 500-milligram full-spectrum and our new labels actually have a nice little shine to them. This is a project we’re working on. It’s our lavender. How do you see this?
Sonia Gomez: Yeah, I see the difference. Yes.
Daniel Moravec: That’s something that’s going to be a little different about our new bottles. And we did make one more change and this is going to be helpful to any other brands out there. When you want to be compliant, it says 1500 milligrams right there. We actually put, we added to that. So our next print is going to say per bottle because people, the consumers don’t know if they’re getting 1500 milligrams per serving or per bottle or per dropper. So it’s important to write that on there. In addition to that, this sips, this does not say dietary supplement. But we believe that it should. We do have a supplement facts panel on here. So what we did was we called it a hemp supplement. So instead of saying it’s CBD like it’s kind of under the radar, it’s under target right now.
You know, everybody that says CBD and they make these claims cures, this does this. We’re just calling it a hemp supplement. The consumer can figure it out for themselves, uh, based on what they read about our product, the results that they get from it and taking our product. And that’s all that matters to us at the end.
Sonia Gomez: Superstar!
Daniel Moravec: Yeah. We’re not trying to have an ego and say we’re the number one CBD company or CVS. When you start using the word CBD and throwing it around, especially when you’re selling a full spectrum or broad-spectrum product, you’re ignoring all the other cannabinoids that are inside. And there are over 113 identified cannabinoids in. By ignoring all those, you’re telling a marketing statement that says, this is an isolate because you’re just talking about CBD and CBD isolate is, you know, something that is handed by, I believe GW Pharma and you don’t want to get involved in that. So, we’re taking as much of a safe route as we can along the way. You know, to avoid conflicts with other companies to avoid infringing on other people’s trademarks, copyrights, patents, whatnot, while also providing the consumer with you know, enough information where they know what they’re buying.
Sonia Gomez: Love that. I’m going to be in Las Vegas on the 20th though, I think I’m leaving on the morning of the 23rd to head out to New York. Is it possible for us to get together? I’d love to do a live broadcast to our community. I’d love to share and if we want to go into the where take advantage of the fact that I’m going to be there cause I would love to come and check out as much as it is as you want to show us behind the scenes of No High.
Daniel Moravec: That’d be great. Yeah, just let me know when you’re here. And we’ll set something up.
Sonia Gomez: I’ll be at the wind cabana baby. That’s where you can find.
Daniel Moravec: That sounds like a good place. I could just bring my bottles over there. That sounds good. The broadcast.
Sonia Gomez: Yeah. We’ll start there. And then, what does that green car you have, a Pontiac?
Daniel Moravec: It is a 1969 Dodge Charger. And I have another green car. I have a Lamborghini Gallardo, so they’re both green.
Sonia Gomez: Well, I happen to be an old school car junkie, so if you want to bring that baby on over, I like that. A little kiss. She’s so pretty. She is. And you’ve got, you have a deep story with that, with your pops, which we’ll share, which we’ll share on the live broadcast. When I come into Vegas. I’m really excited to see you. Thank you so much for your time. Any last words for the community before we end today’s show?
Daniel Moravec: I don’t think there are too many, too many last words. I think that we, you know, covered pretty much everything, you know thanks for listening everybody. It’s been a great broadcast and you know that’s it.
Sonia Gomez: Alright, awesome. Well, for those of you guys who are tuning into the Hemp Revolution and watching closely as we pioneer the fastest-growing cash-rich industry in the world, make sure that you remember what you put in your body is ultimately how you are going to feel. If you are a budding entrepreneur or a brand with an established business and you are looking to grow and scale right now, check us out at theemeraldcircle.com for the resources, relationships, and tools you need to succeed in the green rush. If you are a patient looking for products that you can trust to deliver the results you are looking for, check us out at medicalsecrets.com and if you want to find out more information about No High, check about nohigh.com. I’m your host , Sonia Gomez and this is the Hemp Revolution. We’ll see you on our next show, guys.
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