Study Reveals Cannabis Consumers Have a Higher Quality of Life


A new study revealed that people who smoke pot are living a more satisfactory life than those who don’t. Cannabis Wellness Trends, a periodic and detailed look at cannabis consumers, highlighted significant data in their first installment.

Cannabis Consumers are “Happy Campers”

According to BDS Analytics, the data firm that funded the study, “cannabis consumers are happy campers.” They found that people who consume cannabis enjoy higher incomes, higher rates of volunteering, greater enthusiasm for spending time outdoors, and more satisfaction with life in general.

The first installment of Cannabis Wellness Trends looked at cannabis consumers in the legal states of Colorado and California. They plan on doing a second installment in Washington and Oregon. They will also look at cannabis consumers in other legal states.

The overall health and well-being of cannabis consumers was something that brought attention to the study. It was higher in cannabis consumers compared with “acceptors” (people who don’t consume cannabis but would consider it) and “rejecters” (people who don’t consume cannabis and wouldn’t consider it).

Study Reveals the Well-Being of Cannabis Consumers

A BDS Analytics press release read: “The theme of overall well-adjustedness among cannabis users serves as a common theme among much of the ongoing research.”

According to head of consumer research of BDS Analytics, Linda Gilbert, “Cannabis consumers are far removed from the caricatures historically used to describe them. In fact, positive lifestyle indicators like volunteering, socializing, satisfaction with life and enjoyment of exercise and the outdoors are highest among cannabis consumers, at least in Colorado and California.”

In California, cannabis consumers are also making more money. The study revealed that cannabis consumers in California had an average household income of $93,800. “Acceptors” make $72,800 and “rejecters” are at $75,900.

Cannabis consumers in both Colorado and California also enjoy outdoor recreation more than their non-consuming counterparts. In Colorado, 50 percent of cannabis consumers love being outside, while only 36 percent of “rejecters” enjoy quality time outdoors. In California these numbers were 57 percent of consumers and 26 percent of “rejecters.”

In California, cannabis consumers were also more apt to volunteer. The study showed that 38 percent of people who consume cannabis volunteer their time to help others, in relation to 25 percent of “rejecters.”

BDS Analytics is also looking at other aspects of cannabis consumers. They are examining the diversity of the cannabis consumer market, consumption practices, attitudes, and lifestyles. They take a close look at who is purchasing cannabis, the reasons they’re smoking leaf or concentrates, eating gummy candies laden with THC, or using CBD products to treat pain.

It’s studies like these that are helping to change the stoner stereotype that’s screams slacker. And as cannabis laws continue to reform across the country, there are countless people proving that consuming cannabis can lead to a higher quality of life.

From the rise of the pro-pot power women to everyday people who simply enjoy the good life, cannabis consumption is changing. Not only are more people in support of pot, but those that consume cannabis are showing to embrace life quite a bit more.