Chance Dite is the Director of Education and Farmer Relations at Cultivaris Hemp, a serial entrepreneur, and a strong cannabis advocate. He has germinated his first cannabis seed in 1999 and has been growing and consulting ever since. Then, in 2017, he transitioned to hemp.
Chance had a hemp company and currently owns two hemp farms, bringing the combination of education and experience in both business and cultivation. He has worked closely with both local and federal officials to ensure that farmers are understood and represented.
In this episode of The Hemp Revolution Podcast, Chance talks about the biggest challenges that cannabis farmers face today and how he educates and helps them plan. Learn about the turnkey solutions that he offers to avoid the potential pitfalls.
You’re going to get what you focus on. So don’t focus on the negative stuff on the hemp industry. Be aware of it so you can make smart decisions, but focus on what you’re building and where you’re going. – Chance Dite
Some Topics We Discussed Include
3:51 – A serial entrepreneur’s strong advocacy and love of cannabis
6:21 – How Cultivaris is integrating into this new normal and preparing for the future
10:21 – Chance’s Talks about his role at Cultivaris: Farmer relations and education
14:00 – Planning and research: Farmers’ biggest challenges
29:36 – Cultivaris focuses on being a resource for farmers and everybody
33:05 – A manual to have a successful season
37:51 – How COVID affected and will affect the cannabis and hemp industry
53:58 – Key pieces of advice to budding entrepreneurs planning to jump into this space
People Mentioned / Resources
Connect with Chance Dite
Connect with Sonia Gomez
Sonia Gomez: What’s up, guys? Sonia Gomez coming to you from Denver, Colorado on another rock your socks episode of The Hemp Revolution Podcast where we are sharing and telling the real story of cannabis and hemp through the eyes of the entrepreneurs who are pushing this incredible industry forward.
As you know it is our commitment and mission to empower you with the truth about cannabis so that you can make educated decisions about how you want to care for yourself and your family or otherwise participate in the growth of this incredible industry. Shoot me a message email@example.com if you’re a budding entrepreneur trying to break through some glass ceilings and brick walls.
And if you’re someone looking for products that you can depend on, whether it’s hand sanitizer all the way through to high milligram dosages of CBD, check us out at medical secrets calm, happy to offer some information and direction on which products will work best.
Once again you guys you can thank me later or now whichever is fine. We have an incredible guest with us once again we have unearthed some of the best and I enjoyed my conversation with the Belarus team so much last time that I decided to bring in one more guest from their innovative and incredible company.
Chance, who is our guest for today brings a rare combination of education and experience in both business and hemp cultivation. He’s germinated his first cannabis seed in 1999 and has been growing and consulting ever since with the transition to have specific in 2017.
He has worked closely with both local and federal officials, similar to myself and agencies to both mold policy and ensures that the farmers are understood and represented. Chance is consistently advancing, my excuse my little tongue twist there. Advancing overall knowledge and industry direction through involvement in teaching, think tanks, seminars, research projects, and classes at universities like Tel Aviv University
and the University of Colorado in Boulder with successful farm operations in California, Colorado, and Nevada. He also has real-world experience in solving farm problems and massively different geographies. If you guys put your hands together now and help me welcome my good friend. Chance Dite. How’s it going?
Chance Dite: Great. Great to be here. That energy is amazing. I love it.
Sonia Gomez: Thank you. I’m so excited to have you guys back on absolutely love what Cultivaris is all about the history that you guys carry. I mean, I have obviously done some pretty invasive research into your professional and personal lives. Sorry, not.
Chance Dite: Dig it up.
Sonia Gomez: Digging up all of the dirt. And however, not everyone has been so lucky. Fortunately, they would have listened to our previous podcast with the founder and owner. And if you guys have not checked that out go ahead and check that episode out on medicalsecrets.com, rocking content there. But Chance, why don’t you give us a quick and dirty on who you are, what your background is, and how you ended up in the cannabis craze.
A Serial Entrepreneur’s Strong Advocacy and Love of Cannabis
Chance Dite: Background is pretty much serial entrepreneur. Done all kinds of different stuff. Real Estates, had a water company, wellness company, I still had with a medical director, but always been a strong advocate and lover of cannabis. In fact, my speech classes in high school, all the way back then, and even in college my topics were always on cannabis which caught some kind of heat from the teacher but regardless I got A’s. I’m not worried about it.
But uh you know, I’ve been in and out of cannabis. Have been commercially working in it since 2007, in terms of working with growers and consulting friends. Then just kind of transitioned over to hemp. I just see a– I mean obviously, hemp and cannabis is cannabis. So hemp is just kind of a federal classification. It is cannabis.
Sonia Gomez: Truth.
Chance Dite: But just in terms of understanding the topic, moved over to hemp. I just see a huge global impact from hemp that is outside of the medical arena of it in terms of cannabis, but there’s a huge global impact that can happen with hemp in terms of the fiber grains seed, the 75,000 products that people always talk about that you can make from it.
I just think that that’s an avenue that I wanted to pour into, especially since the results of the medical side of it because I come from a wellness background. I just think there’s so much opportunity here. It’s like a virgin industry that’s re-emerging since it was around at some point like your site is Medical Secrets. It’s like the medical secret that has been known for thousands of years, but it’s now getting re-discovered. For whatever reason, it needed to get buried and squashed by certain corporate entities. But we’re back and we’re coming at it as hard as possible.
Sonia Gomez: I love how you’re like, tiptoeing around the fact that our personal–
Chance Dite: Yeah. No trigger words, no trigger words.
Sonia Gomez: About that trigger, we are an uncensored platform. So we can talk about like, boobs and politics.
Chance Dite: Nice all the good.
Sonia Gomez: yeah, you know, people in politics. No subject is taboo here. You know, especially in the spirit of freedom, which much of our world certainly our country is being threatened right now with the idea of freedom or lack thereof. I was talking on another podcast about the contrast that we’re going to see in the massive shift that we’re experiencing right now, post-COVID.
There was the pre-COVID existence, similar to the pre-911 existence, and now we’re going to have a post-COVID existence, which is really going to reframe and reshape the way that we engage and our act with each other, certainly in person. Talk to me a little bit about how Cultivaris is preparing and integrating into this new existence. How are you guys prepping or moving into the future of this?
How Cultivaris Is Integrating into This New Normal and Preparing for the Future
Chance Dite: Well, first of all, just a comment on the new daily kind of lifestyle that may happen. I heard a survey on the radio the other day and 31% of the people on that survey said that they will never shake hands again. Like we need to get over living in fear, first of all, and be ready to move past this like, life will continue. We will learn some things from this and make some adjustments, but we are still humans. And we are still supposed to be interacting and hugging and getting your oxytocin and all kinds of stuff. So we need the number one stop living in fear.
Sonia Gomez: True.
Chance Dite: But in terms of, you know what I’m saying like it’s just getting ridiculous.
Sonia Gomez: I’m hugging every motherfucking buddy.
Chance Dite: I’m not a hand shaker or I’m a hugger. So keep your frickin handshake. I’m coming [crosstalk]
So in terms of the company, you know, the hemp industry, in general, took a hit last year, so that had its impact, then you have the interim rules come out 2019 and that had an impact. And then let’s just sprinkle in a pandemic, just to make it all frickin nice and neat. So it’s been a very interesting year in terms of hemp, but in terms of what we’re doing to prepare, honestly, it’s kind of business as usual, because it needs to continue were considered essential. But some of the minor shifts that we’ve made is just interactions and contacts when people are touring the facility.
But farmers are farmers man, they’re out there doing the shit like they can’t stop. So visiting farms going out there and helping them out and doing soil samples, doing all these types of things like it can’t stop like we need to continue to move forward. But a cool thing about this, though, is that it’s got virus and infections and [unintelligible] on the forefront of people’s minds, which is what we do or part of our whole shtick is that we have clean stock, which most people don’t even understand what that means. But if you talk to people in horticulture or in the agricultural world, they understand what cleaning stock is.
You can’t bring in disease plants into across state lines or even in the counties because it risks the affection of whatever their cash crop is, like for here, Orange County, California, or I’m technically in San Diego right now. But a lot of citrus show up there’s certain viruses that are coming in and plants say like hemp that can affect citrus plants. It’s going to be a major issue to the economy here.
So with this at the forefront of everybody’s mind, it could help us understand that starting out clean preventative maintenance is paramount. And we’re just ahead of the curve on that in terms of cleaning up our young plants and keeping them clean here with an extensive sanitation protocol. So for us, it’s just I mean, we’ve already kind of been in that boat, we’re already kind of ready for it. But the only major difference is the impact that it’s had on the whole industry in general and then just interactions but I’m finding most people are pretty chill with it, especially farmers. I mean, they’re just good ole boys. They have been in the dirt their whole life so they’re healthier than most people.
Sonia Gomez: Yeah. They’ve been properly inoculated with all necessary microbes.
Chance Dite: Exactly.
Sonia Gomez: Talk to me a little bit about your key role in the company of Cultivirs. You guys are a big deal, you have a really rich history. And I’d love to hear how your specific role and areas of expertise are playing the part there.
Chance’s Talks about His Role: Farmer Relations and Education
Chance Dite: Yeah, it’s actually interesting how it all went down. So a lot of people like to talk shit about social media. But use properly social media is an amazing tool, like we’re connecting right now, probably because of something that has to do with social media [crosstalk] access to people that there’s never been before. So I mean, now is the time to network and start to develop your relationships, especially in hemp and cannabis. Because everything is kind of still building and you can have access to these people that you probably won’t in like five years. So now’s the time to network.
That being said, I actually met Josh through Instagram, like a year, year and a half ago, something like that. And we just kind of stayed in contact, we’re just chatting here and there. And because I had my own hemp company, I still have two personal farms on my own. One in Nevada, and one in Colorado. And just over the course of like meeting these guys over and over, I just, I fell in love with their company fell in love with their heart and in terms of like, what they are looking to do, and the impact that they want to make on the industry as a whole.
And then they had a role that they needed to fill. Because they don’t just want to sell some shit and then say, Okay, good luck. They want a rising tide lifts of boats. So they’re trying to build up this entire industry. And that starts with farmers in our network. So they wanted to make sure that there was a kind of like a hand holder, or like an educational piece to their whole setup, so that people could come in, get educated, and then also get the top quality plants that they need to grow and have a successful season.
So I still have two farms, that I’m managing in two different states. But I came aboard these guys to just do education and farmer relations. So it’s like an add on to their whole product. And that most people will charge for consulting or charge for visits or whatever. It’s just included with us because we want to take care of the farmer and make sure that they get their questions answered, or just be a shoulder to cry on when they’re having issues and their family won’t listen and are talking shit about how they want to be a farmer, whatever it might be. We’ve been there, we understand that we can help him walk through some stuff.
So I literally came on board just to do farmer relations and education, some writing manuals, we’re making a ton of blog posts, now we’re gonna start doing videos, podcasts, just want to be a major source of education for the whole industry in general, and then specific for farmers too.
Sonia Gomez: What do you think the biggest challenge is for the farmer. Beyond the technical solutions that you guys provide, what are you finding when you’re out there in the field or being a farmer yourself? What are some of the biggest challenges that you guys are up against, and being able to do your piece well? And I think you could not have said it better when you said you know, starting with the farmer that stabilizes the entire industry and sort of sets the tone, right and so really empowering them to be successful is the best thing that you guys can do to serve the industry as a whole.
There are really unique challenges in every facet of this industries, much of which we have discussed pertaining to the retail side which is normal shit like getting a bank account or being able to run a marketing campaign or a merchant processor’s stabilized supply chain, I mean, the challenges have been endless. The challenges have been endless. However, there’s really just three or four that govern the whole stress load for the business owner in the hemp space. What is it for you, from your perspective that the farmer is up against? What are their biggest challenges?
Planning and Research: Farmers’ Biggest Challenges
Chance Dite: So Well, for starters, we’re pioneering. So we’ve all played Oregon Trail, you come up to the river, the cop the wagon, the float across, the drive across, [unintelligible] dysentery, you know, I mean, like pioneering is brutal, it’s hard. It’s gonna be hard work. You’re the tip of the spear. So we’re going to be dealing with a lot of the shit that we’re dealing with in terms of new regulations, politics, taxes, DEA trying to get involved banks not wanting to play ball when it’s federally illegal. So those are just part of being in the Pioneer stage. It’s learning how to navigate all that stuff as you go in having some moves.
You have to be nimble, you have to be able to adjust on point when things come up. But the biggest things I’m seeing with farmers are number one is planning and research. So we created a pre-season checklist and then a bunch of other stuff that goes along with it but too many people are not planning their stuff out. I mean, like from day one into the finish.
Sonia Gomez: What are some of the key things that they should plan for? I’m gonna just interrupt you like a real gas.
Chance Dite: Yeah.
Sonia Gomez: But I have to know because I want to be really specific. When people listen to this, they’re going to be listening for the key things that they should think about. And we have budding entrepreneurs and established business owners folks who’ve been, you know, first-year runners here, and everyone is trying to figure out how to do a better job so that they don’t lose their ass in this whole venture. What would you say are three key areas that they should be planning, you know, really carefully for,
Chance Dite: I would say, genetics, your size that you’re going to do, and then harvest, those are the biggest our labor. So genetics, labor, and the overall size or capacity of everything all together.
So labor, the two heavy labor parts are going to be planting and harvesting, harvesting is going to be a little bit more labor-intensive. So make sure that you have people ready to roll make sure you have it in your budget that you’re going to need to pay some people unless you have the biggest family and everybody’s wanting to work for free or hot dogs. You need to have that stuff locked down.
And then genetics. There’s so many freaking shysters out there that are selling– It’s like cannabis. Like as soon as frickin gelato comes out, well, the next day somebody’s breeding gelato with something else, like the breeding speed in that industry is insane. And there’s no way to lock down any kind of true breeder in anything less than a decade. So nothing’s really locked down in terms of genetics, on top of the fact that people are saying that they have this 20% CBD variety that’s going to come in compliant, knowing that’s impossible, it doesn’t exist yet.
So what I would say in terms of genetics is do your research, make phone calls, interview visit facilities, if you can get ratios get co A’s, make sure the COA’s are not doctored or altered. And you can see that pretty easily when fonts don’t match up or stuff isn’t aligned correctly. Because there are people that are photoshopping COAs, then size, start small, do not go big.
Nike wasn’t doing billions of dollars of sales overnight. And in fact, everybody knows Oakley, the sunglass company, they start the first product that they were making was handlebar grips, not sunglasses. So everybody starts somewhere. So with this, especially start small, and then scale, just like any other successful business would, don’t go out and try to get a $6 million loan or money from friends that that kind of capacity start small like an acre given.
I don’t care if you have 10,000 acres, you need to start small and then scale up from there. Unless you have a ton of equipment and you’re coming from farming and you’re transitioning, say corn over to hemp or something along those lines where you have a little bit more actual experience in the game, then maybe you go a little bit bigger, but still, it’s a brand new crop, it’s a whole different style, most of that equipment is not going to transition over to hemp. So I would say start small.
And then planning your size or your capacity. A lot of people underestimate the space needed for the harvest, storing, drying, and all that kind of stuff. Now, depending on geography, you could just dry in the field. But there’s a lot of people doing that in Colorado even where you just chop the plant, leave it in the field meta drive, which is good for biomass, absolutely unacceptable if you’re going to be trying to sell smokeable. So you’re going to need like 500 to 1000 square feet of space to dry per acre. So you need to plan for that in terms of where you’re going to do it, how you’re going to do it, how you’re going to hang it and equipment, you’re going to need the people to hang all that kind of stuff up.
And then lastly, you know, when we saw this with last year is selling, getting rid of your stuff at the end of the season. A lot of people will say you don’t have a contract in hand before you even plant. Well, that’s, number one, doesn’t mean anything nowadays because people will renege on that contract immediately, you’re still stuck with a bunch of weight, then what are you gonna do? Go to court and then pay court costs to try to make that guy come upon his contract? You have to have something in place, somebody that you can trust or at least some kind of idea of how you want to sell it whether you’re going to sell it off wholesale, as a bulk of biomass, wholesale off as a flower, or process it down into some oils and try to sell that or go all the way to a consumer product. And make like a tincture or pre-roll or something like that.
It depends on your connections, it depends on your network and it depends on your ability. If you’ve never built a brand before and never sold a consumer good, it might be difficult to try to create a tincture and then brand it and sell it online or farmer’s markets or wherever you want to sell it. So kind of stay in your wheelhouse or network, contract and connect with other people that may have some of those things on lockdown like you guys with branding and marketing in this space to develop those networks that help you at the end of the season, but labor, space, genetics, and what you’re going to do at the end of the season.
Sonia Gomez: Man, I wish– I know that there’s people listening right now who are like, what the fuck was this guy last year?
Chance Dite: [laughter] Yeah.
Sonia Gomez: Because people don’t talk about that. And I think amongst the inner circles, there’s a lot of folks who are talking about– just wondering just what the hell happened last year with the market bottoming out and this overproduction that didn’t meet demand and this gross distribution of irrelevant and untrue content simply created for the sole purpose of selling their shit. And it really did a disservice in the industry.
And then farms went upside down, families watched what happened in the previous year and got all excited and acted like a 16-year-old girl blew their whole load and their whole wad all over an opportunity. You know, and they’re in a really, really bad position now, and really great farmers who weren’t properly advised or didn’t get the right genetics, or all of the things that you just talked about, put themselves and their families and their businesses at risk trying to make that transition without any one of those things in place. So I can’t, I can’t agree with you more or emphasize the importance of working with you know, trustworthy sources all the way through. Because there’s so many pretenders out there right now who are switching their profiles to be CBD marketers or the self-proclaimed kings or queens and CBD.
Chance Dite: [crosstalk] same thing as out here. Like everybody’s an actor, or a real estate agent or a waiter. It’s like, you know, now everybody’s a CBD broker or hemp expert. It’s the same kind of shift, everybody’s kind of jumping on this wagon, which is what we saw happen in 2019 when you see licenses, and this is estimated, or rough numbers, licenses in Tennessee go from 250 to 2500. It’s a 10 x increase in licenses. So you have all those people come into the game because they got sold on this pipe dream of making $50,000 an acre when corn and some other shit make a couple of hundred dollars an acre.
Obviously, in the agricultural world, that seems like outstanding. But little did they know the amount of work and effort that goes into it, the amount of sharks that were out there ready to stoop, and then all of that product coming into the end of the market with no place to go because the demand is in there. And then just a quick thing in the demand.
So a couple of things, one, stop selling bullshit, stop selling fake ass stuff that doesn’t even have CBD in it and it’s got hemp oil on it or whatever it is. If you’re one of these people with this fake [unintelligible] product, just close business right now because you’re doing a disservice to everybody. And the consumers are getting hit. So they try something it doesn’t work. They think it’s dumped the ships all overhype, it does work. Probably a shitty product or they’re hearing all that selling stuff, and everything’s overpriced, and they don’t want to come in and try it.
So the majority of people are now aware of CBD. If you look at the numbers, they understand that you don’t get high, you know all the basics of it. But they still haven’t stepped over the line and turned into a buying consumer. So we haven’t seen a conversion of the people who are aware into actually buying yet.
But another piece of that is the FDA. The FDA is taking their sweet ass time. I get it, they’re busy, but so is everybody else in the fricking world. So they need to put a team together and hammer this thing out and figure it out and get with the proper people. What is the regulations going to be? We want the regulations, we’re not trying to dodge it. We’re not trying to like a skirt under them. We got to have some rules to play by. It’s already too big. I mean, this train is heading downhill, there’s no way to stop it. There’s too much momentum. And they’ve admitted that.
So, let’s all play ball together put some regulations together that way, big companies like a guy and these other herbal supplemental companies can come in and play ball without having any kind of legal recourse, and then boom, the market explodes. And now we can actually have a supply and demand kind of working together. I mean, that’s a couple of the big issues.
Sonia Gomez: Yeah. To say the least, to say the least. I will I think it’s an interesting time because we’re still a self-governing industry. We have a huge opportunity to sort of shape the way that we want to be doing business. I think folks really made a mistake doing a price race to the bottom and really did a disservice as a whole. We’ve also done a pretty big disservice by allowing subpar products to be released in such high volume and doing this sort of one-hitter quitter type sales structure where people are like building up brands, blowing out a list, and then ditching the plan doing the same thing.
Chance Dite: True. I even get the text messages to like I get these text messages. I don’t know where they bite my number. I have no idea how. You get spam calls or whatever [unintelligible] of mine but I got this one the other day it was a text message about a CBD product. I’m like, Oh, this is going to be good. So it’s a fricking CBD coffee. Cool. I like coffee. And I like CBD. So I’m reading through this.
Number one, the website link did not match the brand name. It like masked in terms of the website. So I went to a different site. So it’s a forwarder with a mask. So it’s already red flag number one. And then I’m reading through this thing and they didn’t even change the fricking template. They bought a template and didn’t even change it. Everything in there was talking about oils and tinctures. Not CBD coffee. The pictures they changed that made it look like coffee, but it’s like, dude, you guys are frickin straight up scamming people, you can’t even change your template take the time to do that and sell something that’s decent. I mean the product who knows what the hell The product was, but I mean, it’s just ridiculous that you guys are buying lists and just doing that quick spam trying to get some hits. And then if they got to close down in a month or two, but they made a couple of hundred grand then Oh, well. And that’s killing us.
Sonia Gomez: Yeah, I think it’s um you know, the entrepreneur in me is like fucking A dude. Couple of hundred grand in a month. Like no biggie. But um, the humanitarian in me is like tsk tsk.
Chance Dite: Right
Sonia Gomez: Here’s tsk tsk. You know, so it’s a fine line to walk. But I’m also canna educated. I’m experienced. I’ve had life transformations to the use in education of cannabis and the self-education of cannabis and hemp and how to use Phytocannabinoids to transform the way that I feel and function. And I’ve personally been a part of helping families integrate into farming and building really successful empires, being able to earn and buy their own land and build permaculture projects, and really incredible things.
So I know both sides of the coin, and it’s just difficult, I feel sorry and sad for the industry as a whole and how we have to misrepresent or be pushy about something that could really, in fact, be really incredible. You know, it really, in fact, can change and infiltrate multiple industries, and really start to force the hand of the community to do things in a more conscious way. Which is my love for hemp?
It’s so funny because I used to make fun of the rainbow people who would be promoting all these festivals like the use of hemp. I’d be like, okay, we biodiesel, and now I’m like you guys biodiesel.
Chance Dite: Funny story on biodiesel. So you know, you can like reuse, like, say, Pan’s Express. They have all that fryer oil, right? Like a hazmat, a person has to come to pick it up and they have to pay to get it taken away. Well, you can convert cars around on that, but they have to filter the oil. So I had a Mercedes that was converted to run on biodiesel or reuse fricking cooking oil. And so I got a bad batch oil one time the guy filtered the warm saw the fat guy through my frickin car had a heart attack clogged all the fuel lines with fat.
Sonia Gomez: no
Chance Dite: It was badass. because like everywhere I drove it smelled like French fries, or like fried chicken or like Chinese food. It was amazing. I want it.
Sonia Gomez: If I was your girlfriend, and my hair smelled like fried chicken, I’d be like, this is either the worst curse or the best blessing in my life. Either way, I’m getting eaten tonight.
Chance Dite: Yes, indeed.
Sonia Gomez: I love it. Chance, talk to me a little bit about your– you’ve had your hand and still have your hand in multiple areas of industry. And one of those areas is education and information marketing working directly with consumers. It sounds like you’ve had you have a good network of folks who have built massive audiences. And so you don’t really understand the value of being able to create easy to consume directional or how-to content.
What is the big initiative push for you in the kind of content that you’ll be creating this year and releasing this year, what is a huge part of your focus or goal there? And what can we expect when we log in and start to check out what you guys are putting out there.
Cultivaris Focuses on Being a Resource for Farmers and Everybody
Chance Dite: So the heavy basis of the education for right now is going to be geared straight towards farmers and the industry in general. More consumer-based type stuff down the road, but as of right now, I want to take care of the farmers. There’s just not a lot of educational stuff out there. There’s not a lot of white papers. There’s one white paper that just came out. I think it was a guy through the University of Connecticut, I have it on my computer. But all the stuff that’s out there in terms of research papers and trials and all that with universities, is all mainly been done on fiber grain hemp, the true industrial hemp. So there’s not a whole lot of CBD type educational stuff or resources or information.
And I was just talking to the Ag Commissioner, Riverside County yesterday. And again, we’re on the same page. Nobody expected or the politics and regulations side of things did not expect the big CBD push and boom. They were expecting everybody to kind of push into the fiber grain side of things. So this kind of took them by storm. So it’ puts it into another perspective in terms of why maybe they’re making some rules that we don’t agree with. They just didn’t really expect this. So they didn’t know how to adjust necessarily to it and call the right shot. So it’s not necessarily on them. But that’s why we’re also working with them.
And had people on the ground in DC and Josh has been to DC a bunch of times, we’re actually meeting with these regulators and educating them on the true process of this, what really goes into it, what it’s really used for who’s doing it, here are the families that are involved with it, here are some people that got hurt because of some of the rules. So when they start to see those things, they start to have that like, okay, the reality is right in front of their face and understand what’s happening.
So one big part of it is networking with regulators in state and counties, and then the country of the US to help them understand what is going on what we need, from our side of the industry. But the majority of my stuff is going to be targeted towards farmers or just being a resource to answer the questions that everybody’s got, because I’ve been in that phase where it’s like, okay, we’re gonna have a hemp farm, what the hell do I do? How do I do it? How do I make roads? Where I get my frickin irrigation material? What kind of irrigation? should I do? What kind of nutrients do I need? where I get my genetics? How do I hang it? Do I need to trim it? Like, there’s all sorts of stuff that you have to kind of figure out as you go. And I would just rather have it be in a concise spot where somebody can go and see a ton of information geared towards exactly the shit that they’re about to get themselves into so that they can walk in educated and have some solutions before the problems actually come up. Or even better avoid the problems.
Sonia Gomez: Like the avoiding of problems, what are some of the key partnerships that you’re looking for, I know that my net worth is as vast as my network. And my earning potential is very much based off of the people that I attract into my inner circle. Who are some of the key people that you want to pull in that maybe they are not known by name, maybe they are? Let’s give them a little shout out and tag them in all of this right here.
Chance Dite: Right
Sonia Gomez: there are some key people or key skill sets that you guys are trying to attract into your circle right now so that you can hit that next milestone, who is the people that you’re trying to pull into your team or network right now?
A Manual to Have a Successful Season
Chance Dite: So farmers, big and small. So the small scale startup farmers, I actually designed an entrepreneur kit, is what we’re calling it. And then we have two other kits that are kind of like a turnkey, here’s everything you need and the manual to have a successful season. And then obviously, I’m still here for phone calls and emails so that they can take that and basically step into this whole thing with an educational knowledge set of how to do it.
And then obviously, with our young plants, but then also large scale farmers who are in need of a quality young plant, supplier, so that’s like the front end. So from seed to sale. On the other end of the spectrum, I’m trying to close the loop. So I’m trying to pre-connect the farmers in our network with producers or end-consumer products. So I know that there’s a massive producer in Colorado that supplies some of the big players in terms of their product line or their concentrates. So networking with some companies like that, or even like mood 33 beverages are evil a place like that. So a lot of these people are getting those kinds of singular contracts with like almost have a single supplier for their whole processing facility.
So I’m looking to connect with large scale processors that want a network of farmers, which we have that are growing top-quality genetics, which we have to try and close that loop. So number one, they’re getting high-quality biomass and or smokeable flour, that we can trace all the way back and know exactly where it came from down to the breeder and when it went in and everything else, but also then, helping the beginning part of it in terms of the farmer having some sort of idea of someplace that he can off-put that at the end of the season. So trying to close that loop. So it’s farmers who are looking for genetics right now. And then also producers who are going to be looking for biomass or product at the end of the season so wants to close that loop.
Sonia Gomez: Would you say you’re more looking for like extractors or manufacturers that have extraction inside of them? Who’s that ideal person?
Chance Dite: It’s the one step before the consumer. So it’d be like the extractor manufacturer because those are the people that are actually in need of the biomass and buying and or splitting in some kind of capacity. But it’d be nice to have one of those big-scale processors that’s supplying raw distillate, isolates, or even white labeling for a lot of the big known CBD companies. They’re all kind of getting supply from like a handful of people.
Sonia Gomez: Totally. The secret’s out.
Chance Dite: Yes, I don’t necessarily know the name of the manufacturer in Colorado, but trust me, I’m going to find out. And I’m going to be contacting us.
Sonia Gomez: I like it. Yeah, I have a very similar vision. I think that you know, farmers need to have some sense of security, and even if the contract, you know, states that they that the manufacturer would purchase at fair market value. You know, I think making sure that everybody wins is as a way for this industry to set ourselves apart from the otherwise, you know, less favorable, less popular, current corporate model.
Chance Dite: Well, it’s gone bad on both ends, you know, it’s gone bad for the producer, where they’ve signed contracts expecting, you know, a certain amount of poundage, even with upfront money to get the farm started. And then at the end of the season, the farmer didn’t lose anything. So then that producer got screwed and lost the upfront money in terms of the seed money, then on the other end of the things, you have farmers, you sign these contracts, thinking that they’re going to have an output at the end. And then once they harvested, they’re like, Oh, well, the market dried up, we don’t need anymore. Screw your contract. So people have gotten screwed on both ends of the deal. So it’s not like, there’s a bad guy in the game here. It’s just playing the market correctly in terms of supply and demand and having that mapped out at the beginning to know, okay, what’s needed? How am I projecting that? What can I expect? be conservative with your numbers? And then we can make agreements based on that?
Sonia Gomez: I have a question.
Chance Dite: I might have an answer.
Sonia Gomez: I hope so. Or maybe I’m just fishing and pushing buttons at this point. But I want to know from your perspective, how is the COVID crisis currently affecting cannabis and hemp? Even though it’s considered to be an essential business? There’s significant fluctuations happening right now, which I’d love to hear your, your feedback on, and then how do you think it will be affecting the cannabis and hemp industry this year?
How COVID Affected and Will Affect the Cannabis and Hemp Industry
Chance Dite: I think honestly, what one of the biggest impacts is, well, for the consumer end of things, anybody that had any kind of retail shop is really hurting right now because obviously, they shut down. Dang, your everything. But online sales have obviously gone up. But did they already have an online presence? Did they have a processor? Were they ready for that? So I think there’s been a shift to online, but if somebody wasn’t ready for that, they’re not able to capitalize on it. And if they were counting on retail foot traffic, depending on where the store was located, they may not necessarily know how to drive traffic to a website anyway. So in terms of the consumer and of products, I think we’re seeing an issue with that.
But the big impact for the whole industry in general is it’s kind of put an extra pause on everybody. And I mean, I’m talking to, I know, several breeders, I know, several seed sellers, couple other clone companies, and everybody’s seeing the same thing. Like everybody’s kind of sitting, waiting, but they were planning on going to hemp conventions and all these different things to continue the network, continue to kind of get a finger on the pulse of the industry of what’s going on?
Everybody knows what’s going on. There’s a ton of biomass, everybody’s sitting on shit. nobody’s buying. And smokeable flower has become the moving market right now. So you don’t need to talk to anybody else to figure that out. That’s the case. Have a plan for what you’re going to do start small, be conservative, but it’s really stalled the industry out big time. I mean, we’re, what’s the date? Like? I mean, we’re coming up in May, it’s April 15. So in one month, I mean, even now I’m planting at the end of this month in Nevada because we can, but it’s time to move if you’re planting and farming this year, it’s time to make the move in time to make the step and figure out what what you’re going to do.
I think people have just got put into this stall where they’re just kind of sitting and waiting and wondering should I get in Should I not get in? What’s going to happen with the industry? I mean, we kind of we already know the intervals went in. DEA thing got yanked everything else kind of same certain states are on the fence. Some are still under 214 rules. Some are under the 18. Some are interim, some are Delta nine, some are total THC, some are 15-day window, some are 30-day window, know your state rules know what you’re getting into. But it’s going to be a huge tell, in terms of the next month, two months of what this industry is actually going to look like in terms of who came back in, what new people came in, and then how many people left.
For example, like Oregon, 75% less licensees this year, huge shift. Washington has more licensees. So it’s kind of like, very cloudy right now in terms of how this industry is going to look, in terms of who’s in it. But I think, overall, we all know where it’s going. And I think the people that play their cards right, right now, stay small, build your foundation. And then as this thing starts to get traction, and especially as the FDA regulations come out, then we’re gonna see amazing growth and the people that were in it and have the foundation are gonna be able to scale that a lot more easy.
But then, in terms of moving forward after this, it’s hard to say. I mean, I don’t think there’ll be much post-COVID impact? Well, I think that gets depends on what political bullshit they want to play in terms of new rules and everything else. But I think we were already on a track route in terms of progressing with regulations and everything else that I don’t think it’ll have a huge impact moving forward. Like in a year, nobody’s going to be talking about COVID. And the new moves, they had to make. My opinion, I don’t know.
Sonia Gomez: I’m so anxious, I’m like, in my opinion, they’re going to open everything up. Everyone’s going to be like, ah, summertime, it’s amazing. Forget everything that just happened. We love summer. And then it’s going to be flu season again. And everyone’s going to be shut down, locked down. Conservatives and left-wingers alike fly together towards fear, which is really, really challenging for a lot of businesses. And so I’m anxious to see what’s going to happen economically.
I mean, there’s this poor man on the other side of my block was like, I’m like, yeah, Hey, how’s it gone? He’s like, yeah, it’s been better. Moving back in with my mom’s and I’m 43. Lost my job and my girl, I’m like, ooh, and you’re moving back with mom, that is a rough gay.
Chance Dite: Yeah. And that’s, that’s a reality. I mean, that’s a strong reality, what’s happening and just in, agriculture, in general, we’re gonna see some serious supply chain issues. I mean, serious supply chain issues. There’s cool on manufacturing plants that are shutting down. So grab your bacon while you can. There’s serious vegetable farmers that are on dumping whole fields of crops because the supply chain has changed.
If you’re used to supplying restaurants. And now all those are closed, it’s not easy to shift over into now supplying grocery stores. Like that’s not a quick transition. So these guys just aren’t able to dump off their hood. So all this stuff is getting just wasted in the field, which sucks because food banks who have food for the knee are running out of food, because people need it so bad, and like these farmers are forced to dump their stuff. So it’d be nice if we could kind of bridge that gap and figure something out. That would make it work. But yeah, we’re gonna see some definite overall economic impact from this as it trickles out. With still months to come. I mean, depending on how the stimulus bill affects small businesses and people.
After that, though, I think we’re gonna see a serious economic rebound. Like, [crosstalk] America. Yeah, we’re gonna come back strong as hell. So, you know, it’s not the [unintelligible] strongest nation in the world. I mean, we got a badass economy, our GDP is amazing. We were crushing it. The stock market was crushing it. Unemployment was crushing it. I mean, it’s just, we’ve been there before, and we will come back to it. So I’m not nervous about us arriving in general, because in terms of the economy, and I do have confidence in the administration, that they’ll make the right moves to make sure that the people get taken care of so they don’t lose their ass, and that businesses can stay in play. But yeah, it’s interesting. I mean, like, everybody’s got their best guess. But it really has to play out and you have to see what happens.
Sonia Gomez: It’s gonna be very interesting. I never thought I’d witness anything in my lifetime. And that was talking about this with my mom who is an avid advocate for holistic health and well being.
Chance Dite: Love it.
Sonia Gomez: I remember the first day that I ever, like saw a cereal box in my house. And it was like a process something that had more than eight ingredients in it. Right? And I mean, my mom never fed me anything from a can, a box, nothing. It was all just beautifully homemade and given to me. We were extremely poor growing up, but I would have never known it because we ate so well. And so I was sitting down and I was talking with my mom about it. And she was like, I’m so concerned about Nina’s reality. My daughter, who’s three years old now, and my 17-year-old who’s had who is an undefeated state champion for football.
Chance Dite: Let’s go. Nice.
Sonia Gomez: yeah, just killing it. And one of the top schools here in Colorado, and was in full stride to complete a strong year, and then they just cut it off, right in the middle. And he is having to deal with the fact that he can’t be social and do the things that are normal. I mean, imagine being this Adonis 17 year old.
Chance Dite: Yeah, right. [crosstalk]
Sonia Gomez: Yeah. And now you can’t go see your girl like what the hell just happened to your life?
Chance Dite: And just sports and working out in general. Like that’s an adrenaline rush. That’s an endorphin rush. It’s like free therapy, to have that stripped away from you is severe, I mean, it’s a hard rebound.
Sonia Gomez: It’s huge. And for this young man, and so he’s just trying to figure it out. So I got him to do Russell Brunson’s The One Funnel Away Challenge. And I’m challenging him to go through like all of the .com secrets stuff and the expert secrets and traffic [crosstalk]
Chance Dite: Russell’s got some good stuff.
Sonia Gomez: man. He’s killing it right now. And it just has like, anyways, and he’s perfectly relatable, because he’s also an athlete and has all these damn kids and, you know, so it’s just such a great story. And my son is way into it. But for parents who don’t have that kind of like, wherewith auto, like, get their kid involved? And how are they patching these like socially addicted kids through, you know, it’s such a major Crux in their whole life? So that’s something that I’m definitely paying attention to. So we’re pulling him into the family business, letting him release an e-commerce store, to our audience with some paraphernalia and, you know, designs, he’s going to run some design competitions and stuff and [crosstalk] So it should be pretty cool.
Chance Dite: That’s a, that’s a–
Sonia Gomez: Go ahead
Chance Dite: Everybody’s learning new social skills. Everybody’s learning new relational skills, and hopefully conversational skills, because a lot of people are stuck at home together, trying to figure shit out.
Sonia Gomez: Yeah.
Chance Dite: But it’s giving us great opportunity to come together, like what you’re talking about, and do some fancy stuff as a family unit, and to progress the whole family forward. But secondarily, outside of hemp, and cannabis, like if you’re listening to this, this was a wake-up call. So if you were out of shape or sick, this thing hit, you didn’t get a warning, it was too late already. So now is the time that you need to get your ass in gear, and take care of yourself.
Healthcare is broke healthcare doesn’t mean anything, but you got insurance in terms of the US definition of it and that ain’t health care. People need a shift into the self-care and take care of themselves and start taking proper nutrition, start doing proper exercise, taking the vitamins specifically that you need. Because when something hits, it’s too late. Now all of a sudden try to get healthy and avoid getting sick getting the new virus. You need to be prepared, prevention. If you stay ready, you know, I think Get ready. So I would challenge everybody to take care of your shit right now. Because this definitely is not the last pandemic or virus or whatever that we’re gonna see. And I can tell you if you’re healthy, the body has an innate intelligence, it knows how to handle stuff. So if you give it what it needs, it will handle what it needs to handle.
Sonia Gomez: Man, I mean, preach on because my cousin was just telling me this. He’s like, you know, Sonia, I’m not so concerned about the disease. What I’m concerned about is our own body’s ability to process illness. And we as a society are so stagnant emotionally, physically, you know, in our digestive systems, we’re not making choices. And the excuse is the fact that we don’t have any time. We don’t have time for this because we’re out working. We don’t have time for that because we are [unintelligible] up. And now we have–
Chance Dite: You got all the time. Hasn’t shifted. Has it shifted? Have you made any changes yet?
Sonia Gomez: Yeah, and I now I think a lot of people are faced with the concern of like, Whoa, I have the willingness but do I have the knowledge? You know, do I have the steps do I have the strength? Do I have a community around me, you know, to be able to do it? That’s why I love models like lady boss. I’m relaunching my program, you know, the transformation code to our audience to help people just like I wrote a smoothie recipe book, for instance, of all the stuff I did while I lost 100 pounds in nine months.
Chance Dite: [inaudible]
Sonia Gomez: Thank you. But it wasn’t like starve yourself. And even when you look at me, like, I’m not some bony broad, like, I’m an everyday beautiful voluptuous woman, and I’m super confident in my ability to help my family be healthy because of the things that I learned when I was doing self-aware care, or when I was becoming self-conscious, it’s actually not a negative thing, to be aware of how you feel and conscious of the decisions that you’re making, and the results that it’s going to give you. So I second every said because it’s so important.I'm super confident in my ability to help my family be healthy because of the things that I learned when I was doing self-aware care, or when I was becoming self-conscious. - Sonia Gomez Click To Tweet
We can’t depend on outside sources for information. And this would be my piece of advice. And I’m going to ask you, yours, my piece of advice to you guys, while you’re listening to this, and considering you know, how to build success and prosperity in the face of adversity. Number one is to ask seven layers deep. Ask yourself and ask to have the source of information, seven layers deep. If they tell you something, don’t just take something from that face value. There’s some salt on that thing and see if it’ll sizzle, you want to want to find out what’s underneath the surface? And what’s the root of the information? What’s the root cause of your physical or emotional or mental block stagnation, what is cultivating the disease or discomfort in your life, and start to really consider that the decisions you make moment to moment, day to day are, in fact, accumulated a foundation of the result that you’re getting now.
So I think, while you guys are sitting at home and incubating that, we instead of looking at the COVID curse, really look at the COVID blessing here because it is a disguised blessing and a real opportunity. And a lot of people come to me wanting to talk of the conspiracy of all of this stuff. And sure there’s some negative energy and vibration that is surrounding this whole thing. And I could go off on a real mean tangent around, you know, our Uncle Bill Gates, or, you know, Donald Trump or anyone of these guys, but I don’t think that it serves me to put energy in that direction.
And so if we’re talking about whether you’re trying to cultivate a business or trying to shift to the results that you’re getting in your health or the health of your family, you have to consider where are you putting your energy is it towards the blessing or the curse of your current circumstances? For us, it’s really been a blessing my kids are at home, we’re spending more time talking, we’ve re-oriented and gotten onto a rhythm here where we’re really working collaboratively instead of competitively to get to the next thing that serves us. Like my son’s football or my daughter’s dance, or Nina’s preschool, everything is self-serving, it’s them, they want to be the most important thing. And now we’re looking at it as a family, like, how can we be important, right? That’s a really big blessing.
So I encourage you guys to find the blessing in this and really crack the opportunity because there’s nothing but opportunity in the face of adversity. But ask this question. Who do I want to solve a problem for? And how big is the problem that I can solve? How many people are experiencing that same problem, and therein lies your opportunity, and you do have the capability to solve that, whether it’s cannabis or outside of cannabis, answering that question is the first step to building prosperity and success in anything that you do.
What can be some key pieces of advice that you can offer, Chance? I’m really interested to hear for the budding entrepreneurs out there, or just the day-to-day, the everyday person whose life has been transformed, and they’re looking for a new opportunity? What would be one or two key pieces of advice that you could offer them while they’re making a transition or trying to make that quantum leap from startup to successful business owner? What are some key things that they need to know to be successful?
Key Pieces of Advice to Budding Entrepreneurs Planning to Jump into This Space
Chance Dite: Well, I love what you said about to solve a problem, because if you solve a problem, somebody has that problem, and they will buy the solution to that. So I think with the whole Mad Men show and when mass marketing came out, it was a whole pitch show. Pitch some shit that some people don’t need, but convince them that they need to buy it. That’s not necessarily solving a problem. That’s just getting people to buy shit.
Ask, ask, ask, ask. Feel like you're being annoying, asked another question. - Chance Dite Click To Tweet
So, solve an actual problem, which number one, you’re gonna feel good about solving somebody’s problem, number two people are going to buy it. And number three is going to have sustained growth, you’re gonna be able to build that thing. So I like what you said there. The seven layers deep, especially going into this thing. Ask, ask, ask, ask. Feel like you’re being annoying, asked another question. Side tangent, that includes your doctors. So just because some guy comes in with a stethoscope and a white coat and tells you the truth, that doesn’t mean it’s a fact for you specifically, get a second opinion, do your own research, have intuition, know your body, get to learn yourself.Solve an actual problem, which number one, you're going to feel good about solving somebody's problem. - Chance Dite Click To Tweet
Side tangent back up. So seven layers deep ass. So you’re talking to a consultant, you’re talking to a genetics company, a producer, ask them questions. Asked to talk to a partner. Asked to talk to a manager. Asked to talk to the Secretary. Asked to visit their facility. If you can’t, ask them to FaceTime and walk you around, because I can tell you if they are legit, and they want your business, and they are good at what they do. They will not care, they want to answer your questions, they want to be a service. And if not, then they are not the right person to work with you. So go deep, and ask and do your research.
And you like what you’re talking about in terms of the pandemic, or the family units, you can focus on shit, we’re stuck inside, or you can focus on Oh, shit, we’re stuck inside, she gets to work together, do some things, you get to figure some stuff out, you get what you focus on. That’s it. You focus on this, you’re gonna get that. You focus on that, you’re going to get that. So focus on the positivity.
Yes, be aware of some of the bullshit that’s out there. In terms of like some of the stuff we just talked about, shady political things, and pushing health agendas, be aware of it but don’t focus on it, because it’s not going to have any impact on you. If you’re going in a different direction anyway. So you’re going to get what you focus on. So don’t focus on the negative stuff on the hemp industry, be aware of it. So you can make smart decisions, but focus on what you’re building and where you’re going.
And then lastly, I would say to steal it from Simon Sinek, which is one of the best books I’ve read in the last year is called Start with Why. So if you have not heard that book or read that book, I highly suggest it Simon Sinek start with why. But know your why. Why are you doing this? Why do you want to build this company? Why this specific industry? Why that specific product? If it’s because you want to make money, probably not going to sustain you through some rough times like this, because you can just go somewhere else and make some money, you have to have a strong enough Why that’s going to carry you through the mud and the bullshit, because you know what you’re shooting towards, and you know why you’re doing it the real why.
So I would say that’s a huge aspect in any business or entrepreneurial endeavor is to know why you’re doing it. It’s a really dig deep on that and then know internally, spiritually, emotionally, educationally, like, why are you doing this? And what do you want to get out of it? That would be my advice to anybody in this industry or just entrepreneurialism in general.
Sonia Gomez: Rockin advice. Chance, where can folks find you, if they are interested in following along with your journey or the things that you are getting ready to put out there?
Chance Dite: The easiest for me personally, or the thing that I’m most active on is my Instagram. I say active, I’m active on stories more than posting pictures. But the stories are live and daily, which is a little bit more intimate, in my opinion. So my Instagram is @chancedite. Chance, like take a chance. Last name, D-I-T-E. first and last name. And then also you can hit us up at Cultivaris and somebody will be able to link you with me. Either through the website, I’m on the team section of the website, or just send an email general but my email at Cultivaris is firstname.lastname@example.org. Those will be the best ways.
Sonia Gomez: Rock and roll. I’m so happy to have you on the show and super grateful that you spent your time with us here today. I’m like, so stoked on Cultivars and everything that you’re doing, the role that you’re playing, and I’m just super grateful for you coming on the show and talking about your story.
Chance Dite: Awesome, I appreciate it. I think we have a lot of synergistic ideas and kind of heart space that I didn’t really know going into it. But it’s always refreshing to meet somebody else that has that same kind of heartening passion. Not just an industry but life in general. So I appreciate you having me on.
Sonia Gomez: Yeah, absolutely. And looking forward to further collaboration with Cultivars and with yourself as well. For those of you guys who are tuning in, thanks so much for being a part of our Medical Secrets community and Hemp Revolution family. As you know, we live to serve you guys and it’s truly our mission to bring you the truth about cannabis and hemp so that you can make educated and empowered decisions about how you want to care for yourself and the people that you love or otherwise participate in the way that this incredible industry is unfolding before our very eyes.
Check us out at medicalsecrets.com if you’re looking for products that you can depend on to deliver the results you’re looking for. And if you’re a budding entrepreneur or business owner in this space, I’d love to hear your story, email@example.com is where you can reach me and I’ll look forward to connecting with you.
I invite you now it when you’re listening to this interview, to take one simple action like and share and tag five people that you believe this will make a difference for. When you take this small action, you are a part of helping us transform the way that we think about and talk about cannabis and hemp in our families and communities. Because you have taken the simple action, we have been able to impact 300 million people plus lives around the world. And quite literally moving the needle forward for safe and legal access to the people who need and want, not only the information but the products that are supporting so many lives right now. So thank you. Take this small action. I’m your hostess with the mostess Sonia Gomez and this is The Hemp Revolution. We’ll see you on our next show, guys.
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